Market Culture Research Articles

Cancel Culture: Unveiling the Dark Side of Social Media for Brands – A Systematic Literature Review

The phenomenon and terminology of cancel culture are proliferating with the increasing use of social media in Indonesia. Through these platforms, the cancel culture movement is widespread and poses a significant threat to brands and products. However, research related to cancel culture in marketing is still limited. This research aims to describe the cancel culture phenomenon in marketing through a systematic literature review of 53 articles published from 2014 to 2024, with sources from ABDC and Scopus-indexed journals (Q1-Q4). The research identified relevant themes, methodologies, theories, variables, antecedents, consequences, and existing research gaps through this analysis. Based on these findings, the research proposes an integrative framework that describes the influence of cancel culture on brands, particularly the role of social media. The results also identify future research directions, including knowledge gaps in theory, methodology, and research context. The implications of this research are expected to contribute to developing marketing theory and practice related to cancel culture.

Research on Social Live Broadcast pps in Thenew Media Era

With the rapid growth of digital media, online social live streaming, as a new means of information exchange, has penetrated into our daily lives and has been widely used in various industries such as enterprise marketing, online teaching, and folk culture inheritance. This article provides a preliminary introduction to the concept, attributes, and classification of online social live streaming, and explores the application strategies in product promotion, online learning, and cultural promotion. When examining the current development status of social live streaming, a series of problems have been discovered, including the proliferation of vulgar information, user privacy and security issues, and intellectual property infringement. Suggestions have been put forward to improve the regulatory system for social live streaming content, strengthen user privacy and security protection, and promote the sound legal system, in order to promote the healthy and orderly development of social live streaming in the new media era and provide reference and inspiration for the industry.

Geotourism Potentiality of Fossil Park Using Swot Matrix and Analytical Hierarchy Process (AHP) for Amkhoi Wood Fossil Park, Birbhum District, West Bengal, India

Geoparks are a new tourism form integrating geography and local development, focusing on geological conservation, marketing, and local culture. Geotourism Ecosystem aims to build a stronger network of geoparks. Amkhoi Wood Fossil Park in Birbhum, India, houses 20 million-year-old angiosperm wood fossils. It has been designated a Biodiversity Heritage Site, which aims to protect natural heritage, educate tourists, preserve fossils, and create jobs. Wood fossils from West Bengal, India's, Amkhoi Fossil Park are well known for offering insights into the natural history of the area. The transformation of wood into stone through the process of petrification brings to light natural occurrences such as tree falls and mineral infiltration. The most well-known fossils in the park are from the Glossopteris genus, which represents the Permian period's prehistoric vegetation. Miocene angiosperm wood fossils shed light on the ecological dynamics and evolutionary history of the area. The fossil record of the Anacardiaceae family indicates the warm, humid environment of the area. Using the Saaty scale, the study analyzed the SWOT components and used Eigenvalues to determine each factor's significance. At 54.4%, opportunities have the most weight, followed by vulnerabilities, threats, and strengths. The development of geotourism in the research area is least affected by risk factors. Each SWOT group's high local priority SWOT variables were selected. The greatest potential existed for government officials to give tourism planning more attention. Some of the weaknesses were unusual geological features, insufficient infrastructure, and low awareness. Particularly rare fossils and a geological fossil park are two of the study area's advantages.

Linking Hierarchy Culture, Market Culture and Innovation Orientation: Moderating Roles of Causation and Effectuation

This paper aims to examine the influence of hierarchy and market cultures on firm’s innovation orientation. Also, it explores the moderating roles of the two decision-making logics, which are causation and effectuation on the relationship between hierarchy and market organizational cultures and innovation orientation. The current study extends past research on organizational culture and innovation, by being most likely the first study to examine the extent to which the relationship between hierarchical culture and SME innovation orientation is moderated by causal logic; and the extent to which effectual reasoning moderates the relationship between market culture and the innovation orientation of SMEs. The study utilizes survey data from 206 small and medium sized enterprises (SMEs) in the manufacturing and services sectors of the United Arab Emirates (UAE), that is analyzed using SmartPLS. The results of this study suggest that causation moderates the relationship between hierarchical culture and SME innovation orientation. Furthermore, market culture is only positively related to SME’s innovation orientation when effectuation moderates the relationship.

