Market Arena Research Articles

The Effects of Brand-self Connection on the Willingness to Pay a Price Premium: A New Look at the Consumerbrand Relationship in the Chinese Luxury Market

Exploring brand-self connection as a tool for driving profitability is gaining traction among scholars and industry professionals. This study introduces and validates a conceptual model aimed at discerning the influence of brand-self connection on luxury consumers willingness to pay (WTP) a price premium. Based on survey data from 270 Chinese luxury consumers and analysis via SPSS 27.0, the results reveal that brand-self connection not only directly augments consumers WTP a price premium but also exerts an indirect influence through the mediating roles of brand experience and brand loyalty. Interestingly, though brand-related social media engagement emerges as a moderating factor in this relationship, its impact remains marginal within the luxury market context. Together, these findings illuminate the complex nuances of luxury consumer behavior, enriching brand management, consumer-brand relationships, and pricing strategy. Practitioners can harness these insights for strategic decision-making in the luxury market arena.

Analisis Perbedaan Minat Beli Di Tokopedia.Com Dan Bukalapak.Com (Studi Kasus Konsumen Tokopedia.Com Dan Bukalapak.com Pada Perguruan Tinggi Di Lingkungan Pondok Pesantren Bahrul Ulum)

In this digital era, business has transformed significantly, using the internet as the primary tool. Sites such as Tokopedia.com and Bukalapak.com, which function as online marketplaces, facilitate sellers to reach buyers more efficiently. This study is directed at exploring and comparing the level of shopping interest in Tokopedia.com and Bukalapak.com. The internet's dramatic evolution in Indonesia has profoundly affected various dimensions of life, especially in the business realm. In this case, the role of individuals as active internet users enables free interaction with fellow users. In the context of interest, a critical element of forecasting buyer behavior, it reflects an individual's reaction to a particular product or service. This study utilizes descriptive and comparative methods, relying on primary and supplementary information. The non-probability and accidental sampling techniques were chosen to determine the research subjects. This study's findings show no notable disparity in purchase intention between Tokopedia.com and Bukalapak.com, a result that provokes businesses to sharpen their competitive tactics in the digital market arena. Keyword: Business Online, Buying of Interest, Market Place

Alone as a drop, together as an ocean: Corporate political activity in cooperatives

Cooperatives are formed by the collective efforts of various actors pursuing common goals, enabling competition with stronger rivals. In Brazil, there is a strong relationship between agricultural cooperatives and politics, with their involvement focused on competing for regulations, information, and access to capital. However, little is known about the effects of this involvement. In this paper, we draw on collective action theory to investigate the individual and collective corporate political activities adopted by Brazilian agricultural cooperatives. Corporate political activity (CPAs) are a subfield of nonmarket strategy (NMS) that addresses actions firms develop outside the market arena to improve their outcomes and achieve competitive advantage. This study focuses on CPAs of Brazilian agricultural cooperatives, which account for over 48% of national agricultural production. We argue that collective CPAs are more effective for these cooperatives, as they enhance their representativeness and legitimacy, facilitating access to capital. To support our argument, we conducted a quantitative study using panel data from 394 Brazilian agricultural cooperatives. The results demonstrate the significance of collective CPA for accessing financing from the Brazilian Development Bank (BNDES) and contributing to collective action theory by offering a political perspective. Moreover, the study enriches CPA literature by identifying two innovative collective CPA tactics: affiliation with central cooperatives and the Organization of Brazilian Cooperatives (OCB). Lastly, the study highlights the importance of cooperation for individual and collective outcomes in practical settings.

