Market Areas Research Articles

Strategi Pemasaran Masa Depan: Mengurai Peran Sales Promotion yang Inovatif dan Daya Tarik Celebrity Endorser dalam Membimbing Keputusan Pembelian Konsumen

Fashion has a strong appeal and is accepted by individuals of all ages as a determining aspect of clothing and daily lifestyle. The purpose of this study was to examine the impact of sales promotion on consumer purchasing choices. The target population of this study consists of Billionaire's Project consumers, with a sample of 100 respondents selected through purposive sampling, a non-probability sampling technique. To collect data, questionnaires were distributed to individuals who had purchased and used products from the Billionaire's Project. The data analysis process uses descriptive and inferential analysis using the Partial Least Square (PLS) 4.0 analysis tool. The findings of this study confirm that sales promotion has a significant effect on purchasing decisions, and the involvement of celebrity endorsers also has a significant influence on consumer purchasing choices. Business owners can leverage these research findings as valuable references when designing digital marketing strategies geared toward increasing sales of Billionaire's Project products, particularly in the areas of sales promotion and celebrity-based marketing.

A bibliometric analysis of halal product literature: Research stream and future direction

This study investigates the development of halal products to predict future trends in halal product research. A bibliometric analysis was conducted on 786 entries from the Scopus database, covering the years 1998-2022. The analysis and visualization tools used include Scopus Analyze, VOSviewer, Biblioshiny, and Microsoft Excel. The number of studies on halal products increased significantly between 2016 and 2020 but has declined since 2021. Two key topics emerged from the research: halal products and the authentication of halal materials. Keywords related to halal products were used for searches in the Scopus database. The findings highlight that Rohman A is the most frequently cited author, Universiti Putra Malaysia is the leading institution, the Journal of Islamic Marketing is the most relevant source, and Rohman A remains the most influential author. The study concludes that the literature on halal products, especially in the areas of Islamic marketing, food science, economics, management, and the halal industry, is predominantly based in Southeast Asian countries like Malaysia and Indonesia.

Natural radioactivity and heavy metal contamination in edible fish, shellfish and mollusks at the Bay of Bengal, Kuakata, Bangladesh

In this study, gamma activity concentrations, gross alpha and gross beta activity of natural radionuclides, and heavy metal concentrations were measured in eleven edible marine fish, four shellfish, two mollusks, and a common seaweed sample collected from a local sea fish market and sea beach area of the northern part of the Bay of Bengal, Kuakata, Bangladesh. Using HPGe gamma spectrometry, the activity concentrations of 238U, 232Th, and 40K were measured and found to be 19.7 ± 1.5 Bq/kg, 12.2 ± 0.9 Bq/kg, and 188 ± 15 Bq/kg, respectively, with the 232Th concentration surpassing that of 238U. The ZnS scintillation detector was used to assess the gross alpha and gross beta activity. The average gross alpha activity and gross beta activity were found to be 9.4 ± 1.4 Bq/kg and 26 ± 4 Bq/kg, respectively, with the latter attributed to beta emitting radionuclides's abundance. The activity concentrations of 238U, 232Th, and 40K in the analyzed samples varied in the order of Shellfish > Seaweed > Fish > Mollusks, Seaweed > Shellfish > Mollusks > Fish, and Seaweed > Shellfish > Fish > Mollusks. The annual effective dose due to consumption of analyzed seafood was found to be within the world limit of 2400 μSv/y recommended by UNSCEAR. The main contributor to the annual effective dose was 238U. The excess lifetime cancer risk (ELCR) results were below the permissible threshold of 10−3 for radiological risks. Furthermore, average concentrations of Zn and Mn were higher than WHO/FAO recommended values, and carcinogenic Pb, Cd, Cr, and Hg concentrations were below detection limits, according to heavy metal analysis performed by AAS. The average concentration of heavy metals in all of the seafood samples under investigation was in the order of Zn > Fe > Mn. The calculated hazard index (HI), target hazard quotient (THQ), and estimated daily intake (EDI) were compared to the permissible safety limits.

