Intense Market Competition Research Articles

The Impact of Scarcity Marketing Models on Consumer Behavior in the Luxury Industry - The Case of Hermes

With the continuous development of China's economic level, major luxury brands have entered the Chinese market one after another. People's rising living standards and more disposable income provide a strong impetus for the development of the luxury goods industry. At the same time, the luxury industry is also facing the challenges of market expansion and balancing product scarcity. The study analyzes the impact of scarcity marketing on consumers and puts forward feasible suggestions through the combination of scarcity marketing theory and Maslow's demand theory. On the base of a comprehensive analysis of the existing literature, the study summarizes and analyzes the advantages and disadvantages of scarcity marketing in the luxury goods industry. This study demonstrates the successful application of scarcity marketing by combining the case of Hermes. Hermès created the scarcity and uniqueness of products through limited sales, high pricing, and distribution system, which stimulated consumers' desire to buy and product sales. However, this also brings some negative effects including queuing, hype, limiting market size, intensifying market competition, and damaging brand reputation. Therefore, this study puts forward a number of feasible suggestions including formulating diversified pricing strategies, providing differentiated products and services, and strengthening brand social responsibility.

Efficiency Evaluation of Business in IoT Supply Chains by Network DEA

<p>Recently Internet of things (IoT) and its applications are emerging as a momentous trend in industry. Numerous hardware and software providers have been entering the intense market competition in IoT related industries. Correspondingly, the attention on evaluation of IoT industry is growing. However, it is a main theme as how to consider the multiple dimensions and dependencies among the criteria in IoT supply chains simultaneously. By considering internal processes in DMUs as well as their interactions, this study designs the evaluation methods with network data envelopment analysis (NDEA) and multi-objective programming (MOP) techniques. This work intends to estimate the efficiency of IoT businesses from the perspectives of R&D, manufacturing, sales and finance, and the overall performance. The proposed models are implemented with empirical case studies in IoT supply chains in Taiwan. The results show the usefulness and validity of the proposed methods in evaluating IoT related business.</p> <p> </p>

The impact of industrial robot adoption on corporate green innovation in China

Green innovation plays a crucial role in transforming economic models and achieving sustainable development in enterprises. As an important embodiment of artificial intelligence technology, how industrial robots can effectively promote the green transformation of enterprises has become an important issue. This paper examines the impact and mechanisms of industrial robot adoption on corporate green innovation, as well as its heterogeneous effects. Using data from Chinese listed companies from 2007 to 2019, we find that industrial robot adoption has a significant positive impact on corporate green innovation, enhancing both its quantity and quality. Furthermore, our mechanism study reveals that industrial robot adoption can promote corporate green innovation by improving productivity and environmental management capabilities. Additionally, we investigate the moderating effects of various factors and conclude that the positive impact of industrial robot adoption on green innovation is more pronounced among the state-owned enterprises, enterprises with the intense market competition, as well as enterprises located in regions with higher carbon emissions intensity. This paper contributes to enrich the research on industrial robots and corporate green innovation, and provides a reference to improve environmental management and achieve a low-carbon economy in emerging markets.

Convolutional Long Short-Term Memory (C-LSTM) For Multi Product Prediction

The retail company PT Terang Abadi Raya has a solid commitment to supporting distributors of LED lights and electrical equipment who have joined them, helping to spread their products widely in various regions. To face increasingly intense market competition, it is essential to produce high-quality products to win the competition and meet consumer demands. To achieve this, efficient production planning is necessary. The Convolutional Long Short-Term Memory (C-LSTM) method is used in this study to forecast product sales at PT Terang Abadi Raya. The research results show that C-LSTM has the potential to predict sales effectively. Evaluation is conducted using Mean Absolute Error (MAE) and Mean Absolute Percentage Error (MAPE). The calculations reveal that the smallest values are obtained at epoch 10, with an MAE of 0.1051 and a MAPE of 22% in the testing data. For the cable data, the smallest values are found at epoch 100, with an MAE of 0.0602 and a MAPE of 44% in the testing data. The Long Short-Term Memory (LSTM) method with ten neurons produces the most minor errors during training.

