Public Relations Management Research Articles

Dampak Kerja Jarak Jauh pada Produktivitas Karyawan : Strategi Manajemen Humas dalam Meningkatkan Pelayanan Publik di Era Pascapandemi

This study discusses the impact of remote work on employee engagement and productivity in the post-pandemic era, focusing on public relations management and public service. The aim of the research is to analyze how the implementation of remote work affects employee performance and to identify managerial strategies that can enhance their engagement. The method used is literature research, collecting data from various relevant sources. The findings indicate that while remote work can enhance productivity, challenges such as burnout and communication difficulties persist. The implications of this research provide guidance for organizations to develop more effective remote work models that support employee well-being and encourage the adoption of appropriate technologies to enhance engagement in the workplace.

The Role of The Principal in Improving the Quality of Education Through School-Community Relations Management at MI Persis Gandok Tasikmalaya City

The aim of this research is to determine Public Relations management at MI Persis Gandok City. Tasikmalaya. Meanwhile, the specific aim is to describe the planning of school and community relations, the implementation of school and community relations and how the principal evaluates the implementation of school and community relations. The research method used in this research is qualitative descriptive research. MI Persis Gandok is planning several public relations work programs, among which the Public Relations Program is to form cooperation in the field of strengthening educational institutions through the formation of Madrasah Councils and Congregational Leadership. Through the formation of madrasah councils and congregational leaders, they can provide a bridge in the form of communication between the school and the community. To make the MI Persis Gandok school public relations program a success, there are several techniques that can be used. The technique chosen is a technique that is considered effective and efficient according to school conditions, the condition of the students' parents, the condition of the surrounding community, and the school's finances. Among these techniques are: group face-to-face meeting techniques, individual face-to-face meeting techniques and school publication techniques. One form of evaluation by the Principal of MI Persis Gandok towards Madrasah Public Relations is through observation, checklists, questionnaires and/or through meetings/briefings. The objectives of this evaluation are: 1) To ensure that the entire program is known; 2) Ensure that the Madrasah's image in society has good values; 3) make a follow-up to the evaluation results.

Manajemen Humas: Membangun Peran Masyarakat dalam Lembaga Pendidikan

This research aims to find out how big the role of stakeholders, in this case educational institutions, is in building public relations, especially at Madrasah Aliyah Negeri 2 Lubuklinggau, and then to find out what participation is given by the community for the advancement of education. The method used in this research is a qualitative case study. The results of this research show that Madrasah Aliyah Negeri 2 Lubuklinggau implements good public relations management, able to make the community participate in advancing education at the institution.

Strategi Perencanaan Manajemen Hubungan Masyarakat dalam Meningkatkan Mutu Sekolah serta Membangun Peran Masyarakat dalam Lembaga Pendidikan

This research aims to describe (1) public relations management planning strategies, (2) improving school quality and (3) building the role of the community in educational institutions. This research uses a qualitative research method, literature study. The method used is library research, collecting data by searching for sources and constructing them from various sources such as books, journals and existing research. The results of this research indicate that (1) planning, implementation and evaluation processes are needed to manage community relations with schools, (2) schools carry out community relations as a public relations work program by socializing the school's image, and (3) evaluation of these activities is carried out in implementation. Future public relations will be carried out by involving and including the participation of parents, the community and other educational institutions to be able to establish collaborative activities and educational collaboration through school public relations information and communication.

Strategi Kreatif Humas dalam Menggugah Semangat Komunitas Mengembangkan Kampus Islam

The aim of this research is to analyze the role of public relations management in increasing community participation in developing STIT Jembrana, Bali. This research uses a qualitative case study type approach. The data collection uses interviews, observation and documentation. Research data sources consist of primary and secondary sources. Primary sources were obtained from interviews with supporting informants as well as observations in the form of direct observations to strengthen the data found from the interviews. Meanwhile, secondary data sources were obtained from documentation in the form of activity reports, pictures and photos related to public relations activities. This research also checked the validity of the data by triagulating sources, methods and theories. The data analysis technique uses data reduction, data presentation and drawing conclusions. The research results obtained are that public relations management at STIT Jembrana, Bali uses Terry's theory with POAC components, namely: Planning, carried out by analyzing the needs and desires of the community both internally and externally, Organizing (organizing) carried out by selecting and assigning the right resources in its field, Actuating (implementation) implements public relations through activities carried out according to the schedule in the academic calendar, and Controling (control/evaluation) is carried out by monitoring and evaluating the implementation of activity programs with predetermined initial planning. The form of community participation consists of labor/physical participation, thinking and financial participation.