Cartographic Narratives of Human Settlements: The Origin and Transformations of 'Pete' in Petta Area of Bangalore, India

Bangalore Petta, also referred to as Bangalore Pete or City Market area has garnered considerable attention from urban researchers across numerous dimensions. The name "Pete" has been a recurring identifier across diverse cultures and languages, yet its origin remains enigmatic. These dimensions encompass the spectrum from morphology to perception and from visual to sensory, allowing for the exploration of diverse characteristics within this historical part of the city. Examining these settlements through various lenses is necessary to understand the significance of multiple dimensions of the city and Cartography, though a predominant tool for assessment, seldom explored in this context. Delving into the study of one of Bangalore’s oldest vernacular settlements through Cartography can unearth the visual and geographical aspects that reveals the historical layers, linguistic roots, and cultural stories woven into the fabric of the area. This method allows the tracing of the evolution of place names and uncover the narratives that have shaped the region's identity over time, offering a deeper understanding of the etymology that defines its character. Through maps, insights can be gained into how the landscape has been interpreted, inhabited, and transformed, enriching our appreciation of the area's rich and multifaceted history. Utilizing mapping tools and through analysis of these maps, the study provided visual representations of the name's dispersal, including its shifts in morphology taking into consideration the sociocultural contexts, trade routes, and historical events that have contributed to the diffusion of the name. Comparative analysis of linguistic structures reveals the relationships between different iterations of the name, “Pette”, once a prominent commercial center which has evolved significantly over time. Its transformation reflects the influence of surrounding developments and shifts in urbanism.

Peningkatan Perekonomian Usaha Kecil Melalui Produk Inovatif dan Kreatif

The city of Surabaya has a huge regional potential in improving regional economies. Gunung Anyar Tambak area is one of the areas that has enormous natural potential that can be developed as a product that has a selling value that can increase the income of the surrounding community. This study aims to provide an overview of the potential of MSMEs in the city of Surabaya. The method used in this study uses descriptive descriptive method by using SWOT analysis to side with the weaknesses, threats, opportunities and challenges that exist in the processing of natural resources to increase income. With the large number of Payus and Mangrove Fish (Bogem) which are widely available in Gunung Anyar Tambak region, it is expected that the research carried out in the processing of Creative and Innovative products can increase the income of small business actors by looking at or improving market areas, market strategies, packaging forms and opportunities. existingbusiness.

Digital marketing and purchase intention of bank services: the role of trust and engagement

PurposeThe study examined the mediating and moderating roles of engagement and trust in the relationship between digital marketing and purchase intentions in the banking industry.Design/methodology/approachThe study was quantitative and cross-sectional and used a sample of 462 respondents drawn through a combination of purposive and convenience sampling techniques. The main method of data analysis was the covariance-based structural equation modeling used to assess the paths relationships, using the Amos v.23 software. Prior to that, a confirmatory factor analysis was done to assess the reliability and validity of the instrument.FindingsThe empirical findings support the hypothesized relationship between digital marketing and purchase intention of banks’ services. Consumer engagement partially was found to mediate the association between digital marketing and purchase intentions. Finally, consumer trust moderates the relationship between digital marketing and consumer engagement.Research limitations/implicationsGiven digital marketing is evolving with new tools and channels coming up by the day, we recommend that future studies should explore others such as search engine marketing, affiliate marketing, content marketing, display advertisement etc. These will help give a broader perspective to the digital marketing strategy and its effect on consumers’ purchase intentions of banks’ services.Practical implicationsThe study makes a strong case for the use of multi-channel and/or integrative approach, improving digital infrastructure and systems, adopting new and emerging digital tools/channels such as artificial intelligence, chatbots among others to facilitate digital marketing strategy implementation while ensuring active consumer engagement. It further underscores the need for managers to build trust and regularly engage consumers through their digital marketing channels.Originality/valueThe integration of the variables in the study provides new empirical understanding and extends knowledge in digital marketing theory. It also serves as a foundation for future studies to explore other areas in the digital marketing, especially from a developing digital economies perspective.

Association between mandatory bundled payments and changes in socioeconomic disparities for joint replacement outcomes.