The Influence of Human Resource Management on Enterprise Benefits

In the global business environment, enterprises are facing increasingly fierce competition. To flourish in this challenging setting, an enterprise's human resource management (HRM) strategy is paramount. This study aims to delve into the ramifications of HRM on corporate benefits and how businesses can elevate their competitiveness via innovative HR strategies. Through an in-depth case study analysis of three representative enterprises — Alibaba, Tesla, and IKEA — this research elucidates their distinct HRM strategies and the specific repercussions on enterprise benefits. The findings indicate that companies that strategically align their HRM practices with their business goals tend to have better employee satisfaction, efficiency, and market positioning. To achieve enduring success, contemporary enterprises need to perpetually refine their HRM approaches, ensuring alignment with company objectives and adaptability to a fluctuating market landscape. Conclusively, exceptional HRM does not just amplify employee contentment and efficiency; it carves a decisive edge for enterprises in the cutthroat market arena.

Digitalisation Impacting Marketing Strategies and Practices

Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hordes of avenues and opportunities to lowers costs, raises brand awareness, and boosts sales. This article presents an insight into the impact of digitalization over the marketing strategies and practices. The study highlights the advent and role of advanced digital technologies like artificial intelligence, marketing using augmented reality, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth, and related ethical concerns. The study evaluates how digital revolution affects businesses that employ digital marketing.

Corporate Social Responsibility and Organizational Performance: A Theoretical Review

This paper utilized a theoretical approach to examine the impact of corporate social responsibility on organizational performance. The paper notes that corporate social responsibility is an essential strategic component of several business organizations as they try to navigate the highly changing business environment. Some benefits of corporate social responsibility involvement identified includes assisting business firms to gain competitive edge over by increasing their reputation and acceptability, market share, improve profitability as against their rivals with less or unrecognised social involvement in their operating environment. The paper concluded that corporate social responsibility drives organizations profitability, and helps organizations gain competitive advantages over rivals in the market arena. It is recommended that managements should make social responsibility involvement a key strategic part of its business operations. Management should scan their environment to identify the appropriate need of their operating environment so as to understand what the people actually need, than just initiating and carrying out projects that may not be beneficial to the society, as this will put the organization in bad light, and their efforts may not be recognized and appreciated. Additionally, organizations should ensure that they disclose all their social responsibility actions to the appropriate stakeholders. This is because, the more people notice the positive social actions of an organization, their perception about such organization change, and this boost their images and reputation of the organization before the general public.

Impact of Customer Loyalty on Organizational Performance

This paper utilized a theoretical approach to examine the impact of customer loyalty on organizational performance. The paper identified some benefits of customer loyalty as increase profitability, business growth, enhanced firm effectiveness and reduced cost of operations. Some drivers of customers loyalty identified are: improved product quality, extended warranties, reduction in marketing and service cost, honest and quality feedback, improve brand image. The paper concluded that that customer loyalty is vital for improved organizational performance as sales volume accrued from repeated purchases helps to increase market share and improves profitability of the organization. In addition, customer loyalty intention serves as firm growth strategy and competitive advantage over rivals in the market arena. It is recommended among others that managements should make customer intention a key part of their strategy to achieve organizational growth. Besides, since attraction and retention of customers contributes significantly to overall organization’s performance, managements should ensure that they preset and offer high quality products, and quality service delivery to their customers as these will ensure reduced risks of the customers witching brands to competitions product. In addition, organizations should put in place effective customer’s intention programs such as longer warranties, new ands, and recognitions to enhance their chances of retaining their valuable customers.

