E-commerce Management Research Articles

Fractional Differential Equation in the Cost Control System of Cross-Border E-Commerce

Abstract This paper establishes a cost management model of cross-border e-commerce based on a fractional differential equation. Firstly, this paper constructs a fractional differential equation game model of the platform’s evolution and consumer and government regulation. Then this paper studies each participant’s interests and cost control in the supervision and management of international e-commerce. Finally, this paper makes a dynamic simulation of cross-border e-commerce. It discusses the decision-making process of cross-border e-commerce enterprises in the operation factors of the alliance. Through the numerical simulation of MATLAB, it can be seen that standardized management can reduce the cost sensitivity of enterprises in a sense. The cost control system model of cross-border e-commerce based on fractional differential equation has high accuracy and strong applicability.

Towards Cross-Lingual Multi-Modal Misinformation Detection for E-Commerce Management

The misinformation detection systems are increasingly important in E-commerce management, which detect misinformation on the commodity display page. Misinformation in E-commerce is usually presented as a mismatch between multi-modal information, the detection systems need to find the misinformation across the multi-model information. Furthermore, with the development of E-commerce globalization, we hope to deploy the system in the international E-commerce platform, which may face the difficulty caused by multi-lingual data. To this end, we propose a Cross-lingual Multi-modal Misinformation Detection (CMMD) framework for E-commerce management. The CMMD framework includes a word alignment network that embeds information from different languages into the same feature space and a multimodal fusion structure that fuses text representations and image representations through two self-supervised tasks. With the cooperation of these two modules, the CMMD model could extract rich cross-lingual multi-modal features to achieve accurate misinformation detection. We conduct experiments on the public multi-modal dataset and further apply the proposed CMMD to the real-world E-commerce international platform. The experimental results show that the proposed framework CMMD achieves better performance on the public dataset than some benchmarks and gets satisfactory results in real-world E-commerce management.

ИССЛЕДОВАНИЕ УПРАВЛЕНИЯ РАЗВИТИЕМ ЭЛЕКТРОННОЙ КОММЕРЦИИ В СЕЛЬСКИХ РАЙОНАХ КИТАЯ: ПРОБЛЕМЫ И РЕШЕНИЯ

This paper is the second part of the survey . In recent years, e-commerce in rural areas of China has been developing rapidly, which has an impact on regional development. The article explores and analyzes the issues of e-commerce management in rural areas of China. It has previously been identified that this area has problems such as backward infrastructure, an imperfect system of agricultural supply chains, and unbalanced regional development of e-commerce and conditions for its conduct. The article proposes solutions aimed at improving the management of e-commerce development in rural China. The author recommends: a) setting a management priority for reducing the rural e-commerce gap in various regions of China; b) develop a model of rural e-commerce and implement a general optimization scheme for the development of rural e-commerce in the country; c) organize the process of transferring experience and professional knowledge from regions with high development of e-commerce to regions with its weak use. The key management solutions for the development of rural e-commerce in China are: strengthening infrastructure; optimization of the agricultural supply chain system; improving standardization and branding of rural e-commerce goods; balancing regional differences in rural e-commerce development.

Flexible sensing enabled packaging performance optimization system (FS-PPOS) for lamb loss reduction control in E-commerce supply chain

This paper proposed a flexible sensing enabled packaging performance optimization system (FS-PPOS) to improve loss reduction control for different packaged lamb in e-commerce supply chain. Through Hazard Analysis Critical Control Point (HACCP), key decision-making factors (DMFs) on a farm-to-consumer e-commerce model for packaged lamb were evaluated. Simultaneously, the proposed FS-PPOS comprehensively considered the impact of quality, micro-environmental and economic factors on different packaged lamb by flexible sensing, data analysis, and investigation, etc. The evaluation results of different packaging types influenced by packaging effects at different temperatures were visually displayed by packaging performance grading. Verified by variable temperature experiments, it was concluded that vacuum packaging was more advantageous in medium and long-distance, which could achieve a maximum efficiency improvement of 28%. Modified atmosphere packaging was preferred in short and medium supply chain with a maximum efficiency improvement of 11.7%, while conventional packaging was only selected in short-distance. The FS-PPOS not only proposed optimal method for packaging lamb loss control, but could also be adopted by e-commerce management in other packaged meat supply chain, such as beef and chicken, etc.

