Abstract Recently, the education of accounting students has been a topic of discussion. In particular, accounting students appear to be deficient in managerial accounting topics, such as budgeting, asset management, and product costing. This article investigates possible causes of these educational shortcomings and suggests a strategy for improving the quality of entry-level management accountants. Managerial accounting will only be emphasized when accounting faculty become convinced of its importance. A greater number of CMA certified faculty, practicing accountants serving on advising boards and as guest lecturers, and corporate field trips for students and faculty can help to impress the importance of managerial accounting on faculty.