Market For Cultural Services Research Articles

Production Activities in Market Conditions: Specifics and Ways of Optimization

The purpose of the article is to substantiate the theoretical provisions of the peculiarities of the production of cultural and artistic products in the modern art space. The research methodology is based on the principles of a logical approach. Comparative and interdisciplinary approaches are applied. The scientific novelty lies in identifying the main factors that determine the effectiveness of production activities, actualize and stimulate scientific discourse regarding methods of managing the cultural sphere, reveal the features and ways of optimizing the creation, proposal, and production of precisely those projects that demonstrate significant advantages of the producer over competitors, stimulate the creation in Ukraine, a reduced market for cultural services. Conclusion. Deep and comprehensive modernization of the art sphere requires the search for new approaches to optimizing content production. The optimization of production activities is focused on structuring the costs of the cultural and artistic project by deepening, expanding, and updating the professional knowledge, skills, and practical experience of the producer. It is determined that production activity is a multicomponent process in which financial, technical, legal, and labor resources are involved. All these components, one way or another, are related to creativity. In order for a cultural and artistic project to be competitive, it is necessary to take into account the following factors: digitalization of the consumer audience; tastes of the consumer audience; content criticism. Keywords: producer, production activity, production project, art management, art industry, art dealer, art businessman, optimization of production activities.

CREATION OF AN IMAGE OF A SOCIOCULTURAL INSTITUTIONAS AN EFFECTIVE TOOL OF COMPETITIVENESS

This paper examines the procedural basis for building an image of sociocultural organizations as an effective tool for competitiveness in the market for cultural services. The study focuses on image projection and the search for ways and means to increase the attractiveness of the image of cultural organizations to improve their performance. The research aims to identify modern tools to enhance institution prestige, including marketing, advertising, and public relations in the culture field, which are necessary to attract consumers. These tools will guarantee the development and expansion of a range of sociocultural services of the enterprise. These institutions should find an opportunity to independently build and maintain a positive image. All these measures are necessary to make these institutions competitive, efficient, recognizable, and attractive to the public, sponsors, and business partners, which will create demand for their services. Today, the establishment of the business reputation of any sociocultural institution and business success largely depend on interaction with public opinion.

The Selected Aspects of Strategic Management in the City Divided by the Border in the Context of the Development of the Cross-Border Market of Cultural Services

The Selected Aspects of Strategic Management in the City Divided by the Border in the Context of the Development of the Cross-Border Market of Cultural Services

New trends in consumer behaviour in the market of cultural services in Poland: implications for marketing

New trends in consumer behaviour in the market of cultural services in Poland: implications for marketing

Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland

In the second decade of the 21st century, in the developed countries of Central Europe, we can observe the transfer of free time to consumption, including the consumption of cultural services. This change, however, has led to some disturbances in the consumption of cultural services. Disturbances, which in particular relate to the sphere of needs, the sphere of the means of meeting needs and, finally, the sphere of consumer behaviour; for example, in relation to transport. In this article, most of the attention was devoted to the last category of disturbances (the sphere of consumer behaviour) and specifically concerned the culture service customers’ choice of means of transport to a specific cultural event. The research carried out by the authors shows that the most popular means of transport used on the way to a symphonic concert held in Katowice is still one’s own car. This applies to both residents of the city of Katowice, who could easily get to the concert using public transport (bus, tram) or on foot, as well as people from outside Katowice (who, as the research shows, very rarely use Katowice’s extensive rail network and well-developed intercity bus service). Thus, it has been proved that despite various legal regulations conducive to sustainable consumption, the majority of Polish consumers of cultural services in the analysed area of consumer behaviour do not follow this concept. The article opens with a review of the literature on free time and the sustainable consumption of cultural services. The next part of the study presents the results and conclusions of research conducted on a group of 515 consumers of philharmonic services. The last part of the article discusses the results obtained and indicates the existing management implications.

Assessment of the Competitive Environment in the Regional Markets

The maturity of competitiveness and its dynamics is a focus of assessing state decisions aimed for economic growth. To estimate the maturity of the competitive environment, researchers apply different methods. However, synthesis of the existing approaches has revealed the comparability of various approaches to the assessment of the maturity of the competitive environment. The authors have proposed a methodology of comprehensive assessment, which includes the estimation of market concentration, diverging trends of revenue and costs, survey of entrepreneurs. The comparison of the estimations employs a three-stage model of data processing. This model consequently compares the characteristics of markets maturity obtained while implementing the above-mentioned approaches. We have tested the methodology using the materials of the research performed in 2015–2017 on the territory of Sverdlovsk Region. Our study has shown the following essential results. Firstly, we have classified socially important and priority markets of Sverdlovsk Region by the level of competitiveness development. Most of the markets are estimated as the markets with missing and low competition. The majority of them represent the segments of the education market. The authors also grouped highly competitive markets, which include the retail market, the market of overland carriage of passengers, the market of communication services and the market of cultural services. Moreover, we specified the group of markets with a moderate competition. This group consists of the market of housing and communal services, social services market, and the market of medical products. Secondly, we confirmed that the assessment of a competitive situation using one of the approaches is imprecise. Both in 2015 and in 2016, there is no convergence in estimates received by statistical and survey methods for the market of social services and certain segments of the education market. The authors explain it by a considerable share of the “grey†sector in these markets, which cannot be fully analyzed. Hence, we recommend to use survey methods to analyze competition in the markets of education and social services as these methods allow considering insider information and the illegal tendencies of their development. The results of the research may contribute the analysis of competition as well as the development of antimonopoly policy at the federal and regional levels.