Market Development Research Articles

The Competitive Advantages and Development Strategies of Flexographic Printing in the Label Printing Market

This article thoroughly and comprehensively explores the competitive advantages and development strategies of flexographic printing in the label printing market. Through in-depth and detailed analysis of the characteristics of flexographic printing technology, the significant advantages demonstrated in key aspects such as printing quality, production efficiency, and cost control are clearly explained. Further in-depth research was conducted on the current application status of flexographic printing in the label printing market, and closely combined with the current market development trends and the evolution of cutting-edge technologies, forward-looking development strategies were proposed, covering multiple dimensions such as technological innovation, market expansion, and win-win cooperation. This provides a solid theoretical foundation and practical guidance for the sustained and stable development of flexographic printing in the label printing field.

Perbandingan Hukum Lelang Non Eksekusi Sukarela pada E-Market Place Auction antara Indonesia dengan Amerika Serikat

This research aims to compare non-executive voluntary auction laws on e-marketplaces between Indonesia and the United States. In Indonesia, the regulatory framework for non-executive voluntary auctions falls under the jurisdiction of the Ministry of Finance, focusing on transparency, consumer protection, and fairness in the auction process. The study highlights that despite Indonesia's adoption of digital technology to enhance auction accessibility and efficiency, regulations are still evolving to keep pace with technological advancements and market developments. Meanwhile, in the United States, non-executive voluntary auctions are detailed under federal and state laws, emphasizing consumer protection, transaction security, and robust enforcement to prevent harmful business practices. These stringent regulations encompass participant verification, bidding processes, and transaction settlement to ensure fairness and safety for all involved parties. The findings of this research indicate that differences in legal regulations, implementation, and approaches between Indonesia and the United States influence how non-executive voluntary auctions are conducted and governed in both countries. This comparison provides deep insights into the challenges and opportunities in developing legal policies that support digital economic growth in this era of globalization.

On the Economic Impacts of the Xinjiang Cotton Incident upon Indigenous Local Chinese Brands

Guided by the SWOT model, this thesis explores the economic impacts of the Xinjiang Cotton Incident upon indigenous local Chinese brands with a case study of Li Ning. Coupled with a comparative analysis method, this thesis analyses the changes on revenue and market development in 2020 and 2021 and finds that the Xinjiang Cotton Incident has great influences on Li Ning in economic income, market development, regional development and the development of relevant industries. From the perspective of domestic and international markets, the income of domestic market increases greatly, while the proportion of international market decreases. In a word, the revenue has been rising sharply in all aspects. In terms of the cotton industry and the sporting goods industry, it not only affects the production and sales of cotton in Xinjiang, but also seriously affects the safety of China's cotton industry and its downstream textile industry. But the revenue of domestic sports brands will continue to rise in the coming period. Domestic sports brands will usher in a new era of development. For the future development, Li Ning Company is supposed to position products and target consumer groups accurately, improve the quality of advertising, and to create a more distinctive brand culture.

Research on Carbon Emission Right Accounting Issues and Countermeasures

Against the backdrop of global climate change, China is actively promoting the construction of an ecological civilization and green and low-carbon development, and the accounting treatment of carbon emissions trading, as one of the important market mechanisms to achieve this goal, has become increasingly prominent. Although China has issued a number of accounting guidance documents on carbon emission rights trading, there are still a number of challenges and shortcomings, which limit the accuracy and comparability of accounting information and affect market participants' perception of the value of carbon emission rights. This paper firstly outlines the international accounting confirmation and measurement methods for carbon emission rights allowances, and comparatively analyzes China's current relevant regulations, pointing out the controversial points and deficiencies therein. In response to the above problems, this paper puts forward specific suggestions for improvement in the expectation that, to help the development of China's carbon emission right trading accounting system, to improve the quality of China's carbon emission right trading accounting system, to promote the healthy development of the entire carbon market, and to provide a solid accounting foundation for the realization of China's carbon neutrality goal.

