Maintain Market Share Research Articles

Effect of service quality and coal price perceptions on customer satisfaction at PT Bukit Asam, TBK

This study aims to analyse the effect of service quality and price perception on customer satisfaction of PT Bukit Asam Tbk. As one of the largest coal mining companies in Indonesia, customer satisfaction is a critical aspect to maintain market share in the midst of intense competition. The research was conducted using quantitative methods using questionnaires to customers in several operational units. The sample used in this study was 100 respondents with purposive sampling method. The results of multiple linear regression analysis show that service quality and perceived coal prices have a positive and significant effect on customer satisfaction. These findings indicate the importance of improving services and adjusting prices in accordance with customer expectations to maximise customer satisfaction and loyalty.

The Influence of Personal Selling and Social Media Marketing on Purchase Behavior Mediated by Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty at PT. Asuransi Bangun Askrida Bandung Branch

The marketing landscape has shifted from traditional to digital approaches, requiring companies to adapt strategies to remain competitive. Askrida, using both personal selling and social media marketing, seeks to boost general insurance production and maintain market share. However, despite these efforts, Askrida lags behind its five main competitors in profit, and general insurance sales remain inadequate, with increasing customer complaints. This study aims to evaluate how personal selling and social media marketing influence consumer behavior at Askrida through brand awareness, brand association, perceived quality, and brand loyalty. Using a quantitative approach, this research collected primary and secondary data through Google Forms questionnaires distributed to 416 non-corporate customers of Askrida Bandung Branch. The sampling method employed was purposive sampling, and data analysis was conducted using SEM-PLS (Partial Least Squares) via SmartPLS software. The findings indicate that both personal selling and social media marketing significantly affect brand awareness, brand association, perceived quality, and brand loyalty. Personal selling impacts purchasing behavior through these mediating variables, though brand awareness itself does not directly influence purchasing behavior. Conversely, social media marketing affects purchasing behavior through brand awareness, brand association, perceived quality, and brand loyalty. Recommendations for Askrida's Marketing Team include enhancing personal selling by improving product information quality through additional training for sales staff and using interactive training materials. For social media marketing, it is advised to update content with relevant and engaging information. Increasing brand visibility and consistency in marketing campaigns, creatively strengthening brand associations, enhancing quality perception through customer testimonials and unique product features, and implementing loyalty programs are crucial strategies for Askrida to bolster market position and consumer loyalty. This study also notes that the findings may not be generalized to all digital marketing activities and suggests further research with additional variables and a more in-depth evaluation of effectiveness.

Конкурентоспособност на българския зеленчуков сектор на световния пазар

Depending on the scope of the concept of competitiveness, it is used in a variety of contexts in economic research, although there is a lack of a precise and generally accepted definition of what exactly it entails. In this study, competitiveness is considered from the point of view of market performance, using the developed theoretical framework for measuring the performance of an individual country or sector of the national economy, based on the definition of the Canadian Competitiveness Group: “The ability to sustainably win and maintain market share”. Two concepts are laid down in it – about the dynamics of market share and profit formation in order to achieve sustainable development over time. The aim of the present study is to evaluate the competitiveness of the Bulgarian vegetable production sector on the world market, to clearly note its change in a dynamic aspect. The research specifically adopted the methodology developed by B. Ivanov for calculating a composite index of competitiveness, containing two main components - production and value. The analysis shows the place of Bulgarian vegetable production in the national agriculture and in the world vegetable market, the dynamics and changes that reflect in the competitiveness of the sector during the years of EU membership – 2007 – 2021. The comprehensive assessment of the competitiveness of the vegetable crop sector in Bulgaria on world markets defines it as relatively low. The results obtained from the research confirm and complement the assessment of the competitiveness of the “Vegetable production” sector in Bulgaria, made by other Bulgarian researchers. Despite the favorable climate and natural features in our country, as well as our traditions in the production of vegetables, the sector is deteriorating its market position and the dynamics of competitiveness are rather negative. The research clearly shows that Bulgaria is losing positions in the production of vegetables, while at the same time its dependence on imports and foreign prices is increasing. The sector of vegetable production is among the vulnerable sectors of the Bulgarian agriculture, as the permanent negative trends of reduction of areas and production are projected in the inability to meet consumer needs in our country from high-quality domestic production. The future development of the sector and the increase of its competitiveness will depend on many factors, some of the most important of which are the extent to which vegetable producers will be able to be flexible and adapt to achieve the new environmental policy objectives; to what extent they will be able to respond to modern trends in agricultural production – digitalization, ecological/biological agriculture, new technological solutions.

