Food Industry In Malaysia Research Articles

The Mediating Role of Employees’ Green Motivation between Exploratory Factors and Green Behaviour in the Malaysian Food Industry

Global business entities face the challenge of incremental pressures to restructure their strategic alignments and capabilities to be in accordance with the sustainable development initiatives of the United Nations. This study endeavours to investigate the mediating role of employees’ green motivations in the relationships of environmental ethics, the institutional environment, and managerial support with the green behaviour of companies in the Malaysian food manufacturing industry. Data were collected using a questionnaire survey completed by 230 respondents to achieve the study objectives. The respondents consisted of CEOs, company managers, marketing managers, human resources department managers, concerned authorities from environmental protection departments, and producers in the Malaysian food manufacturing industry. The study found that environmental ethics, the institutional environment and managerial support play significant roles in motivating employees’ green activities within organisations, while employees’ green motivation substantially contributes to the green behaviour of the company. This study also revealed that employees’ green motivation plays an important mediating role in the relationships of environmental ethics, the institutional environment, and managerial support with the green behaviour of the company. The implications of this study will be important for allowing governments to take instantaneous action for their climate change pledges to the United Nations Framework Convention on Climate Change (UNFCCC) following the Paris Accord of 2015 and the Marrakech Proclamation of 2016.

Understanding the Major Predictors Affecting The Level of Customer’s Satisfaction towards SME Fast Food Industry in Malaysia:The Equity Theory Perspectives

The main purpose of this conceptual paper is to propose a holistic framework that could expand the understanding of the real predictors of customer’s satisfaction towards the fast-food industry in Malaysia by applying the Equity Theory. Previous academic studies have identified various aspects that could affect the customer’s satisfaction in the industry. There are numerous local SME fast food entrepreneurs that unable to recognize the predictors, therefore they executing the wrong strategies to attract potential customers. This paper aimed to provide a better understanding towards the identified elements that have been proven by academicians in previous literature about the issue. This study hypothesized four predictors (physical environment, price sensitivity, product quality, and promotion) that could affect the customers’ satisfaction in the SME fast-food business. It is presumed that all predictors are significant in controlling the satisfaction of customers in this study. In order to gain competitive advantages and competitively sustain in the market, a business or company (particularly the small and medium fast-food operators or entrepreneurs) should focus on these four main predictors as it could affect the level of customers’ satisfaction towards the business.

Exploring the internal factors affecting job satisfaction in the fast food industry in Malaysia

Exploring the internal factors affecting job satisfaction in the fast food industry in Malaysia

Driving customer loyalty in the Malaysian fast food industry

PurposeAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the context of fast food industry in Malaysia. More specifically, the objectives of this study are: to examine the direct and indirect effect of halal logo on customer loyalty; to examine the effect of halal logo on trust and perceived reputation; to examine the effect of halal logo and perceived reputation on customer loyalty; and to examine the mediating effect of trust and perceived reputation in the relationship between halal logo and customer loyalty among the fast food industry consumers in Malaysia.Design/methodology/approachThis study used stimulus-organism-response (S-O-R) theory as the theoretical basis. The data were collected via self-administered survey questionnaire consisting 117 Muslim fast food consumers. Partial least square (SmartPLS, version 3) was used to test the study hypotheses.FindingsResults of this study revealed that halal logo, directly and indirectly affect customer loyalty. Moreover, perceived reputation and trust also found to be positively related to customer loyalty.Research limitations/implicationsThe data were collected from Malaysian Muslim consumers. Future studies can consider non-Muslim consumers to compare the loyalty pattern among Muslim and non-Muslim consumers.Practical implicationsThe findings from this study will benefit fast food industry marketers who are targeting Muslim consumer segment and also those marketers who are operating their franchise business in Muslim majority countries. The findings suggest that halal logo helps service providers to create positive perceived reputation and to build trust among consumers, which eventually lead customer loyalty. It is expected that the findings of this study will assist the halal fast food industry marketers to better strategize their marketing efforts in retaining the Muslim customer base.Originality/valueUsing S-O-R theory, this study examines halal logo as the key driver of customer loyalty, which is comparatively a new link. Moreover, this study examines the mediating effects of perceived reputation and trust in the relationship between halal logo and customer loyalty, which are not tested in previous literature in the field.

Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

Ethnic Enterprises, Class Resources and Market Conditions: Indian owned SMEs in Malaysia

This article investigates changes in the conduct of ethnic enterprises followingthe emergence of a new generation of owners with varying class resources andas market conditions transform. The case study method is used to examinethe impact of changing class resources and market conditions on ethnicallybasedenterprises, exploring the effects of generational transitions among smallIndian owned companies in the food industry in Malaysia. The results providean insight into key changes in the evolution of Indian owned enterprises. Theyindicate that changes in class resources and market conditions have enabledIndian owned food-based companies to alter their products to fit a largermarket, while responding to the demands of a rapidly modernizing society.

A Critical Assessment on the Implementation of Statistical Quality Control Tool Among SMEs Food Industry in Malaysia

A competitive market environment requires enterprises from the food industry to emphasize quality aspects in improving the process, quality and performance of the company. This goal is achievable by implementing a statistical quality control tool through a quality management practice program. However, a literature review on quality management and quality improvement from this industry in Malaysia is still unclear, especially on the assessment tool for statistical quality control (SQC). The main purpose of the study was to contribute in terms of review and observation of the statistical quality control implementation through tools or techniques of quality management. Research begins with a question of relationship quality improvement with the implementation of statistical quality control among small medium enterprises in the food industry. A questionnaire approach was conducted to obtain responses among food industry consisting of microenterprises, small and medium in northern Malaysia. The statistical analysis found that the knowledge and application of SQC tool implementation are moderate with score 39.87 (knowledge index) and 35.12 (application index). This study helps to SMEs in knowledge transfer activities through the technical support and guidance needed as a preparation in facing the future market challenges that is more competitive.

Local Fruit Wastes as a Potential Source of Natural Antioxidant: An Overview

Food industry in Malaysia which used fruits as one of the raw material such as the production of fruit juices, concentrates, jams and dried fruits, the main wastes of the production are the peel and the seed of the fruit. Nowadays, people have shown the interests to study the antioxidant content in the fruit wastes. All kind of fruits are believed to contain high amount of natural antioxidant properties such as vitamins, phenol, flavonoid and carotenoid. Thus, this paper presented the work done by researcher on antioxidant activity in the peel especially on local fruit such as mango peel, watermelon rind, banana peel and mangosteen pericarp. The review shows that the peel of the fruit is a good source of antioxidant and other bioactive compounds which have many benefits especially towards human health.

A Preliminary Study on the Application of Statistical Process Control (SPC) Towards Process Efficiency: Case Study in Food Industries

Today’s in an environment that is becoming increasingly global and challenging, the small and medium entrepreneurs (SMEs) in Malaysia face new challenges with competitive, especially for strengthening the capacity and capability to enhance the performance of processing and production of high-quality products. This goal is one of the contribution through the use of a such quality tools likes statistical process control (SPC). SPC is a management tool techniques to control and improve processes in the production industry, but studies on the use of the SPC by the food industry in Malaysia is limited. The use of SPC such as control charts and analysis of process capability (Cp) enable food manufacturers to make decisions and improve quality of products produced to product defect, improve processes, ensure the reliability of the products and thus increase customer satisfaction. A survey was developed based on preliminary study for application of the SPC in the food industry involving in SMEs companies. A total of 30 journal articles are selected for review the scenario implementation of SPC. The articles publishing on the implementation of the SPC in Malaysia focusing on non-food industry such as automotive, health services, textile, semiconductor, construction, chemical and others. A preliminary study show the implementation of the SPC in the food industry is relevant mainly for quality improvement of food safety and enhance opportunity for security for food industry in Malaysia in the future by open global market.

The Efficiency of Halal Processed Food Industry in Malaysia

The Efficiency of Halal Processed Food Industry in Malaysia

Halal Certification vs Business Growth of Food Industry in Malaysia

Halal Certification vs Business Growth of Food Industry in Malaysia

Consumer perceptions of food quality in Malaysia

Purpose – The purpose of this paper is to gain an understanding of the quality cues that consumers look for in purchasing fresh meat and fresh fruit and vegetables in Malaysia. Through a perceived quality model, this paper identifies the implicit, intrinsic, extrinsic and credence quality cues consumers’ use in their decision to purchase fresh meat and fresh fruit and vegetables. Design/methodology/approach – This study utilised the shopping mall intercept survey method. Data were collected from traditional markets and modern retail outlets in the Klang Valley region in Malaysia. A structured questionnaire was designed to measure consumer’s perceptions and experiences of food quality when purchasing fresh meat and fresh fruit and vegetables from retail outlets. In this study, univariate data analysis (descriptive analysis, one-way analysis of variance) and exploratory factor analysis were performed to analyse the data sets. Findings – Freshness (intrinsic cue), was the most frequently cited variable when respondents thought about the quality of both product categories. Other variables included price and cleanliness (extrinsic cues) and Halal (credence cue), which was associated with the quality of fresh meat. Quality was associated with freshness, food safety, nutrition and value. Exploratory factor analysis identified food safety (implicit cue) as the most important construct in the respondents’ evaluation of quality for both fresh meat and fresh fruit and vegetables. Originality/value – There is a paucity of research focusing on consumer’s perceptions and experiences of food quality in the purchase of fresh meat and fresh produce in Malaysia. The findings of this research may assist the Malaysian food industry by providing new insights into the consumers’ perceptions of food quality.

