Makeup Artists Research Articles

PROSES KREATIF MUA (MAKE UP ARTIST) PEKALONGAN DALAM MENGHADAPI TANTANGAN DI ERA DIGITAL

ABSTRACTThe arts industry is an industry that requires talent, creativity and innovation. Bridal make-up is an industry that must be equipped with these three elements. This is interesting to research because creativity must compete in the midst of the digital era, where a MUA (Make Up Artist) must be clever at brainstorming by continuing to be creative and innovative and have an adaptive attitude to adapt to challenges in the digital era in order to maintain its existence. This research aims to determine the creative process of a MUA (Make Up Artist) in Pekalongan and the challenges of a Pekalongan MUA (Make Up Artist) in facing challenges in the digital era. This research is a type of qualitative research. The research method used is the descriptive-analysis method. Data collection was carried out through observation, interviews, literature study and documentation study. The analysis used is data analysis starting from data collection, data reduction, data presentation and drawing conclusions. This writing will begin with a description of (1) The creative process of MUA (Make Up Artist) in Pekalongan, (2) Challenges of MUA (Make Up Artist) facing the digital era.

The Influence of Entrepreneurship Education on the Competence of Start-Up Ventures in Empowering Nascent Makeup Artists

This research aims to analyze the influence of entrepreneurship education on startup business competencies through the empowerment of prospective makeup artists. The study employs a quantitative approach with structural equation model analysis techniques using the AMOS application. The population of this study comprises alumni of the Entrepreneurial Skills Education Program (PKW) from Training and Course Institutes (LKP) between 2016 and 2018 in West Java. The sampling technique used is random sampling. Data were obtained through a questionnaire completed by 136 respondents. The results of the study indicate that entrepreneurship education does not have a significant effect on startup business competencies through the empowerment of prospective makeup artists. However, entrepreneurship education significantly influences two variables: startup business competencies (48.6%) and the empowerment of prospective makeup artists (89.1%). The study reveals the reasons for the low achievement of the PKW Program's success based on two indicators. Indicator II states that at least 75% of graduates should be able to start a business, and Indicator III specifies that at least 30% of those who start a business should earn an income equivalent to the local minimum wage within six months. The low success rate of the PKW Program in this study is explained by the limited skills of the mentors and the lack of reflection activities during the mentoring process. This research highlights the urgent need for effective mentors when prospective bridal makeup artists design and launch their startups. Mentors play a critical role in providing business insights, market advice, and market validation. Therefore, it is necessary to improve the quality of mentors and establish qualification standards for startup business mentors.

컴퓨터 설계와 3D 프린팅을 이용한 안와부의 맞춤형 보형물 제작

A facial defect can easily lead to psychological distress and social isolation due to its distinctive characteristics. Therefore, it is important to develop and appropriately offer personalized prostheses, even though the number of recipient may be limited. Since the manufacturing method for prostheses designed for stage or screen characters doesn't fundamentally differ from those personalized for everyday wear, special makeup artists can make a contribution to society as personalized prosthesis workers. This study aimed to investigate the manufacturing process for customized orbital prostheses, which can be produced and provided by special makeup artists, utilizing a digital approach. These prostheses target to address facial defects not covered by health insurance. Unlike traditional methods, this study adopted computer design and 3D printing technologies in restoring and making the prosthesis, ensuring that the results remain consistent regardless of a worker’s skill level. A customized orbital prosthesis may be prone to breakage due to its thinness at the center, and it is mot breathable because it is made of silicone rubber. This study proposed a method to reinforce the silicone to prevent easy breakage by using a reinforcing material and to address sweating by drilling a hole in the mold. The anticipated results are expected to serve as foundational data for developing a training manual aimed at educating personalized prosthesis workers.

