Analogical Mapping Research Articles

Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants?

Brand extensions strategies are aimed at extracting further value from an existing brand. The brand family metaphor, which has resonated with marketing scholars and practitioners for decades, has promulgated the use of analogies such as parents, siblings and off-spring to describe resulting brand-to-brand relationships. In this paper however, we question whether this metaphor and its analogical mappings, still hold relevance given we are in an ‘era of liquid modernity’ (Bauman, 2000) where notions of family may be less prescriptive. Through our analysis of interview data with practitioners who work on literary film adaptations, we found that the relationships among original and extended brands may be better conceptualised using an alternative metaphor: ‘brand for rent’. Our analysis revealed that in many contemporary brand-to-brand relationships, the relationship between the two brands is not solid, but rather fluid with a ‘distance’ between them; and the relationship contractual rather than familial. Our findings indicate that this alternative metaphor may have particular merit as marketplaces adapt to increasingly fluid contexts, where novel brand extension strategies and brand-to-brand relationships are emerging. We suggest further exploration of the metaphor and consideration of others, to further assist to theorise the diversity in contemporary brand extension practice.

Horizontal Accuracy Assessment of Rectified Map, Case Study: Map of Boundary Areas of Konak Forest at Rejang Lebong Regency, Bengkulu Province

Spatial archives in the form of analog maps still encountered in several work units, however, as times progressed, the quality of these maps decreased in terms of the materials used which could affect their accuracy. There are several techniques used in converting from analog to digital maps, including scanning technique, and a unification coordinate system with the rectification method. This study aimed to find out the horizontal accuracy and the accuracy class of rectified maps. The data used was an analog map of a map of the boundary demarcation of the Konak Forest area, Rejang Lebong Regency scale 1:1000. The analog map was produced more than 30 years ago. The steps carried out in this study were preparing data from scanning analog maps, setting coordinate systems, input GCP, control rectification, calculating RMSE and CE values, analyzing, digitizing, layout. The result of the rectification map shows the use of 4GCP produces the best value with RMSE 0.14m and CE90 0,20 and the horizontal accuracy is class 1 on a scale of 1:1000. 6GCP produces RMSE 0.5m and CE90 0.75 and the horizontal accuracy is class 3 on a scale of 1:2500. 10GCP produces RMSE 0.6m and CE90 0.95 and the horizontal accuracy is class 3 on a scale of 1:2500.

Geospatial Analysis of the Spatio -Temporal Growth of Kwali Area Council, Federal Capital Territory, Abuja

This study analyzed the spatio-temporal growth of Kwali Area Council in Federal Capital Territory Abuja, Nigeria from 1998 to 2017. The study used Landsat Thematic (TM) of 1997, Landsat Enhanced Thematic Mapper Plus (ETM+) of 2007 and Landsat 8 Operational Land Imager (OLI) of 2017 all with a spatial resolution of 30 meters. Those data sets were accessed from United States Geological Survey (USGS) website Supervised Classification-Maximum Likelihood Algorithm was used to establish the land use-land cover situations for 1997, 2007 and 2017; subsequently the extent and rate of the urban growth of the study area between 1998 and 2017 were determined. The findings revealed that urban landuse covered 265.9 hectares in 1998, 304 hectares in 2007 and 1100.3 hectares in 2017. The urban landuse increased by 38.2 hectares from 1998-2007 which represent 14.3% growth in 9 years and corresponds with 4.24 hectares increase per year. The aforementioned growth rate was the lowest recorded in the period (1998-2017) of study as 2007-2017 showed that the urban landuse increased by 796.1 hectares which represent 261.8% growth in 10 years, this gives a corresponding growth rate of 79.61 hectares per year. The study recommends that there is the need for ecosystems restoration for areas that have suffered terrible degradation especially bare lands and local ingenuity, indigenous technology and know-how, and local community-centered efforts should be made and supported to restore the environment. That Government should as a matter of urgency embark on landuse /land cover mapping in the region in order to facilitate accurate base map production of Kwali Area Council as well as digitize and update all analogue maps of the area of study for effective planning for all physical developments. Land use is a term indicating the use to which a portion of land is put. Land is used for all of man‟s economic activities, and so the use of a portion of land determines the economic productivity of the land. Therefore, it is necessary to regulate and coordinate land use for optimum productivity and benefit of all people whose livelihood depends on the land.