Manajemen Humas dengan Dunia Industri Otomotif dalam Meningkatkan Mutu Pendidikan di SMK Ma’arif 1 Kroya

This research aims to investigate the role of public relations management in establishing cooperation with the automotive industry to improve the quality of education at SMK Ma'arif 1 Kroya Cilacap. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews with the Principal, the Head of Public Relations at SMK Ma’arif 1 Kroya, and representatives from the automotive industry involved in the cooperation program. The research results show that public relations management plays an important role in forming and maintaining good relationships between the school and the automotive industry. Through promotional efforts, effective communication, and careful negotiation, public relations management has successfully established mutually beneficial partnerships for both parties. Public relations management at SMK Ma’arif 1 Kroya has successfully created mutually beneficial partnerships with various stakeholders, including the community and companies. This cooperation has brought various benefits, including improving the quality of education for students at SMK Ma'arif 1 Kroya Cilacap. The implementation of cooperation at SMK Ma’arif 1 Kroya, represented by the Head of Public Relations, with automotive industry companies includes MoUs with companies, industry visits, industrial internships, student and teacher apprenticeships, integration of the school curriculum with industry needs, training and certification for teachers, as well as the development of facilities and educational infrastructure that meet the demands of the automotive industry. All these efforts contribute to enhancing the quality of learning and preparing students to enter the workforce. This research concludes that effective public relations management with the automotive industry can be an effective strategy for improving the quality of education at SMK Ma'arif 1 Kroya Cilacap. The practical implication of this research is the importance of the role of public relations management in building and maintaining sustainable relationships with external stakeholders to support the school's mission and vision.

Membangun Kepercayaan Masyarakat Strategi Komunikasi Organisasi BAZNAS Sumatera Utara dalam Penghimpunan Zakat

The organizational communication strategy used by BAZNAS North Sumatra to strengthen public trust and increase participation in zakat collection. Public trust is considered a key factor in encouraging participation in zakat payments through these official institutions. The research method used is a qualitative approach with case studies, involving in-depth interviews, observation and document analysis. The research results show that BAZNAS North Sumatra implements various communication strategies, such as media campaigns, outreach, report transparency, service improvement, as well as involvement and partnerships with the community. This strategy plays a role in increasing credibility, organizational trust and public trust in BAZNAS North Sumatra. Organizational communication activities, including internal, external communications, public relations management, and crisis communications, also play an important role in strengthening public trust. In addition, effective marketing communications, such as advertising, sales promotions, public relations, and direct marketing, also have a positive impact on increasing public trust and participation in zakat collection. The increase in public trust built through a comprehensive communication strategy has had an impact on increasing the number of muzaki who entrust their zakat to BAZNAS North Sumatra in recent years.

Navigating ethical challenges in Indonesian digital public relations practices

<p>The emergence of Digital Public Relations (PR) management has revolutionized the way in which corporations communicate with their public, utilizing digital platforms to provide more dynamic and interactive communication. Nevertheless, this digital revolution has also resulted in a multitude of ethical dilemmas and challenges. This study aims to analyze the ethical dimensions of Digital Public Relations management in Indonesia, with a particular focus on the challenges encountered and the approaches employed for navigating them. This qualitative study employs in-depth interview as data collection method with two experienced Indonesian PR practitioners to gain comprehensive and detailed observations. The findings highlight various notable challenges in digital PR management, encompassing the need to uphold transparency in communications and guarantee social responsibility in every PR strategy. This study suggests an Ethical Digital Public Relations model that includes three fundamental ethical values: transparency, privacy management, and social responsibility, based on the aforementioned findings. Ultimately, the study recommends PR practitioners to adhere to these three values in order to successfully address ethical dilemmas and strengthen the credibility as well as reliability of their digital PR management. By upholding these values, PR practitioners can effectively handle ethical challenges and make a beneficial impact on the growing field of digital public relations.<strong></strong></p>

