Making Hotel Reservations Research Articles

The Model of Electronic Word-of-mouth (eWOM) Information Acceptance in Hotel Booking

The objective of this research is to analyse the factors that influence hotel booking decisions. In Spain, the hotel industry plays a crucial role, making it essential to understand what elements motivate consumers to make hotel reservations. To address this issue, several key factors are considered, such as the IACM theory of eWOM, habit, attitude, and enjoyment. These elements are considered fundamental to understanding consumer motivations in the hotel booking process. In this study, structural equation analysis is used to examine and measure the relationships between these factors. The goal is to determine the influence that each of these factors has on consumers' final hotel booking decisions. The findings of this research will contribute to the knowledge and understanding of consumer behaviour in relation to hotel reservations. They will also be highly beneficial to the hotel industry, as these insights can be used to enhance the offerings and consumer experience in hotel establishments.

Digital technologies for the development of sustainable tourism in mountain areas

The promotion of sustainable tourism models in mountain areas represents a critical success factor for the territory and the environment. In political and economic literature there has been much debate in the attempt to interpret the phenomenon of growth and development with the changing socio-economic environment. Today the topic remains at the center of the debate of many economic policy authorities due to the exodus phenomena occurring in internal areas. In this study, we examined how the resources of mountain areas can create income opportunities as a function of the diffusion of sustainable income. On the one hand, in mountain environments, we have natural resources that represent common goods that must be maintained precisely according to the opportunities they create for sustainable tourism where they represent its essential feature. The complexity of the economic phenomena, which on the one hand leads to an exodus from these environments, determines the need to create new management structures, that can satisfy the needs of the local community and guarantee appropriate management of natural resources. In this study, we analyzed the relationships between sustainable tourism models and natural resource management considering the case of the Ficuzza Forest and applying new digital technologies such as mobile apps that allow you to make hotel reservations, read reviews about the best restaurant in the area, and buy museum tickets to avoid the queue. Starting from the theoretical framework, and subsequently analyzing the empirical case, we highlighted the utility flows that descend from the Bosco. The resulting results have considerable relevance for the planning of mountain territories. The study highlights that the interconnection between public and private management models can guarantee the growth and development of mountain territories.

Faktor-Faktor Yang Mempengaruhi Pelanggan Dalam Pemesanan Kamar Hotel Grand Savero Hotel Bogor Secara Online

Tourists' desire to visit Indonesia needs to be accompanied by ease of accessibility, facilities offered and availability of accommodation facilities. Hotels are a form of accommodation that supports tourism activities, where the availability of hotels becomes a supporting facility for tourists visiting a country. And along with the growth of the world of Indonesian tourism, the history of hotels in Indonesia also plays a role in its success. The existence of hotels in Indonesia is of course very much needed in the tourism industry, considering that without adequate accommodation, it is impossible for tourists to want to visit. Increasing tourist visits is a promising business prospect for investors to set up hotels. This increasing hotel construction is due to an increase in demand for occupancy rates every year. The increase in hotel occupancy rates in all provinces across Indonesia is accompanied by the rapid development of the hotel industry. Apart from that, nowadays society is made easier by increasingly sophisticated technology, this means that tourists who want to travel or travel can do it easily using gadgets. Starting from ordering transportation tickets, accommodation, restaurants and so on. This research was conducted to find out what factors encourage customers to make reservations at the Grand Savero Hotel online. The technique used in this research is the method of filling out a questionnaire. The research results show that there are four factors that encourage customers to make hotel reservations online, namely discounts, convenience, seeing other customer reviews, not being able to come directly to the hotel,
 Keywords: Hotel room reservations, customer decisions, online travel agent

Building Loyalty through Usability and Satisfaction with RedDoorz Website Services

This study aims to analyze the effect of satisfaction in building loyalty and positive word of mouth on RedDoorz users in Bandar Lampung. The main objective was to examine the effect of loyalty mediation on the effect of Word of Mouth satisfaction. To answer this goal, a quantitative research design was used by distributing questionnaires to 250 RedDoorz users. 200 usable data were analyzed with Structural Equation Modeling Analysis, Based on Covariance. The results showed that loyalty plays a role in mediating the effect of Word of Mouth satisfaction. That is, the higher the satisfaction of users or customers, the more loyalty is created, the more positive word of mouth will grow. This implies that the management must increase consumer loyalty in terms of financial transactions every time they make hotel reservations online because there are still complaints about financial transaction failures.