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

The effect of social media usage and innovation on makeup artist business performance by mediating competitive advantage

The Impact of Social Media Usage on Business Performance Makeup Artists Mediated by Competitive Advantage (Study on The Makeup Artist Services Business in Indonesia)

The objective of this inquiry is to investigate how social media use affects the performance of service-based companies. The research involved surveying 112 makeup artist business owners in Indonesia, using quantitative techniques, and examining the collected information with SmartPLS (Partial Least Square). The results reveal that social media utilization has a noteworthy and positive impact on business performance, with competitive advantage serving as a mediator in this connection (partial mediation). Additionally, the study indicates that social media is an effective tool for enhancing marketing efforts, customer service, and accessibility to information, which can lead to improved performance. As a result, companies that can achieve and maintain a competitive advantage can automatically achieve good business performance.

PERLINDUNGAN HUKUM TERHADAP KERUGIAN PADA PELAKU USAHA JASA MAKE UP AKIBAT WANPRESTASI KONSUMEN

The Developments in the beauty industry are growing rapidly and various beauty trends are emerging as market demand increases. This article aims to examine the legal protection of business actors due to defaults committed by consumers. This type of research is a qualitative descriptive approach through case studies. Primary data was obtained from interviews with a number of makeup artists in Pidie Regency, Indonesia. While secondary data is obtained from a number of articles related to this research. The results show that legal protection of business actors is not going well, especially due to consumers who do not have good faith to pay for orders that have been ordered. For example, in the case experienced by Yolanda make up where she was supposed to get a payment of Rp. 600,000 for the engagement event according to the price list, but only received a payment of Rp. 300,000, meaning that the rest was not paid by the consumer because the reason was not as expected. In this case, normally, consumer protection has been established based on Law No.8 of 1999 concerning Consumer Protection (UUPK), but in law enforcement, disputes like this must be resolved personally by the parties, which often does not get an agreement.

Makeup Artist Communication Mix Model in Jakarta

Makeup Artist as a business-to-consumer (B2C) that focuses on providing direct services to individual clients. Since the Covid-19 pandemic, digital marketing has been increasingly relied upon to reach users. Content optimization through social media is an effective strategy in reaching users. Through phenomenology involving a number of prominent Makeup Artists in Jakarta, this research explores the use of Communication Mix tools used by Makeup Artists in marketing their services. A qualitative research method with color coding was used for the case studies in this research. The Communication Mix is the main object of this research, while the leading Makeup Artists in Jakarta will be the subject of the research. Data will be collected through in-depth interviews and content from social media used by makeup artists. From the results of data analysis using color coding on interview transcripts, from 6 (six) Communication Mixes: 1) Advertising, 2) Public Relations, 3) Sales service/agents/remote marketing, 4) Events, activities, and meetings, 5) Word of Mouth, 6) Sales Promotion, only 4 (four) are maximally used by Makeup Artists. No one Communication Mix tool can stand alone. Instead, a strategic combination of all four Communication Mix tools, namely: 1) Advertising, 2) Sales Promotion, 3) Public Relations, and 4) Word of Mouth, can create a very strong synergistic effect in expanding the reach and increasing the success of the Makeup Artist's business and can be maximally used by the Makeup Artist for services and acquiring potential clients.

Facial Painting and 3D Stereophotogrammetric Analysis of Facial Dynamics: A Reliable Anatomical Educational Method.

(1) Background: Accurate knowledge of the dynamic anatomy of facial muscles is crucial for the use of functional and aesthetic botulinum toxin injections. We studied the reliability and relevance of facial painting as a pedagogic tool for the dynamic anatomy of facial muscles. (2) Methods: Different facial expressions were performed by a female model after a professional makeup artist applied makeup to the various facial muscles on her left hemiface. A 3D photograph was taken at the beginning and end of each movement using the VECTRA H2 Imaging System device. Cutaneous movements were visualized using displacement vectors. The correlation between the theoretical and dynamic positions of the makeup-muscle was assessed by two facial anatomy experts, thanks to a correlation scale. (3) Results: The overall average score for the 11 analyzed muscles or muscle groups was 3.36 out of 4, indicating a "strong" to "very strong" estimated correlation. There was a moderate agreement between Evaluator 1 and Evaluator 2 (ICC: 0.64; 95%CI: [0.244; 0.852]; p-value: 0.005). (4) Conclusions: The educational model with facial makeup provides an indirect but nonetheless precise and reliable representation of all facial muscles on the skin's surface. It is presented as a reliable and reproducible method, which exhibits great potential as a teaching tool.