The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain

The growing recognition of sustainable supply chain practices is indisputable. Nevertheless, consumer skepticism regarding the credibility of product sustainability information, which includes environmental impact and social responsibility, poses a significant challenge. Blockchain-enabled disclosure has surfaced as a promising approach to address this skepticism. In this paper, a game-theoretical model is developed to investigate the investment strategy in blockchain-enabled disclosure within a supply chain composed of one retailer and two manufacturers, each selling products with varying levels of sustainability. Considering consumer skepticism, we assume that consumers who trust sustainability information are willing to pay a premium for sustainable products, while skeptical consumers are not. Our analysis suggests that blockchain-enabled disclosure can effectively increase consumer trust in sustainability information and promote sustainable practices. However, our findings reveal a potential pitfall: intensified market competition between manufacturers, leading to reduced profits for both, while the retailer persistently benefits from blockchain-enabled disclosure. Furthermore, we find non-monotonic effects of consumer skepticism on retailer and manufacturer profits, with certain conditions resulting in a decreased likelihood of investing in blockchain-enabled disclosure as skepticism increases. Lastly, we examine the government-mandated disclosure policy, illustrating that such policy can generate a win–win situation for society and the environment by improving social welfare and environmental performance.

A Study on User-Centered Brand Design from the context of Experience Design: Focused on Pet Supplies Industry in China

The pet supplies industry in China has experienced rapid growth in recent years, leading to intensified market competition. Consequently, brands are in need of a new dimension of experience that focuses on understanding user needs and issues while building brand loyalty and trust. This study proposes a user-centered brand design model consisting of three phases: user needs discovery, issue definition, and scenario development. Employing the MEOWMO brand and the E-MOW value system as a case study, the model combines quantitative and qualitative research methods, including surveys and user experience scenarios, to help brands precisely define user needs and convey brand value. The research identifies a trend where users tend to trust brands that align with their psychological cognition and concepts. Therefore, constructing user experience scenarios aids in recognizing user expectations, goals, and issues, encouraging user participation in co-creation and ultimately enhancing brand loyalty. This model provides brands with a new direction to bolster their impact and user loyalty in the pet supplies industry. It also offers theoretical support for user-centered brand design, aiding brands in survival and value enhancement in a fiercely competitive market.

Entrepreneurial Hospitality Businesses: Application to a New Consumer Purpose Model

This paper applies a proposed concept of underlying consumer purpose and psychological bonding to the entrepreneurial hospitality industry, including hotels, restaurants, and bed and breakfast establishments. Since the worldwide COVID-19 pandemic, the industry has seen a huge surge in pent-up demand. Event planners’ expectations have risen. Students are flocking to the industry where there is almost a guaranteed employment upon graduation. The hospitality industry, being one of the largest industries worldwide, faces intense market competition. To succeed, it relies on various factors, including customer satisfaction, loyalty, trust, affective commitment, and share of wallet The model applied in the paper has recently been published in the Journal of Asia-Pacific Management. The model synthesizes multiple theories, that includes need fulfilment theory, goal theory, and congruency theory. The purpose of this paper is to illustrate that a comprehensive understanding of consumers' needs, goals, values, and self-image is crucial for marketers to enhance service experiences, achieve sustainable success, and help consumers attain their desired psychological outcomes. To combat this somewhat sceptical view of service mix development benefitting the hotel firm primarily, we propose the need to broaden hotel marketing and innovation strategies to include recognition of purposeful fulfilment of consumers' psychological needs/tasks, goals, values, and self-concept. Doing so will strengthen the organizational commitment to hotel consumers, leading to sustainable success for the hotel firm and other hospitality-related businesses. To exemplify further the usefulness of consumers' underlying purpose, we have supplied a variety of hotel examples in figures that demonstrate how hotels can create innovative products or services by utilizing a single meaningful purpose to communicate distinct competencies in meeting consumers' psychological needs and goals and asserting values congruence and self-image congruity. These easy-to-understand models can be applied to the hospitality industry. The paper includes examples and illustrations throughout. Implications for future research and further applications are discussed.