To determine whether mandatory participation by hospitals in bundled payments for lower extremity joint replacement (LEJR) was associated with changes in outcome disparities for patients dually eligible for Medicare and Medicaid. We used Medicare claims data for beneficiaries undergoing LEJR in the United States between 2011 and 2017. We conducted a retrospective observational study using a differences-in-differences method to compare changes in outcome disparities between dual-eligible and non-dual eligible beneficiaries after hospital participation in the Comprehensive Care for Joint Replacement (CJR) program. The primary outcome was LEJR complications. Secondary outcomes included 90-day readmissions and mortality. We identified hospitals in the US market areas eligible for CJR. We included beneficiaries in the intervention group who received joint replacement at hospitals in markets randomized to participate in CJR. The comparison group included patients who received joint replacement at hospitals in markets who were eligible for CJR but randomized to control. The study included 1,603,555 Medicare beneficiaries (mean age, 74.6 years, 64.3% women, 11.0% dual-eligible). Among participant hospitals, complications decreased between baseline and intervention periods from 11.0% to 10.1% for dual-eligible and 7.0% to 6.4% for non-dual-eligible beneficiaries. Among nonparticipant hospitals, complications decreased from 10.3% to 9.8% for dual-eligible and 6.7% to 6.0% for non-dual-eligible beneficiaries. In adjusted analysis, CJR participation was associated with a reduced difference in complications between dual-eligible and non-dual-eligible beneficiaries (-0.9 percentage points, 95% CI -1.6 to -0.1). The reduction in disparities was observed among hospitals without prior experience in a voluntary LEJR bundled payment model. There were no differential changes in 90-day readmissions or mortality. Mandatory participation in a bundled payment program was associated with reduced disparities in joint replacement complications for Medicare beneficiaries with low income. To our knowledge, this is the first evidence of reduced socioeconomic disparities in outcomes under value-based payments.

Agglomeration and the Italian North–South divide

Abstract This article offers new evidence on agglomeration economies by examining the link between total factor productivity (TFP) and employment density in Italy. We investigate whether and how the TFP–density nexus contributes to explaining a relevant share of the marked productivity gap between the northern and the southern Italian regions. We estimate TFP for a large sample of manufacturing firms and then aggregate it at the level of local labour market areas. We tackle the endogeneity issues stemming from the presence of omitted covariates and reverse causation with an innovative set of diagnostic tests and an instrumental variable approach that relies on geological and historical data. Our estimate of the TFP elasticity to the spatial concentration of economic activities is about 0.045, a magnitude comparable to those measured for other developed countries. We also show that no significant heterogeneity emerges in the intensity of agglomeration economies across the country and that the positive TFP difference in favour of the firms located in the North is not due to the tougher competition taking place in those areas.

Abundance and Parasitic Load of Housefly (Musca Domestica) in Amansea Area of Anambra State, Nigeria

Houseflies (Musca domestica) are major transmitters of pathogenic organisms to humans worldwide. This study was carried out to determine the relative abundance of housefly and its parasitic load in four different sites in the Amansea area of Anambra state, Nigeria. The housefly samples were collected with the aid of fly trap and sweep net and analyzed using sedimentation methods. Data obtained was calculated and expressed as simple percentages while chi-square was used to test for differences in prevalence rates of parasites in the study areas. Out of the 259 houseflies examined, 74 were infested with a prevalence of 28.57%. Houseflies were more abundant in the abattoir 92(35.52) followed by market area 71(27.41%), refuse dump sites (19.69%) while holy family hostels recorded the lowest abundance (17.37) (P=0.000). Houseflies infested with parasites were mostly found in holy family hostel 31(68.89) while the market area had the least infested house flies 5(7.04%). Two protozoan parasites (Entamoeba histolytica and Entamoeba coli) and two nematodes (Strongyloides stercoralis and Ascaris lumbricoides) were the parasites seen from the microscopic examination of samples. E. histolytica (7.61%) and E. coli (5.43%) were the parasites seen in Abattoir while S. stercoralis (7.04%) was the only parasite in the market area. E. histolytica (17.78%) and A. lumbricoides (51.11%) were seen in holy family hostel while E. coli (11.76%), S. stercoralis (7.84%) and A. lumbricoides (31.37%) were the parasites recovered from the houseflies in the Refuse dump site. The infestation of houseflies in the area is a threat to human health due to their ability to act as mechanical vectors for transmission of infectious pathogens. Hence, proper disposal and prompt removal of waste by environmental officers should be prioritized in the area as well as mass education of the public on the health implications of poor hygiene and poor sanitary practices.

Psychometric properties of the Turkish version of the Decent Work Questionnaire and its effect on job satisfaction.