From Semantic Vectors to Analogical Mapping

Human reasoning goes beyond knowledge about individual entities, extending to inferences based on relations between entities. Here we focus on the use of relations in verbal analogical mapping, sketching a general approach based on assessing similarity between patterns of semantic relations between words. This approach combines research in artificial intelligence with work in psychology and cognitive science, with the aim of minimizing hand coding of text inputs for reasoning tasks. The computational framework takes as inputs vector representations of individual word meanings, coupled with semantic representations of the relations between words, and uses these inputs to form semantic-relation networks for individual analogues. Analogical mapping is operationalized as graph matching under cognitive and computational constraints. The approach highlights the central role of semantics in analogical mapping.

High Resolution Map of Water in the Martian Regolith Observed by FREND Neutron Telescope Onboard ExoMars TGO

AbstractStudies of water content in the Martian subsurface by means of neutron spectroscopy is a well‐known technique, very sensitive to water abundance. The FREND instrument onboard the ExoMars TGO is the latest experiment of that kind. Its major characteristic and advantage compared to the predecessors is its capability of high spatial resolution measurements – massive collimator shields FREND's detectors, allowing for a narrow field of view. In this study we present a global map of Water Equivalent Hydrogen (WEH) in the upper meter of the Martian subsurface, which is built based on the FREND data. We show that it contains more local features and reveals more structure than analogous maps from omnidirectional experiments, available previously. Further analysis shows that local water‐rich regions can be located through the analysis of the FREND data, some of these containing about 20 wt% of WEH – a very unusual amount for regions at moderate latitudes, where free water and water ice are thought to be unstable in the shallow subsurface.

Uncovering the course of analogical mapping using eye tracking

Analogical mapping – the core component of analogical reasoning – consists of establishing the relational structure shared by two analogous situations and inferring the missing elements in a less familiar situation from a more familiar one. Several existing models of analogy predicted that the complete relational structure can be considered in parallel. Other models postulated that mapping can be less or more incremental – it can access only a relatively small part of the structure, and needs to move to its other parts in steps in order to construct the final relational correspondence. However, the precise time course of analogical mapping, especially in sufficiently complex analogies, to date was rarely studied empirically. In two studies, eye tracking was used to assess in a rigorous way the extent to which mapping can be incremental. In a newly designed geometric A:B::C:D task, pattern D was generated from C according to the same shape transformations that generated pattern B from A. The six possible response options differed systematically in the number of correct transformations, from no transformation matching, via partial relational match, up to the full match. In Study 1, the relational match of options fixated on by participants was initially low but increased monotonically over the course of analogy. The number of corresponding eye fixations predicted 68% variance in relational match of the final response. The correct option was chosen only if fixated on for a sufficiently long time. Study 2 replicated the findings using a more ecologically valid and less demanding task variant that required to map the changes in people's appearance. The results support these theoretical models of analogy which postulate strictly incremental mapping.

The Neural Correlates of Analogy Component Processes.

Analogical reasoning is a core facet of higher cognition in humans. Creating analogies as we navigate the environment helps us learn. Analogies involve reframing novel encounters using knowledge of familiar, relationally similar contexts stored in memory. When an analogy links a novel encounter with a familiar context, it can aid in problem solving. Reasoning by analogy is a complex process that is mediated by multiple brain regions and mechanisms. Several advanced computational architectures have been developed to simulate how these brain processes give rise to analogical reasoning, like the "learning with inferences and schema abstraction" architecture and the Companion architecture. To obtain this power to simulate human reasoning, theses architectures assume that various computational "subprocesses" comprise analogical reasoning, such as analogical access, mapping, inference, and schema induction, consistent with the structure-mapping framework proposed decades ago. However, little is known about how these subprocesses relate to actual brain processes. While some work in neuroscience has linked analogical reasoning to regions of brain prefrontal cortex, more research is needed to investigate the wide array of specific neural hypotheses generated by the computational architectures. In the current article, we review the association between historically important computational architectures of analogy and empirical studies in neuroscience. In particular, we focus on evidence for a frontoparietal brain network underlying analogical reasoning and the degree to which brain mechanisms mirror the computational subprocesses. We also offer a general vantage on the current- and future-states of neuroscience research in this domain and provide some recommendations for future neuroimaging studies.

Naturalistic Audio-Movies reveal common spatial organization across "visual" cortices of different blind individuals.