PENGARUH GREEN MARKETING TERHADAP MINAT DAN KEPUTUSAN PEMBELIAN KONSUMEN PT. SINAR SOSRO TABANAN

Ecological problems due to the increasing volume of plastic waste are a global concern, with several Asian countries including Indonesia as the main contributor of plastic waste to the oceans. PT Sinar Sosro hopes that by implementing green marketing it can influence customer purchasing decisions which include customer confidence and confidence in the products purchased. This study aims to evaluate the impact of green marketing on consumer choice and purchase intention at PT Sinar Sosro Tabanan Branch Office. The type of research used is quantitative research. The research subjects were all consumers of PT Sinar Sosro Tabanan Head Office with samples taken using accidental sampling technique totaling 60 samples. Partial Least Square (PLS) was used as a data processing tool. The results found that environmentally friendly marketing has a positive and significant effect on purchase intention with a coefficient of 0.788, and a purchase decision coefficient of 0.646. Purchase intention is also shown to mediate the impact of green marketing on purchasing decisions with a partial effect. Good implementation of green marketing increases consumer purchasing decisions and purchase interest, and supports PT Sinar Sosro in maintaining market share in the midst of intense beverage industry competition.

Analisis Kinerja Keuangan Pada PT. Bentoel Internasional Investama Tbk

PT Bentoel Internasional Investama Tbk. is one of the largest cigarette companies in Indonesia. The cigarette manufacturing sector has a significant contribution to state revenue through excise, as regulated in Law number 39 of 2007. Indonesia ranks the third largest number of smokers in the world with 112 million smokers in 2021. Cigarette companies face intense competition, which forces them to continuously improve product quality and business strategies to maintain market share and maximize profits. This study aims to analyze the financial performance of PT Bentoel Internasional Investama Tbk. This research method uses Kuanitatif with secondary data sources, the research population in the 6-year period 2017-2022 in the financial statements, the sample used financial statements consisting of the balance sheet and profit and loss of PT Bentoel Internasional Investama Tbk 2017-2022, with analysis methods using statistical analysis. The results of the study on the analysis of liquidity ratios using a current ratio of 1.94 rounded 2 is declared good and a cash ratio of 0.10 is declared not good, solvency ratio with a debt to asset ratio of 41% is declared good, the ratio of debt to equity obtained a value of 70% is declared not good, and long-term debt to equity is good 17% is declared good. The activity ratio using the calculation of fixed asset turnover of 2.83 is not good and total asset turnover of 1.15 is not good. The profitability ratio using net profit margin obtained 0% is not good, return of incesment 0% is not good, and return of equity -0.03% is not good.

The Impact Mechanism of Digital Transformation Empowering Corporate Supply Chain Competitiveness: A Case Study of Geely Automobile

With globalisation and the diversification of market demands, companies face increasingly complex supply chain management challenges. As a leading automaker, Geely's efficient operation of its supply chain is critical to maintaining market share and customer satisfaction. This study uses Geely Automobile as a case study to explore the impact mechanism of digital transformation on corporate supply chain competitiveness. Analysing Geely Automobile's digital transformation practices reveals the positive impact of digital transformation on corporate performance and supply chain resilience. The findings show that digital transformation significantly improves corporate performance, especially in key financial indicators. At the same time, digital transformation enhances firms' resilience in the face of risky shocks, making them more resilient to market changes and risks. However, the study also identified challenges and limitations in the digital transformation. Future research could provide further insights into the relationship between digital transformation and internal management factors and the impact of new technologies on supply chain management and firm performance to guide firms to achieve sustained growth and enhance competitiveness.

The impact of service innovation on customer satisfaction and customer loyalty: a case in Vietnamese retail banks

Customer loyalty continues to be a crucial factor for retail banks in maintaining market share, increasing revenue and profits, and reducing costs in the highly competitive business landscape of today. They consistently strive for innovation to maintain a competitive edge, introducing novel experiences and heightened satisfaction to customers, thereby enhancing customer loyalty. This study aims to examine the effect of service innovation on customer satisfaction and loyalty in the Vietnamese banking sector. The research investigates banking service innovation from three angles: novel service concept, novel service procedure, and novel technological distribution system. To confirm the relationship between concepts and complete the survey questionnaire, qualitative research techniques are employed. Simultaneously, a quantitative research technique (structural equation modeling—SEM) is used to assess the relationship between concepts. The study surveyed 398 clients of Vietnamese retail banks. All dimensions of service innovation, including novel service concept, novel service procedure, and novel technological distribution system, have positive effects on customer satisfaction and loyalty. Customer satisfaction also has a substantial effect on customer loyalty. Finally, it then draws some conclusions and makes some recommendations to retail banks to improve both customer satisfaction and customer loyalty via enhancing service innovation.

