Social Media Management Research Articles

Studi Komparatif tentang Pengelolaan Media Sosial sebagai Alat Diseminasi Informasi di Masa Pandemi Covid-19

Abstract
 
 Social media management, of course, has its differences and challenges for each manager, especially during the pre-Covid-19 pandemic and during the Covid-19 pandemic. The Sukabumi Regency Government (Sukabumi Regency Government) has carried out these two periods in managing its social media. Social media is used by the Sukabumi Regency Government as a means of disseminating or disseminating information, especially during the Covid-19 pandemic. The purpose of this study is to describe and understand a comparative study on the management of social media of the Sukabumi Regency Government as a means of disseminating information in the pre-pandemic period and during the Covid-19 pandemic. The method used in this research is a qualitative case study method with data collection through interviews with expert informants, key informants, and supporting informants. In addition, data collection was carried out using observation at the research site and documentation. The results of this study are that the Sukabumi Regency Government manages by utilizing several social media such as Instagram, Facebook, Twitter, Youtube and Websites. In managing social media, using theory of social media management theory by Paramitha (2011) in Pakuningjati (2015) that is planning, activation and monitoring and optimization, digital communication management by Nasrullah (2021) that is planning, activity and evaluation. This study explains that the management of social media carried out by the Sukabumi Regency Government as a tool for information dissemination during the Covid-19 pandemic is not so different from the management before the Covid-19 pandemic. The difference is only implementing health protocols when management and information about Covid-19 increase. 
 
 Keywords: covid-19 pandemic, information dissemination, management and social media.

A prospective venue for Marketing is Social Media Marketing

Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.

STRATEGI IMPLEMENTASI PENDEKATAN SCIENTIVIC PADA PEMBELAJARAN Al-QUR’AN HADIS UNTUK MENINGKATKAN KETERAMPILAN BERPIKIR KRITIS DAN SIKAP ILMIAH SISWA MAN DI PROVINSI ACEH

The phenomenon of adolescent promiscuity is already in an alarming position. The behavior of teenage couples showing affection in public places is very easy to find, including on the streets, dimly lit "keude kupi" or in other entertainment venues. Such behavior when prosecution is carried out will be faced by human rights activists. As an Eastern nation known for its strong religious values, premarital sex is a disgrace that must be prevented. Initial predictions that premarital sex that occurs among adolescents cannot be separated from the influence of pornographic videos and various information about pornography which are very easily accessible from the internet, so that information about sex must be provided in a manner and guidance that is in accordance with eastern customs, built with shame and ibda ' binafsih. This study specifically explains the efforts of the family as an institution that has special authority in children's education. Meanwhile, there is very little information about sex education with actual or Islamic principles of decency and it has even become taboo to talk about in society. Observing this phenomenon where in the midst of an information battle that leads to freedom of values, parents with the support of society and the government must work together to provide understanding to children about the dangers of free sex. Provide healthy sex information to children, starting from the family to the management of healthy social media by the government as their responsibility. The solution in the form of implementing Islamic sex education in family institutions is expected to provide useful and soothing information for adolescents who are euphoric about getting information about sexual issues.

Diversity, Equity, and Inclusion Embraces Accessibility

According to the Centers for Disease Control and Prevention, about 1 in 4 Americans have a disability.1 As the population ages, there is an increased need for technology and accessibility (equal access), including Web accessibility. Accessibility is often defined in terms of 2 distinct measures: compliance with standards and usability for people with disabilities. The most common accessibility guidelines are the Web Content Accessibility Guidelines (WCAG) 2.0/2.1 and the Section 508 of the Rehabilitation Act. They are written to support the accessibility of HTML content. According to the W3C Web Accessibility Initiative, “Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them.”² Business owners, medical writers, technical editors, social media managers, Web designers, and information technology administrators play a critical role in ensuring a better Web experience for all of us. In this article, we share practical ideas for you to show your commitment to diversity, equity, and inclusion with changes you can make to your website and content today. Accessibility solutions, such as using image alternative text, camel case in hashtags, white space around headings, margins, indentations, and columns, and strategically using fonts and color contrasting, are a few of many effective ways to provide accessible content to a larger audience. We also share other ways to address accessibility with creative strategies, such as podcasting. For medical communicators, strategies in communication, such as descriptive language and the use of storytelling techniques, are vital to ensuring your audience has a clear understanding of the message.

