Abstract
Since the demand expansion of hotel reservations through mobile applications plays a role as an important marketing channel in the Chinese hotel industry, it is judged that an in-depth and continuous research on mobile applications related to hotel reservations is necessary. In this study, the effect of mobile hotel reservation application service quality on customer satisfaction was examined. In the empirical analysis, it was targeted at people who had experience making hotel reservations through Chinese mobile applications. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, and multiple regression analysis using SPSS Statistics 23.0. As a result, functional quality, information quality, and economic quality had a significant influence on customer satisfaction and behavioral intention. Through this result, it provides basic guidelines for ways and directions to improve service quality in the development of mobile hotel reservation applications in China in the future.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
