Public Relations Management Research Articles

Public Relations Management Activities in the Promotion of New Student Admissions in Madura

Public Relations Management Activities in the Promotion of New Student Admissions in Madura

IAIN BONE PUBLIC RELATIONS MANAGEMENT IN PRESENTING INTERESTING INFORMATION ABOUT CAMPUS

This research aims to examine the Public Relations management of IAIN Bone in presenting interesting information about the campus so that it can attract prospective new students to continue their education at IAIN Bone. This research uses qualitative research with a field approach. The research results show that IAIN Bone's public relations management presents interesting information about the campus through the POAC process, namely: First, planning is an absolute requirement for every management or administrative activity. Second, the organization at IAIN BONE provides information and division of tasks to the public relations staff regarding all activities/agendas that will be carried out every day by the public relations staff. Third, Actuating, namely the process planned by universities to gain sympathy from the community. The implementation carried out by public relations in presenting information is by following the information needs required by students. Fourth, Controlling (Evaluation) is carried out by IAIN Bone Public Relations, namely controlling insight from posts starting from the level of shares, likes, and comments that arise from each post made by public relations and then looking for solutions to problems that arise from these posts.

Analysis of Marketing Strategies in Outpatient Services, Inpatient and Physiotherapy Services by Method Mix Marketing at RSU Royal Prima Marelan Medan

<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>The increasing number of hospitals every year causes competition between hospitals in providing health services to patients. Because that's the need to implement a marketing strategy. This study aims to analyze the marketing strategy of Royal Prima Marelan Hospital with the marketing mix strategy (4P), namely product, price, place/distribution, and promotion. This study used a qualitative approach, conducted by interviewing 14 informants, namely 1marketing and public relations management, 1 general practitioner, 1 head of administration, 1 head of inpatient room, 1 head of outpatient room, 1 physiotherapist, and 8 patients. From the research results it is known that a specialist urologist and neurosurgeon are needed, and the number of nurses needs to be increased. The advantage of this hospital in the field of service products is that even though it is a type C hospital, it has quite a lot of specialist doctors. This hospital focuses on excellent trauma services, but still requires specialists in neurosurgery and urology. Royal Prima Marelan Hospital is also located on the side of the road which is very quickly accessible, but it needs to expand or expand the entrance and exit. In the field of promotion quite a lot and often done by the management and employees. However, more promotion is needed in the physiotherapy service product section</em><em>.</em><strong><em> </em></strong></p><p><strong><em> </em></strong></p></td></tr></tbody></table></div><p><strong><em>Keyword: Hospital manangement, Marketing mix</em></strong></p>

Analysis of the Effectiveness of Public Relations for Brand Communication

Brand communication plays a crucial role in the advancement of corporations, with many organizations placing significant emphasis on fostering public relations with their clientele. In a context of escalating competition and volatility within the market, effective brand communication plays a pivotal role in enhancing business image and credibility. Consequently, the management of public relations necessitates appropriate adjustments. Enterprises are increasingly prioritizing the management of public relations and corporate image due to the impact of brand image and consumer trust on customer choices in the marketing landscape. In addition to quality and price, customers now consider brand image and trustworthiness when making purchasing decisions. Therefore, effective brand communication has become a paramount objective for enterprises. Given this market context, public relations play a crucial role in conveying the value of a brand. Therefore, enterprises must adeptly navigate public relations in order to achieve favorable growth.