Upaya Komunikasi Angel Perias Wajah Dalam Promosi Melalui Media Sosial

This final report was written to find out the communication efforts of makeup artists in Instagram social media promotions. In business, communication usually requires effective communication, one of which is promotion to face competition in selling products/services in order to create success in achieving business goals. Angel Makeup is a business operating in the field of make-up services which is domiciled in the city of Padang. Angel makeup artist provides women's makeup services, with various types of makeup looks to suit consumer needs. Therefore, in writing this final assignment, the researcher describes how Angel makes up her efforts in using Instagram social media as a means of promotion for the community, especially in the city of Padang. Makeup is one way to beautify yourself. Makeup is a market that has a high level of competition, this can be seen from the many types of makeup products that are produced domestically and imported from abroad. The high public interest in makeup has become a reference for other people to become a business field, and not just a product business, but makeup can also be a service business, one of which is a makeup artist. In 2016, a survey proved that there were 6000 MUA (Makeup Artists), and in 2021 there were more than 10,000 beauty service providers including makeup services in 35 cities in Indonesia.

Monsieur Mosse

Raimo Jääskeläinen, better known as Monsieur Mosse (1932–1992), was a hairdresser, makeup artist, gossip columnist, convicted blackmailer, and Finland’s first out gay male celebrity. The topic of endless articles, befriending and falling out with beauty queens and fashion models, publishing a tell-all memoir elaborating on his taste for luxury, working for straight porn magazines and briefly editing one, Mosse was both the subject and object of popular media and, in his flamboyance, a key domestic celebrity figure of the 1970s and 1980s. Meanwhile, his relationship with the gay rights movement was frictional at best in that his brand was considered “dishonorable” vis-à-vis liberatory politics. Building on media historical inquiry and taking cue from Huw Lemmey and Ben Miller’s (2022) popular argument for studying “bad gays” – historical figures not fitting aspirational and inspirational narratives of queer activism and agency – this article examines Mosse’s trajectory as a celebrity, focusing especially on his 1980s collaborations with the sex press. We argue that Mosse’s particular brand of shameless extravagance and candid gossiping knowingly operationalized “badness” as a vehicle of distinction and visibility in a largely homophobic national context.

Dynamics of male makeup artists in Indonesia: navigating entrepreneurship in the middle hegemonic masculinity

PurposeThis paper aims to explore how Indonesian males who are entrepreneurs in make-up artists navigate their businesses in a society that relies on hegemonic masculinity. This goal is reached by concentrating on male make-up artist entrepreneurs in five Indonesian provinces and investigating how they actively rewrite their gender and inherent vocations by societal norms.Design/methodology/approachThis paper adopts a qualitative phenomenological approach with methods. In-depth interviews and observations were conducted with 28 informants in five provinces of Indonesia.FindingsThese findings show that, aside from self-concept, family support is the most crucial determining factor that pushes men make-up artists to become businesses in the face of so many rejections. Persistence in battling for their fate is also critical in efforts to erase themselves, who are constantly subjected to hegemonic masculinity. Aside from that, it appears that the government's role in attempts to promote gender equality in all fields of business in Indonesia remains limited.Originality/valueThis paper contributes to the gender and entrepreneurship literature by providing a broader exploration of male entrepreneurs working in the field of female make-up artists in a society that still adheres to hegemonic masculinity.