Total Quality Management Approach for Malaysian Food Industry: Conceptual Framework

The Malaysian food industry is dominated by Small and Medium Enterprise. Nowadays, this industry also showed their contribution to the Malaysian economic development. However, due to limitations, liberalization and competitive in the global market, transformation of the business paradigms is needed. Consequently, the re-evaluation and the improvement of the business process performance as well as the products quality are crucial. The literatures have demonstrated a significant research gap in term of the quality management practice between the organizational performances particularly the food Small and Medium Enterprises. Therefore, the model constructs has been developed based on the total quality management philosophy and approaches. This paper presents a theoretical framework developed that empirically examine the critical success of the quality management practices implementation as well as their relationship to the organization performance, within Malaysian food industry context. In addition, the accreditation is of the element that has a significant influence to the quality management and the organization performance.

The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

Purpose – This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia.Design/methodology/approach – A survey of the fast food industry in Malaysia was conducted as the primary source of information.Findings – It is expected that religious sensitivity will influence brand trust, equity and values of the food industry in Malaysia.Research limitations/implications – The paper focuses on the fast food industry and concentrates only on the impact of religious sensitivity on brand trust, equity and values.Practical implications – The results provide insights to the fast food sector and other organizations of similar structure regarding how they could manage marketing strategies for improved business performance.Originality/value – This paper is perhaps one of the first to investigate the impact of religious sensitivity on the fast food industry.

Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia

Fast food industry very important culturally and is intensifies in popularity. However, the influence of cultural uncertainty on brand trust is still elusive. The lack of awareness on customer sensitivity has let a company or products down. This study conceptualized the perception of customers’ religious sensitivity, health threat and information disclosure issues and the critical factors that influence brand trust. The result of this study will provide insights into the successful implementation of branding models used and as opportunity to the industries to undergo an operation-check and allows better understanding of the pre-requisites necessary to succeed in today's competitive environment.

Exploring factors that influence customer loyalty among Generation Y for the fast food industry in Malaysia

The consumption of western fast foods has been on the upward trend. As such, it is vital to identify the determinants of the customer loyalty among Generation Y in Malaysia, especially in the western fast food industry. The aim of this research is to evaluate and validate the determinants of the customer loyalty in the western fast food industry. The study also evaluates the roles of perceived switching cost in mediating the relationship between trust and customer loyalty. A total of 200 Generation Y consumers who patronage selected western fast food outlets in Kuala Lumpur participated in this research. The findings revealed that corporate image, trust and perceived switching cost were positively related to the customer loyalty. In addition, the finding also concludes that trust is positively related to customer loyalty, mediated by perceived switching cost. Various practical strategies were recommended in the study to increase the level of trust, perceived switching cost, corporate image and customer loyalty, such as offering value meal and implementing various corporate social responsibility activities and customer relationship management practices. Key words: Customer loyalty, trust, corporate image, perceived switching cost.

Halal Traceability and Halal Tracking Systems in Strengthening Halal Food Supply Chain for Food Industry in Malaysia (A Review)

Halal Traceability and Halal Tracking Systems in Strengthening Halal Food Supply Chain for Food Industry in Malaysia (A Review)

An Overview of Malaysian Food Industry: The Opportunity and Quality Aspects

In foodstuff content, it is more meaningful if the quality standard assures that food is suitable for consumption, processed in a hygiene manner, is nutritious and safe. This paper will focus on the Malaysian food industry development in terms of quality standards that are necessary to be given consideration in the production of food. This paper also concentrates on the principles of quality assurance in food processing which is required by the global market standards. Malaysia being a part of this global market would like to set the quality standards that involve the processing of halal food. At present, the Malaysian government is using the global halal market stand as a brilliant opportunity to establish the country as a halal hub for halal products in this region. To achieve this goal, the government has set some international quality standards and MS1500:2004 to be complied with Malaysian food manufacturers in the production of quality food.