Over the last few years Steve Roud has published a series of readable but authoritative reference works, starting with A Dictionary of English Folklore (with Jacqueline Simpson, 2001), continuing with the Penguin Guide to the Superstitions of Britain and Ireland (2003), and now the present work. They display an increasing level of magisterial authority which nevertheless serves to enlighten rather than intimidate the reader, and combines with a very common-sense and matter-of-fact approach to the subject matter, in a field that invites imagination and fancy to run riot. It is often tempting to skip the introduction to any book and plunge straight into the main text. I would advise against this here, however, as Rouds introduction not only sets the tone for the book, but is a model exposition of the reasons why an evidence based approach to customs is desirable, and a demonstration of the inadequacies of the aetiological legends that surround many of our customs. 'The vast majority, Roud writes (p. xiv), 'are simply fictitious tales that have been repeated often enough to take on the veneer of accredited fact. They are believed because they function well as stories, they are neat and plausible, and people like them Not only does Rouds introduction set the ground rules for an appreciation of the nature of custom that illumines the contents of the book, but he also includes a helpful note on 'The Calendar' which reminds us that even the mere counting of days is fraught with difficulty and complication. The book is arranged, naturally, in the order of the days of the year, and at the start of each month a useful 'month-to-view' calendar is supplied, highlighting the main festivals and customs described for the month. There is also an attempt at a geographical presentation, in a series of indexed maps, but this is not comprehensive: there are no map entries for Herefordshire, for example, whereas a check of the full index will reveal plenty of material that might have been mapped. The body of the text flows freely, with references and footnotes by and large relegated to a 'Sources' section at the end of the book, giving minimal but sufficient information for those who want to go back to the roots. Inevitably, a work such as this relies very heavily on its predecessors, from William Hone's Every-day Book of 1827, through the Folklore Society's compilations of an earlier age, Wright and Lones's three-volume British Calendar Customs: England of 1936-40, to more recent works such as Brian Shuel's 1985 book, The National Trust Guide to the Traditional Customs of Britain. A surprising omission is Blackburn and Holford-Strevens's Oxford Companion to the Year (1999). Authoritative as it is, Roud's book is largely a compilation from printed sources. This gives the inevitable feeling that what gets written about is what has already been written about. References to standard local works such those of Ella Leather for Herefordshire (1912) and Ethel Rudkin for Lincolnshire (1936) abound, and one wonders about the fate of customs in counties that have not had the benefit of their own folklorist.