PENGARUH PROMOSI DI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN JASA MAKEUP ARTIS

This study aims to find out about promotions on Instagram @imdproject whether the Promotion variable (X) affects Consumer Purchase Interest on Instagram social media @imdproject (Y). The population in this study were customers who had ordered makeup artist services on social media Instagram @imdproject with a population of 97 followers using the Non-Probability Sampling technique, saturated sample method with a quantitative approach. Using a questionnaire/questionnaire data collection technique, the analysis technique uses a 5-point Likert scale. Data analysis techniques using instrument analysis testing research, classical assumptions, and hypothesis testing with the help of the SPSS application program version 26. And the results of this study note that the promotion variable (X1) has a significance value of 0.000 with a beta value of unstandardized coefficients of 0.494. These results indicate that the significance value is less than 0.05, which means that H1 supported and H0 rejected. Based on these results, it can be concluded that the promotion variable (X1) is stated to have a positive and significant effect on the purchase intention variable (Y).

Erialsr makeup artist service business development strategy

Erialsr makeup artist service business development strategy

Makeup as a Form of Self-Representation: Queer Beauty Vlogger

This qualitative research explores makeup as a form of self-representation by queer beauty vlogger Deta Cahyaa. Applying Roland Barthes' semiotic theory, the study focuses on denotation, connotation, and myth concepts. Utilizing additional insights from Stuart Hall's Representation theory, the research employs an intensional approach to understand the nuances of makeup representation by queer beauty vlogger Deta Cahyaa in his YouTube channel. Through observational and documentary methods, the analysis reveals that queer representation in makeup has evolved beyond societal myths, transforming into a professional representation rather than reinforcing traditional stereotypes. The findings, illustrated through videos titled "Tutorial Makeup Dragon Makeup Halloween" and "Serum Foundation Pixy Makeup Going Out," contribute to reshaping perceptions surrounding makeup artists within the queer community. This study sheds light on the broader implications of makeup as a non-gender-bound profession. Highlights : Deta Cahyaa's YouTube Channel: Explore makeup representation by queer beauty vlogger Deta Cahyaa. Semiotic Analysis: Apply Roland Barthes' semiotic theory to dissect denotation, connotation, and myth in makeup representation. Evolution of Queer Representation: Examine how makeup transcends societal myths, transforming into a professional representation beyond gender stereotypes. Keywords: Makeup, Queer Representation, Semiotics, Beauty Vlogger, Gender Neutrality

The Makeup of Self-Expression: A Study on The Impact of Self-Congruence on Purchase Intentions With Brand Experience Mediation Among Makeup Artist Consumers

A makeup artist (MUA) is a type of business that aims to enhance an individual's appearance through the use of cosmetic materials and tools. The term "makeup" is often associated with altering the facial features, although it can actually be applied to the entire body. The research population consists of consumers who use makeup artist services because of limited data on makeup artist service users, the population data is unknown. According to Fornell (1987), Structural Equation Modeling (SEM) using Partial Least Squares (PLS) based on variances is used to apply theory to exploratory research. In this research, based on the self-congruity theory regarding the use of makeup artist services, especially among female consumers, it is explained that the alignment of the brand's image with the consumer's image does not have a direct impact on the intention to purchase makeup artist services.

한국표준직업분류에 있어서 손톱관리사 직업분류체계의 문제점과 개선방안 연구

This study analyzes the problem that fingernail managers are not classified as an independent occupational group in the Korean Standard Classification of Occupations, which is published by Statistics Korea, but are included as a subclass of skin and body managers, and suggests improvements to the Korean Standard Classification of Occupations system. In the current 7th Korean Standard Classification of Occupations, the subcategory Beauty-related service workers of the large category service workers are subdivided into Hairdressers, Cosmetologists, Skin and body managers, Make-up artists and make-up workers, and Other beauty-related service workers. There are four national technical qualifications related to hairdressing: hairdresser (general), hairdresser (skin), hairdresser (fingernail), and hairdresser (makeup). The beauty industry defined by the Public Health Management Act is subdivided into general beauty, skin beauty, fingernail beauty, and makeup and makeup beauty. The National Competency Standards(NCS) also categorizes these services into hairdressing, skin care, makeup, fingernail care, and massage. Based on the National Technical Qualification, the Public Health Management Act, and the NCS, the occupation of fingernail Managers does not belong to Skin and Body Managers, and fingernail Managers should be upgraded to the same classification as Skin and Body Managers. Therefore, this study aims to improve the Korean Standard Classification of Occupations to enhance the professional competence of fingernail managers and raise their status.

