Abstract
This research aim to analyze the quantities of melon, factors that affect the demand of melon in Mataram City and the elasticity of demand for melons due to changes in price and income. This research was conducted by purposive sampling in Mandalika Market and Cakranegara Fruit Arena. The determination of respondents are divided into two categories were melon traders and consumers of melon, for melon traders to set the entire melon trades, while for consumers of melon was conducted by in quota sampling as much as 30 people. The results of this study showed: 1) The quantities of demand for melons per household in Mataram city in February was an average of 64.75 kg. 2) Factors that influence to the quantities of demand for melon in Mataram city was the price of melons. 3) Price elasticity to demand for melons in Mataram city was 1,295 (Eh > 1) (elastic) and this causes a rise in demand for melons as much as 1.295 kg if the price goes down by 1%, while the price elasticity of revenues was 0.343 (Ep < 1) (inelastic) and this causes a rise in demand for fruit melon as much as 0.343 kg if income rises by 1%.
Highlights
The aims of this study were: (1) To analyze the general description of fruit consumption patterns in household consumers in Mataram City; (2) To analyze the factors that influence the consumption of fruits in household consumers in Mataram City
The analysis used in this research are: Descriptive Analysis and Multiple Linear Regression Analysis
The types of fruit chosen for consumption by household consumers vary widely
Summary
Berdasarkan Tabel 6 menunjukkan bahwa minat terhadap buah pada konsumen rumah tangga di Kota Mataram terbanyak adalah pada buah lokal yaitu sebanyak 50 orang (71,4%), sedangkan 20 orang (28,6%) memilih buah impor. Jenis Buah yang Dipilih untuk Dikonsumsi oleh Konsumen Rumah Tangga di. Berdasarkan Tabel 7 diperoleh jenis buah yang paling banyak dipilih untuk dikonsumsi, pada setiap responden diketahui memilih lebih dari satu buah. Hal ini dikarenakan buah Jeruk Lokal lebih banyak tersedia dan mudah didapat oleh konsumen dibandingkan dengan buah Alpukat Lokal dan buah Duku Lokal yang jarang ditemukan karena lebih bersifat musiman dibandingkan jenis buah lainnya. Alasan konsumen rumah tangga di Kota Mataram lebih banyak memilih buah jeruk untuk dikonsumsi karena faktor rasa dan kandungan yang dimiliki buah jeruk itu sendiri.
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