Corporate Image Management Research Articles

EFFECT OF PUBLIC RELATIONS CORPORATE IMAGE MANAGEMENT ON THE PERORMANCE OF NATIONAL POPULATION COMMISSION CENSUS EXERCISE IN NIGERIA

This study examined the effect of public relations corporate image management on the performance of National Population Commission (NPC) census exercise in Nigeria. The specific objectives of the study were to; ascertain the effect of corporate identity on the public acceptability of census figures from the National Population Commission (NPC) in Nigeria; determine the effect of corporate communication on the awareness of the target publics of National Population Commission (NPC) census exercise in Nigeria. For the methodology, explorative survey design was employed in the study. The population of the study was 20,525,843 million people, from which a sample size of 392 was statistically determined. The systematic random sampling technique was used in selecting the sample elements and in administering the questionnaire. The findings indicate that: corporate identity is significantly effective for enhancing acceptability of population census figures from the National Population Commission in Nigeria. Corporate communication will be significantly effective for creating awareness of the target publics and stakeholders before population census exercise in Nigeria.

FORMATION AND MANAGEMENT OF CORPORATE IMAGE

FORMATION AND MANAGEMENT OF CORPORATE IMAGE

The Influence of Promotion and Corporate Image on Customers Decisions to Use Haji IB Maslahah Savings at Bank Jabar Banten Syariah

The decision of customers to engage with Islamic banking products is influenced by factors that cater to their desires and needs, with Hajj being a profound aspiration for every Indonesian Muslim. This study aims to scrutinize the impact of promotion and corporate image on customer decisions regarding the utilization of the Haji iB Maslahah savings product at Bank Jabar Banten Syariah KCP Cikurubuk. Questionnaires were distributed to customers of Mudharabah savings products at the mentioned bank, yielding 20 purposively sampled respondents. The data analysis involved multiple linear regression. The findings indicate that both promotion and corporate image collectively influence customer decisions, supported by F counts > F tables (7.819 > 3.59). On a partial level, promotion significantly impacts customer decisions (t calculate > t table: 3.345 > 2.10092), while corporate image, unfortunately, does not have a significant effect on customer decisions (t calculate < t table: 0.683 < 2.10092). This underscores the critical importance of robust promotion strategies and the ongoing maintenance of a positive corporate image. The implications of this research extend to Islamic banking, urging continual enhancement of promotion efforts and corporate image management to enhance customer decisions in favor of their products.

Generating business intelligence through automated textual analysis: measuring corporate image with online information

Purpose In this age of extremely well-developed social media, it is necessary to detect any change in the corporate image of an enterprise immediately so as to take quick action to avoid the wide spread of a negative image. However, existing survey-based corporate image evaluation methods are costly, slow and static, and the results may quickly become outdated. User comments, news reports and we-media articles on the internet offer varied channels for enterprises to obtain public evaluations and feedback. The purpose of this study is to effectively use online information to timely and accurately measure enterprises’ corporate images. Design/methodology/approach A new corporate image evaluation method was built by first using a literature review to establish a corporate image evaluation index system. Next, an automatic text analysis of online public information was performed through a topic classification and sentiment analysis algorithm based on the dictionary. The accuracy of the topic classification and sentiment analysis algorithm is then calculated. Finally, three internet enterprises were chosen as cases, and their corporate image was evaluated. Findings The results show that the author’s corporate image evaluation method is effective. Originality/value First, in this study, a new corporate image evaluation index system is constructed. Second, a new corporate image evaluation method based on text mining is proposed that can support data-driven decision-making for managers with real-time corporate image evaluation results. Finally, this study improves the understanding of corporate image by generating business intelligence through online information. The findings provide researchers with specific and detailed suggestions that focus on the corporate image management of emerging internet enterprises.

The influence of carbon emission disclosure on enterprise value under ownership heterogeneity: evidence from the heavily polluting corporations.

Under the background that China puts forth the goals of "Emission Peak" and "Carbon Neutrality", heavily polluting corporations as the main source of carbon emissions, whether the restriction of carbon emission disclosure could promote the transformation and upgrading of heavily polluting corporations to raise their value, is a problem worthy of in-depth study. This paper selected listed companies in heavily pollution industries from 2009 to 2019 as the research samples, and analyzed the impact of carbon emission disclosure on short-term and long-term performance based on the perspective of ownership structure heterogeneity. This paper also discussed the moderating effect of carbon emission disclosure on state-owned enterprises and private enterprises taking into account government environmental regulations, media evaluation, and corporate image management based on the Gatekeeper Theory. Firstly, this paper found that in the short term, the improvement of carbon emission disclosure level will inhibit the value growth of enterprises in the initial stage, but will promote the value growth to a certain extent. In the long run, carbon emission disclosure plays a positive role in promoting enterprise value. Secondly, the government environmental regulation, media evaluation, and corporate image management produced different moderating effects under the difference in ownership structure. For state-owned enterprises, the higher the level of government environmental regulations and media evaluation, the more significant is the short-term and long-term value effect. While the higher the level of corporate image management, the more significant is the short-term value effect, however, the long-term value effect is not significant. For private enterprises, government environmental regulations, media evaluation, and corporate image management have no significant moderating effects. Based on the above findings, this paper presents countermeasures and suggestions for the high-quality development of enterprises from the perspectives of government management and enterprise operations.

ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ ЗАСАДИ ФОРМУВАННЯ КОРПОРАТИВНОГО ІМІДЖУ ТОРГОВЕЛЬНОГО ПІДПРИЄМСТВА

The article examines the essence and characteristics of the corporate image. The main elements of the corporate image are: the main business and financial indicators of the enterprise; reputation and performance of brands; reputation for innovation or technological superiority, which, as a rule, is based on specific events; enterprise policy regarding hired employees and workers; external relations with clients, shareholders and the community; perceived trends in the markets in which the enterprise operates and how the public sees it. The principles of corporate image formation are revealed, and its structure is given. The main tasks for maintaining the image of the enterprise are defined. It is noted that the image must be formed in the internal environment in order to create a single system that will be aimed at creating the loyalty of all audiences, and formed in the external environment – to strengthen trust and affection. It is noted that the structure of the corporate image is a combination of internal and external image. The external image is the assessment of the company by the external community, and the internal image is formed on the basis of the collective opinion of the personnel of this organization. At the same time, the external image is not homogeneous, it has its own specificity. The internal image, as a rule, is homogeneous. Emphasis is placed on the fact that the creation of a good corporate image campaign should include a strategic communication plan that should take into account all forms of communication. The formation of a positive corporate image becomes a stimulating force for the operation and development of the enterprise. It is achieved by relying on various visual and verbal components that create a holistic image and impression that contributes to the competitiveness of the organization. A visual image is a representation of the organization and its activities for perception, which is better remembered and longer in people's memory. Verbal components are text and speech communications that provide non-commercial informational and reference material that shows the internal and external activities of the organization, and contributes to gaining positive fame and recognition. The main purpose of corporate image management is communication with interested parties, manifestation of uniqueness and formation of corporate style. One of the ways to form a corporate image is to establish and maintain positive relations with the general public. It is noted that the corporate image is best considered in conjunction with the vision and culture of the organization. Measures are proposed to support a positive corporate image of a trading enterprise. Emphasis is placed on the fact that it is necessary to focus attention on employees, as they form the opinion of consumers during appeals, consultations, advice, product presentations, communication, and calculation. At such moments, the employee must understand that he is responsible for the impression he leaves as a result of his work, and this impression is not only about him, but also about the work of the entire trade enterprise.

Cognitive approach to corporate image management

Cognitive approach to corporate image management

Corporate Image Management and Bank Performance in Nigeria

The lack of consensus on the relationship between corporate image management and bank performance prompted this research. The study investigates the relationship between corporate image management and performance of deposit money banks in Nigeria between 2007 and 2017. Quantitative approach of methodology where secondary data are collected analysed on relevant variables for eight deposit money banks which include the five tier one lenders and three tier two lenders is applied. Panel data analysis is adopted as the estimating technique. From the result, the random effect result shows that only corporate governance out of the proxies of corporate image management has significant impact on customer retention of the banks. Both corporate social responsibility and environmental responsibility failed to have significant impact on customer retention. The study recommends that that the banks should continue improving on their corporate governance as it is a good measure of corporate image management that contribute significantly to their performance.

Development of data envelopment analysis model for financial and social evaluation of companies based on stock returns and accounting value

Corporate social responsibility has long attracted the attention of academics, researchers, NGOs, and the government, and has become an important aspect of corporate operations. Increasing the globalization of business, increasing the strategic importance of stakeholder relations and the growth of corporate image management are the three key factors and the main driver in increasing the importance of corporate social responsibility. Data envelopment analysis is a well-known methodology that is applied to evaluate the selected firms based on the most important features. Therefore, in this research, it is important to examine the social responsibility of companies with emphasis on stock returns and accounting value. For this purpose, information related to the member companies of the stock exchange during a ten-year period from 2010 to 2020 after performing the necessary statistical tests using linear regression and EViews 10 and SPSS 26 software to test We addressed the hypotheses. In this research, multivariate regression method has been used as a statistical method. The results show that there is no relationship between social responsibility and accounting value, but social responsibility has an inverse and significant relationship with corporate stock returns.