Work to develop a universal tool for the psychological evaluation and measurement of decent work is relatively new. In addition, the Decent Work Questionnaire, which evaluates decent work using a psychological approach, has not yet been adapted and validated in the Turkish sample group. To adapt and validate the Turkish version of the Decent Work Questionnaire and to evaluate the effect of decent work on the job satisfaction among knowledge workers. The study sample consisted of 906 knowledge workers. In the process of adapting and validating the Decent Work Questionnaire, the structural validity, internal consistency, convergent validity, divergent validity, and compatibility of the sample group data were tested. The effect of decent work on job satisfaction of knowledge workers was examined using structural equation modeling. The Decent Work Questionnaire was validated in the Turkish sample. The results showed that the reliability coefficients and dimensions of the Decent Work Questionnaire were highly satisfactory and consistent with the scale developers' study. According to another result of the study, decent work was found to have a significant and positive effect on Turkish knowledge workers' job satisfaction. This study will fill gaps in the literature and will also contribute to the evaluation of decent work in all areas of the labor market, identifying its shortcomings and contributing to the development of effective human resource policies.

Tindak Tutur dalam Interaksi Penjaja dan Pelanggan: Studi Kasus Pasar Kampung Lalang

The speech acts uttered by the speaker often do not match what is received by the recipient of the language (buyer). This problem of meaning is also an obstacle in speech that is not paid enough attention by speakers, both speakers (sellers) and buyers. Language is used as a forum for dialogue between speakers and speakers in buying and selling transactions. The aim of this research is to describe speech acts in the interaction between vendors and customers at Kampung Lalang Market. The method used is a qualitative descriptive method that focuses on reality as the actual situation in the Kampung Lalang market area. The data collection technique is carried out using recording techniques, namely recording speech and speech activities by speakers in the context of buying and selling, recorded with a device or similar. This process is carried out for use by sellers and customers and can be played or listened to many times, thereby facilitating researchers in examining speech acts. The second technique is the observation technique, namely observing something directly, the interaction between sellers and buyers at Kampung Lalang Market. The speech results found in the interaction between the seller and the customer are locutionary acts with the types of statements, questions and commands. Illocutionary speech acts include directive, commissive, declarative and expressive types, as well as perlocutionary speech acts. In this speech the seller and customer use Karo language.

Travel Demand Models for Visitors to Pasar Baru Banggai, Banggai Laut Regency, Indonesia

Pasar Baru Banggai in Banggai Laut Regency is a crucial economic and social center for the local community. This article aims to analyze the factors influencing the travel demand of people to this market. Various aspects such as income, travel distance, travel time, product completeness, and market area were analyzed in depth. The methodology used includes field surveys, participatory observation, and secondary data analysis from relevant sources. The research sample was conducted using stratified sampling with strata based on visit frequency (daily, weekly, and monthly visitors) and potential visitors to the market. The total sample size was set at 100 visitors, which is a combination of all samples from each stratum as the final sample in this study. The research results show that income, travel distance, travel time, completeness of goods sold, and market area are the main factors attracting people to visit Pasar Baru Banggai, following the mathematical model Y = 0.858 + 0.182(X1) + 0.183(X2) + 0.112(X3) + 0.162( X7) + 0.145(X8). Additionally, this market also provides quality local products that meet the needs of the local community, further strengthening its position as the regional economic center. Based on this analysis, several recommendations are proposed to enhance the attractiveness and function of Pasar Baru Banggai, including improving supporting infrastructure, promoting local products, empowering traders through training and support, and implementing efficient market management. With these measures, it is hoped that Pasar Baru Banggai can continue to grow and provide greater benefits to the people of Banggai Laut Regency, as well as contribute to the improvement of the region's economic and social welfare.

Structuring The Relocation Of The Central Market By The Trade And Industry Agency Of Gorontalo City

The purpose of this research is to determine the Central Market Relocation Arrangement by the Gorontalo City Trade and Industry Service. The research method used is a qualitative method, a research approach regarding the Central Market Relocation Arrangement by the Gorontalo City Trade and Industry Service. The qualitative approach emphasizes natural phenomena or symptoms that occur in a fundamental and naturalistic manner, and is carried out in the field, not in the laboratory. This approach is often referred to as naturalistic inquiry or field study. According to Lofland, the primary data used in qualitative research are keywords and phrases. The summary of the data above can come from documents, reports, or observation results. Based on the research results, analysis of the discussion of this research concludes that the Central Market Relocation Arrangement by the Gorontalo City Trade and Industry Service, seen from the aspects of infrastructure development, officer capability, communication, has not been implemented optimally, based on the results of interviews that have been described with several informants, it has not been optimally implemented by Gorontalo City Department of Trade and Industry, so that the arrangement of the Central market is not yet optimal because infrastructure development which should focus on main supporting facilities is not carried out. From the description of the results of interviews with informants, the ability of officers to provide guidance for controlling traders and buyers which can support the arrangement of the Gorontalo City Central Market area has not been optimal. Based on the description of the results of interviews with the informants involved, it can be concluded that the Relocation Arrangement for the Central Market of Gorontalo City is not optimal when viewed from the perspective of the communication that has been established between the Department of Trade and Industry of Gorontalo City and the Limbau U II sub-district, this communication is not optimal, as can be seen from the changes Market conditions still have the same problems, especially regarding controlling traders and buyers.