RESEARCH ON MANAGEMENT OF THE E-COMMERCE IN RURAL AREAS OF CHINA: STATUS AND DEVELOPMENT CONDITIONS

In the context of China's rural renaissance, e-commerce may take on a whole new level and degree of use, opening up new opportunities for its development. The pandemic COVID-19 has had a significant impact on stimulating the use of electronic forms of trade. However, the development of e-commerce in China's rural areas still faces challenges. The article discusses the current development status of e-commerce in China's rural areas, including its conditions, degree, and development level for different regions, hoping to provide the basis for solving the problems in the management of rural e-commerce in China. The author’s findings: a) relatively sound infrastructure, including network, logistics, information services and financial infrastructure; b) the rural e-commerce transactions scale increases year by year, but its growth rate slows down, although and is stable, and the difference in development between regions is still great; c) the e-commerce of agricultural products develops rapidly, but affected by the epidemic, and varies greatly among the regions.

Influencing Factors of Soybean E-commerce Management from the Perspective of Supply Chain Cloud

Influencing Factors of Soybean E-commerce Management from the Perspective of Supply Chain Cloud

Research Paper Title: Understanding the Externalities of E-Commerce Management in India

Increased internet and cell phone use over the past 20 years has altered how people communicate and conduct business. E-commerce is a new idea and a game changer for businesses everywhere. The e-commerce industry is predicted to develop at a 41% CAGR in India, surpassing USD 103 billion by 2020. The key factors encouraging the expansion of the e-commerce business are the rising use of the internet and smartphones. Favourable demographics and a rising internet user population also contributed to this increase. According to analysis, India is adding three new internet users every second, and by 2020 it expects to have 320 million online buyers, up from approximately 50 million in 2015. It demonstrates how quickly young minds and blood in India are moving toward embracing new technologies. E-commerce expenditure made up 2% of all retail spending in 2015–16 and has grown to be a major force in the development of new markets. By 2020, it is projected to contribute to 4% of the GDP. Its growth is being accelerated by government programs like Make in India, Digital India, Skill India, Start-up India, and Cashless India. However, the rapid expansion of the e-commerce sector and the use of the internet came with several difficulties that needed to be addressed periodically. This paper tries to study the socioeconomic externalities of the e-commerce industry in India considering its current and projected trends. This paper will provide a policy prescription on how government support programs can help the e-commerce sector expand while raising the positive externalities and keeping negative externalities at bay.

MODERN TRENDS OF ELECTRONIC COMMERCE DEVELOPMENT IN THE CONDITIONS OF SOCIETY DIGITALIZATION

The article is devoted to determining the role of electronic commerce in the modern conditions of the of digital transformation implementation in Ukraine; substantiation of the need for wide use of Internet marketing opportunities in order to attract consumers of goods and services, as well as market partners for the implementation of business projects for the successful promotion of products on online platforms. In the article has been identified the significant role and importance of an electronic commerce tools using, especially in the complex social and political conditions of development, thereby proving the need to use innovative technologies in order to increase the trade enterprise’s efficiency for the long term. In the research has been determined that traditional consumer markets, being prone to deep structural transformations associated with the strengthening of the Internet technologies’ influence, began to refer to Internet-dependent markets to a greater extent. That is why, in the conditions of constant growth of the number of Internet users and the accelerated development of Internet technologies, a key element in the management of e-commerce is the choice of the optimal Internet platform for attracting target consumers. It has been proven that in order to use modern ecommerce tools in order to attract targeting consumers and promote products in the target market, the manufacturer and retailer should take into account the level of competition of own and acquired media channels of the advertising campaign, the fact of a constant increase in the number of advertising placements in Google, as well as the ever-growing need for own mobile applications As a result of the study, potential prospects for the development of e-commerce in modern conditions were identified, which are primarily related to the need for the digital technologies’ development, overcoming the digital divide, as well as the integration of small and medium-sized enterprises into the global Internet space.

Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia

This research aimed to discover the behavior of impulsive purchase intention on live streaming e-commerce in Indonesia based on Interaction quality and IT Affordance. This research used a quantitative approach to descriptive analysis. The samples used were 532 respondents. The researchers distributed the questionnaire to social media and online messaging applications. Based on the demographic profile of respondents, the researchers discovered that the respondents are highly educated, work as professional employees or college students, and allocate more than once per week to shop on e-commerce platforms. Based on the live streaming e-commerce behavior of the respondents, the respondents are active on live streaming, just watching less than four hours per week. The respondents require good interaction quality during live streaming, such as quick responses from anchors, in-depth product information from anchors, best product solutions from anchors, and an excellent live streaming atmosphere from anchors. The respondents also need good IT Affordance during live streaming, and e-commerce management must provide high-level visibility features, good communication features for all users, and features that help the anchor respond to customer product requests.

An e-commerce logistics service customer relationship management system based on RFM model

An e-commerce logistics service customer relationship management system based on RFM model

THE INFLUENCES OF FLASH SALE PROMOTION ON SHOPPING ENJOYMENT AND IMPULSE BUYING OF SHOPEE CONSUMERS INDONESIA

In Indonesia, there is rivalry in e-commerce from not just domestic but also from a number of foreign businesses who promote their goods there. With their Flash Sale offer, Shopee Indonesia distinguishes themselves from the competition. There is no research on the characteristics of flash sales with perceived values and products involve and their implications on online shopping enjoyment and impulse buying. Research on flash sales often examines system faults and their effects on consumer purchases. This study aims to determine how flash sale aspects, such as the products they contain and the perceived values they represent, affect attitudes about them as well as how they affect consumers' enjoyment of online shopping and impulse buying. The study was conducted on flash sale users in Shopee consumers in Indonesia. On this research, data was from 275 respondents through a google form link that was spread using social media such as Whatsapp & Instagram. Data analysis is done through structural equation modelling using the Smart PLS 3 program. Based on the results, there are significant factors influencing the flash sale promotion. Product Involve and Perceived Values has a positive significant influence on Attitude toward Flash Sale. Attitude toward Flash Sale has a significant influence on Shopping Enjoyment and Impulse Buying. This research has implications for e-commerce management to maintain the characteristics of flash sale. The recommendation for further research is to research with other object with the same variables and in different times with up-to-date experts.

Study on the Development Strategy of Cross-border E-commerce Platforms-A Comparative Analysis of TikTok and Amazon

In 2019, the total value of China's cross-border e-commerce retail imports and exports reached 180 billion yuan, an increase of 38.3% year-on-year, and China's imports and exports closed through the customs cross-border e-commerce management platform increased by 26.2% in the first half of 2020. The surging cross-border e-commerce imports and exports mainly stem from the transformation of the consumption pattern in major markets such as Europe and America and the landing of a series of policies conducive to the development of cross-border e-commerce.Since the outbreak of the novel coronavirus epidemic, China's real economy has been impacted. Cross-border e-commerce and live commerce have given a boost to regional economic development and return to work and production. In the post-epidemic era, cross-border e-commerce has encountered many difficulties as well as many opportunities. This paper mainly aims to find out the strategic measures through the comparative analysis of TikTok cross-border e-commerce and Amazon's traditional e-commerce.

Reversing Negative Trends in Spare Parts Control

The consumer SPARE BROTHERS’ a Colombo, Sri Lanka company, commissioned the implementation of the online e-commerce management system. The users currently manage its employees' significant amounts of data manually using a manual approach. The suggested solution enables consumers to store and manage data in own database, greatly improving the efficiency of their data handling methods. The suggest system is designed to handle all the steps involved in managing a spare parts business, including consumer, store, cart, payment, delivery, order, and rider management. Firstly, if a user is already a consumer, user can connect to the system with users’ credentials and be redirected to user’s responsible side. If not, user can sign up for the system. Here, it includes with this system set up as a distinct site for the user and the administrator. The system's spare parts can be added by the admin, and those parts will then appear on the user side. Hence that consumer can purchase products based on user’s interests. Users can manage cart items here, and if user’s wish to proceed to check out, users can enter own payment and delivery details. After the order is complete, the administrator can designate a rider to transport those things to the appropriate location. Lastly, the admin can edit, delete, and generate certain essential reports to manage all the user, product, order, delivery, and rider details. Consequently, the administrator can add notifications, search relevant categories, and allow users to add wish lists. The solution decreases data manipulation errors in the present process, leading to a significant improvement in the utilization of human resources. It enhances consumers' interactions with their customers, increasing revenue for the company. The process is simple to use, dependable, and effective, and its statistics meet the needs of consumers.