Measuring User Experience Of Traveloka Hotel Using User Experience Questionnaire

Nowadays, there are many online travel agencies (OTAs) in Indonesia that provide various options for their customers. Before choosing which OTA to use, customers usually check each platform to ensure that they offer the best service. Traveloka is the most preferred OTA app by 67.5% of respondents. Google Play Store reviews show that users are still confused with information such as pricing and proper payment. Some features do not work properly when making hotel reservations. User Experience Questionnaire is used to quickly measure the user experience level of the product. Attractiveness, perspiculty, efficiency, accuracy, stimulation, and novelty were the six UEQ scales used. A random sample of one hundred app users was selected. The results showed that each scale was overall excellent. The criteria of attractiveness 2.485 ? 1.750, perspiculty 2.290 ? 1.900, efficiency 2.448 ? 1.780, dependability 2.338 ? 1.650, stimulation 2.393 ? 1.550, and novelty 2.293 ? 1.400. This research achieves the objectives or features of the application in terms of design, systems, and services. the result is that the Traveloka application can improve perspiculty with existing functions, so that the hotel booking process becomes easier to understand, easy to learn, simple, and clear.

Pemanfaatan E-Commerce dan Property Management System Dalam Kegiatan Bisnis Perhotelan di Era Revolusi Industri 4.0

This research is motivated by a change in customer's habits in making hotel reservations online and the use of information systems in hotel operations in the era of the industrial revolution 4.0. Its purpose is to analyze how e-commerce and property management systems in hotel business activities in the 4.0 industrial revolution era. The method used is a qualitative descriptive approach. Data and information collection was at The Atrium Hotel and Resort, Gallery Prawirotaman Hotel, Grand Serela Yogyakarta, Novotel Suite Malioboro, and Cakra Kusuma Hotel Yogyakarta. This study concludes that online travel agents who are part of e-commerce are used in the hotel business because they can cut the reservation process and increase the range of hotel room sales. The property management system is used in the hotel business because it can facilitate the communication and data transfer process by integrating the departments within the hotel. Online travel agents and property management systems are part of a hotel management information system, namely enterprise resource planning (ERP). Both have functions and goals for the efficiency and effectiveness of hotel business activities so that service quality and profit can be achieved maximally in the era of the industrial revolution 4.0

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

PurposeAlthough various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated.Design/methodology/approachA total of 352 samples was collected through an online platform. Data analysis was conducted via Amos 23 (structural equation modeling) and SPSS 24 (descriptive analysis and PROCESS macro).FindingsResults show that switching cost and alternative attractiveness are two significant drivers of decision postponement and repurchase intention. Meanwhile, time pressure only has a significant moderating effect on the relationship between switching cost and decision postponement.Practical implicationsThe findings of this research reveal that hotel operations need to implement strategies to prevent customers' delayed booking decisions and overcome the influence of time pressure on customer decision-making.Originality/valueThese findings stress the importance of consumer perceptions of switching barriers and time span when making hotel reservations online. Hotel practitioners are encouraged to provide multiple human–computer interaction applications to attract novice consumers and increase their familiarity with booking process.

가상현실의 품질과 심상에 따른 호텔 예약 의도

Although Virtual Reality (VR) has been widely used in the tourism and hospitality industry, little research has considered the factors that make users reserve hotels by using VR. To fill this research gap, this study examined the relationships among the quality of VR provided by hotels, users’ mental imagery, telepresence, and actual reservation intention. In doing so, this study established a framework highlighting the relationships between 'VR quality-mental imagery-telepresence and reservation intention’. We surveyed a total of 450 respondents who had the experience of making hotel reservations online by using VR. The results revealed that the content quality, system quality, and vividness of VR had significant positive effects on the elaboration and quality of mental imagery. The elaboration and quality of mental imagery also had a significant positive effect on telepresence. Finally, a highly significant relationship between telepresence and actual hotel reservation intention was confirmed. Accordingly, this study provides the following academic and practical implications. First, from an academic point of view, the quality of VR technology in the tourism field was explained using the updated IS (information system) success model. Furthermore, the influence of mental imagery on hotel reservations was identified. Also, it has practical implications by providing insights into the role and effect of VR technology in increasing hotel reservation intention in online travel agencies.