MANAJEMEN HUMAS DALAM MENINGKATKAN CITRA LEMBAGA (STUDI KASUS DI MADRASAH TSANAWIYAH AL AMIRIYAH BLOKAGUNG

Public relations management is integral to the success of an institution in building and maintaining its public image. Especially in the context of education, public relations management plays an important role in attracting public interest, building trust, and managing positive perceptions of institutions. This study aims to analyze the public relations management practices carried out by Madrasah Tsanawiyah Al Amiriyah Blokagung and its impact on the image of the institution. This study used a qualitative approach with interview and observation data collection methods as well as docuentation. The result of this study is that effective public relations management in Madrasah Tsanawiyah Al Amiriyah Blokagung has helped improve the image of the institution. Through active communication, transparency, and the use of social media, this institution is able to build good relationships with its stakeholders and strengthen its position in the eyes of the public. This research provides insight into the importance of public relations management in the educational context and can be a reference for other educational institutions in improving their image through effective practices in public relations management.

Public Relations Management in Shaping Organizational Behavior at Madrasah Aliyah

Public relations (PR) management is vital in shaping organizational behavior, especially in educational settings. This study examines the PR management framework at Madrasah Aliyah Negeri (MAN) 3 Medan, focusing on how PR practices contribute to improving organizational behavior. A descriptive qualitative approach was used, involving data collection through observations, interviews, and documentation. The data were analyzed using the Miles and Huberman model, which includes data reduction, display, and conclusion drawing. Triangulation was applied to ensure the accuracy of the findings. The study found that PR management at MAN 3 Medan is built around key components: planning, implementation, communication systems, organizational supervision, special events organization, media use, and PR program evaluation. These components enhance organizational behavior by enabling effective feedback communication, securing community support, and aligning organizational goals with community expectations. The findings suggest that strong PR management significantly improves organizational behavior in educational institutions. This framework not only strengthens internal operations but also enhances the institution's relationship with the community. Feedback mechanisms and community support are essential indicators of successful PR management. In conclusion, the study shows that implementing a well-structured PR management framework at MAN 3 Medan positively impacts organizational behavior. This is reflected in better communication, stronger community engagement, and the achievement of organizational goals. The study highlights the crucial role of PR management in promoting organizational development in educational institutions.

Optimalisasi Media Digital dalam Pengelolaan Public Relations

This study aims to explore the optimization strategies of digital media in public relations (PR) management at Yayasan Perguruan Islam Adabiyah (YPI Adabiyah). The research methodology employed is a qualitative case study approach. The results indicate that YPI Adabiyah has successfully enhanced visibility, engagement, and community relations through well-planned digital strategies. Through social media, YPI Adabiyah actively addresses critical issues and provides engaging content, while their official website builds credibility by offering accurate and structured information. Interactive content production such as video tutorials and webinars supports learning and strengthens emotional connections with the audience. The use of analytic tools to measure digital PR campaign performance aids in more informed decision-making. Collaborations with influencers have proven effective in extending message reach and building a positive image for YPI Adabiyah. This study confirms that a comprehensive approach to leveraging digital media based on relevant communication and PR theories can assist educational institutions like YPI Adabiyah in remaining relevant and adaptable in an evolving digital era.