Review on Location of Fresh Cold Chain Logistics Distribution Center

This paper reviews the research status, existing problems and challenges, and future research directions of the location of fresh cold chain logistics distribution centers. The research background is based on factors such as the development of the fresh product market, the technological progress of cold chain logistics, the requirements of environmental protection and sustainable development, and the intensification of market competition. The significance of site selection includes improving transportation efficiency, reducing costs, improving customer satisfaction, optimizing supply chain networks, and achieving environmental sustainability.The former focuses on low-carbon, demand uncertainty, and competitive distribution center location, while the latter focuses on the new retail environment and cold chain distribution. The review of relevant literature points out that some progress has been made in the research, but there are challenges such as market demand uncertainty, incomplete data and limited model applicability.Future research directions include the location model of cold chain logistics distribution center based on big data, the location model considering sustainable development factors, and the location method of cold chain logistics distribution center integrating multi-index evaluation.In the conclusion, it is pointed out that in the past, the time window and the overall logistics network were rarely used as research evaluation indicators in the site selection problems, and the cost of reverse logistics and closed-loop supply chain was rarely considered. In the prospect part, it is proposed that in the future, we should pay attention to the problems of reverse logistics and closed-loop supply chain in the distribution of fresh agricultural products, consider the multi-objective optimization of low-carbon cold chain logistics network in different policies and fields, and combine full simulation technology and optimization technology to realize the system optimization research.

Technology-push, demand-pull and spillover from the major market demand: The case of the United States wind power market

This study aims to examine the technology-push and demand-pull hypotheses developed for a wind power industry. The wind power industry plays an important role in society as an emerging sustainable technology with strong social supports. Using patents as a proxy for a technology-push factor and the United States wind power net generation as a proxy for a demand-pull factor from 2001 to 2018, this study shows that the technology development in the major market (e.g., United States) drives its domestic market demand, whereas the domestic market demand in the major market does not drive its domestic technology development. However, the global technology development drives the major market demand and the major market demand drives the global technology development bilaterally. These results enable us to infer a spillover effect from the major market demand, indicating global players benefit from the major market demand largely created by social and government supports in major market. These findings highlight the implications for policy makers pursing both environmental and industrial policy goals and for firm managers attempting to enhance competitiveness in the wind power market.

Green environmental management system and environmental performance: Results from PLS-SEM and fsQCA

Advanced green technology developments have induced key innovation approaches in the manufacturing industry to boost sustainable development (SD) in the present market. Despite the industrial need for green innovation and its associated benefits to regulate and optimise their operations and environmental performance, respectively, green innovation implementation and adoption remain inadequate. Due to the key significance of green innovation for firms operating in emerging markets, this research endeavors to investigate the green innovation influence on the relationship between Environmental Management System adoption and impact on Environmental Performance. To bridge this gap, The current work aimed structuring and validating a study model via the integration of Resource-Based View (RBV) and Institutional theories with the Technology-Organisation-Environment (TOE) framework to persuade companies towards green innovation implementation. Survey questionnaires were disseminated to 183 employees in a manufacturing company to collect the study data, which were then assessed with partial least squares-structural equation modelling (PLS-SEM) and Fuzzy-set Qualitative Comparative Analysis (fsQCA). Resultantly, the model's integrated constructs of perceived benefits, top management support, coercive pressure, normative pressure, and mimetic pressure predicted green management accounting practices. Green management accounting practices directly and significantly impacted green environmental performance, while green innovation significantly and negatively moderated the ‘green management accounting practice-green environmental performance’ link. Thus, the integrated model provides decision-makers with clear implications of green practice and innovative technology adoption for optimal environmental performance. The outcomes derived from literature reviews on advanced green technologies implied a notable ‘green management accounting practice-environmental performance’ relationship within emerging countries.