Influence of Organizational Market Culture on Change Management in Kenyan Social Enterprises

Firms ought to continuously adapt and modify their operations to fit the changing circumstances in the fiercely competitive and dynamic business environment. This suggests that businesses must incur substantial costs to carry out a variety of changes that will enable them to operate in the changing environment. Adjustments play an important part in defining firm competitiveness in the modern economic environment; however, many firms struggle to properly manage innovations, ensure long-term development, and motivate employees to accept change. This study explored the influence of organizational market culture on change management in social enterprises in Kenya. The study employed the Competing Values Culture theory to assess the company's culture. Using a descriptive design, the study targeted all 129 employees of Kidogo Early Years Company Limited, from top management to departmental level. Data collection involved questionnaire surveys for primary data. Analysis of quantitative data was by Statistical Package for Social Sciences version 29. The regression analysis findings revealed that organizational market culture (β = 0.310, p = 0.012) had significant positive influence on change management. The study concludes that organizations that are goal-oriented and market-driven are more adaptable to external pressures and are better positioned to manage change effectively. In view of the findings, the study recommends that for organizations with a market culture, it is crucial to embed a results-oriented approach that aligns change management with organizational goals and objectives. Practices such as setting clear performance targets, encouraging a competitive spirit, and focusing on market-driven strategies should be incorporated into daily operations. Keywords: Organizational Market Culture, Change Management, Social Enterprises, Organizational Culture Influence, Kenya

Assessing Organizational Culture in Real Estate Brokerages: Links to Real Estate Agent Success

Real estate agents interested in maximizing their sales commissions may consider the impact of their brokerage firm’s organizational culture on their incomes. They may also seek to understand whether the size and age of their brokerage firms correspond to four popular organizational culture types: clan, hierarchical, market, and adhocracy. A survey distributed to United States real estate agents was analyzed to examine these relationships. The results supported hypotheses indicating that clan cultures were dominant in small firms with 20 or fewer employees and in younger firms under six years, while market cultures prevailed in larger and older firms. Additionally, market and adhocracy cultures correlated positively with brokerage firm size, and adhocracy cultures were more prevalent in younger firms. Real estate commissions were highest in companies with market culture features, followed by clan, adhocracy, and hierarchical cultures. Linear regressions and bootstrapping further supported a negative relationship between hierarchical cultures and real estate commissions and a negative relationship between adhocracy cultures and the age of firms. Theoretical and practical implications are discussed.

Exploration of Organizational Culture on Employee Well-Being: A Survey-Based Study on Workplace Culture Dimensions

Abstract: The purpose of this study was to investigate the impact that organizational culture has on employee well-being within a case-study organization. The study employed a quantitative research design and adopted the use of a questionnaire to collect the necessary data from the 20 participants. The collected data was analyzed using descriptive statistics and multiple linear regression analysis. The findings of the study indicated that the organization operates mainly on a hierarchy culture with the elements of other culture types of notably culture clan and market culture mixed into the overall organizational culture. It was inferred that these culture types exist as a subculture within the overarching culture of the organization. The findings suggest that employee well-being is not a point of critical concern for the organization. This suggests that within the case study organization, employee well-being is perceived as a moral obligation as against a strategic factor that can yield considerable benefits to the organization. The findings also indicated that organizational culture exerts a degree of influence on employee well-being. Organizational culture has an impact on employee well-being, therefore improving employee well-being can ensure optimal productivity and performance of employees.

Organizational Culture and Performance of Quasi-Public Institutions Within the Pension Industry in Kenya: A Case of Local Authorities Pension Trust

This study intended to examine the organizational culture and performance of quasi-public institutions within the pension industry in Kenya with a focus on Local Authorities Pension Trust. Key theories under review in this research paper were the Balance Score Card theory, Scheins organizational culture theory and Institutional theory. Descriptive research design was employed and utilized by this research. The 224 staff working in Local Authorities Pension Trust offices across the country formed the target population of this study. In order to determine the sample size, simple random sampling was utilized. For this research, the researcher utilized a questionnaire to collect data from responders. There were both open-ended and closed-ended questions on the survey. To determine the connection between organizational culture and performance, the researcher did a multiple regression analysis. Questionnaires were utilized for gathering quantitative data, which were then evaluated employing descriptive statistics in SPSS and displayed in the form of tables, pie charts, and bar graphs. The data gathered was leveraged to create pie charts, bar graphs, and tables that illustrated facts about the link between organizational culture and performance at Local Authorities Pension Trust. The study found that a balanced mix of clan culture, adhocracy culture, market culture and hierarchical culture had a positive significant effect on the performance of LAPTRUST. The study concludes that in a clan culture, employees are encouraged to participate in decision-making processes, share their ideas, and contribute to the overall success of the organization. The study recommended that the organization should encourage cross-functional teams and collaboration across departments to break down silos and promote innovation. The organization should invest in training programs that enhance employees' market knowledge and skills can contribute to a market culture. The organization should clearly define and communicate the roles and responsibilities of each level within the hierarchy, ensuring that employees understand their position and how it fits into the overall organizational structure.