Concepts of customs law

The subject of this study are the concepts used to regulate public relations related to the realization of ownership of goods transported across the customs border, power relations between customs authorities and persons exercising ownership of goods, as well as public relations related to the regulation of customs affairs. The authors consider in detail the established legal and scientific approaches to the definition of the basic concepts of customs law, the analysis of which reveals their essential features, essence and content. The authors study in detail such concepts as customs legal relations, customs control, customs regulation, customs business, customs administration, customs policy, customs law, customs legislation and others. Special attention in the framework of the study is paid to providing a comprehensive analysis of these concepts, taking into account the specifics of approaches to their understanding in various spheres of public relations. The authors used general scientific methods (abstraction, induction, deduction, hypothesis, analogy, synthesis, typology, classification, systematization, generalization and others) as well as special methods of scientific cognition characteristic of jurisprudence (comparative law, historical, formal law, legal hermeneutics, system-structural, legal modeling and others). The scientific novelty of the research lies in the conclusions and proposals aimed at improving the basic terminology of customs law, based on ensuring uniform approaches to the unambiguous definition of the basic concepts of customs law, which do not contradict the current legislation and are aimed at its development. The authors substantiate the critical importance of unifying the understanding of customs law terms in order to achieve a unified customs regulation, uniformity of law enforcement practice during customs control and customs operations both in the customs territory of the Eurasian Economic Union and in the Russian Federation. A special contribution of the authors is the realized attempt to integrate the approaches of the legislator, representatives of legal and economic sciences to the definition of customs law concepts as the only guarantee of effective regulation and management of public relations in the field of foreign economic activity.

Strategi Manajemen Hubungan Masyarakat Sebagai Upaya Meningkatkan Mutu Pendidikan

This research aims to describe appropriate public relations management (PR) strategies to improve the quality of education at MTs Darussalam Ngoro Jombang. The research method used is qualitative with a descriptive analytical approach. The data collection techniques used were observation, interviews and documentation. The research results show that the right public relations strategy to improve the quality of education at MTs Darussalam Ngoro Jombang is creating an informative and attractive madrasah website, utilizing social media to promote the madrasah, holding interesting activities for the community, and building good relationships with alumni. The implementation of Public Relations strategies at MTs Darussalam Ngoro Jombang has been quite effective in improving the quality of education. This is evidenced by the increasing number of new students, increasing student achievement, and increasing the image of madrasas in society.

Application of Public Relations Management Concept as A Communication Strategy for Corporate Social Responsibility Campaign #BeautyDiQuity PT Luxury Cantika Indonesia (Luxcrime)

Luxcrime conducted a public relations program campaign, in 2023 by choosing the campaign moment to coincide with International Women's Day with the theme "Beauty in Diversity and Equality" #BeautyDiQuity which means that beauty in diversity and equality. In the #BeautyDiQuity campaign, Luxcrime invited five disabled models to campaign for beauty in diversity and equality, Luxcrime also invited the audience to take part and support the #BeautyDiQuity program by buying International Women's Day Bundle products which later ten percent of the revenue will be donated to the Unique Project Theatre Foundation and Nali Tari Yogyakarta. The response obtained through the BeautyDiQuity CSR event as part of Luxcrime's public relations activities was positive and supported. Where Luxcrime celebrates the diversity of beauty. This is already based on CSR activities that have previously been carried out by Luxcrime. So the expected response from this activity remains oriented to the Luxcrime brand image as a brand that upholds empowerment values and not just selling.

Strategi Manajemen Humas dalam Meningkatkan Animo Masyarakat terhadap Pendidikan Madrasah

This study aims to analyze and compare public relations management strategies at MAN Gondanglegi and MA AN-Nur Bululawang, with a focus on enhancing community interest in these educational institutions. Employing a qualitative approach, this research scrutinizes planning, execution, and evaluation phases of public relations within both schools, alongside their impact on attracting more students. Results demonstrate that both MAN Gondanglegi and MA AN-Nur Bululawang employ a comprehensive array of strategies, including media publications, alumni networks, and community engagement activities, which have significantly increased their popularity and student enrollment. The study concludes that effective public relations management plays a crucial role in the growth and reputation of educational institutions. These findings underline the importance of strategic communication and community involvement in the educational sector, offering valuable insights for other institutions aiming to enhance their public image and attract more students. For further research, it is recommended that researchers conduct a more in-depth analysis of the long-term impact of public relations management strategies on improving the image and reputation of educational institutions at national and international levels.