Exploration of the Makeup Design Art of Animal Stage Makeup

This paper focuses on the art of makeup design about animal stage makeup, including its relationship with stage performance, design conception and production program and practical application research. It is found that the design of animal stage makeup not only requires artistry and innovation, but also precise realization techniques and methods. At the same time, mastering the design conception and makeup modeling production methods is crucial for stage makeup design. In addition, the development of modern makeup materials and techniques provides a broader creative space for makeup artists, and the education and inheritance of animal stage makeup cannot be ignored.

영화·드라마의 캐릭터를 커버 메이크업한 유튜브 콘텐츠의 특성 연구

This study attempted to investigate the characteristics and meaning of cover makeup by focusing on cover makeup YouTube contents on characters from TV series and movies with a goal of exploring the significance and enjoyment factors of cover makeup contents and suggest a new perspective on the production of makeup contents. For this, the makeup contents of RISABAE, an influential makeup artist and beauty creator having a lot of contents, were analyzed, and the results found the followings: To create cover-makeup contents and improve their completeness, a beauty creator’s observation skill, character analysis ability, high makeup skill, ability to create a character through facial expressions or behavior and image-directing skill are required. These elements can be used in enjoying all contents. According to a review of the characteristics of cover makeup and contents, the followings were obtained: 1) character representation, 2) makeup synchronization rate, 3) enjoyer’s multifaceted participation.

ENTREPRENEURIAL OPPORTUNITIES: BUSINESS REALITIES FOR STUDENTS IN THE MIDST OF CHANGES IN ASN TEACHER RECRUITMENT REGULATIONS

This article aims to explain the importance of education study program students and to see entrepreneurial opportunities amid changes in teacher recruitment regulations with ASN status. It is undeniable that the main hope for students of the education study program when they finish, can compete and graduate to become PNS or PPPK teachers, but amid changes in regulations related to recruitment, this hope may or may not be realized, so awareness is needed to be able to see entrepreneurial opportunities in addition to still trying to prepare abilities, towards competition in the recruitment process. The study uses qualitative research with a literature study approach. Based on the analysis results, it can be explained that IAHN Gde Pudja Mataram has three educational study programs: the Hindu Religious Education Study Program, Early Childhood Education, and Hindu Religious Arts and Culture Education. The three study programs emphasize the profile of graduates as professional educators and the profile to become entrepreneurs. Entrepreneurial opportunities that can be taken certainly adjust to the science of the study program; for example, the PAUD study program forms a literacy and counting course business, and the Hindu religious education study program can open a business for making and selling upakara tools. The art education study program takes business opportunities such as opening art courses, makeup artists, etc. The results of this study can become a reference library for relevant research in the future, and the information contained in this study can open and strengthen insights about the importance of entrepreneurship for students of education study programs

STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS OHS (OH SEMMY) MAKE-UP DALAM MEMBANGUN BRAND AWARENESS MELALUI SOCIAL MEDIA.

OHS Make-up Artist is one of the male make-up artists in Malang City. It becomes a big challenge for a man to compete in the world of the Make-up Artists which women dominate. Therefore, we need a marketing strategy that can increase sales volume from time to time. The purpose of this study was to analyze the marketing public relations strategy of OHS Make-up Artists in building brand awareness through social media. This is descriptive qualitative research. This study uses observation, interviews, and documentation as data collection techniques with the target population of the general public in the city of Malang aged between 18 to more than 30 years. The result of the study indicates that OHS Make-up Artist uses a push strategy, namely, using social media (Whatsapp & Instagram) as a medium of communication and information. It also uses Advertising on Instagram stories, as well as being a sponsor for some photoshoot events. At the same time, the pull strategy is in the form of collaboration with beauty products and influencers as promotion (re-branding) and portfolio enhancement. At the brand awareness level, OHS Make-up Artist is in the Brand Recognition position because people still need a stimulus to get to know OHS Make-up Artist's service products.