Penerapan Metode MABAC dalam Sistem Pendukung Keputusan Rekomendasi Aplikasi Pemesanan Hotel Terbaik

People's needs for ordering applications are very popular in today's digital age because they can make it easier for people. One of the booking applications is a hotel booking application which aims to prevent people from having to queue to make hotel reservations and can see many hotel choices and other holiday needs in one application. Many hotel booking applications are available on the Playstore and Appstore, making people hesitant to determine the right application for making hotel reservations. The Decision Support System is applied in this study as a system for recommending the best hotel booking application. In determining the best hotel booking application recommendation, it must meet criteria such as Application Features, Payment Options, Application Ratings, Number of Users and Storage Capacity. Therefore, a Decision Support System (DSS) is needed in solving existing problems by applying the MABAC (Multi-Attributive Border Approximation area Comparison) method which can generate preference values ​​from the first ranked alternative. So that the recommendation for the best hotel booking application lies in the alternative H8 on behalf of Traveloka with a value of 0.51283.

중국 모바일 호텔예약 애플리케이션 서비스품질이 고객만족 및 행동의도에 미치는 영향

Since the demand expansion of hotel reservations through mobile applications plays a role as an important marketing channel in the Chinese hotel industry, it is judged that an in-depth and continuous research on mobile applications related to hotel reservations is necessary. In this study, the effect of mobile hotel reservation application service quality on customer satisfaction was examined. In the empirical analysis, it was targeted at people who had experience making hotel reservations through Chinese mobile applications. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, and multiple regression analysis using SPSS Statistics 23.0. As a result, functional quality, information quality, and economic quality had a significant influence on customer satisfaction and behavioral intention. Through this result, it provides basic guidelines for ways and directions to improve service quality in the development of mobile hotel reservation applications in China in the future.

Fundamentals of Transaction Management in Enterprise Application Architectures

Transaction management is a key issue in the development of enterprise application. During the payment of purchases, when dealing with bank operations or when making hotel reservations, transactions are everywhere. Curricula recommendations mainly consider specific knowledge units for transactions in the context of information management knowledge area. Thus, from a curricular point of view, transactions are usually related to Database Management Systems (DBMS). However, in the development of enterprise applications, designers and programmers use frameworks that manage transactions from the business tier. Therefore, there is a significant gap between the concept of transaction usually presented in degree courses and the real use of transactions made during the development of enterprise applications. There are excellent books that provide detailed descriptions of the transactional management in enterprise application from the business tier, but these are detailed and complex books beyond the reach of most students and, what is worse, beyond the reach of those lecturers without a significant background both in DBMS and enterprise application architectures. This paper provides a core of knowledge distilled from these books, as well as some examples of transactional architectures used in the grade software engineering courses taught by the author. The main goal is to describe in detail a knowledge unit focused on what I have called <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">service transactions</i> that helps to fill the gap between the learning outcomes provided in university courses and the use of transactions made in enterprise application development.

The impact of hotel sustainability practices on tourist intentions to book hotel rooms

Purpose of the paper: This paper aims to understand whether a hotel’s commitment to sustainability practices is a factor that influences a tourist’s intention to book a hotel room. Methodology: For the purposes of the study a between-subjects experimental approach was applied to a sample of 451 Italians. A t-test and a multiple regression analysis were then adopted to measure whether sustainability affects customers’ intentions to book. Findings: Findings show that, ceteris paribus, customers are more willing to book rooms at hotels committed to sustainability practices than at those that are not. Research limits: The research is framed to capture how consumers react to sustainability-driven practices at hotels and specifically in the upscale hotel market. Consequently, it should be replicated across other hotel categories. Practical implications: Findings suggest that hotel marketers should undertake sustainability practices to inspire consumer intentions to make hotel reservations, thus sustaining hotel performance and local community wellbeing. Originality of the paper: This study contributes to deepening the scientific debate on consumer interest in making reservations that favor hotels that undertake sustainable actions and practices. This research strand has thus far attracted limited attention in the existing literature if compared to similar studies primarily devoted to analyzing the environmental dimension of hotel sustainability and its impact on tourist choices.