Serial mediation effect of service innovation and word of mouth on mutual fund investment decision through mobile customer relationship management

Purpose The purpose of this paper is to examine the effect of mobile customer relationship management (mCRM), service innovation (SI) and word of mouth (WOM) on the investment decisions (IDs) of mutual fund investors. Design/methodology/approach This paper presents a new model for impacting the IDs of mutual fund investors. To verify the suggested model, Partial Least Squares with Structural Equation Modelling are used. For analysis, a survey questionnaire is designed, and data inputs were invited from more than 400 online mutual fund investors in Delhi NCR. Findings The outcomes reveal that the ID of mutual fund investors is significantly influenced by WOM. WOM, in turn, is significantly impacted by mCRM applications through SI playing a mediating role. Research limitations/implications The limitation with reference to survey respondents was that only online mutual fund investors using mCRM applications were considered. Moreover, this study was conducted in Delhi NRC, and a limited sample was considered. Practical implications The result from this research helps the financial organisation to consider SI in their mCRM application as one of the main concerned areas for increased WOM that directly influences the ID of mutual fund investors. Originality/value This study highlighted the impact of SI and WOM on the mutual fund investors’ decision, who use mCRM application. The outcome may contribute to the theoretical framework of IDs concerning mCRM applications. The results of this research offer practical implications for financial organisations in strategising their marketing and product development plans in the context of mutual funds. Also, the mutual fund ID through mCRM application is positively influenced by SI and WOM using both constructs as sequential mediating tools. This research offers new insights into mCRM application for mutual fund investors and financial organisations in India.

The Impact of Little Red Book Key Opinion Leader Characteristics on Young Consumers' Intention to Purchase Luxury Goods

In the era of globalization, marketization, and intelligent development, Xiaohongshu, as a mainstream social media platform with a large volume in China, is committed to the development of Key Opinion Leader (hereinafter referred to as KOL) to attract traffic and increase the conversion rate of purchase. Therefore, in the online marketing of luxury brands, KOL with different characteristics of Little Red Book plays an important role in whether young consumers are willing to buy. Nowadays, under the wind of Influencer marketing, the competition of KOL group is very fierce, the content paradigm tends to be homogenized, the cost of transferring consumers' attention is low, and KOL has its distinctive features and personalized characteristics to stand out, attract the traffic, and get consumers' attention. This paper takes influencer marketing as the background to study the influence mechanism of Little Red Book KOL characteristics on young consumers' willingness to buy luxury goods. The research results show that young luxury consumers are more likely to be influenced by their recommendation information when they have purchase demand and are familiar with opinion leaders to a certain extent.

Applicaition and Evaluation of the Value Investing Approach

In tandem with China's economic expansion, there has been a notable rise in per capita disposable income, fostering an influx of individual investors into the securities market. This surge is underpinned by improved transaction mechanisms, with individuals now comprising the primary market participants. However, challenges persist as investment discipline wanes amidst a backdrop of heightened randomness and exorbitant high-frequency operation fees. Consequently, the development of China's secondary stock market remains nascent, fraught with uncertainties, and prone to frequent instances of frustrated investments. The burgeoning popularity of Warren Buffett's value investment theory signals a paradigm shift, with investors increasingly gravitating towards identifying undervalued stocks for sustained returns. Nonetheless, ordinary retail investors grapple with a dearth of investment knowledge, compounded by the intricacies of different industries, thus impeding their ability to effectively apply professional analysis methods. To bridge this gap, this paper endeavours to synthesize prevailing empirical analysis methods commonly employed across diverse industries. Through a comprehensive literature review and reference analysis, it seeks to provide insights aimed at enriching investors' comprehension and application of value investment principles. By elucidating practical approaches, this research contributes to the broader discourse on investment value, fostering a more nuanced understanding within the context of China's evolving securities market landscape.

Exploring the Phenomenon of Commercial Branding and Art Co-branding in China Based on Interdisciplinary Perspectives

With the continuous development of China's consumer market, art, and commercial brand co-branding in the era of the commodity economy has become an important development strategy in the commercial field, the brand enriches the connotation of the brand with the power of the artist, and the art also goes to the public with the influence of the brand to broaden the road of art development. However, at the same time, it also exposes many problems in the phenomenon of art and commercial brand co-branding. This study adopts the literature research method, comparative and inductive method, and case study method to analyse the phenomenon of co-branding between art and commercial brands based on different disciplinary perspectives of brand visual image design, art commercialization, and aesthetic education. Through the study, the co-branding of brand and art needs to grasp and deepen the connotation of the brand and explore the potential of cooperation. In addition, the artwork needs to highlight the aesthetic value and return to the heart of art. Finally, people should pay attention to the purpose of aesthetic education and cooperate to create an aesthetic environment. Thus, the characteristics and commonalities between the two can be better grasped and utilised to seek more interdisciplinary and diversified co-branding paths. While creating a favourable atmosphere for art and business brands they should actively take on more social responsibility and continue the vitality of both.