Tap into TikTok with strategies for engaging with your students

TikTok is no longer just for young teenagers. In fact, a large portion of your current and prospective students — and even young alumni — likely spend more than an hour per day on the app, where they go for entertainment, for inspiration, and to learn new things, according to Morgan Campbell, Social Media Manager at Purdue University Krannert School of Management.

Travel Experience on Social Media: The Impact towards Tourist Destination Choice

Social media has changed the way travellers see and experience their trips. It creates opportunities for travellers to search for useful travel information, choose destinations and also shares their travel experiences. The aim of this study is to investigate the influence of positive and negative experiences shared on social media as well as subjective norms towards tourists’ decisions on destination choice by adapting the Theory of Planned Behaviour (TPB). Based on a cross-sectional design, self-administered questionnaires were distributed to local tourists in Klang Valley, Malaysia. A total of 340 respondents were accessed based on the convenience sampling technique. The Multiple Linear Regression technique analysis was employed to test the research hypotheses. The results revealed positive experiences shared on social media and subjective norms perform as important predictors to explain tourists’ behavioural intention to visit a certain destination. In conclusion, this study provides valuable information to destination management organisations in terms of social media management in the development of strategic plans to increase tourists’ behavioural intention.

Will artificial intelligence help us in predicting outcomes in cardiac surgery?

Will artificial intelligence help us in predicting outcomes in cardiac surgery?

CSR drivers of fashion SMEs and performance: the role of internationalization

PurposeIn recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate social responsibility (CSR) practices. However, although the sector is characterized by a strong brand–customer orientation and high online activity, little attention has been paid to the role of brand image and the management of social media (SM) strategies. The purpose of this study was to develop an integrative model that includes the drivers of CSR in fashion small- and medium-sized enterprises (SMEs) and their relationship with business performance. The researchers also analyzed the country and level of internationalization effects of these companies.Design/methodology/approachWith a sample of 212 fashion SMEs from Spain and the UK, two of the biggest European fashion producers and consumers, a variance-based structural equation modeling (partial least squares structural equation modeling) technique was carried out to test the model proposed.FindingsThis study demonstrated that branding and SM strategies are drivers of CSR practices in fashion SMEs. It also confirmed the positive CSR–performance relationship, the moderating country effect and the mediating role of internationalization in this relationship.Originality/valueThe study contributes to the literature on CSR drivers in SMEs and their relationship with performance by combining different perspectives. The results can be used to encourage fashion SMEs' commitment to environmental sustainability practices and internationalization, as this can contribute to improving their performance.

Staging Arts in the Historic City: Development Funding, Social Media Images, and Tunisia's Contemporary Public Art Scene

AbstractIn this paper, I examine how public art projects in the Medina of Tunis “stay in the game,” a reference to the (social) media management strategies that projects pursue to attract and keep funding. Following the 2011 “Arab Spring,” revolution, known locally as the thawra, a vibrant public art scene has formed centered in the Medina of Tunis, the highly visible but economically marginalized historic center of the city of Tunis. The formation of this public art scene is due largely to a post‐revolution influx of foreign development funding. The public art scene in the Medina of Tunis, bolstered by social media, has been widely articulated as providing visibility to marginalized communities through participatory methods. I argue that this claim paradoxically obscures the diverse lifestyles and imaginaries of the communities that public art projects aim to benefit. This paradox is rooted in both a history of mediating the historic city as an image of a modern nation, and public art's dependency on foreign funding, which draws it into maintaining foreign neoliberal interests while expressing these interests as essentially local. Meanwhile, improvements in the material conditions for residents of the Medina, expressed in terms of mirtah(comfort), remain elusive.