Strategic Management of E-Commerce in Commercial Companies: A Systematic Review (2016 -2020)

Currently, electronic commerce has grown rapidly, where technology and the internet intervene to make purchases and sales in a faster and more comfortable way. This modality represents a competitive advantage for small businesses since it allows them to sell their products and/or services to any part of the world on a larger scale and at a lower cost. The objective of this research is to determine what is known about the strategic management of e-commerce in Latin American commercial companies in the scientific literature between 2016 and 2020. Therefore, a systematic review of the literature was carried out following the PRISMA statement, for which four databases were used, such as: Scopus, Redalyc, and ProQuest; after the inclusion process, 24 scientific articles were selected for this work. The main results are related to definition, context in general, adoption of electronic commerce in Latin America, and fundamental strategies for the purchase decision in e-commerce. It is concluded that electronic commerce generates new opportunities to penetrate national and international markets, reducing costs and increasing sales; however, despite its benefits, it has not yet surpassed traditional purchases and this is because the purchase decision in the online context is determined by factors such as the level of trust, the level of technology management and reputation of the company. Likewise, it was shown that Latin America is below the first world countries in the use of this new purchase process as a consequence of the moderating variable of the digital gap. On the other hand, Latin American countries are presented as a potential market with positive growth. It is recommended to continue with empirical research related to e-commerce focused on Latin America and its evolution and adaptation within this new business model. It is important to mention that there were no impediments to this investigation.

Autonomous Transaction Model for E-Commerce Management Using Blockchain Technology

A blockchain is an advanced technology that can power over a decentralized network. The authors bring it up to design the autonomous transaction system for e-commerce applications; because of the dramatic increase in IoT devices, communication between physical things is enabled. This brings more efficiency and accuracy, which benefits the outsiders while human interaction reduces. There is a big challenge in data storage after payment in the e-commerce application. Blockchain presents an appropriate platform for the distributed data storage; it also protects the data from outsiders. The authors create blocks that check and record each transaction that took place in the e-commerce application. Blockchain is going to protect the user's privacy from outsiders/banks that are being violated. The authors deliver this research in this paper in terms of the method with detailed design and full implementation. The system captures the user data, processes it, and gives a visual representation of the processed data.

Knowledge mapping of e-commerce supply chain management: a bibliometric analysis

E-commerce supply chain management is a considerably hot research topic in recent decades, and the research findings have been widely published in various well-known international journals. To explore its research status and trend, we employ a bibliometric analysis approach to conduct performance analyses and reveal the publication trend, the main discipline categories, the top contributing countries, institutions, authors, the most influential documents and the dominant academic journals. Furthermore, we shed light on the dynamic evolution tendency of research topics and hotspots in this field. The keywords co-occurrence analysis reveals implications into 7 major clusters including e-commerce operations, supply chain management, pricing strategy, coordination mechanism design, sustainable development management, cross-border e-commerce management, and closed-loop supply chain management. The research gap analysis suggests that future research directions could combine live-streaming, emerging technologies, disruption risk and behavioral preference into the e-commerce supply chain management research.

Impact of Artificial Intelligence on E-Commerce Businesses in Ho Chi Minh City

E-commerce is talked about a lot, but a deeper understanding of its applications to apply in practice in businesses to contribute to great economic efficiency is an issue that needs to be discussed more. Artificial Intelligence (AI) is the technology that will have the maximum impact on e-commerce in the coming years. According to an IBM report, more than 90% of productive organizations are considering enterprise-level AI adoption. In addition, a Gartner report predicts that 37% of organizations have implemented AI in some form. From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Based on the study of related concepts and the current situation of e-commerce enterprises in Ho Chi Minh City, this study wants to analyze the impacts of artificial intelligence on the management and business processes of e-commerce enterprises businesses in Ho Chi Minh City, thereby proposing solutions to improve the e-commerce business of enterprises in Ho Chi Minh City.