Methodological approach to mutually agreed corporate image management and economic security of enterprise

The object of research: corporate image and enterprise economic security.
 Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security.
 The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels.
 The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment.
 Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined.
 Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.

Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector

Social media have opened up new opportunities for the creation of innovative public relations strategies focused on establishing and cultivating relationships with stakeholders on the basis of meaningful dialogue. Consideration of the interrelation between corporate social responsibility (CSR) and public relations highlights new areas for exploration and engagement. Both the dialogical and semantic perspectives reveal the performative and conversational aspects of social media. In general, both the linguistic panorama of CSR and digital media as part of a PR strategy open new possibilities for a dialogical, interactive, meaningful relationship strategy for corporate image management. Based on the linguistic approach to CSR and the Communication Management Approach, this paper explores the linguistic use of Twitter as a primary dialogical strategy to effectively enhance interactive dialogue-based relationships with the stakeholders of the top 50 companies in the energy sector based on tweet data from 2016. Semantic analysis was conducted by advanced text mining and clustering techniques on 3042 tweets monitored in 2017 that contained the leading CSR-related hashtags and keywords. The results demonstrated that the top energy companies apply a defensive and symbolic perspective, mainly for branding purposes. The corporate discourse dominates over a meaningful conversational strategy to foster interaction with stakeholders around sustainability issues on Twitter. The study reveals a homogenized interrelation between CSR, social media, and public relations. The results reveal a tendency for isomorphy in the communication models applied by the companies in the energy sector. Furthermore, similarities in semantics and thus strong tendencies to mutually mimic dialogical strategies are also observed. The semantic narrative built around the brand indicates a limited orientation towards CSR and sustainability. As such, it does not contribute to the creation of a dialogical interaction and meaningful relationships with multiple stakeholders on Twitter, in the high-risk sector represented by the energy industry.

Corporate Image Management of Retail Business (Downstream)

This research aimed to investigate the frameworks that help create the remarkable image of the retail stores in terms of environment, shop management and product as well as the ability of the staff to operate the convenience stores. The samples were ten convenience stores. The composition and characteristics of each retail store were observed in terms of their external and internal environments, the atmosphere, products, and staff in order to perform a qualitative analysis of their symbolic and functional images and a quantitative analysis by scoring on each component. Data were then analyzed by descriptive statistics. Using the K-Mean method, these stores were divided into two groups, i.e. good stores and improvement-needed stores. The exploratory factor analysis found that the corporate image management of retail business (Downstream) can be classified into two factors: storefront management and product and customer management.

The Role of Corporate Social Responsibility in Corporate Image Management: A Quantitative Study

Management can deal with the strategic problems that their company is facing. The authors propose a practical operational model to aid top executives in controlling the reputation and image of their company. Although numerous studies are frequently found in marketing literature, there are comparatively few theoretical and empirical studies that link marketing to social responsibility as a business (CSR). There is a clear gap between scholarship regarding the connection that is now present between corporate social responsibility (CSR) efforts, the public perception of goods or services generated by organizations, and their company's reputation. Even fewer empirical investigations have been carried out that link both of these significant structures to the corporate image of companies geared toward small and medium-sized businesses (SMEs). The importance of corporate social responsibility in business has grown. Because various companies have different perspectives on what this term means and how to handle it, there is no precise definition. Instead of using the concept to increase profits, businesses must engage in CSR efforts to benefit the environment and society.

Corporate image and a sport’s governing body

ABSTRACTThis study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.

KURUMSAL İMAJIN TEMEL BELİRLEYİCİLERİ: EMNİYET TEŞKİLATI ÖRNEKLEMİ İÇ PAYDAŞ ANKETİ

Aim of this study in the context of Corporate Image Management and corporate appearance, corporate communications, corporate image and perceived dimensions of corporate behavior within the scope of the determination of the main determinants in shaping the image of the institution and how these dimensions have been identified as effective to reveal that. In this context, research, corporate image Malatya City Police Department employees for internal stakeholders' perceptions of a sample of 200 police employees were examined and interviewed in this study. The package programme of SPSS 19.0 was used in analyzing the data and in order to reveal relations among variables, the factor analysis, correlation and multiple regression analysis was benefited from. As a result of these search, that there is a positive perception of corporate image of the police employees, but the number of these suggestions have been made in terms of ensuring that more positive perceptions.