Analysing the Influence of Organizational Culture on Supply Chain Outcomes: Structural Model Analysis

Employee behavior, decision-making, and cooperation across the supply chain network are all greatly influenced by organizational culture (OC). In supply chain outcomes (SCO), an understanding of the effect promotes efficiency overall, improves coordination, and maximizes performance. The structural equation modeling (SEM) technique was initially applied to experimentally analyze data from a survey of 85 enterprises using a quantitative approach. The relationships between cultures such as OC, market culture (MC), clan culture (CC), Hierarchy culture (HC), Professional culture (PC), Adhocracy culture (AC), and supply chain outcomes are analyzed in this research. The findings are evaluated using the combination of a reliability and validity test, multiple regression analysis. The SEM approach is employed to investigate the intricate correlation that exists between these cultural aspects and SCO. A more detailed comprehension of these linkages is provided by the simulation technique, which enables a thorough investigation of the ways in which each cultural feature affects SCO. Positive correlations between the independent variables (OC, AC, MC, HC, PC, and CC) and the dependent variable (SCO) are predicted. The majority of these relationships exhibit statistically significant positive impacts(p < 0.05), signifying noteworthy and substantial benefits for SCO. Furthermore, although OC, AC, MC, PC, and CC have substantial positive impacts, HC has a relevant but invisible effect. OC has a major influence on SCO, according to the study, with some cultural characteristics having a considerable impact on performance measures. Improved efficacy and efficiency in supply chain operations are fostered by a well-aligned culture.

Mediating role of relational capital in the influence of organizational culture on international project performance for construction enterprises

PurposeThis study investigates the influence of market and hierarchy organizational cultures on international project performance and examines the mediating role of relational capital.Design/methodology/approachIn-depth interviews and a cross-sectional questionnaire survey were conducted to collect primary data within international projects. Hierarchical regression analysis was used to test the hypotheses based on data collected from 62 respondents.FindingsThe results reveal that both market and hierarchy cultures affect international project performance positively. Additionally, communication, cooperation and trust help enhance project performance; however, commitment is not. This study also proves the mediating role of relational capital between organizational culture and project performance.Research limitations/implicationsThis study selected only two types of organizational culture represented by Chinese construction enterprises. Future studies can explore the mediating role of relational capital between other varieties of organizational culture and project performance.Originality/valueGiven the high complexity and risks faced by projects abroad, both organizational culture, the internal environmental factor and relational capital being the external resource, are crucial for project success. This study clarifies the relationship between organizational culture, relational capital and project performance overseas. Empirical evidence to enhance international project performance for construction enterprises is provided. This study also makes contributions to international contractors who want to implement projects in developing countries.

Online Illegal Cryptomarkets

Cryptomarkets—online markets for illegal goods—have revolutionized the illegal drug trade, constituting about 10% of all drug trades and attracting users to a greater variety of and more addictive substances than available in offline drug markets. This review introduces the burgeoning area of sociology research on illegal cryptomarkets, particularly in the realm of drug trade. We emphasize the expanding role of illicit online trade and its relevance for understanding broader exchange challenges encountered in all illegal trade settings. Examining the effects of online illegal trade on consumption and supply-side policing, we also discuss the harm and potential benefits of moving drug exchange from offline to online markets. We argue for a network perspective's efficacy in this research domain, emphasizing its relevance in assessing trade and discussion networks, technical innovation, and market evolution and vulnerabilities. Concluding, we outline future research areas, including market culture, failure, and the impact of online illegal trade on stratification.

Unpacking the black box between market culture and innovation performance: the role of absorptive capacity and resistance to change

PurposeThis study aims to investigate the relationship between market culture and innovation performance and to reveal the role of absorptive capacity and resistance to change by building on the resource-based view.Design/methodology/approachData was gathered from 222 firm managers of manufacturing firms by using the survey method. Structural equation modeling and PROCESS macro were used to analyze the data.FindingsThe results indicate that market culture is positively related to innovation performance and absorptive capacity mediates this relationship. It is also found that resistance to change negatively moderates the relationship between market culture and innovation performance, but it has no moderating effect on the relationship between absorptive capacity and innovation performance.Originality/valuePrevious research examining the association between market culture and innovation performance is scarce and provides contradictory findings. This indicates that there is an underlying mechanism of this association neglected before. This study is an attempt to reconcile contradictory findings and enlighten the fuzzy areas of this relationship. Accordingly, this study focuses on absorptive capacity as a mediator and proves its role empirically. Moreover, this study is the first to examine the role of resistance to change and demonstrates its buffer role in the market culture-innovation performance link. It is also revealed that resistance to change does not moderate the relationship between absorptive capacity and innovation performance. The findings elucidate the underlying mechanism of the relationship between market culture and innovation performance, reconcile contradictory findings of extant research, expand the current knowledge, and provide practical implications.