A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence

Online purchasing has developed rapidly in recent years due to its efficiency, convenience, low cost, and product variety. This has increased the number of online multi-category e-commerce retailers that sell a variety of product categories. Due to the growth in the number of players, each company needs to optimize its own business strategy in order to compete. Customer lifetime value (CLV) is a common metric that multi-category e-commerce retailers usually consider for competition because it helps determine the most valuable customers for the retailers. However, in this paper, we introduce two additional novel factors in addition to CLV to determine which customers will bring in the highest revenue in the future: distinct product category (DPC) and trend in amount spent (TAS). Then, we propose a new framework. We utilized, for the first time in the relevant literature, a multi-output deep neural network (DNN) model to test our proposed framework while forecasting CLV, DPC, and TAS together. To make this outcome applicable in real life, we constructed customer clusters that allow the management of multi-category e-commerce companies to segment end-users based on the three variables. We compared the proposed framework (constructed with multiple outputs: CLV, DPC, and TAS) against a baseline single-output model to determine the combined effect of the multi-output model. In addition, we also compared the proposed model with multi-output Decision Tree (DT) and multi-output Random Forest (RF) algorithms on the same dataset. The results indicate that the multi-output DNN model outperforms the single-output DNN model, multi-output DT, and multi-output RF across all assessment measures, proving that the multi-output DNN model is more suitable for multi-category e-commerce retailers’ usage. Furthermore, Shapley values derived through the explainable artificial intelligence method are used to interpret the decisions of the DNN. This practice demonstrates which inputs contribute more to the outcomes (a significant novelty in interpreting the DNN model for the CLV).

Assistance and Management of E-Commerce and Digital Marketing in Pujon Kidul Tourism Village

In this service program, the devotees try to respond to issues related to the development carried out by the Pujon Kidul tourist village, especially in increasing merchandise sales and introducing several new tourist destinations in Pujon Kidul. Because of the information obtained, the trend is also increasingly erratic during a pandemic like today. This has encouraged the service team to provide some touch of technology, especially in marketing. Through the digital marketing and e-commerce development program, our community service team hopes that with this program, the community will experience an increase both in terms of income and visits to tourist attractions that are running now. This program hopes that it will also introduce potential outside of Café Sawah, owned by Pujon Kidul. This program is also appropriate because, during a pandemic like this, a decrease in the number of visitors has also been experienced in Pujon Kidul. With the introduction of other potential villages, it is hoped that the attractiveness and capacity accommodated will be in the Rice Field Café and different potentials.
 The method used in this service process is to use digital marketing and e-commerce as a solution to increase visits and sales of products owned by BUMdes Pujon Kidul. Social media is one of the media used to increase interest and visits to the tourist village of Pujon Kidul. Measuring success can be calculated from direct visits to tourist attractions and visits to Pujon Kidul's social media. Based on the results of visits from both social media and tourist attractions, there has been an increase for followers at 11,800, and for holidays, there has been an increase to 6500 tourists visiting. The results of e-commerce and digital marketing training are expected to provide other income regularly for citizens who depend on their life from Pujon Kidul tourism.

Weaknesses and strengths of online marketing websites

Purpose Websites are the most important element of company strategy in the digital space. Therefore, establishing strategic management of online business is essential to improve firm connectedness and competitiveness and to achieve global company reach. This paper aims to propose the analysis of technical and content quality of websites to identify the main weaknesses and strengths of online business. Design/methodology/approach An innovative measurement instrument called IWebQEI is designed to measure web quality level. This instrument is validated with data from 104 international companies. The results are used to verify whether there are quality differences between informative and e-commerce websites. Findings The main findings indicate that e-commerce websites achieve greater levels of technical and content quality than informative sites, and companies implementing e-commerce pay more attention to the content quality dimension. In contrast, companies using an informative website are more focused on the technical quality dimension. Based on these results, practical insights are offered to improve the strategic management of e-commerce. Originality/value Few studies have focused on analysing the technical and content quality of websites to identify the main weaknesses and strengths of online business. The results offer important theoretical and practical contributions for companies on how to manage their website to improve firm connectivity and competitiveness.