Analisis Pengelolaan Media Humas Digital pada Media Sosial Instagram @riliv

Social media is essential in building relationships between companies and their audiences. Not only playing a role in creating content and disseminating information, but the company's social media management team also needs to develop a strategic plan that is consistent and sustainable. This study examines how the Riliv Social Media Strategist team manages Instagram @riliv social media. This research focuses on the activities carried out in digital media, the characteristics of the use of digital media to represent the company in terms of the use of writing style, to strategies structured in such a way as building public trust and awareness of followers. The method used is a quantitative approach with a descriptive type of research. The results showed that the social media management efforts carried out by the Reliv Social Media Strategist team were structured and scheduled, starting from upload mapping, collaboration, creating content ideas, and activity evaluation. The forms of uploaded content are also very diverse with valid and consistent information on Riliv's philosophy as a psychology service start-up. Almost all the features on the Instagram application are used to build good relationships and closeness with their followers, especially the comment feature and direct message feature as interactive media that are more private.

Brand post popularity on Facebook, Twitter, Instagram and LinkedIn: the case of start-ups

PurposeWith the growing trend of omni-channel marketing, brands are increasingly looking to offer a seamless experience to their online fan base by connecting with them across multiple social media platforms. This paper explores the relationship between brand posts' characteristics and popularity for start-ups across four different social media platforms: Facebook, Twitter, Instagram and LinkedIn.Design/methodology/approachA total of 1,200 social media posts from 10 start-ups were subjected to content analysis. Regression analysis was employed with brand posts' popularity (likes, comments and shares/retweets) as the dependent variable.FindingsThe results reveal several nuances in brand post popularity for start-ups across Facebook, Twitter, Instagram and LinkedIn. Antecedents of the popularity measures of likes, comments and shares/retweets also fared differently.Originality/valueThe paper reports one of the earliest empirical studies to better understand how the qualities of brand posts are related to their appeal across multiple social media platforms. It advances the literature on social media marketing and offers insights to social media managers of brands, particularly start-ups, on how to offer smoother customer journeys across numerous digital touchpoints.

NEW NORMAL EDUCATION ON THE TEACHERS’ SKILLS IN MANAGEMENT

This study was conducted to find out the effect of New Normal Education which was described in terms of online and distance learning on teachers? skills in management as to soft and hard skills. Specifically, it aimed to determine the extent of new normal education as to online distance learning in terms of computer competency, virtual classroom behavior management and web resources utilization; and the extent of new normal education as to modular distance learning in terms of lack of communication, learning materials and time management. It also sought to find out the level of teachers? soft skills in management relative to adaptability/flexibility, communication, conflict resolution, creativity, critical thinking, emotional intelligence and problem solving; and the level of teachers? hard skills in management relative to multitasking, social media management and video production. Also, it sought to determine the significant effect of new normal education as to online distance learning and modular distance learning to teachers? soft and hard skills in management. The results of the study implied that out that the extent of new normal education as to online learning in terms of computer competency and virtual classroom behavior management was to a very great extent while the extent of new normal education as to online distance learning was to a great extent. Moreover, the extent of new normal education as to modular distance learning in terms of lack of communication, learning materials and time management were remarked as to a very great extent. The level of all the teachers? soft skills in management were remarked to a very great extent except creativity which was to a great extent. The level of teachers? hard skills in management in terms of multitasking as well as social media management was to a very great extent while video production was to a great extent. The study revealed that new normal education as to online and modular distance learning in terms of computer competency had no significant effect of teachers? soft and hard skills. Moreover, virtual classroom behavior management showed no significant effect on teachers? soft and hard skills in management. In addition, there is a significant effect on teachers? soft skills and hard skills with regards to web resources utilization. It also revealed that only time management for new normal education as to modular distance learning had significant effect on teachers? soft and hard skills in management while lack of communication and learning materials had no significant effect. The null hypotheses: new normal education as to online distance learning has no significant effect on teachers? soft and hard skills in management; and new normal education as to modular distance learning has no significant effect on teachers? soft and hard skills in management were partially accepted. Based on the aforementioned conclusions of this study, it is recommended to establish clear procedures and routines at work that may prevent many problems with time management which enables teachers to be productive, effective and efficient.