Occipital cortices of different sighted people contain analogous maps of visual information (e.g. foveal vs. peripheral). In congenital blindness, "visual" cortices respond to nonvisual stimuli. Do visual cortices of different blind people represent common informational maps? We leverage naturalistic stimuli and inter-subject pattern similarity analysis to address this question. Blindfolded sighted (n = 22) and congenitally blind (n = 22) participants listened to 6 sound clips (5-7min each): 3 auditory excerpts from movies; a naturalistic spoken narrative; and matched degraded auditory stimuli (Backwards Speech, scrambled sentences), during functional magnetic resonance imaging scanning. We compared the spatial activity patterns evoked by each unique 10-s segment of the different auditory excerpts across blind and sighted people. Segments of meaningful naturalistic stimuli produced distinctive activity patterns in frontotemporal networks that were shared across blind and across sighted individuals. In the blind group only, segment-specific, cross-subject patterns emerged in visual cortex, but only for meaningful naturalistic stimuli and not Backwards Speech. Spatial patterns of activity within visual cortices are sensitive to time-varying information in meaningful naturalistic auditory stimuli in a broadly similar manner across blind individuals.

Local biplots for multidimensional scaling, with application to the microbiome

We present local biplots, an extension of the classic principal component biplot to multidimensional scaling. Noticing that principal component biplots have an interpretation as the Jacobian of a map from data space to the principal subspace, we define local biplots as the Jacobian of the analogous map for multidimensional scaling. In the process, we show a close relationship between our local biplot axes, generalized Euclidean distances, and generalized principal components. In simulations and real data we show how local biplots can shed light on what variables or combinations of variables are important for the low-dimensional embedding provided by multidimensional scaling. They give particular insight into a class of phylogenetically-informed distances commonly used in the analysis of microbiome data, showing that different variants of these distances can be interpreted as implicitly smoothing the data along the phylogenetic tree and that the extent of this smoothing is variable.

Embodied cognition through participatory simulation and mathematical description: Supporting mechanistic reasoning and explanation

AbstractEmbodied cognition has been a useful means to support learning in science education. In this article, we describe a model of embodied cognition through analogical mapping that is supported through the participatory simulation and mathematical description of a link and pivot system. We look at the propensity for this model of embodied cognition to support student mechanistic reasoning. While these link and pivot systems provide students with immediate perceptual accessibility to their components, they do not provide perceptual accessibility to the way that forces are transmitted through them. In an afterschool STEM program, students engaged in a participatory simulation (the Rope Walk) of the link and pivot system that allowed them to simulate the parts and forces present. Then, students progressively re‐described these physical experiences as a mathematical system; they then described the simulation and mathematical system as the physical link and pivot system. In this study, this model of embodied cognition was validated through a microgenetic analysis of student talk and gesture during the first two instructional sessions as well as during pre‐ and post‐assessments. These data show that students were supported to construct analogical mappings between three analog conceptual domains: the participatory simulation (the Rope Walk), the physical system (link and pivot system), and the mathematical system (the mathematics of circles). In addition, students made gains on measures of mechanistic reasoning and explanation.

Analogical mapping across sensory modalities and evidence for a general analogy factor

Analogy is a central component of human cognition. Analogical “mapping” of similarities between pieces of information present in our experiences supports cognitive and social development, classroom learning, and creative insights and innovation. To date, analogical mapping has primarily been studied within separate modalities of information (e.g., verbal analogies between words, visuo-spatial analogies between objects). However, human experience, in development and adulthood, includes highly variegated information (e.g., words, sounds, objects) received via multiple sensory and information-processing pathways (e.g., visual vs. auditory pathways). Whereas cross-modal correspondences (e.g., between pitch and height) have been observed, the correspondences were between individual items, rather than between relations. Thus, analogical mapping (characterized by second-order relations between relations) has not been directly tested as a basis for cross-modal correspondence. Here, we devised novel cross-modality analogical stimuli (lines-to-sounds, lines-to-words, words-to-sounds) that explicated second-order comparisons between relations. In four samples across three studies-participants demonstrated well-above-chance identification of cross-modal second-order relations, providing robust evidence of analogy across modalities. Further, performance across all analogy types was explained by a single factor, indicating a modality-general analogical ability (i.e., an “analo-g” factor). Analo-g explained performance over-and-above fluid intelligence as well as verbal and spatial abilities, though a stronger relationship to verbal than visuo-spatial ability emerged, consistent with verbal/semantic contributions to analogy. The present data suggests novel questions about our ability to find/learn second-order relations among the diverse information sources that populate human experience, and about cross-modal human and AI analogical mapping in developmental, educational, and creative contexts.