Does free brand spillover benefit online retailers? Roles of logistics service selection

Brand spillover is a pivotal tool that online retailers have adopted to market their new brand products, especially when competing against well-known product brands that prone to free-riding. This common practice seems beneficial to the adopters, but the motivation remains unclear in a supply chain setting. This study explores a co-opetitive supply chain in which a famous brand manufacturer (she) sells her own-branded products by commission via an online retailer (he) with a private label, who determines whether or not to utilize free brand spillover. The upstream manufacturer has to decide between two logistics service strategies, namely, Scenario T (i.e., using third-party logistics to serve the sales of their own-branded products) and Scenario R (i.e., employing the high-quality logistics of the online retailer). We explore the strategic interactions of the two firms and characterize their equilibrium. We reveal that when the decreased brand attractiveness of implementing third-party logistics is low, the brand manufacturer opts for the third-party logistics; otherwise, she embraces the high-quality logistics of the retailer. Interestingly, the brand manufacturer may be less inclined to utilize the logistics service of the retailer if he employs free brand spillover because it will help intensify market competition from the manufacturer’s perspective. Moreover, although free brand spillover enhances the attractiveness of the retailer’s private label without any cost, the retailer may not adopt it when the brand spillover intensity is low and the decreased brand attractiveness of the third-party logistics is moderate. Finally, we provide managerial insights and guidance for the firms’ managers on how to use the above strategies to obtain a “win–win” outcome. We also extend our analysis to the setting with imperfect substitutes, where the deterrence effect of brand spillover on the manufacturer’s logistics choice remains the same.

Innovations in Marketing Strategies to Enhance the Value-Added of Forestry Products in the Perspective of Sustainable Business

Innovative marketing techniques are now essential for raising the value-added of products in the age of globalization and intensifying market competition, particularly in the forestry industry. This article examines numerous cutting-edge marketing techniques that can be used to raise the value-added of forestry products while taking into account sustainable business practices. This study uses a literature review methodology to look at contemporary writings on marketing tactics, the added value of forestry goods, and the idea of sustainable business. The study's findings suggest that integrating digital technology, in-depth market knowledge, and sustainable practices might lead to efficient marketing methods that enhance the value-added of forestry goods. Furthermore, including sustainable business practices into marketing plans can improve customer confidence in brands, the longevity of natural resources, and brand reputation. In order to create greater value-added and sustainable enterprises, this article offers strategic advice for forestry sector stakeholders to adapt and adopt innovation in their marketing strategies.

Industrial espionage from a human factor perspective

Industrial espionage is a significant threat in a fiercely competitive environment which increases the risk of information security and safety being compromised and leads to concerns about business ethics. The main aim of this paper is to examine industrial espionage from the perspective of the insider human factor, explore the motivations that may lead to industrial espionage, and identify ways of maintaining information security and safety to reduce insider threats. The research involved qualitative in-depth interviews among twenty-one stakeholders from seven European countries. The transcripts were analysed using grounded theory methodology. Results show that main factors that may lead to industrial espionage include intensifying market competition, financial compensation offered in exchange for information, decreasing loyalty among the younger generation, psychological issues of personal grievance and psychological disorders, and poorly developed information-security infrastructure. This study recommends that managers and policymakers plan and implement protection and prevention measures, undertake risk analyses to reduce the potential consequences of insider threats, and establish a critical business information tracking system. Further recommendations include maintaining an appropriate company culture, ensuring employee satisfaction, and fostering information safety education while creating adequate security infrastructure.