Public Relations Strategy of Sekolah Islam Terpadu (SIT) Auliya Bintaro in Maintaining Consumer Loyalt

Educational institutions must carry out Public Relations (PR) strategies but cannot be separated from businesses such as the Sekolah Islam Terpadu (SIT) Auliya Bintaro. The Customer Division carries out the PR strategy to reach its consumers, namely the Muslim middle class. The study aimed to find out 1) SIT Auliya Bintaro's PR strategy in maintaining consumer loyalty 2) Obstacles to SIT Auliya Bintaro's PR strategy in maintaining consumer loyalty. RACE (Research, Analysis, Communication, and Evaluation) is the theory used. This research method uses case studies with a qualitative approach. Data collection techniques through in-depth interviews and literature studies. Selection of informants as many as 3 people by purposive means. The results showed that SIT Auliya's Customer Division runs its communication programs by the four-step process of strategic PR management, namely RACE, with findings of the application of PR through Cyber, which is indicated to maintain consumer loyalty. The online tools studied are Instagram, websites, and WhatsApp. The obstacles encountered stem from the lack of human resources and adequate facilities and infrastructure to carry out PR strategies through Cyber, the search for content materials in the field, and problems that can cause complaints from consumers.

MPLEMENTASI FUNGSI POKOK MANAGEMEN HUMAS PADA YAYASAN PENDIDIKAN

The MI Ma'arif NU Banjarsari Education Foundation is an educational institution committed to providing quality educational services for students and the community. In this effort, educational institutions need good public relations management to build a positive image, expand cooperation networks, and increase community participation in educational activities. In this article, we discuss the main functions of education public relations management according to experts and the importance of public relations management in the administration of education. We also review the implementation of public relations management carried out by the MI Ma'arif NU Banjarsari Education Foundation, from planning, implementation, to evaluation. The evaluation includes evaluating customer satisfaction, evaluating employee performance, evaluating learning programs, and evaluating social activities. By conducting periodic evaluations, the MI Ma'arif NU Banjarsari Education Foundation can correct existing deficiencies and improve the quality of education services provided to students and the community.

Strategi Public Relation dalam Mengembangkan Citra dan Persepsi Masyarakat Terhadap Pondok Pesantren Islamic Centre Bin Baz (ICBB) Yogyakarta

Public relations serve as an information and education center that facilitates two-way exchanges between institutions and communities. With established communication, public relations can convey messages about goals, policies, products, or services provided by institutions to the community. In addition, public relations also play an important role in receiving and responding to complaints, aspirations, and public expectations of institutions. This research focuses on public relations strategies in developing public image and perception of ICBB Ponpes using qualitative research types and case study approaches with research methods, interviewing resource persons, namely the Head of Public & Media and Head of the Analysis and Forecasting Prospective Customer Unit. The results showed that Ponpes ICBB has provided examples of effective and efficient strategies in developing a positive image and perception of the community. This can be achieved through systematic planning, management, implementation, supervision of public relations management. By implementing these strategies, Ponpes ICBB has succeeded in establishing good communication with the community, increasing understanding of the objectives and operational activities of pesantren, and responding quickly to community aspirations

Manajemen Pemasaran Jasa Pendidikan dalam Menarik Peserta Didik Baru di MI Melalui Hubungan Masyarakat

This research aims to determine the marketing management of educational services in attracting new students at MI Roudlotul Mubtadiin through public relations. The research method uses a descriptive qualitative approach, namely by describing and explaining the marketing management of educational services in attracting new students at MI Roudlotul Mubtadiin through public relations. Marketing of educational services at MI Roudlotul Mubtadiin in attracting new students uses a marketing mix, namely: providing integrated skills and knowledge to students, free registration fees and tuition fees, a comfortable, safe and suitable location for carrying out the teaching and learning process, promotion through communication and networking. relations with the community, have supporting and adequate infrastructure, the learning process follows the Madrasah curriculum/government curriculum. Public relations management in attracting new students at MI through community relations, namely carrying out national holiday commemorations involving the entire community, next are events commemorating Islamic holidays, compensation for orphans, birthdays in the month of Rabiul Awal, visiting almost all students, parents of students who are illness, condolences to all students, students' families, communities around MI who have died and visits by institutional leaders to local communities who are less fortunate in order to receive scholarships or discounts on funding.