Evaluation of handheld scanner for digitization of cartographic heritage

Researchers who use old maps to explore different historical periods and themes are often facing a serious problem in terms of unavailability of their digital copies that are of acceptable quality. The map collection of various heritage institution is mainly consisted of classic printed cartographic materials. The mentioned institutions usually have no capacity to digitize oversized archival items such as maps, due to lack of the appropriate equipment. The objective of this paper is to investigate an easy and cost-effective method for producing the digital versions of analogue maps, based on map scans captured using a hand-held scanner. Although handheld scanners are considered unsuitable for map scanning purposes, this paper seeks to explore the possibility of using these devices to produce the adequate georeferenced map image with a reasonable effort. The proposed method is compared with the common-used digitization procedure that involves conversion of hard-copy maps into the digital raster format using the large-format sheetfed scanner. The influence of ground control points quantity and transformation model type was also evaluated.Hand-held scanning resulted in an appropriate number of image files, covering the area of map sheet by overlapped narrow scan sections. The image mosaic was created and subjected to geometric quality assessments and statistical analysis. Results from georeferencing tests showed that the successful use of a hand-held scanner for the purpose of paper map conversion into digital format depends on the minimization of distortion effects using suitable geometric transformation method. If this approach is applied correctly, most users will be satisfied with the results obtained by hand-held scanning and will be able to correctly display the content of digitized cartographic material alongside other georeferenced digital data.

Supplemental Material for Probabilistic Analogical Mapping With Semantic Relation Networks

Supplemental Material for Probabilistic Analogical Mapping With Semantic Relation Networks

The effect of the Cold War era on maps for public use in the Eastern Bloc countries: Tourist maps

Abstract. Cartography of the Cold War era was very characteristic in the Eastern Bloc countries. The abnormal secrecy instructions forced by military cartographic authorities (following the Soviet advisors) influenced the making of all kinds of large- and medium-scale cartographic products for public use. Most of these maps were somehow distorted, although it was not easy to implement the technology of distortions developed by cartographers in the analogue map production era in the early 1960s. Tourist maps are expected to be created using topographic maps, but the access to classified topographic maps (both civilian and military) was limited for civilian users (even for civilian national mapping agencies, at least in the early years of the Cold War era). The tourist maps of this era were quite different from country to country in the Eastern Bloc, partly due to their cartographic traditions and to the relationships between the military and civilian cartography even influenced by the users’ demands.

Finding our way home: A theory and pedagogy of anti-colonial Q-mapping

Abstract This brief-report details my experiences teaching critical theory at the intersection of race/ class/ gender/ sexuality/ nationality through analogue mapping exercises from my tutorial room at Murdoch University in Western Australia to a group mapping project at the 2018 Digital Humanities Summer Institute (DHSI) at the University of Victoria, Canada (UVic). Given the proximity of both countries to the history of the British Empire and current affiliation of both with the Commonwealth, my report details teaching efforts to mediate against a “pedagogy of the digitally oppressed.” In drawing on the formative concept offered by Brazilian educator-theorist Paulo Freire, I juxtapose the analogue mapping exercises through interposed lens of postcolonial, race, and queer theory. Recognizing the dominant ideologies encoded within technology, I narrate the process in which team members and I from the QDH: Queer Digital Humanities seminar produced participatory, de-centralized maps as counter sites of identity to the colonialist spaces and insignias on the UVic campus. I conclude with collective queer of colour principles which undergird the DHSI exercise, which is a modality of what might best be described as “anti-colonial Q-mapping.”

Mapping the Visual Icon

AbstractIt is often claimed that pre-attentive vision has an ‘iconic’ format. This is seen to explain pre-attentive vision's characteristically high processing capacity and to make sense of an overlap in the mechanisms of early vision and mental imagery. But what does the iconicity of pre-attentive vision amount to? This paper considers two prominent ways of characterising pre-attentive visual icons and argues that neither is adequate: one approach renders the claim ‘pre-attentive vision is iconic’ empirically false while the other obscures its ability to do the explanatory work, which motivates positing pre-attentive visual icons in the first place. With this noted, I introduce the (heretofore unarticulated) notion of an ‘Analogue Map’ and argue that it provides a superior characterisation of pre-attentive vision's iconicity. I then argue that this forces a reassessment of debates which have traditionally presupposed the iconicity of pre-attentive vision, emphasising ramifications for the viability of a format-based perception-thought border.