ANALISIS DATA MINING HOTEL BOOKING MENGGUNAKAN MODEL ID3

&lt;em&gt;The rapid development of information technology in this era makes it easier for someone to get information. Many business sectors are now promoting their products or services on the internet. An example is a hotel, in the technological era now we can easily find out about hotel information, ranging from location, price, and others. With the convenience to get information about this hotel, customers are indirectly increasing in a hotel. This of course causes the data contained in a hotel to increase as well. These data can be processed until we get an output and there is also data that is missing or cannot be processed. The data that can be processed can be analyzed until finally it becomes an information and prediction. In this journal, we will explain the Data Mining analysis in a hotel to analyze the success rate of a hotel. By doing this analysis, you will get insights about the level of success of the hotel and can also predict the future. Thus later the results of this analysis can be used by the hotel to assist in better decision making. Processing data in this study using the Rapid Miner application by entering data of customers who make hotel reservations&lt;/em&gt;

해외여행 온라인 구매채널 선택에서 구매채널 지식, 여행 경험, 성별 차이의 영향 : 항공권과 숙박 구매 서비스의 비교

The demand for travel services have increased, as more focus of consumption have shifted from goods to experiences. Naturally, consumer’s online dependency for travel information search and travel service purchase have escalated. We address the influence of consumer characteristics, including travel knowledge(purchase channel knowledge, travel experience), individual’s leisure consumption level, and gender, on online travel reservation channel choices: flight/hotel company’s own website, general shopping app/site, online travel agency(OTA), etc. Also, we compare these effects between hotel reservation channel choices and flight ticket reservation channel choices. Travel characteristics, such as travel length, number of companions, and purchase price level, are included as control variables. Findings show that consumers with greater purchase channel knowledge are more likely to use general shopping apps/sites to purchase flight ticket and OTAs to make hotel reservations. Consumers with greater travel experiences are more inclined to directly purchase from the suppliers of flight and hotel services, while demonstrating lower tendency to use search portal sites(Naver, Daum). Male consumers are more likely to make purchases from the suppliers’ direct online channels, while female consumers show relatively higher use of general shopping apps/sites purchasing flight tickets and OTAs booking hotels online.

해외여행 온라인 구매채널 선택에서 구매채널 지식, 여행 경험, 성별 차이의 영향 : 항공권과 숙박 구매 서비스의 비교

The demand for travel services have increased, as more focus of consumption have shifted from goods to experiences. Naturally, consumer’s online dependency for travel information search and travel service purchase have escalated. We address the influence of consumer characteristics, including travel knowledge(purchase channel knowledge, travel experience), individual’s leisure consumption level, and gender, on online travel reservation channel choices: flight/hotel company’s own website, general shopping app/site, online travel agency(OTA), etc. Also, we compare these effects between hotel reservation channel choices and flight ticket reservation channel choices. Travel characteristics, such as travel length, number of companions, and purchase price level, are included as control variables. Findings show that consumers with greater purchase channel knowledge are more likely to use general shopping apps/sites to purchase flight ticket and OTAs to make hotel reservations. Consumers with greater travel experiences are more inclined to directly purchase from the suppliers of flight and hotel services, while demonstrating lower tendency to use search portal sites(Naver, Daum). Male consumers are more likely to make purchases from the suppliers’ direct online channels, while female consumers show relatively higher use of general shopping apps/sites purchasing flight tickets and OTAs booking hotels online.

An Unsupervised Approach for Reputation Generation

Nowadays, watching a movie, buying a product, making hotel reservations and other e-commerce trades are strung to consulting other peoples reviews and recommendations on the target entity. Indeed, Amazon, IMDB (Internet Movie Database) as well as several websites provide a convenient platform where users share freely their opinions and their subjective attitudes towards the target entity with no restrictions. However, those opinions are too much to be examined one by one, this is why a general reputation value makes the task of choosing the right product much easier. In this paper, we propose a reputation generation approach based on opinion clustering and semantic analysis. In our approach, opinions are grouped into a number of clusters that contain opinions with the same attitude or preference. By aggregating the ratings attached to the clusters, we generate the reputation of an entity. Experimental results demonstrate the effectiveness of the proposed approach in generating reputation value.