Implementation of Public Relations Management in Increasing Parental Participation in Elementary Schools

Public relations management in increasing the participation of student parents is one way of fostering and developing harmonious relationships between schools and school parents in establishing close relationships with school parents. The role and activities of good internal and external relations determine the success of an educational institution in achieving its mission and goals. This research uses a qualitative approach to present, analyze, and interpret to solve existing problems based on data. This qualitative method seeks to understand and interpret the meaning of an event involving human behavior in certain situations according to the researcher's perspective. The research results show that public relations management wants to improve the participation of the parents of students with the factors that influence it, namely the type of age class and the parents' livelihood. The steps taken to increase the participation of the parents of students are the first planning stage, which is how the school prepares the school activity program. The second stage is the implementation, which must be done by establishing good communication. The third stage, namely evaluation, aims to increase guardian participation.

Pengelolaan Digital Public Relation dalam Membangun Citra Positif Madrasah

Educational institutions must be able to analyze the needs of the community. This study analyzes the management of digital public relations in building a positive image of madrasas implemented at MTs Az-Zainiyah I Randumerak. A qualitative approach and type of case study research used in this study. In collecting research data using several techniques, namely participant observation, in-depth interviews, and documentation studies. The research data consists of primary and secondary data, where primary data is obtained from research informants consisting of the head of the madrasah, the head of public relations, the head of administration, teachers. Meanwhile, primary data consists of national and international journals. The data analysis used consists of data reduction, data display, and conclusion drawing. The management of digital public relations in building a positive image of madrasah is carried out by involving public relations management functions consisting of planning, implementation, and control. The implementation of digital public relations only uses the Facebook platform in communicating with the community. The madrasah strategy in building a positive image is carried out starting with building opinions to marketing education.

PERAN MANAJEMEN HUMAS DALAM UPAYA PENCITRAAN LEMBAGA PENDIDIKAN

The presence of public relations management holds significant importance inside an educational institution, particularly in fostering favorable public perception through effective communication strategies. The present study examines the utilization of public relations management as a means of facilitating effective communication between educational institutions and the surrounding community. The objective of this paper is to ascertain the efficacy of various public relations management tactics in enhancing the reputation of elementary and secondary educational institutions. The methodology employed in this study involves the utilization of a literature review methodology. The findings of the study revealed that there were a total of five national publications, as indexed by Sinta, that examined the impact of public relations management on enhancing the reputation of educational institutions. These journals were identified through a search conducted on Google Scholar. Based on the findings of the conducted literature review, it is evident that public relations management can employ several strategies to enhance the image of educational institutions. These strategies encompass effective internal institutional coordination, community engagement, utilization of digital and print media, organizing school activities, active involvement in community initiatives, and a comprehensive understanding of the factors that facilitate or impede human resource management implementation.

Implementasi Strategi Manajemen Hubungan Masyarakat dalam Membangun Citra Sekolah SDN Lakarsantri II 473

A good school image can enhance the interest of parents, students, and the general public within the school, which in turn supports the school's development. The role of public relations can be seen as a communicator or as an information center, where the role of public relations is crucial in building the school's image because they are required to convey honesty and must be able to build trust with everyone or external parties. They are also required to provide information as clearly as possible. Public relations activities with schools can be interpreted as a series of organizational activities between working partners to ensure the success of the education and teaching process to be targeted and in accordance with community needs, ultimately enhancing the school's image. The purpose of management itself is to manage, plan all information to be conveyed to the public. The public relations management of Lakarsantri II 473 Elementary School is considered good, as seen from how they manage information to be disseminated to parents, and the programs they create are very effective in making a closer approach to parents.

Manajemen Hubungan Masyarakat dalam Meningkatkan Keterserapan Lulusan

The aim of this research is to find out to what extent community relations play a role in increasing the absorption of graduates at SMAN 1 Porong Sidoarjo and how to create students who are able to compete in the era of digital technology. The method used in this research is a qualitative method, a researcher goes directly to the location of the incident and directly interviews the informants of this research. From the results of this study, researchers realize the positive role of public relations management in guiding and transforming the delivery platform of students to universities and DU / DI as well as the positive role of utilizing public relations technology in creating creativity and innovation. The conclusion of the study is that SMAN 1 Porong has a good relationship with the community. SMAN 1 Porong also has policies that support the sustainability of public relations by establishing programs and strategies that link the development and achievement of college graduates who are able to realize your dreams. The Public Relations Department of SMAN 1 Porong also has its own role depending on its position. The role of technology in this school also helps students continue their learning to the next level. Students of SMAN 1 Porong also enjoy quite wide benefits in academic and non-academic fields, even at the national level.