Unveiling creativity in artisanal beer through cultural and collective intelligence: a study of market in Mexico

PurposeThe principal objective of the study is to analyze the influence of ethnicity, culture and collective intelligence in entrepreneurial creativity, innovation and marketing of artisanal beer in Mexico.Design/methodology/approachThe qualitative data have been gathered by conducting four workshops with twelve respondents in each workshop across four states of Mexico comprising Mexico City, Puebla, Queretaro and Guadalajara. These workshops were held for four hours during the pre-lunch period over the weekends, which was participated by a mix of entrepreneurs and consumers.FindingsArtisanal entrepreneurship is driven by the culture, ethnicity, collective intelligence and frugal innovations. Ethnic products generate patriotic feeling and consumption for a social cause to encourage artisans at the grassroots with the local tags. Results also indicate that social media and crowd cognition play an important role in developing creative artisanal beer.Research limitations/implicationsThis study is founded on the theoretical maxims of social learning theory (SCT), social cognitive theory and theory of creativity. The contextual interpretation of SCT explains the socialization of concepts by modelling emotions and behavior to derive structural experiences as observed in artisanal entrepreneurship.Practical implicationsEntrepreneurs can develop brand emotions, boost anthropomorphic feelings and inculcate the sense of nationalism among consumers to market ethnic brands and develop social consciousness towards consumption of “Made in Mexico” products.Social implicationsArtisanal beer face major challenge of customer outreach by enhancing the brand proximity and ethnic values. Ethnic products hold a strong image in niche market and need to be stimulated by the experience sharing through social media and community interactions.Originality/valueThis research study significantly contributes to the existing literature on ethnic entrepreneurship and creativity using innovative research approach.

Book Review - The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement

Patrick Lo and David Baker have brought the world of marketing to the center ground of libraries in their book The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement. Published by Chandos-Elsevier its sheer size and substance is indicative of how far the language, culture, and operations of marketing have taken root in the library sector worldwide and is in the minds of those who lead important libraries. Lo and Baker have captured an immense amount of information to fill a significant gap in the literature. Far from being a dirty word, the ‘marketing’ of libraries is clearly necessary, essential, desirable, perhaps uncomfortable at times, and quite fascinating.

Re-Glass: Product Development Pathways for Post-Consumer Glass

Our research examines the viability of recycling soda lime glass from post-consumer Insulated Glass Units (IGU), mixing various types of architectural glass cullet and fusing them into flat plates by using electric kilns. Those kilns operate at lower temperatures than standard float glass production, which significantly reduces manufacturing emissions. The research outcomes suggest the potential for near-site operations, reducing transportation logistics, costs, and emissions. Strength and emissivity tests were performed on the recycled glass samples, to assess challenges arising from various production parameters including: glass types, processing methods, annealing temperatures and schedules, cullet sizes and distribution. These explorations offer high-level perspectives for developing post-consumer glass solutions driven by emissions and logistics primarily, and tectonics secondarily, exploring the cost-effective diversion of glass products from landfill to generate solutions staying within the built environment. The research examines performance aspects of recycled glass as emblematic of sustainability in design and underscores the role (and implications) of texture in architectural materiality. Performance and viability are weighted with considerations for the US market (hauling distances, energy grid emissivity across states, market culture, labor rates, incentives, or lack thereof). This exploration proposes innovative avenues for integrating distinctive, sustainable recycled glass as a hallmark into architectural frameworks.

How does organizational culture affect eco‐innovation? Empirical evidence from the individual and organizational perspective

AbstractEco‐innovation is important for sustainable development and organizational culture is an endogenous factor that can affect eco‐innovation. Different types of organizational culture can have differentiated effects on enterprise eco‐innovation. This study aims to reveal the relationship between organizational culture and eco‐innovation and analyze the mechanism of the influence of organizational culture on eco‐innovation at the individual and organizational levels. Manufacturing firms in China are selected as the research sample, and structural equation modeling is used for the empirical analysis. Results show that adhocracy culture and clan culture have a positive impact on the eco‐innovation of the firms, and green creativity and green absorptive capacity play a partial mediating role in the relationship. Moreover, hierarchy culture and market culture have no significant impact on the eco‐innovation of the enterprises, but green creativity plays a complete intermediary role in the relationship between hierarchy culture and eco‐innovation. Based on the conclusions, the management implications are discussed, and future research directions are outlined.