The Mediation of Corporate Website in Corporate Identity and Corporate Image Relationship

The World Wide Web (WWW) – the platform that hosts corporate website – is considered an important medium that possess unique characteristics that differentiate it from traditional corporate and marketing communication channels. This article sets out to show understanding on why firms use their websites as a corporate communication tool for corporate identity creation and corporate image formation. To achieve this objective, Vygotsky (1978) activity theory; Newcombe, (1953) communication model and van Riel (1993) corporate identity, strategy and corporate image model are used as basis to theorise the tri-partite relationship between corporate identity, corporate website and corporate image. In the course of this paper, three important findings were generated. Firstly, it is established that the unique interactive characteristic of a corporate website provides outstanding strategic contribution to the creation of corporate identity and the management of corporate image. Furthermore, the ability to support previously established theory is the fit of corporate website to act as a mediator in the existing linear relationship between firms and stakeholders. This implies that firms can use the corporate website to inform, remind and persuade stakeholders in the development and management of corporate identity and corporate image respectively. Finally, a synthesis of the three distinctive models led to the development of six basic factors that express why firms use corporate website to express corporate information.

Corporate identity anchors: a managerial cognition perspective

PurposePrevious studies on corporate identity (CI) suggest that different beholders view CI from different angles. For example, senior managers' angle can be different from those of employees or customers. The present study aims to explore the dimensions of managerial perceptions of CI.Design/methodology/approachA total of 48 semi‐structured interviews were conducted with senior managers within three organisations in the British financial service sector.FindingsSeven principal categories of corporate identity anchors were identified: ownership, vision and mission, values and beliefs, business, personality attributes, external image, and strategic performance.Practical implicationsThe study suggests that CI anchors can be a starting point for CI program or corporate image management. Attention should be accorded to the diversity of the internal and managerial perceptions of CI and how such diversity can be translated into strong and persuasive messages to other stakeholders.Originality/valueThe findings contribute to the literature by identifying potential corporate attributes that are relevant to CI. These findings expand the traditional view of the CI mix and represent a significant progress toward the identification and mapping of the construct of CI.

Corporate Social Responsibility in Forming Corporate Image

This article analyses the impact corporate social responsibility has on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility and corporate image as well as links between the two. Concluding the reviewed literature and the newest empirical data, it is noted that corporate social responsibility has positive impact on corporate image. Positive impact can be seen through various phenomena: positive consumer attitude, positive word of mouth, etc. Theoretical studies lay the basis for creating a structural model of corporate social responsibility impact on corporate image, which presents the impact corporate social responsibility has on corporate image. In addition to previously discussed theoretical concepts, three factors forming corporate image (corporate marketing communications, corporate social responsibility and consumer demographic characteristics) are detailed. Structural model is based on LeBlanc (1995), van Riel, Balmer (1997) and Chattananon, Lawley (2007) models. Newly proposed structural model links earlier models into one single system. The new structural model is thoroughly examined using empirical research and the importance of each constituting factor is defined. The results of the empirical research reveals that corporate social responsibility has positive impact on corporate image though it is not the most important factor. Surprisingly none of demographic characteristics determines consumer attitude towards corporate image. The results of empirical research and literature studies allow to draw the conclusions and raise proposals.http://dx.doi.org/10.5755/j01.ee.22.5.972

Corporate brand image in retail banking: development and validation of a scale

Recent changes in deregulation and technology have made banking one of the most competitive sectors in the global economy. Within this background, corporate image management has gained importance as a way of differentiating companies. This paper aims to develop a scale to analyse the corporate image in banking. Derived from a review of the literature, a scale with the most cited dimensions of analysis is developed. This scale is then tested by means of an empirical study of 450 individuals, where dimensionality, reliability and validity requirements are confirmed. Both theoretical and managerial implications are presented.

Relationship marketing and the management of corporate image in the bank‐SME relationship

PurposeThis study analyzes the nature of relationships between banks and small and medium‐sized enterprises (SMEs) by drawing on the theory of relationship marketing (RM) and the concept of corporate image (CI). More specifically, the main purpose of this study is to investigate the relationship between a bank and its SME customers and to examine how the bank's management of customer relationships influences its CI.Design/methodology/approachA dyadic approach was adopted in this study. Hence, data were gathered via interviews with three bank managers employed in the same bank. An additional 17 interviews were performed with the case study bank's SME customers.FindingsThis study indicates that the bank's image will be dependent on the way the bankers manage the relationships with their SME customers. The ability of bankers to understand and meet the SMEs' specific needs highly influences their relationships, which subsequently affects the image of the bank as perceived by their SME customers. Hence, CI reflects the SMEs' overall perceptions of how well the bank has been able to manage the relationship.Originality/valueAlthough there is a clear theoretical and practical understanding of the importance of RM strategies within banking and the effect of CI on the performance of banks, few studies have taken into consideration the dynamic link between these two concepts and their effect on bank‐SME relationships.