Manajemen Hubungan Masyarakat dalam Mengembangkan Sarana dan Prasarana di Lembaga Pendidikan

Public relations management is a function of management that links educational institutions and the community. In developing facilities and infrastructure in educational institutions, it will impact public attention and concern regarding the quality of education. The research method used is a qualitative descriptive method. The research results show that 1) Public relations planning involves all parties related to the activity program being implemented, 2) Organizing the division of work, facilities and infrastructure coordinator, public relations coordinator in providing the facilities and infrastructure needed by students; 3) Implementing the public relations activity program, the school collaborates with the community by procuring facilities and infrastructure; 4) Public relations evaluation is carried out by comparing the program that has been established with the implementation of the program. Public relations evaluation is carried out by the school principal and deputy head of public relations.
 

Manajenem Humas Dalam Meningkatkan Citra Lembaga Pendidikan Di SMP Plus Ar Rahmat Bojonegoro

This research aims to describe planning, organizing, implementing, evaluating and knowing the factors that support and inhibit public relations management in improving the image of educational institutions at SMP Plus Ar Rahmat Bojonegoro. This research uses descriptive qualitative research methods. The data collection techniques are through interview, observation and documentation techniques. The results of this research show that public relations planning for SMP Plus Ar Rahmat Bojonegoro was carried out by setting goals and creating a public relations work program. The public relations organizer of SMP Plus Ar Rahmat Bojonegoro consists of the person in charge, public relations coordinator, public relations officer, social media and communication field, and creative design field. Implementation of public relations for SMP Plus Ar Rahmat Bojonegoro by publicizing school activities. The public relations evaluation of SMP Plus Ar Rahmat Bojonegoro is held once a year and regularly weekly. The supporting factors for public relations in improving the image of educational institutions are that they are supported by good cooperation and the availability of adequate facilities and financial sources. And the inhibiting factor for public relations in improving the image of educational institutions is limited human resources

ANALISIS PENINGKATAN MUTU LEMBAGA PENDIDIKAN PESANTREN MELALUI MANAJEMEN HUMAS

Improving the quality of pesantren educational institutions through public relations management can be done by developing and applying appropriate public relations techniques. Pesantren educational institutions are traditional educational institutions that have their own management but do not deny changes in the current digital era. Public relations has a very important role in the relationship between two parties both from internal and external segments which aims to improve the quality of pesantren educational institutions. So to create a good communication, a good relationship is also needed by making an institution have solid management in the field of public relations. the application of public relations techniques according to Jefrerson and DeRoche theories where the techniques developed are written, oral, demonstration and electronic techniques. Public relations techniques can combine electronic techniques with written, oral or other techniques. This can make it easier for the wider community to get information, ideas or activity reports that can integrate between the institution and the wider community.

The Implementation of Public Relations in Enhancing Competitiveness at Smk Negeri 1 Boyolangu, Tulungagung, Indonesia

This research is motivated by the phenomenon of school public relations management to win the hearts of the community and prospective students as the best choice. This program aims to convey information about the school and build opinions about the school’s competitiveness. One of the ways to achieve this is through school public relations management at the forefront of the school in the field of information and relations with stakeholders in planning, implementation, and evaluation. The research question is: How does public relations implementation enhance competitiveness at SMKN 1 Boyolangu Tulungagung? This research is qualitative with a phenomenological approach using a multi-case design at SMKN 1 Boyolangu. Data collection techniques include observation, interviews, and documentation. Data analysis includes single-case and cross-case analyses using data reduction, presentation, and conclusions. The results of this research are as follows: the implementation includes a) publicity, b) educational cooperation, and c) partnerships. The research findings support the theory of public relations functions by Cutlip & Center, Harlow, Broom, and Keith Butterick, J.C, Seidel, as well as the opinion of Emerson Reck that public relations is a two-way communication activity between an institution and its public. In addition, Kotler’s opinion is that school public relations sometimes act as human relations only sometimes combines a marketing role, and at times tends to be marketing-oriented only.

