Electroencephalograms (EEGs) can be used to study the influence of environmental elements on human emotions, cognition, and behavior. EEGs can reveal unconscious responses and fill in the gaps left by subjective responses provided in survey questionnaires or interviews. EEG research on the impact of classroom design elements on concentration and creativity is scarce; the design elements studied have not been diverse enough. In addition, no researchers have examined the brain and subjective responses to multiple indoor environmental elements regarding concentration and creativity. Thus, the purpose of this study was to explore how the human brain responds to different indoor environmental elements as shown by objective EEG signals related to concentration and creativity, and their similarities and differences to subjective self-reported responses. The experimental stimuli included 16 images combining four indoor environmental elements—classroom space shape, furniture arrangement, ceiling height, and color—along with images of white walls, a full-window wall with a view of nature, and a windowless scenario, totaling 19 images. The brainwaves of 20 people collected from eight channels were analyzed to determine the concentration index (CI) for concentration and relative theta (RT) for creativity. As a subjective response, participants were asked to choose the stimuli in which they felt they could best concentrate and be most creative in a self-report format. The results showed the following tendencies: (a) More brainwaves in the parietal and occipital lobes than in the prefrontal or frontal lobes; (b) a higher CI with rectilinear shapes, traditional frontal furniture arrangements, and red walls; (c) a higher RT with curvilinear shapes, collaborative furniture arrangements, white walls, and a full view of nature; and (d) participants selected white walls and a front-facing furniture layout as supportive of concentration and a full view of nature, curvilinear shape, and collaborative furniture layout for creative thinking. The results showed that similarities in brain and subjective responses were related to furniture layout and shape, whereas differences existed in color. This study contributes to the understanding of the characteristics of indoor environments that appear to enhance the manifestation of concentration and creativity.
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