English lesson material of reservationist professions in handling personal hotel rooms through telephone

Reservationist / reservation officer of Front Office Hotel is in charge of handling hotel room reservations. The duty of the hotel's front-line reservationist is to record and complete tasks related to hotel room orders, filing room reservation data, control room inventory well, calculate forecasting, make arrival list guests (arrival list) based on existing bookings, create group information lists, create VIP information lists, create room occupancy statistics, and create daily, monthly, and yearly reports. One ability to apply good selling techniques namely the ability of a reservationist to communicate with foreign guests using the English language. English is the language of international communication, which is needed by employees who work in the world of tourism and hotels in Bali, especially for hotel front reservationist. A hotel front desk reservationist is required to communicate using the correct and standard English when serving guests who make hotel reservations. Reservationists who accept hotel room bookings by phone, usually start the conversation using the standard greeting. As a reservationist, the understanding of hotel products should really be considered, such as the location of the rooms, the types of rooms available, the applicable room rates and other service facilities available at the hotel.

Unveiling the role of information levels in consumers’ evaluative process on opaque-selling hotel websites

PurposeThe purpose of this study is to investigate how the levels of perceived information influence consumers’ purchase evaluations and intentions when making hotel reservations on an opaque-selling travel website. Because of the uniqueness of the opaque-selling model, consumers must book a hotel room without knowing the hotel’s identity. Thus, consumers’ decision-making process is intricate and substantially influenced by the limited information provided by the websites.Design/methodology/approachThis study used an experimental design approach that used promotional and preventative messages to manipulate the information levels. In total, 402 completed questionnaires were collected and analyzed by using quantitative research method.FindingsThe results indicated that perceived risks and perceived benefits lead toward different paths in regard to purchase intentions and information inquiries. To make a final booking decision, consumers have to go through a “debating” process, which involves assessing the overall value of the hotel deal claimed on the website.Practical implicationsTo reduce consumers’ perceived risks and increase the likelihood of purchasing, opaque-selling websites should cautiously choose what information is displayed on their websites and also improve communications and interactions with the consumers.Originality/valueThis study contributes to the limited literature on information levels and its role in consumer’s evaluative process in the context of opaque-selling travel websites. In addition, this study has presented insights into opaque-buying behavior so that hotel manager may develop more appropriate pricing strategies for their target customer group.

How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers

This study unveils the cognitive mechanism that locus of control (LOC) dimensions (internal control, chance control, and control by powerful others) predict intention to reuse mobile apps for making hotel reservations. The predictions are assumed through the unified theory of acceptance and use of technology (UTAUT) anchors and perceived risk. Drawn from an online survey with 457 Chinese participants, results show direct positive predictions of intention to reuse from UTAUT anchors including performance expectancy, effort expectancy, social influence, and facilitating conditions. Perceived risk also negatively predicts intention. Effort expectancy mediates the links between internal/chance control and intention, whereas perceived risk mediates only the latter link. Facilitating conditions mediate the relationship between control by powerful others and intention. This study contributes to existing research by distinguishing the mechanisms that underpin LOC dimensions and technology re-adoption. Practitioners are recommended to improve booking apps by addressing the concerns of users with different LOC.

ASRNews & Announcements

The theme for this year's annual meeting is “Exploring Diversity: Varieties of Religion and Non-Religion,” and paper proposals and abstracts will be accepted through April 30, 2016. The meeting will be held August 19–21, 2016, at the Renaissance Seattle Hotel, located within a ten-minute walk from the ASA conference hotel. Our president, Lori Beaman, and program chair, Ryan Cragun, have promised to make this year's meeting unique in terms of both its intellectual content and social gatherings. As usual, we will begin our meeting with an Opening Night Reception on Friday, August 19, which will include an awards ceremony recognizing the winners of the McNamara Student Paper Award and of the Distinguished Article Award. The Furfey Lecture will be delivered by Linda Woodhead, Professor of Politics, Philosophy and Religion at Lancaster University in England. All ASR members can submit abstracts and register for the meeting through the Member Portal of the ASR website (www.sociologyofreligion.com), where there is also a link to make hotel reservations. I recommend that you make your reservations as early as possible so you can secure a room at the low ASR rate.