PERCEPTION DIMENSIONS OF THE USE OF ELECTRONIC PARKING IN TRADITIONAL MARKETS AS AN EFFORT TO INCREASE REGIONAL ORIGINAL INCOME

Electronic parking is one of the public service innovations that has the potential to increase local revenue in Ponorogo Regency. This innovation takes the form of an application that regulates parking in market areas that tend to be congested by utilizing technology such as parking sensors and applications, drivers can easily find available parking spaces and make payments electronically and also manually. The phenomenon in market parking management research is that it is not yet optimal in terms of service to the community and maximizing regional income from the market parking levy sector. This research aims to examine the dimensions of public perception regarding the use of market electronic parking as a strategy to increase Regional Original Income and evaluate user perceptions of the trust and economic benefits of electronic parking at Tonatan Market, Ponorogo. This research uses a method with a qualitative approach. The data collection technique uses an interactive approach using triangulation techniques such as observation, interviews, questionnaires and document retrieval. Samples were taken from Tonathan market parking users totaling seven informants. The research results show that there are people who support and do not support electronic parking innovation. The Department of Trade, Cooperatives and Micro Enterprises of Ponorogo Regency also supports the innovation of electronic parking because it can increase regional income.

Bibliographic coupling of documents: An analysis of articles published in the derivative market

This article gives a bibliographic analysis of relevant publications in the area of the derivative market. The goal of this study is to scientifically assess research trends in the area of the derivative market using bibliometric analysis. Using the themes generated here, the direction for the future scope of research work has also been discussed. The data were collected from the Scopus database using specified search criteria. In this study, VOS Viewer and Microsoft Excel were used to assess co-authorship and citation patterns. To give an in-depth comprehension of the bibliographic pattern of literature in the derivative market, bibliometric coupling of documents, journals, and countries was also incorporated in this study. This is the first research to investigate the bibliometric relationships between pieces of literature in the derivative market.

Developing a Methodology to Assess Pedestrian Walkability in the City Markets Using Multi-Attribute Decision-Making Techniques

City markets are one of the busiest urban areas in India and experience heavy pedestrian footfall. This study uses multi-attribute decision-making (MADM) techniques to rank market roads based on the existing condition of pedestrian infrastructure. A set of seven key attributes was identified containing 28 sub-attributes influencing pedestrian walkability. Videography and photographic surveys were conducted at selected roads of Aminabad Market (AM) in Lucknow, and Silchar Market (SM) in Silchar. Attribute weights were calculated using the entropy weight method, and the roads were ranked using the analytical hierarchy process, the technique for order of preference by similarity to ideal solution, and a novel walkability metric called the Market Walkability Index. Spearman’s rank correlation coefficient was found to be more than 0.9 among all three methods, indicating conformity in ranking. Internal or minor roads of both the market areas (AM and SM) were observed to be the most used roads of the market areas for pedestrian movement. Still, they were not safe and walkable for pedestrian movement, indicating that more emphasis is required on these roads to improve the overall quality of the pedestrian walking environment. Research findings are expected to be essential inputs for rational decision-making about pedestrian infrastructure improvement in developing countries, which could contribute to a safer and more efficient environment for pedestrian movement.

The Long-Term Impact of the Tips From Former Smokers® Campaign on Calls to 1-800-QUIT-NOW, 2012-2023.

