Mango Value Chain Research Articles

Strategic Analysis of Mango (Mangifera indica) Value Chain in Dilla Zuriya District, Dilla Ethiopia

Strategic Analysis of Mango (Mangifera indica) Value Chain in Dilla Zuriya District, Dilla Ethiopia

English

Pakistan is the fourth largest producer of mangoes preceded by India, China and Thailand. Marketing of mangoes is mainly in private hands that are supposed to deliver quality mango in the domestic market. However, there is little evidence of developing value oriented mango chain particularly for the high end markets. Growers have attempted to deliver premium quality mangoes at the modern retail stores but due to inadequate marketing skills they were unable to maintain consistent and regular supplies. To keep continuity in transformation, there is a dire need of entrepreneurial traders who can facilitate the growers to fill the gap of connecting them with high end markets. Following the whole-of-chain approach, this study collected data from four mango farms identified in a development project, ASLP Mango Value Chain Improvement. A wholesaler /commission agent was involved and evaluated from the Multan wholesale fruits and vegetable market. Further, an exclusive premium quality mango sale point was established in Multan Cantonment area and feedback from 100 consumers was collected who bought mango from this outlet. Our findings show the cost/benefits analysis at the whole-of-chain level that can motivate the growers, traders, entrepreneurs and retailers to deliver premium quality mangoes to the quality conscious consumers. The main findings are quality mangoes can easiest achieve a price premium in the domestic market and growers, traders and modern food retailers have adequate benefits in delivering premium quality mangoes to the consumers.

Mango value preferences of consumers in Pakistan

Understanding consumer value preferences is important for achieving optimal performance of horticultural value chains. This paper provides insights into the value preferences of mango consumers in Pakistan, using them to suggest measures for improving the performance of domestic mango value chains. Five focus group discussions with 40 consumers drawn from different social strata were held in Faisalabad, Pakistan. Thematic content analysis was performed on the qualitative data generated through these discussions. Findings showed that mango was a popular fruit consumed in both fresh and processed forms. Consumers ascribed value to its taste, health benefits, seasonal span and socio-cultural importance. The main attributes consumers considered in buying mangoes were price, taste, freshness, and freedom from damage and blemish. Consumers expressed concerns about high mango prices, non- Availability of safely ripened mangoes, retailer malpractices and ineffective regulations by the government. These findings highlighted that businesses in mango value chains did not pay adequate attention to consumer requirements. However, as consumers become more aware and experience higher living standards, not addressing their concerns will affect the profitability of value chain participants, many of whom will need to upgrade their practices. The study also suggested that the government should ensure that consumer concerns such as those relating to food safety are adequately addressed by relevant institutions and organisations.

Entrepreneurship Skills as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya

The study used a descriptivesurvey design. The study was carried out in Meru County, Kenya. Population of the study comprised of 13,574 farmers, traders and exporters, 404 farmers, 12 traders and 2 exporters. Both secondary and primary data was collected. Primary data was collected from the respondents using a structured questionnaire with both open and close ended questions. Both qualitative and quantitative data were used in the analysis. Quantitative data obtained from the field was analyzed using descriptive and inferential techniques. The descriptive techniques used means and frequencies while the inferential technique used were regression and correlation to establish relationship between variables in the study and inferences made. Frequency tables and charts were used to present the findings. The study found out that entrepreneurial skills played a role on the innovations adoption along the mango value chain. However, a linear association does not exist as between entrepreneurship skills and innovation in mango. The researcher concludes that with such a steady growth in yields and development in mango farming in Meru County, Kenyan mango supply chain appears to be promising. In the adoption of new innovations and there is need to train the growers on entrepreneurship. Education tours should be organized for the value chain members to countries such as India and Brazil so that they learn what their contemporaries in these countries are doing and adopt more skills

Entrepreneurship Skills as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya

The study used a descriptivesurvey design. The study was carried out in Meru County, Kenya. Population of the study comprised of 13,574 farmers, traders and exporters, 404 farmers, 12 traders and 2 exporters. Both secondary and primary data was collected. Primary data was collected from the respondents using a structured questionnaire with both open and close ended questions. Both qualitative and quantitative data were used in the analysis. Quantitative data obtained from the field was analyzed using descriptive and inferential techniques. The descriptive techniques used means and frequencies while the inferential technique used were regression and correlation to establish relationship between variables in the study and inferences made. Frequency tables and charts were used to present the findings. The study found out that entrepreneurial skills played a role on the innovations adoption along the mango value chain. However, a linear association does not exist as between entrepreneurship skills and innovation in mango. The researcher concludes that with such a steady growth in yields and development in mango farming in Meru County, Kenyan mango supply chain appears to be promising. In the adoption of new innovations and there is need to train the growers on entrepreneurship. Education tours should be organized for the value chain members to countries such as India and Brazil so that they learn what their contemporaries in these countries are doing and adopt more skills

Training as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya

The study has used a descriptive survey design. The study was carried out in Meru County. The study area was limited to the lower part of Meru County whose climatic condition is suitable for mangoes production. This study adopted a likelihoodselection method for getting the respondents. Out of 13,442 farmers, traders and exporters, 447 farmers, 12 traders and 2 exporters were randomly selected for interview. Secondary data used in the study was collected from the Ministry of Agriculture Offices. To ensure validity and reliabity questionnaires were pretested and the researcher supervised data collection. Quantitative data obtained from the field was analyzed using descriptive and inferential techniques. The descriptive techniques adopted were means and frequencies while the inferential technique used were regression and correlation to establish relationship between variables in the study and inferences made. Frequency tables and charts were used to present the findings. The study found out that lack of training was an hindrance in innovation adoption.The more the training the more the adoption of innovation.Chi-square results show that training has a significant association with innovation in Mango value chain as shown by a value of 39.139 at (p?0.05). The researcher concludes that lack of organizations/institutions support has also undermined innovation adoption in mango supply chain. There is need to establish good linkages between farmers and research development systems which offer training on new technologies or innovations as well as assisting farmers in accessing markets for their products.