Theorizing Authenticity

Research Article| February 01 2023 Theorizing Authenticity: Introduction to the Special Section Lauren Crossland-Marr, Lauren Crossland-Marr Lauren Crossland-Marr is a postdoctoral researcher on the GEAP-3 project, which explores the application of CRISPR technology to agriculture. She received her PhD in anthropology from Washington University in St. Louis in 2020. Her research centers on foodways, agriculture, and technology. Search for other works by this author on: This Site PubMed Google Scholar Elizabeth L. Krause Elizabeth L. Krause Elizabeth L. Krause is a professor in the Department of Anthropology at the University of Massachusetts Amherst, where she convenes the Ethnography Collective @ UMASS Amherst. She is the author of three books: A Crisis of Births: Population Politics and Family-Making in Italy (Wadsworth, 2005), Unraveled: A Weaver’s Tale of Life Gone Modern (University of California Press 2009), and Tight Knit: Global Families and the Social Life of Fast Fashion (University of Chicago Press, 2018). Search for other works by this author on: This Site PubMed Google Scholar Gastronomica (2023) 23 (1): 5–12. https://doi.org/10.1525/gfc.2023.23.1.5 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Lauren Crossland-Marr, Elizabeth L. Krause; Theorizing Authenticity: Introduction to the Special Section. Gastronomica 1 February 2023; 23 (1): 5–12. doi: https://doi.org/10.1525/gfc.2023.23.1.5 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentGastronomica Search “Theorizing Authenticity” contributes to understanding the proliferation of authenticity in popular cultural and market arenas, a phenomenon reflected in the quantity and value of craft and heritage foods globally. The special section provides a place to explore how producers fashion authenticity through creative labor. The four articles in this section focus on the figure of the Italian artisanal producer1 and as such explore how individuals create value in global capitalist markets through the practices they perform to produce food as well as the stories they tell about their skill, creativity, and geography. The figure also allows the authors to remain cognizant that wielding authenticity is not an equally distributed possibility in today’s societies. Such privilege is rarely afforded to the innovators or to immigrant communities—the kabob maker in Perugia, Italy, can never be “authentic” (Nowak 2012). Those of us studying, writing, and thinking about food find authenticity... You do not currently have access to this content.

Valuasi Pasar Obat Herbal: Textual Network Analysis dan Social Network Analysis Berbasis Corpus

This article aims to explore how the symbolic assessment of actors in the phytopharmaca herbal market arena in Indonesia uses one of the market assessment criteria, namely the symbolic value of cognitive anchoring. Based on digital research of the phytopharmaceutical market, The primary data obtained was then visualized using Gephi software and analyzed using a mixed method technique in a corpus-based TNA and SNA to map actor positions and network characteristics between actors. The results show that the consumption of phytopharmaca is a social behavior that manifests in meaning. This reflective process becomes the basis for deciding the community choosing phytopharmaca as medicine. In addition, knowledge and decisions to consume phytopharmaca are influenced by practical considerations, both the influence of individual and group reviews, personal experience, and information that forms a specific understanding. Therefore, the conclusion of this research is that network position visualization pattern actors, including companies, government institutions, educational institutions, and communities that develop research on phytopharmaceutical products to compete in the global market. The impact of the increase in the consumption of phytopharmaca herbal medicines in Indonesia during the covid-19 pandemic. Keywords: market valuation, cognitive anchoring, actor position, TNA, SNA, Phytopharmaceuticals

Just one screen is not enough: Social TV role to Brazilian fans of Major League Soccer

PurposeSports leagues, such as Major League Soccer (MLS), aim at expanding their audience at global level through alternative media other than television (TV). Brazil stands out among football media consumer audiences as one of the main markets worldwide. Brazilian MLS consumers play the role of fans to converge between TV media and digital platforms, in a phenomenon that has been called Social TV.Design/methodology/approachThe aim of the current research is to investigate how Brazilian MLS fans' consumption process is established through Social TV; it was done based on netnography performed between 2018 and 2020.FindingsResults have indicated that Social TV is a catalyst of practices associated with fan culture: cultural convergence, technologies appropriations, poaching experiences and production of a collective intelligence.Research limitations/implicationsCurrent research reinforces how ethnography methodology has been gaining room as likely consumer market research, working as alternative method based on the prevalence of focus group and survey techniques.Practical implicationsSocial TV phenomenon presents itself as a possibility to expand and direct marketing strategies focused on sports management, just as the media often consumed by fans.Originality/valueFrom the results, it is possible assuming that connections between fans are punctually guided by their relationship with the cultural object consumed by them in a network relationship whose actors deindividualize sociocultural practices such as consumption. Thus, the main contribution of the study lies on identifying how fan culture can be autonomously established in the market arena in comparison to other cultures.