Strategy Public Relations of PT Angkasa Pura I Increase Brand Awareness During the Covid-19 Pandemic

Public Relations of PT Angkasa Pura I (Persero) Sam Ratulangi International Airport Manado sees the need for information for airport service users is increasing during the pandemic. Brand awareness is considered important for the company, especially at Sam Ratulangi International Airport, Manado. Based on this background, this paper aims to find out how the Instagram @samratulangi_airport social media management strategy at the PT Angkasa Pura I office at Sam Ratulangi Airport Manado branch in increasing brand awareness during the Covid-19 pandemic. The research method used in this paper is qualitative with a descriptive research approach accompanied by netnographic research. Social media management strategies in order to increase brand awareness on Instagram on the @samratulangi_airport account during the pandemic include creating and maintaining content consistency to be interesting, unique, informative, has its own characteristics and is easily recognized by the public and is supported by other activations to increase engagement and followers. In addition to uploading headlines on the Instagram feed by using the _ features available on Instagram such as video reels, IG TV, highlights, and Instagram stories. Public Relations of Sam Ratulangi International Airport Manado assesses that gradually the company's brand awareness has reached the brand recall stage l.

Tap into TikTok with strategies for engaging your students

TikTok is no longer just for young teenagers. In fact, a large portion of your current and prospective students — and even young alumni — likely spend more than an hour per day on the app, where they go for entertainment, for inspiration, and to learn new things, according to Morgan Campbell, Social Media Manager at Purdue University Krannert School of Management.

To Study the Impact of Social Network Analysis on Social Media Marketing Using Graph Theory

Marketing requires an understanding of relationships and current research has progressed much beyond the simple dyadic relationships to look at how social media networks influence the behavior of customers. Social media's power is fascinating as a seemingly inconsequential figure emerges from the ruins and attracts tens of thousands, if not millions, of followers and thus providing an average individual a huge platform to interact with the rest of the world. Academics have used Network theory and formal network analysis approaches to harvest the large pool of social media influencers available on the internet. The goal of this paper is to use various graph theory algorithms to portray the impact of social network analysis on internet marketing, with a primary focus on social media influencers, and to illustrate a variety of network measurements ideas that may be employed in social media management research that takes into account the enormous social media communication network.

STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DALAM PENYELENGARAAN EVENT INACRAFT 2022

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.

Eruptions and Social Media: Communication and Public Outreach About Volcanoes and Volcanic Activity in Italy

Italy is the land of iconic volcanoes, whose activity has been witnessed, described and portrayed for centuries. This legacy has greatly contributed to shaping the public perception of volcanoes and their impact, well beyond the national borders. Stories about famous eruptions overlap and nowadays easily mix up with the impressive footage that is readily available from ongoing eruptions worldwide. As a result, the public discourse may flatten the wide spectrum of possible phenomena into an oversimplified sketch of volcanic eruptions and their impact, where all events seem equally probable and look alike. Actual volcanoes differ in size, eruption magnitude, state of activity, eruptive style, geographical position, and each is located within a specific social and cultural context. All these elements combine in defining the consequences of volcanic activity as well as in determining the severity of the damage and the size of the impacted area. How can we convey such a complexity to the general public? Can social media contribute to raise awareness and build a more resilient society? An effective hazard communication should propose a comprehensible yet realistic description of volcanic settings and provide adequate tools to recognize and understand the specific features of each phenomenon and volcanic area. As we write, two Italian volcanoes display persistent eruptive activity, while other two are going through unrest phases that started in 2012, at Campi Flegrei, and in late summer of 2021, at Vulcano Island. Other active volcanoes (Vesuvius, Ischia, Colli Albani, Lipari, and Pantelleria) have been dormant for tens, hundreds, or thousands of years. Communication in these different contexts also require different approaches that take into account the specific needs of local communities. Social media may provide a unique opportunity to quickly share relevant news and information. Yet, this type of communication has its challenges and volcano observatories can rarely rely on expert social media managers. Sharing experiences and lessons learned is a key to ensure the growth of the volcanological community and improve its ability to connect and engage local residents. Here we discuss the online communication strategies implemented by the Istituto Nazionale di Geofisica e Vulcanologia (INGV) since 2018 to inform Internet and social media users about volcanoes, volcanology, and ongoing volcanic activity, both in Italy and abroad. We describe the internal procedures that we developed and practiced and the experience gathered so far, during both quiet periods and a few volcanic crises. Our experience confirms previous indications about the importance of a steady online presence and suggests that public interest is not always easily predictable.