Practice and Case Analysis of Enterprise Financial Accounting Transformation into Management Accounting

This paper will provide a comprehensive analysis of the practice of transforming corporate financial accounting into management accounting. Firstly, we will introduce the basic concepts and objectives of financial accounting and management accounting, and discuss why companies need to transition from traditional financial accounting to management accounting. Next, we will delve into the key focus areas for companies during the implementation of management accounting. As market competition intensifies, traditional financial accounting is no longer sufficient to meet the decision support and strategic planning needs of corporate management. More and more companies are shifting towards management accounting; however, they often face a series of challenges in implementing it. Despite these challenges, the transformation to management accounting also brings many opportunities for companies. In the digital age, combining advanced technologies such as artificial intelligence and big data analytics with management accounting can bring new competitive advantages to businesses. The transformation of corporate financial accounting into management accounting is an undeniable trend that cannot be overlooked.

Achieving New Exsport Brand Equity through Improvement of Social Media Marketing Effort (SMME) to Increase Sales

The creative industry in Indonesia is currently in the spotlight because it contributes significant value to the economy in Indonesia. Therefore, bags brand also plays an increasingly important role in Indonesia’s manufacturing sector and bags industry is one of creative economy in Indonesia. But, fashion industry need more than just only good quality product or good design product, to compete in nowadays, a brand must develop their customer relationship followed by the brand perception. Developing a dynamic and competitive business world demands the company to changes the orientation to the way they create the product, maintain its products, attract customers, and handle competitors. A deep understanding of how product information of a brand competes in the minds of consumers in the intense market competition is very crucial. This research will be used to create a marketing plan for the Exsport bags brand. The study utilized to produce the alternative approach is based on observations of the brand’s internal and external analysis. The qualitative technique, and TOWS analysis are used in the strategy analysis. The qualitative method is used to assess existing market knowledge, which will lead to the identification of new brand value after rebranding, where TOWS analysis will define numerous potential strategies based on external and internal brand analysis. The strategy developed by this research focus on developing a new online media strategy to showcase Exsport’s new value, as well as the relevant strategy used by the firm to compete in the future market.

Analyzing Interrelationships and Prioritizing Performance Indicators in Global Product Development: Application in the Chinese Renewable Energy Sector

Today’s global business landscape and intense market competition have heightened the significance of global product development (GPD) practices, making it necessary for organizations to evaluate GPD projects for sustained success. Existing research has primarily focused on independent and tangible performance metrics, neglecting their interdependencies and intangible nature in real-world scenarios. To address this gap, this study seeks to enhance the understanding of GPD performance by establishing a more sophisticated assessment approach. A hybrid decision-making trial and evaluation laboratory (DEMATEL) and analytical network process (ANP) method, known as DANP, was employed to determine the importance of evaluation metrics and their relationships. This research stands out by integrating financial, quality, time, environmental, and capability dimensions, along with their respective indicators, and presenting their interrelationships and priority weights for evaluating GPD projects. The proposed framework was validated through an in-depth case investigation conducted with a Chinese sustainable energy solutions company, involving extensive discussions with decision-makers. The results indicate that technological, innovation, and environmental indicators are the most critical metrics. The influential network relation map (INRM) derived from these findings offers practical recommendations to enhance GPD project performance, catering to policymakers and researchers in both managerial and theoretical contexts.

Prioritization of technology commercialization success factors using fuzzy best worst method

The existence of intense competition in the global market has pressurized organizations to increasingly survive. Many universities strive to create technologies because of their enormous influence on the universities’ development and values. However, the success of achieving this task is arduous due to several commercialization-related difficulties assessing the potential of technology commercialization (TC) in universities. The purpose of this study is to identify and prioritize the factors that influence the development and commercialization of software products in universities. The criteria were identified via a literature review and Delphi study. Fuzzy best worst method (BWM) was applied to prioritize the criteria. The outcomes of fuzzy BWM were validated with fuzzy analytic hierarchy process via comparative analysis. The results of the fuzzy BWM revealed the orders of priority of the criteria from the most important to the least important as entrepreneurial capability, funding, R&D capability, networking, marketing, distinctive features, intellectual property protection, motivational aids, and knowledge-sharing culture. However, the comparative analysis of the outcomes for the 2 multi-criteria decision-making methods indicated that the rankings of the criteria are the same except for the changes between the sixth and seventh criteria. The difference in subjectivities among the experts based on their diverse backgrounds could be a factor contributing to this disparity. This research contributes to existing research by identifying and prioritizing the criteria that influence the performance of TC which have not been previously addressed by using fuzzy BWM. Fuzzy BWM was established to be more consistent and efficient in the decision-making process.