Digital Group Solidarity: Rethinking the Typology of Beckert's Moral Embeddedness in the Contemporary Market Arena

This study explores digital group solidarity as a new typology in the theory of moral embeddedness by Beckert (2005). Digital group solidarity is understood as a form of group solidarity that is constructed through digital interactions in a market arena. This study is different from that of Scott (2020) which more focuses on censorship policies on homosexual movies. It is also in contrast with a study by Nurmajesty et al. (2022) which is in reference to Beckert (2009) regarding the mechanism of commodity valuation of the jamu (Indonesian herbal medicine) market in Indonesia based on physical and symbolic values. The description of the characteristics of moral embeddedness, particularly group solidarity exchange, in the digital realm of the homosexual movie industry is mapped through TNA and SNA using the Netlytic and Gephi software and supported by polls via Twitter and observations in several chat groups of homosexual movie lovers. Referring to the conducted survey, 71.85% of consumers of homosexual movies use Twitter to communicate with each other instead of chat groups and offline meetings. Beckert (2005) argues that the formation of group solidarity is primordial based, while this study discovers that digital group solidarity is relatively unrelated to primordial ties. In contrast to Beckert (2005) who observes group solidarity from only one side of the market (either producers or consumers), this study reveals that digital group solidarity can occur in both arenas and places more emphasis on the preference side. Digital group solidarity is also revealed as a slice of cooperation and group solidarity in Beckert (2005), since both ego and alter ego in digital group solidarity tend to be observed as benefits.

An Empirical Study on Consumers’ Perception towards Online Advertisement in Social Network with special reference to Facebook

In the 21st century and after the internet revolution and ample availability of smartphones, the advertisement trend have witnessed a major shift towards online mode.The current pandemic of COVID 19, where most businesses were forced to pull the plug on their physical operations, propelled many businesses to come out of the shell of traditional marketing and sell their product by using the newly evolving e-marketing medium. With the popularity of digital marketing on a rise social media platform have turned into a marketing arena to reach at the end consumers for promoting products and services. Because of cost- effectiveness and ease of setup most businesses in the current time are attracted towards online advertisement in Facebook network but at the same time over popularization and high intensity of online advertisement have triggered annoyance of customers towards Ad. This study aims at having a glance at the online advertisement in Facebook network from consumers’ perspective and to find out level of consumers’ annoyance for e-advertisement and the frequency of ad watched. Ad lastly to formulate a set of guidelines for advertisers in Facebook for creating an effective advertisement.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI BUAH-BUAHAN PADA SKALA RUMAH TANGGA DI KOTA MATARAM

This research aim to analyze the quantities of melon, factors that affect the demand of melon in Mataram City and the elasticity of demand for melons due to changes in price and income. This research was conducted by purposive sampling in Mandalika Market and Cakranegara Fruit Arena. The determination of respondents are divided into two categories were melon traders and consumers of melon, for melon traders to set the entire melon trades, while for consumers of melon was conducted by in quota sampling as much as 30 people. The results of this study showed: 1) The quantities of demand for melons per household in Mataram city in February was an average of 64.75 kg. 2) Factors that influence to the quantities of demand for melon in Mataram city was the price of melons. 3) Price elasticity to demand for melons in Mataram city was 1,295 (Eh > 1) (elastic) and this causes a rise in demand for melons as much as 1.295 kg if the price goes down by 1%, while the price elasticity of revenues was 0.343 (Ep < 1) (inelastic) and this causes a rise in demand for fruit melon as much as 0.343 kg if income rises by 1%.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI BUAH-BUAHAN PADA SKALA RUMAH TANGGA DI KOTA MATARAM

This research aim to analyze the quantities of melon, factors that affect the demand of melon in Mataram City and the elasticity of demand for melons due to changes in price and income. This research was conducted by purposive sampling in Mandalika Market and Cakranegara Fruit Arena. The determination of respondents are divided into two categories were melon traders and consumers of melon, for melon traders to set the entire melon trades, while for consumers of melon was conducted by in quota sampling as much as 30 people. The results of this study showed: 1) The quantities of demand for melons per household in Mataram city in February was an average of 64.75 kg. 2) Factors that influence to the quantities of demand for melon in Mataram city was the price of melons. 3) Price elasticity to demand for melons in Mataram city was 1,295 (Eh > 1) (elastic) and this causes a rise in demand for melons as much as 1.295 kg if the price goes down by 1%, while the price elasticity of revenues was 0.343 (Ep < 1) (inelastic) and this causes a rise in demand for fruit melon as much as 0.343 kg if income rises by 1%.

