Abstract
Against the backdrop of the growing financial industry, the development of investment banking has become an inevitable trend for commercial banks, and certain results have been achieved so far. However, in recent years, there are some issues regarding the development of investment banking business operations in commercial banks identified in the study, such as insufficient product innovation and insufficient business risk management capability. This paper analyzes the environment using the "PEST" analysis. Finally, the development direction is summarized by sorting out the development status, problems and reasons, enhancing innovation capabilities and borrowing the power of fintech can all provide good ideas for commercial banks to develop their investment banking business. This paper can provide ideas for other commercial banks facing the problem of developing investment banking business.
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