Filming the Historical Geography: Story from the Realm of Maps in Regensburg

Research on a specific topic requires the individualized cartographic methods of work that may be defined as the Realm of Maps. The double dimensionality in the Realm of Maps is understood here as a physical place—a studio workroom—and as a research method. In this study, we focused on the way of presenting a research method designed to study the topic of historico-geographical space in the form of a short film story. The second purpose is to indicate the legitimacy of combining two dimensions of working with maps, the real one and the virtual one, to be able to collect cartographic and descriptive sources in one scientific center. Our research on the Story from the Realm of Maps in Regensburg: ‘People Movement in Southeast Europe’ included a concept adopted by cartographical, historical, and geographical sources; the construction of a studio workroom; a script draft; individual sequences of the story in different types of media; editing the video, along with publishing it on an online video-sharing platform. We used as many different types of geomedia as possible, which, on the one hand, boosts the attractiveness of the film and, on the other, may hamper the proper perception of the main film plot. Finally, we recommend principles of map design for the film, with analog maps and maps created specifically for the short film, published using online video-sharing platforms.

Embodied Songs: Insights Into the Nature of Cross-Modal Meaning-Making Within Sign Language Informed, Embodied Interpretations of Vocal Music.

Embodied song practices involve the transformation of songs from the acoustic modality into an embodied-visual form, to increase meaningful access for d/Deaf audiences. This goes beyond the translation of lyrics, by combining poetic sign language with other bodily movements to embody the para-linguistic expressive and musical features that enhance the message of a song. To date, the limited research into this phenomenon has focussed on linguistic features and interactions with rhythm. The relationship between bodily actions and music has not been probed beyond an assumed implication of conformance. However, as the primary objective is to communicate equivalent meanings, the ways that the acoustic and embodied-visual signals relate to each other should reveal something about underlying conceptual agreement. This paper draws together a range of pertinent theories from within a grounded cognition framework including semiotics, analogy mapping and cross-modal correspondences. These theories are applied to embodiment strategies used by prominent d/Deaf and hearing Dutch practitioners, to unpack the relationship between acoustic songs, their embodied representations, and their broader conceptual and affective meanings. This leads to the proposition that meaning primarily arises through shared patterns of internal relations across a range of amodal and cross-modal features with an emphasis on dynamic qualities. These analogous patterns can inform metaphorical interpretations and trigger shared emotional responses. This exploratory survey offers insights into the nature of cross-modal and embodied meaning-making, as a jumping-off point for further research.

Election Assessment in Dekina Local Government Area of Kogi State Using Geographic Information System Based Approach

Geographic Information System based Approach to electoral mapping is an efficient platform that provides database useful for electoral officials to conduct elections, manage and analyze electoral dynamics. Dekina Local Government Area of Kogi State has recorded successions of election violence in some specific locations which has led to cancellation of election result in those areas, with challenges ranging from ballot stuffing, manipulation of result sheets, illegal creation of result sheet and a host of others. This study is aimed at using geographic information-based approach to monitor elections in Dekina Local Government Area of Kogi State. The objectives include; to digitize the required existing map of the study area, to generate thematic datasets needed for the study, to create a robust electoral database and conduct spatial and attribute queries that will show the potential of GIS in election monitoring within Dekina Local Government Area of Kogi State. The methodology employed in this study involved the conversion of analogue map to digital map which also involved the process of scanning, georeferencing, digitizing, geodatabase creation and query generation. The result obtained are the depiction of the spatial location of polling units within the study area, query result showing polling units with voter population above 500, 1000 and 2000 respectively, the depiction of polling units with records of violence that led to the cancellation of election result in the 2019 Presidential/House of Assemblies election. The study was able to find out that there are no polling units around Ochigi, Olaji at Ojikpalada ward in Dekina LGA. It was also able to find out that, just 20% of the entire population of Anyigba occupants is registered voters. This study was able to recommend that more polling units should be created at Ochigi, Olaji at Ojikpalada ward and also, more voter education and sensitization be carried out at Anyigba to increase voter population and create election awareness.

Investigation of Improvement in Georeferencing of Urban Analog Maps using the Geometric Elements and Genetic Algorithm

Investigation of Improvement in Georeferencing of Urban Analog Maps using the Geometric Elements and Genetic Algorithm