Organizational Culture and Individual Innovativeness among Employees Working in an MNC

Abstract: This study aims to explore the relationship between different organizational culture types (Adhocracy, Clan, Hierarchy, and Market) based on the Competing Values framework and individual innovativeness of employees working in an MNC. The data was collected from 150 participants who were employed in MNC. The questionnaires used in the study were OCAI scale (Cameron & Quinn, 2006) and Individual Innovativeness Scale (Hurt et al., 1977). Results revealed that Adhocracy, Clan, and Hierarchy were not significantly correlated with individual innovativeness. However, a significant correlation was found between Market culture and Individual Innovativeness. Furthermore, using simple linear regression it was found that market-oriented organizational culture influence individual innovativeness among employees. These findings provide insights into the potential of market culture to stimulate innovativeness among employees.

Standardization versus adaptation of marketing mix in international markets: A systematic literature review

This study examined standardization versus adaptation of marketing mix in international markets. It was carried out to explore the scholarly arguments for both standardization versus adaptation of marketing mix in international markets. It also explored the position of extant scholars on the choice between standardization versus adaptation of marketing mix in international markets. The study adopted systematic literature review methodology. The population of the study comprised 4,128 relevant articles obtained from five credible research databases. The article selection procedure was facilitated by a set of inclusion-exclusion criteria and the PRISMA framework. This resulted in the inclusion of 79 relevant articles published between 2017-2023 for the review. The articles were reviewed using in-depth content analysis method. The first finding of the study revealed that the major scholarly arguments for standardization can be grouped into 16 categories, including: economies of scale and cost efficiency; global brand image and recognition; among others. It was also found that the major scholarly arguments for adaptation can be grouped into 13 categories, including: cultural differences; legal and regulatory environment; among others. The last finding is that majority of extant scholars proposed a hybrid approach (glocalization), which combines elements of both standardization and adaptation to create a strategy that is globally consistent yet locally relevant. Therefore, the study advises international marketers to conduct comprehensive market research before adopting a glocalization strategy. This entails understanding local consumer behaviours, preferences, cultural nuances, and economic conditions in order to craft marketing campaigns that align with local culture, values, and traditions of the target market.

Before and during COVID-19: the roles of transformational leadership, organizational culture and work–life balance in healthcare

PurposeThis research aims to investigate the role of transformational leadership and organizational culture – encompassing Clan, Adhocracy, Hierarchical and Market Cultures – in the context of work–life balance for healthcare workers. It aims to present a comparison of observations made pre and mid-pandemic.Design/methodology/approachA structured questionnaire was utilized to collect data from a varied sample of 355 employees (258 before and 97 during the pandemic) representing multiple sectors and positions within a hospital. The interpretation of the data was accomplished using Partial Least Squares Structural Equation Modeling (PLS-SEM).FindingsFindings reveal that prior to the pandemic, transformational leadership significantly influenced all forms of organizational culture perceptions, with a strong influence on Clan Culture. Clan Culture displayed a consistent positive correlation with WLB both before and during the pandemic. During the pandemic, Market Culture exhibited a negative effect on WLB and Adhocracy Culture demonstrated a positive effect, impacts which were absent before the pandemic. Transformational leadership had a positive impact on WLB before the pandemic, but no discernible effect during the pandemic was observed.Originality/valueThe results indicate that the dynamics between transformational leadership, organizational culture and work–life balance are susceptible to alterations in the face of external crisis events. This study offers a unique exploration of these dynamics in the healthcare sector during the ongoing global pandemic.

The Role of Popular Culture in social media on Millenniums’’ behaviors and social Identity

Popular culture is comprised of “mainstream” attitudes, beliefs, ideas, and images that are created by different media outlets ranging from print, television and the Internet. Popular culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the idea that the world order is homogenous and harmonized. According to Hebdige, (2012) he defined popular culture as “a set of generally available artifacts: films, records, clothes, TV, programs, modes of transport, etc.” he argues that it is often known as market culture or mainstream culture. Due to the effect of Media globalization and popular culture, adolescents are being exposed – both negatively and positively- to numerous influential figures through radio, Internet, print media and television (Giles and Maltby 2003). At the peak of media globalization and with the rise of popular culture the phenomenon of celebrity culture has emerged (Gamson 1994; Holmes and Redmond 2006;).