Social media marketing system: conceptualization, scale development and validation

PurposeUnderstanding what organizational factors enable a successful social media presence is a relevant issue for academics and practicing managers. The purpose of this investigation is to thus develop and validate a scale to measure a social media marketing system (SMMS).Design/methodology/approachThis paper follows a rigorous scale development process based on three stages: item generation, measurement development and instrument testing. The validity and reliability tests were conducted using data provided by social media managers and the managers' supervisors.FindingsThe results validate a 25-item multidimensional SMMS scale that exhibits adequate internal consistency, reliability, construct validity and nomological validity. The results also show that the SMMS scale positively correlates with outcomes that are key to firm success (social media strategy success and marketing performance).Originality/valueThis paper conceptualizes SMMS through four dimensions, namely formalization, human resource management, co-creation and marketing planning, and the paper associates SMMS to important firm outcomes. The newly developed measurement instrument adds to the small repository of research scales relevant to social media and can serve as a springboard from which future work can understand social media from both an internal management perspective and an integrated outlook.

The Collaboration Of TOE Framework And Vocational Faculty Unair’ Support Social Media Management Team

Abstract: It is necessary to expand social media's involvement in higher education branding, especially for vocational school. This promotional and branding is consistent with the Ministry of Education and Culture's vision. All vocational education institutes are supported and urged by the Director-General of Vocational Studies to inform the public about their advantages constantly. Undoubtedly, a social media management team is needed to manage this. It should be noted that the difficulties ahead are not becoming any simpler. Therefore, it has become more important than ever to work with the leadership of the vocational faculty's social media team. The researcher assumed that TOE and leadership shamans could be sufficient to raise public awareness of the Airlangga University Vocational Faculty's increased branding efforts. Purpose: The function of social media management implementation cannot be isolated from the effect of numerous parties and instruments. The TOE framework describes the management and motivation of social media adoption as a lens. Methodology: Case studies were used in this research. This research employs qualitative methodologies in data collecting through interviews: interviews and document searches to provide a clear image of the Vocational Faculty's social media team implementation at Universitas Airlangga. Findings: Besides being supported by technological, organizational, and environmental factors, the leadership's participation is worthy of discussion. The leadership did not hesitate to discuss and decide the direction of the social media team of the Vocational Faculty of Airlangga University.

Strategic Social Media Management in Conflict Zones through the Analysis of the Intelligence Cycle: Lessons Learned from the Russo-Ukrainian Conflict

Social media have become an important aspect of everyday life, especially in the western world. Through the analysis of the Intelligence Cycle and the social media communication process, it is possible to determine how social media are integrated into the intelligence process, namely during the data collection phase, and what types of intelligence vulnerability emerge, namely SIG.INT. and O.S.INT. type vulnerabilities. The recent events of the Russo-Ukrainian conflict have shown that the uneducated use of social media, by civilians and military personnel alike, poses a serious threat to national security in times of conflict. Educating the general public on matters of operations security could be vital to safeguarding national security, a process which could be aided by social media platforms’ moderators and AI technology.