Impact of Cultural Differences in Marketing on Buying Behaviour

Culture and differences in culture across the globe form an important aspect of marketing. One of the biggest factors that is taken into consideration by both marketing analysts and consumers is culture. Cultural Marketing, therefore, has gained importance as a way of marketing and market research. Especially when it comes to international trade and global marketing. The volatile nature of cultures as a concept makes it very difficult to predict the success or failure of a product or service. Cultural differences in marketing, therefore form the fundamental decision-making factors in the international marketing arena. This paper studies the consumers’ perception towards marketing strategies that align with their culture and the subsequent decisions they are likely to take based on these factions. Understanding this psychology is crucial to ensuring that a company can get a good return on its market investments while still generating a profit. Hence understanding the culture of a particular region before entering it is crucial and can play a huge role in the success of the company in that region.

THE INFLUENCE OF ELECTRONIC MARKETING STRATEGIES ON THE PERFORMANCE OF EQUITY BANK LIMITED IN KENYA

The evolution and direction of any marketing strategy in local and international environments has forced firms to adopt electronic marketing strategies to gain competitive edge and viability in the market arena (Bui & Jones, 2006). Fast development of technologies, economic globalization and many other external circumstances stimulate changes in marketing environment. For the company to gain competitive edge in today's market, especially in the electronic market, it must have a good knowledge of the external environment, especially in technological environment that affects business operations. It is important for the company to know and predict environmental conditions that influence marketing activities. Some of the external factors that influence marketing activities of modern companies include; political, economic, social-cultural, and technological factors (Adam, Mulye,Deans & Palihawadana, 2002). The study used descriptive cross sectional census survey. The design is appropriate since all the units of interest were investigated. Comparative analysis amongst all the units was done and the phenomenon under the study described as they appear to be satisfactory. From the findings, it was established that the performance of commercial banks is affected by the electronic marketing strategies selected by the bank. There is a rapid development in technology and hence banks are not being left behind in the adoption of new technology, due to either pressure from customers, stiff competition or change in technology. The banks performance is affected by electronic marketing strategies selected. The banks which have adopted the electronic marketing strategies, the performance is improved, banks which have not yet adopted the electronic marketing strategies are struggling in the performance. The banking sector should embrace electronic marketing strategy in order to survive in the rapidly changing markets. 
 
 JEL: G21; D20; D83
 
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Dukung Tata Kelola Kota Berkelanjutan : Aksi Tertibkan Kantong Parkir di Pasar Baru Gotong Royong Kota Probolinggo

In the 21st century, the problem of sustainable development has been used as an important issue that needs to be socialized in the community. in the preparation phase of the action program to regulate parking bags in the new market Gotong Royong Probolinggo City, discussions began from the form of activities, locations, and evaluations. A form of activity that will be carried out by a group of students, which is carried out openly directly on site. The method used in these activities is coordination and communication by plunging directly into the parking lot of The Gotong Royong Market in Probolinggo City with the focus of structuring the parking space in the central Gotong Royong market. With the results of evaluation activities that can be done by students lacking the functioning of parking spaces in the arena gotong royong market and the lack of orderly parking activities in the market, so that it makes the parking arena in the market there are no officers or parking attendants. it is also prone to the loss of vehicles in the market arena. Thus, it can be concluded that parking facilities are used limits to distinguish parking spaces between four wheels and two wheels. This is because the parking system in Gotong Royong market is in accordance with the procedures that have been scheduled and does not cause traffic jams.