The Impact of Rising House Prices on Young People’s Fertility

At present, the problems of population aging and low fertility of young people in China have become more and more serious, which has become an important factor restricting economic and social development. Although the “comprehensive” policy has been implemented and has achieved certain effects, the willingness of young people to give birth is still low. At the same time, the rise of housing prices has become one of the major social and livelihood issues, and the impact of housing prices on people’s fertility intentions has also received widespread attention from scholars at home and abroad. Based on this, this study takes young people of childbearing age in China as the research object, adopts the research method to study the impact of rising housing prices on the fertility behaviour of young people in the city, and based on the conclusions drawn, puts forward targeted suggestions for the benign development of the real estate market and the effective implementation of the population policy.

MLB league marketing: MLB in the Chinese market development analysis and future strategy

MLB league marketing: MLB in the Chinese market development analysis and future strategy

A Fundamental and Technical Analysis of the US and Chinese Stock Markets

This paper provides a comprehensive comparison between the stock markets of the United States and China, the two largest economies globally. The study examines key aspects such as market mechanisms, investor strategies, and market efficiencies. The U.S. stock market, characterized by its large market capitalization and robust growth, operates through dealer and auction market mechanisms with a strong regulatory framework and high openness to foreign investors. In contrast, the Chinese stock market, having developed more recently, primarily uses auction market mechanisms and imposes daily price limits to manage volatility. Historical developments show the U.S. market's long history of financial development and crisis management, while China's market has seen rapid development since economic reforms began in 1978. The analysis of market efficiency through fundamental and technical analysis reveals that the U.S. market more effectively reflects company performance in stock prices compared to the Chinese market, which still shows areas for potential improvement. This comparison highlights the distinct characteristics and developmental paths of the U.S. and Chinese stock markets, providing valuable insights for investors and policymakers in understanding the differences and guiding future market development and investment strategies.

Cross-cultural differences and acculturation in affective response and sensory perception: a case study across Chinese immigrants and local consumers in New Zealand

Understanding cross-cultural variation in perception is essential for identifying culture-specific factors impacting product acceptability. While immigrants may initially maintain their preferences, acculturation levels vary. To understand to what extent immigrants can be used as a proxy to model overseas markets, this study investigated short (CHS) and long-term (CHL) Chinese immigrant responses to plain yoghurts compared to New Zealand (NZ) Europeans (E). Three groups (CHS, CHL and NZE, n = 222) evaluated liking of, emotional response to, and sensory perception of 10 plain yoghurts. Groups liked yoghurts similarly. Notably, NZE rated emotions lower than both immigrant groups, with a few exceptions. Both Chinese groups rated most emotions similarly, but CHL rated some closer to NZE. Positive emotions correlated with higher liking scores. However, cross-cultural differences existed for ‘guilty’ which was associated with yoghurts liked by NZE; and for ‘wild’ and ‘mild’ associated with yoghurts disliked by both immigrant groups. Citation proportions for some sensory attributes differed among all groups, dependent on the sample. But level of acculturation between immigrant groups was limited. Sweetness, vanilla, stone fruit and cream flavours, smoothness, and creaminess drove liking across all groups, whereas only the Chinese valued umami, undoubtedly due to positive associations with it. Some effects of acculturation for long-term immigrants were evident, but responses were often closer to their short-term counterparts. Therefore, immigrants in general provide a useful proxy for measuring consumer responses in early stages of product development for this overseas market, but with consideration of their residence time in the host culture.

The impact mechanism of enterprise financialization on firm innovation

Financial market development provided enterprises with more financing options, which affected their innovation activities. This study is based on 1,274 manufacturing companies. We found a significant inverted U-shaped relationship between enterprise financialization and ambidextrous innovation, and financing constraints can negatively regulate this relationship. The inverted U-shaped impact was more significant in enterprises with large-scale financial backgrounds and low innovation willingness. This study provides targeted guidance for improving corporate innovation.

