Journal of Product Innovation ManagementEarly View EDITORIAL From the Editors: Engaging with generative artificial intelligence technologies in innovation management research—Some answers and more questions Jelena Spanjol, Corresponding Author Jelena Spanjol [email protected] Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany Correspondence Jelena Spanjol, Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany. Email: [email protected]Search for more papers by this authorCharles H. Noble, Charles H. Noble Department of Marketing, University of Tennessee Knoxville, Knoxville, Tennessee, USASearch for more papers by this author Jelena Spanjol, Corresponding Author Jelena Spanjol [email protected] Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany Correspondence Jelena Spanjol, Institute for Innovation Management, Ludwig-Maximilians-Universität (LMU) Munich, Munich, Germany. Email: [email protected]Search for more papers by this authorCharles H. Noble, Charles H. Noble Department of Marketing, University of Tennessee Knoxville, Knoxville, Tennessee, USASearch for more papers by this author First published: 20 June 2023 https://doi.org/10.1111/jpim.12689Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL REFERENCES Bouschery, S. G., V. Blazevic, and F. T. Piller. 2023. “Augmenting Human Innovation Teams with Artificial Intelligence: Exploring Transformer-Based Language Models.” Journal of Product Innovation Management 40(2): 139– 53. COPE (Committee on Publication Ethics). 2023. “Guest Editorial: The Challenge of AI Chatbots for Journal Editors.” February 23, 2023 https://publicationethics.org/news/challenge-ai-chatbots-journal-editors Kasneci, E., K. Seßler, S. Küchemann, M. Bannert, D. Dementieva, F. Fischer, Urs Gasser, et al. 2023. “ChatGPT for Good? On Opportunities and Challenges of Large Language Models for Education.” Learning and Individual Differences 103: 102274. Korneeva, E., T. O. Salge, T. Teubner, and D. Antons. 2023. “Tracing the Legitimacy of Artificial Intelligence: A Longitudinal Analysis of Media Discourse.” Technological Forecasting and Social Change 192: 122467. Noble, Charles H., and Jelena Spanjol. 2019. “Opening Thoughts from the New Editors.” Journal of Product Innovation Management 36(1): 2– 4. Peres, R., M. Schreier, D. Schweidel, and A. Sorescu. 2023. “On ChatGPT and beyond: How Generative Artificial Intelligence May Affect Research, Teaching, and Practice.” International Journal of Research in Marketing 40(2): 269–75. Roose, Kevin. 2023. “A.I. Poses ‘Risk of Extinction,’ Industry Leaders Warn.” The New York Times, May 30 2023 https://www.nytimes.com/2023/05/30/technology/ai-threat-warning.html Staiman, Avi. 2023. Academic Publishers Are Missing the Point on ChatGPT https://scholarlykitchen.sspnet.org/2023/03/31/guest-post-academic-publishers-are-missing-the-point-on-chatgpt/ Štiglic, Gregor, and Roger Watson. 2023. Guest editorial: the challenge of AI chatbots for journal editors https://publicationethics.org/news/challenge-ai-chatbots-journal-editors The Editors. 2023. “Editorial: Tools Such as ChatGPT Threaten Transparent Science; Here Are our Ground Rules for their Use.” Nature 613: 612. Early ViewOnline Version of Record before inclusion in an issue ReferencesRelatedInformation