Анализ влияния валютно-кредитных отношений РФ и стран Ближнего Востока на экономику региона

International monetary and credit relations are an integral part and one of the most difficult areas of a market economy. They reflect the problems of the national and world economies, which historically developed in parallel. With the globalization and internationalization of the world economy, there is an intensification of international flows of goods, services, and especially capital and loans.
 International monetary and credit relations (IMCO) are one of the forms of international economic relations (IEE) along with such forms as: international trade, international movement of capital and foreign investment, international labor migration, international cooperation in science and technology, international division of labor (specialization and cooperation of production).
 Russia is one of the key partners in the world market in the field of currency and credit relations and trade, which affects the country's economic development. On the financial market arena, Russia acts as a lender for developing countries, and is also a borrower from more developed countries. In the modern realities of the development of international economic relations, it is worth considering various alternative financial markets or renewing old international economic relations, as an option these are the countries of the Middle East.
 Today, market economic relations between Russia and the Middle East are based on mutually beneficial conditions for both parties. The Russian Federation views the Arab countries, firstly, as a market for its manufactured products, technical equipment, and secondly, as a prospect for credit relations and the development of a market for energy products. At the moment, the improvement of relations in the currency and credit directions is aggravated by the state of the world economy and foreign economic activity of Russia.

FACTORS DETERMINING BRAND RESONANCE OF APPLE IPHONE

Building brand resonance in a competitive market can play an active role in the modern marketing arena. It is now widely acknowledged by companies and business enterprises that strong brand resonance will create a competitive advantage in the marketplace that will enhance their overall reputation and credibility.Brand resonance depends on a systematic understanding of the company’s consumers, competitors, and marketing environment. Brand resonance is based on appropriate identity that needs to reflect the marketing strategy and the firm’s willingness to invest in the programs needed for the brand to live up to its promise as well as commitment to consumers. Strong brands take pleasure in consumer loyalty, the possibility to charge premium prices, and extensive brand power to hold up new product and service launches. Companies and business enterprises need to have careful as well as systematic understanding of consumer beliefs, behaviors, product or service characteristics as well as attributes and rivals.The continuous technological innovation creates a competitive scenario where brand loyalty is nullified with the uninterrupted inflow of competitive product varieties and models and the brand resonance effect in terms of relationship that a consumer has with the product and the extent to which consumers feel that they are in „sync‟ with the brand gets alleviated. Brand resonance refers to the nature of heightened brand-centric relationships and is characterized by intense psychological attachment with a brand as well as active, volitional behavior directed toward the brand's benefit.Mobile Users are very interested and eager to purchase Applei phone. This research is analysed the customer perception towards applei phone.

DUKUNG TATA KELOLA KOTA BERKELANJUTAN : AKSI TERTIBKAN KANTONG PARKIR DI PASAR BARU GOTONG ROYONG KOTA PROBOLINGGO

In the 21st century, the problem of sustainable development has been used as an important issue that needs to be socialized in the community. in the preparation phase of the action program to regulate parking bags in the new market Gotong Royong Probolinggo City, discussions began from the form of activities, locations, and evaluations. A form of activity that will be carried out by a group of students, which is carried out openly directly on site. The method used in these activities is coordination and communication by plunging directly into the parking lot of The Gotong Royong Market in Probolinggo City with the focus of structuring the parking space in the central Gotong Royong market. With the results of evaluation activities that can be done by students lacking the functioning of parking spaces in the arena gotong royong market and the lack of orderly parking activities in the market, so that it makes the parking arena in the market there are no officers or parking attendants. it is also prone to the loss of vehicles in the market arena. Thus, it can be concluded that parking facilities are used limits to distinguish parking spaces between four wheels and two wheels. This is because the parking system in Gotong Royong market is in accordance with the procedures that have been scheduled and does not cause traffic jams.
 Keyword : Parking Facilities, Gotong Royong Market, Urban Spatial Planning