Gradual market development reforms and venture capital strategy adjustments: Evidence based on industrial chain innovation and development

This study explores the relationship between gradual market development reforms and venture capital strategy, focusing on the mediation of industrial chain innovation. The results indicate that market development reforms significantly facilitate the strategic adjustment of venture capital. Moreover, industrial chain innovation is an important mediator between market reforms and venture capital strategies. Heterogeneity analysis revealed that the significant reform effects in the eastern regions highlight regional differences, ushering in-depth reforms and capital allocation.

Green Hydrogen in Focus: A Review of Production Technologies, Policy Impact, and Market Developments

This paper navigates the critical role of hydrogen in catalyzing a sustainable energy transformation. This review delves into hydrogen production methodologies, spotlighting green and blue hydrogen as pivotal for future energy systems because of their potential to significantly reduce greenhouse gas emissions. Through a comprehensive literature review and a bibliometric analysis, this study underscores the importance of technological advancements, policy support, and market incentives in promoting hydrogen as a key energy vector. It also explores the necessity of expanding renewable energy sources and international cooperation to secure a sustainable, low-carbon future. The analysis highlights the importance of scalable and cost-effective hydrogen production methods, such as solar-thermochemical and photo-electrochemical processes, and addresses the challenges posed by resource availability and geopolitical factors in establishing a hydrogen economy. This paper serves as a guide for policy and innovation toward achieving global sustainability goals, illustrating the essential role of hydrogen in the energy transition.

Effect analysis of government intervention on scale-heterogeneous farmers' behavior of groundwater exploitation.

Government intervention has become an important measure to restrain groundwater overexploitation. This paper analyzes the effect of three types of government intervention measures, namely, guidance, incentive and constraint, on farmers' groundwater utilization behavior, from the perspective of scale-heterogeneity, using general quantile regression model, by survey data of 1122 households in well irrigation area of north China. The results showed that: (1) the incentive and guiding measures have negative effects on farmers' groundwater usage, while the effect of restrictive measures is not obvious. The guided policy is superior to the incentive measure as to governance effect. (2) With the increase of farmers' land scale, the influence of incentive measures shows a trend of weakening, and the effect of guided measures on groundwater demand reduction of farmers is stronger. When it comes to the different point of water consumption, when at the point level of 0.25, the incentive measures have the most obvious inhibitory effect. With the increase of water consumption of farmers, the guided measures begin to play a core role. The effect of restrictive measures is not obvious with the increase of water consumption. (3) In addition, farmers' irrigation water consumption also is affected by gender, cognition of water resources shortage, ecological cognitive level, acquisition ability of disaster information, village rain conditions, the degree of water rights market development, feelings of water fee increase, irrigated disputes in the village, collective economic level of village. The selection of policy tools is flexible according to the farmers' land scale for groundwater over-extraction control.

Method for determining the economic security of enterprises producing auto components based on a set of indicators

The article proposes a comprehensive method for determining the economic security of enterprises producing automotive components, based on an analysis of the definition of a set of indicators. The relevance of the study is determined by the high competitiveness and dynamic development of the automotive components market, which requires enterprises to pay close attention to ensuring their economic security. The theoretical research is based on the work of domestic scientists in the field of economic security, theories of crisis management, financial analysis and business valuation. The purpose of the article is to develop a method for determining the economic security of enterprises based on a set of indicators, such as: financial stability, diversification, competitiveness, etc. The practical significance of the study lies in the possibility of using the proposed method to assess the current level of economic security of an enterprise and develop measures to ensure it. The article provides calculations of economic security indicators and provides recommendations for ensuring it. The results of the study can be used by managers and owners of enterprises producing automotive components to make informed management decisions, by specialists in the field of economic security to develop systems for protecting enterprises from external and internal threats, teachers and students of economic universities in the educational process. This article is of interest to a wide range of readers interested in ensuring the economic security of enterprises in a competitive environment.