Strategi msdm yang Efektif Dalam Mendorong Pertumbuhan UMKM D'sruput

This article discusses effective HRM strategies in driving the growth of D'SRUPUT SMEs. D'SRUPUT SMEs face various challenges, including intense market competition, changing consumer trends, limited resources, and difficulties in building a strong brand. In addressing these challenges, effective HRM strategies become key to improving performance and business growth. In order to optimize HRM strategies, industrial visits to D'SRUPUT SMEs are important to learn successful practices that support SME growth. The data collection method used in this article is structured interviews with D'SRUPUT entrepreneurs in Karawang Regency. The findings from the industrial visits to D'SRUPUT SMEs depict a focus on the food and beverage sector, established in 2019. When starting their business, D'SRUPUT faced challenges competing with more established competitors. The conclusion of this article is that effective HRM strategies are highly relevant in driving the growth of D'SRUPUT SMEs, and the recommendations include implementing these strategies, utilizing appropriate technology, continuous evaluation and improvement, and industrial visits to learn best practices in supporting SME growth.
 Keywords: HRM Strategies, SME Growth, SME Challenges, Employee Performance Management.

A simplex and multiplex PCR assay for simultaneous detection of beef, pork, and chicken meat in sausages based on mitochondrial DNA Cytochrome oxidase sub-unit I

Adulteration in the processed beef product industry has long been an issue affecting consumers’ rights and legal protection as beef is an expensive raw material. The intense market competition opens up opportunities for manufacturers of processed beef products to counterfeit and mixes their products with other cheap meat ingredients such as chicken and pork. In addition, the use of pork to substitute beef in the production of sausages without proper labelling on the final products is both an adulteration and halal assurance issue in the Muslim-majority market. Multiplex PCR is a sensitive assay used for the identification of raw materials used in the production of processed food and it reduces the cost and time of analyzing a large number of samples. The purpose of this research was to apply the multiplex PCR assay targeting mitochondrial DNA Cytochrome Oxidase SubUnit I (COI) sequence and to determine the detection limits for DNA concentrations in beef, pork, and chicken. The DNA genomes that were extracted from each meat were diluted to concentrations of 25; 10; 1; 0.1; 0.01; and 0.001 ng/µL, and then used as a DNA template for the simplex- and multiplex-PCR. The results of simplex- and multiplex-PCR showed that the COI primers used were able to amplify the DNA of bovine, porcine, and chicken accurately as indicated by amplicons of 263 bp, 168 bp, and 596 bp, respectively. It was concluded that the simplex- and multiplex-PCR methods using COI primers can be used to identify bovine, porcine, and chicken DNA isolated from sausages with a sensitivity of 0.001 ng/μL.

A Study on the Relationship Between Capital Structure and Value of Retail Industry --Taking Amazon as an Example

The outbreak of COVID-19 has driven a change in the residents' consumption structure, prompting further transformation and upgrading of the retail industry and intensifying market competition within the industry. The transformation and upgrading of the retail industry require financial support. When business directions change and business forms are adjusted, financing channels and financing methods need to be expanded to ensure that the company can cope well with the tight capital situation when faced with high-quality financing decisions. The capital structure and financing choices made by the company have a direct bearing on the company's future development and fate in the current state of the online retail business. Additionally, making financial decisions is at the heart of business management. Businesses should pick advantageous financing options to lower borrowing costs. At the same time, the enterprise also should establish effective internal financial controls to lay the financial foundation for the future sustainable development of the enterprise. To improve the enterprise value of the online retail industry as well as the enterprise's ability to withstand risks and enhance its competitiveness, this paper examines the relationship between Amazon's asset structure and enterprise value and makes relevant recommendations to it.