Philanthropy as a Strategic Tool for Corporate Reputation Management: The Albanian Case

Developments in technology, communication, and various spheres of economic and social life have brought about new approaches to public relations management. As companies continue to develop, there is a growing need not only for capital management, but also for reputation management. Over the last two decades, charity has been a vital element for corporate image consolidation and participation in addressing social needs in the Albanian society. However, recently there has been a shift in managing public relations and charity in corporations, leading to philanthropy as a more sustainable means of creating long-term strategies for reputation management. This paper aims to explore this evolution in the Albanian companies, focusing on their philanthropic activities. The study looks into the reasons why companies engage in such activities and the possible role the latter play in improving their reputation. For this study, we selected cases from five of the largest companies that utilize philanthropic activities as part of their PR strategies in Albania. In-depth data collection and analysis provides a comprehensive and contextualized understanding of the impact philanthropy has on reputation management. Additionally, the study employs a qualitative method, including interviews with industry professionals, academics, and media experts. The collected data shows that philanthropy has become a long-term and strategic element of corporate plans, influencing thus reputation management approaches that aim for continuous and sustainable relationships with all involved stakeholders.
 
 Received: 28 May 2023 / Accepted: 26 July 2023 / Published: 5 September 2023

Paradigma dan Esensi Manajemen Hubungan Masyarakat dalam Pendidikan Islam

This article aims to examine a scientific theoretical model related to society, human thinking activities, leadership or management and the nature of society in the perspective of Islamic education. By using the research method library research (library research) this research was carried out by utilizing the literature from previous researchers. The analysis technique used is data or content analysis techniques. While the data collection instrument is carried out through reading activities in depth to reveal the essence of the various data collected. Data or content analysis is carried out to obtain valid inferences and can be re-examined in context. From the research it was found that public relations management can increase community empowerment. Through this empowerment, it makes the community have a community that has resilience in various sectors of life by making the public relations paradigm a reference in socializing. There needs to be a separate approach to prevent a misunderstanding between individuals and others. While the basic essence of public relations management is taken from the teachings or values ??of Quran and hadith.

MANAJEMEN KRISIS PUBLIC RELATIONS POLDA JABAR DALAM MEMBANGUN CITRA POSITIF MELALUI MEDIA MASSA

West Java Police experienced a crisis due to cases of police abuse of his own stepson. Crisis management is an effort taken in facing a crisis while trying to prevent the widespread impact of a crisis event with the aim of regaining public trust. In crisis situations, the role of Public Relations becomes very important because they must have the ability to maintain the company's reputation when facing challenges from the public. This study aims to determine the extent of crisis management public relations (PR) applied by the West Java Regional Police in building a positive image through the mass media. Researchers used crisis management theory from Coombs & Holladay with three subanalysis, namely pre-crisis, crisis, and post-crisis in analyzing the crisis management of West Java Regional Police PR. The method used by the researcher is qualitative with PR case study approach. The results showed the identification of the crisis carried out with the Coordination of the Cirebon police and the investigation by the PROPAM, West Java Police Public Relations also conducted news monitoring through the mass media, crisis analysis by analyzing the perpetrators and also conducting a visa for victims, followed by providing an explanation to the media in a transparent manner and carrying out the role of the mass media during the crisis, then at the last stage, namely by conducting positive activities, building relationships and good relations and always updating positive activities. With the crisis management stage carried out by the West Java Regional Police Public Relations, the case of police misconduct against her stepdaughter can be resolved properly.
 Keywords: crisis management, mass media, positive image, public relations