There is substantial evidence that mass media campaigns increase calls to quitlines and smoking cessation. In 2012, the Centers for Disease Control and Prevention launched the first federally funded national tobacco education campaign, Tips From Former Smokers® (i.e. Tips), which has since aired television advertisements annually. To date, no studies have examined the long-term effect of a national smoking cessation campaign on quitline calls. This study examined the long-term impact of Tips television ads on calls to 1-800-QUIT-NOW from 2012 through 2023. Exposure to the Tips campaign was measured using weekly television gross rating points (GRPs) in each U.S. designated market area. We obtained data on calls to 1-800-QUIT-NOW from the National Cancer Institute and used linear regression to model calls to 1-800-QUIT-NOW, from 2012 through 2023, as a function of weekly media market-level GRPs for Tips television ads. Using the regression model results, we calculated predicted values of calls to 1-800-QUIT-NOW across observed GRP values to determine the total additional calls to 1-800-QUIT-NOW that were attributable to the Tips campaign during 2012-2023. Tips GRPs were positively and significantly associated with calls to 1-800-QUIT-NOW across all years (b = 39.94, p < 0.001). Based on this association, we estimate the Tips campaign generated nearly 2.1 million additional calls to 1-800-QUIT-NOW during 2012-2023. Exposure to the Tips campaign has consistently and significantly increased calls to tobacco quitlines. Quitlines provide evidence-based support to help people quit smoking. They have been shown to increase the likelihood of successfully quitting. Mass media campaigns have promoted quitline services, and quitline calls have increased significantly with media promotion. The long-term effect of campaigns - like the Centers for Disease Control and Prevention's Tips From Former Smokers® (i.e. Tips) - on quitline calls has not been determined. From 2012 through 2023, exposure to the Tips campaign is estimated to have generated nearly 2.1 million additional calls to 1-800-QUIT-NOW. This study supports continued use of mass media to promote quitlines.

County-level total factor productivity of food in China and its spatio-temporal evolution and drivers

In the context of the ongoing process of high-quality development in the new era, which is focused on improving total factor productivity, it is of great importance to explore the spatial and temporal variations of total factor productivity growth and its driving factors in China’s county regions’ grain cultivation industry. This paper employs a three-stage DEA-Malmquist productivity method, the Gini coefficient method, and a panel fixed-effects model to analyze data from Chinese counties between 2009 and 2019. The analysis indicates that the growth of county food total factor productivity (FTFP) exhibits a fluctuating upward trend during the examination period, with an average annual growth rate of 2.43%. This is primarily driven by technological progress, yet the core driving role of technological efficiency is not effectively played. The average annual growth rate of county FTFP varies across different regions. The highest average annual growth rate of county FTFP in the eastern region and the primary grain-producing area is 2.75 and 3.04%, respectively. The lowest growth rates were observed in the western region and the main grain marketing area, at 1.44 and 1.23%, respectively. Secondly, the Gini coefficient of county FTFP continues to demonstrate a persistent upward trend during the examination period, with an average annual growth rate of 14.729%. The primary factor contributing to the observed variation in total factor productivity growth of the food sector at the regional level is the existence of disparate technological progress. Thirdly, there is a notable positive correlation between county financial deepening and financial self-sufficiency rates and county FTFP growth, with impact coefficients of 0.0503 and 0.0924, respectively. Conversely, county population density, degree of economic development, farmers’ income level, and industrial structure exert a significant negative influence on county FTFP growth and technological progress.

Mapping gender patterns in “dynamic cultural spaces”: the case of Beijing’s open-air antiques “ghost market” at Panjiayuan

Despite the growing recognition of the importance of street vendors and informal markets for urban life and the economy globally, research attention has tended to focus on essential products such as food or clothes and paid less attention to cultural products, such as antiques where potential gender, and other socio-demographic, differences in vending and buying behaviours may systematically differ. To explore these issues, this study employed spatial–temporal behaviour mapping (STBM) and field observations (n = 8587) at Beijing’s Panjiayuan antiques “ghost market” a term reflecting its previously illegal/underground and mobile nature. We monitored four representative sites within the market, four times a day for six consecutive days. The data included five categories of behaviour, four age groups, and two genders. Data were recorded and analysed using ArcGIS. Results showed that, unlike common marketplaces, the antique market is primarily frequented by male vendors and buyers, replicating patterns seen in ancient Chinese paintings of men being involved in the trading of “non-essentials”. Nonetheless, we found differing gender balances depending on the time and day of the week, different age groups, and spatial settings in different market areas. We summarise the nuanced relationships between the emerging gender spatio-temporal behaviour patterns and three key factors, spatial characteristics, physical activities and the social division of labour, in the Chinese context. The study reveals how the varied spatial–temporal patterns of a large antique “ghost market” raise long-established issues of equity and inclusivity and provide empirical insights that could inform decision-making and urban planning, such as better use of dynamic lighting provision to encourage a more gender-balanced experience.

Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.