Public Relations Management at Family Institutions in Moral Education

Socio-cultural developments and changes indirectly affect children's development and education. This situation affects children, who are basically looking for someone who can become their philosophy of life, making it difficult for families to fulfill their obligations to educate their children. Society has a great influence on the ongoing activities related to education, and family education is the earliest educational institution in human civilization. Before knowing formal education, the position and role of the family in human life is very important, because it is the most basic. the most active and widespread in history. No age limit (covers multiple age groups), no time limit, anytime, anywhere. The purpose of this study was to describe the role of the family in education in public relations management. This study was conducted using a qualitative method, in which appropriate multi-reference studies were used, and then comparisons were made. The family, school and community environment is the center of education, but of the three, the family environment has the greatest influence on children's development. The result of this research is that this family education is basic education, because children get the first education in this family. In addition, family education has a great impact on children's lives, especially on children's psychological growth and development, as well as on social and religious values.
 Keyword : Family, Public, Education

Political Public Relations and Image Management

Purpose: The general objective of the study was to explore political public relations and image management.
 Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
 Findings: The findings reveal that there exists a contextual and methodological gap relating to political public relations. Preliminary empirical review revealed crucial insights into the multifaceted nature of political communication and its influence on public perceptions and reputations. It emphasizes the significance of strategic communication in effectively managing image and reputation, highlighting the benefits of proactive strategies like media relations, crisis management, and message framing. Additionally, authenticity and transparency emerge as pivotal factors in political image management, fostering trust and credibility among constituents. Furthermore, the study stresses the importance of adapting communication strategies to evolving media landscapes and audience preferences, advocating for innovation and audience-centric approaches. Lastly, ethical and responsible communication practices are deemed essential for maintaining trust and legitimacy, emphasizing the need for honesty, transparency, and respect for diverse perspectives. Overall, by understanding the complexities of political communication dynamics and embracing ethical and audience-centric approaches, political entities can successfully navigate image management challenges and cultivate positive relationships with stakeholders.
 Unique Contribution to Theory, Practice and Policy: The Agenda Setting theory, Attribution theory and Social Identity theory may be used to anchor future studies on political public relations and image management. The recommendations for political actors in managing their image encompass adopting a strategic communication approach that aligns with organizational goals and values, prioritizing transparency and authenticity to build trust among constituents, establishing a crisis communication plan to address crises effectively, integrating social media strategies responsibly to engage with followers and counter negative narratives, investing in personal branding efforts to connect with voters on a personal level, and prioritizing stakeholder engagement to demonstrate responsiveness and inclusivity. These recommendations underscore the significance of strategic planning, transparent communication, crisis preparedness, social media engagement, personal branding, and stakeholder collaboration in political public relations and image management, ultimately aiming to enhance communication effectiveness and cultivate a positive public image.

The circular model of “SOME” on digital public relations management of Universitas Islam Riau

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.

Effect of supply chain public relations management practices on business performance of small and medium scale enterprises in Calabar – Nigeria

The study examined the effect of supply chain public relations management practices on business performance of small and medium scale enterprises in Calabar, Cross River State. In the course of the study four hypotheses where formulated, data were collected from management staff of small and medium scale enterprises in Cross River State using structured questionnaire. The data were analysed utilizing inferential and descriptive statistics. Findings from the study revealed that the dimensions of Supply chain public relations management practices have a favourable and positive effect on small and medium scale enterprises in Calabar, Nigeria. On the basis of the findings, it was concluded that if supply chain public relations management practices activities are well implemented, there would be an improvement in business performance of small and medium scale enterprises. We recommended that supply chain public relations managers should develop strategies that will enhance their relationships with other stakeholders to improve on their business performance.

PUBLIC INFORMATION CAMPAIGN MANAGEMENT BY BAZNAS PROVINSI SUMATERA BARAT

In carrying out the task of managing zakat, BAZNAS Provinsi Sumatera Barat conducts Public Information Campaign activities in this research in the form of socialization. However, after the socialization activities were carried out the response from the target did not match what was expected. Response that is not in line with expectations can indicate that there is a problem in the activity process. This study aims to explain the management of the Public Information Campaign by using the theory of Planning and Managing Public Relations Campaign by Anne Gregory that apply in BAZNAS Provinsi Sumatera Barat. This research was conducted using a qualitative method. The results of the study indicate that the management activities of the Public Information Campaign by BAZNAS of West Sumatra Province have been running quite well. The form of the campaign carried out is still face to face and has not utilized mass media or new technology.