The Influence of Tiktok Social Media Advertising and Brand Image on the Purchase Decision of Maybelline Products (Study on Tiktok Users in Bandar Lampung)

The phenomenon of intense market competition has resulted in cosmetic product marketers being required to be more creative and innovative in order to compete with other local cosmetics. Companies or marketers must be able to attract consumer buying interest by utilizing social media advertising and increasing the brand image they have. The purpose of this study was to test how much influence social media advertising and brand image have on purchasing decisions for Maybelline products in Bandar Lampung. Seeing market conditions that are getting tighter, there must be a strategy to win the competition by paying attention to the use of social media which is used to advertise a product that is right and has a positive brand image that will increase the level of consumer purchases on Maybelline products. The data used in this study are primary data obtained from the results of the respondents answers collected with the help of a questionnaire. The number of samples in this study were 120 respondents. The sampling method uses purposive sampling, which is a technique for determining the sample according to the criteria determined by the researcher. The analytical method techniques used in this study were validity test, reliability test, analysis phase using multiple linear regression, and hypothesis testing, namely the t test and the coefficient of determination test (R2), with the help of the IBM SPSS 26 for windows application program. The results of this study indicate that social media advertising variables have a significant effect on purchasing decision variables.

META SYNTHESIS OF STRATEGIC DEVELOPMENT MANAGEMENT BETWEEN INDONESIA AND AUSTRALIA BASED ON CONSTANT MARKET SHARE PERSPECTIVE

The conditions of intense competition in the international market have encouraged Indonesia to be able to compete with other export products from other countries. One of the simple solutions is that the export products that are sold must be of very high quality and take advantage of the empty gaps in the international market. The main way is to fully optimize from viewing and analyzing market strategies. So the nature of our trade will look more offensive to the industrial economy. The use of FTAs is only for reducing tariffs and helping the flow of goods, but Indonesia must also be able to provide encouragement intensively so that these goods can win in one of the FTA areas. The solution presented is directing or piloting starting from one type of export goods. The author observes that the strategy or stages planned with method of meta synthesis. Indonesia are effective in the potential to increase and win Indonesian export products. First, studies by providing solutions on how Indonesian export products can compete and win in one of their destination countries. Second, deepening in the export market shows market power and sends market intelligence to make observations to the micro scale regarding export products and analysis of every policy and solution issued to that country. Third, the overall implementation and application of policy solutions to win Indonesian export products. One of the mistakes made at the implementation stage was said to be exports that were not quite right by Australia.

Impact of green marketing on peer-to-peer accommodation platform users’ repurchase intention and positive word-of-mouth: mediation of trust and consumer identification

PurposeThis study aims to testify the effects of green marketing on peer-to-peer (P2P) accommodation consumers’ repurchase intention and positive word-of-mouth (WOM) towards P2P accommodation platforms through the mediation of trust and consumer identification.Design/methodology/approachA questionnaire survey was applied to collect data from a sample of 488 consumers in China who had used P2P accommodation platforms in the past six months. Partial least squares structural equation modelling was used to analyse the data.FindingsThe study found that consumers’ perception of green marketing orientation of P2P accommodation platforms significantly increased consumer trust in the platform and consumer identification with the platform, which in turn each positively influenced repurchase intention and positive WOM to the platform. Furthermore, consumer trust had a positive effect on consumer identification and both trust and identification mediated the relationship between green marketing and repurchase intention and that between green marketing and positive WOM.Practical implicationsThe findings of this study provide P2P accommodation platform operators with important insights to apply green marketing and focus on consumer trust and identification in sustaining their business and coping with the intense market competition.Originality/valueThis study contributes to better understanding of the impact of green business practices on consumers in sharing economy and offers practical implications on sustainable P2P accommodation practices.