Analysis of the Motivation and Game of Akcome Guobin's Anti-Takeover Strategy

With the continuous improvement of China's economic level, the living standard of the residents has been improving, so that people pay more attention to health. At the same time, the rising economic status of China has also made mergers and acquisitions (M&A) as one of the important means of capital market operation, while M&A and counter-mergers and acquisitions (CMA) are occurring frequently in China, and M&A and counter-mergers and acquisitions (CMA) are gradually becoming active in the health service industry. As a leading health management service provider, Aikang Guobin, in the face of fierce market competition and the wave of M&A in the industry, has adopted "poison pill plan", "white knight", "economic litigation" and other anti-M&A strategies against Meinian Health. In order to protect its own interests, it has adopted "poison pill plan", "white knight" and "economic litigation" against MNH. In this paper, we will analyse the motivation of Akcome's anti-M&A, the reasons why it decided to implement anti-M&A, and the strategies of the anti-M&A measures implemented. In order to investigate the anti-merger and acquisition (M&A) strategies adopted by enterprises in the face of M&A threats and their effects, we take the example of Akcome Guobin Health Checkup Management Group, analyze its anti-takeover motivation and adopt the game theory to study its anti-merger and acquisition strategies such as "Poisoned Pill", "White Knight" and "White Knight" from the perspectives of law, technology, stock market and so on." The research results indicate that the company's anti acquisition strategy is a good strategy. Akkang's anti merger strategy has a positive impact on maintaining market share, improving financial performance, and enhancing brand value. The game process between Akkang and Meinian is somewhat complex, involving information collection, risk management, cost considerations, and time dimensions.

Effect of positioning and product differentiation on consumer loyalty of Indomie instant noodles

The competition between industries in the food sector in the modern era has increased significantly. One of the significant instant noodle brands is Indomie. The companies must create a strategy to increase income and profits and maintain market share. The objective of the research to analyze the influence of positioning and product differentiation on the consumer loyalty of Indomie instant noodles. The method of this research used a quantitative descriptive. The sample for this research had as many as 100 respondents. The technique of sampling used a purposive sampling. The technique of data analysis is a multiple linear regression analysis using the classical assumption test, F-test, t-test, and coefficient of determination test. The data was processed using the SPSS-25 program. The results show that positioning and product differentiation are significant to consumer loyalty to Indomie instant noodles. Partially, the positioning positively and significantly affects consumer loyalty to Indomie instant noodles. At the same time, product differentiation has no significant on consumer loyalty. The coefficient of determination test (R²) shows that positioning and product differentiation have an effect of 50.8% on consumer loyalty, while other variables influence 49.2%. Companies should increase product differentiation by attempting instant noodle variants made with healthier ingredients.

PENERAPAN MODEL WATERFALL DALAM PERANCANGAN APLIKASI DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT PRODUK FASHION

To win business competition and maintain market share, companies are required to be able to adapt to market conditions and use appropriate marketing strategies. Customer Relationship Management (CRM) is a marketing strategy to create and maintain good relationships with customers thereby reducing the possibility of customers moving to competitors. The aim of the research is to analyze and develop web-based CRM in the Marketing Information System at Toko Agung, East Jakarta. The research method used in this research is the Software Development Method using the waterfall model. The result is a web-based CRM system application that can manage customer data, product orders, payments and delivery of goods to customers. The implementation of this web-based digital CRM application is expected to make it easier for customers to select the desired product, place an order, make payments and receive goods without having to come to Toko Agung. For busy customers, this system is more efficient and effective. It is hoped that this convenience will have an impact on repeat purchases and will increase sales volume, which can then increase company profits. The Customer Relationship Management (CRM) application can simplify, speed up and optimize the quality of customer service, especially at Toko Agung, East Jakarta.

The Effect of Self Efficacy Leadership and Business Experience on Entrepreneurial Performance with Innovative Behaviour as an Intervening Variable in the Branch Management of the Indonesian Young Entrepreneurs Association in Medan City

The purpose of this study was to analyze the effect of Self-efficacy, Leadership, and Business Experience on Entrepreneurial Performance with Innovative Behavior as an Intervening Variable in the Branch Management of the Indonesian Young Entrepreneurs Association of Medan City. This research uses descriptive quantitative research methods to study young entrepreneurs in the Indonesian Young Entrepreneurs Association of Medan City. This study used probability sampling and the Slovin formula to select 350 respondents. Data were collected through questionnaires and secondary sources such as literature and journals. The results showed that self-efficacy has a positive effect on entrepreneurial performance in BPC Hipmi Medan City, while leadership has a positive effect on entrepreneurial performance. Business experience also has a positive impact on entrepreneurial performance. However, self-efficacy hurts innovative behavior. This research shows that entrepreneurs in HIPMI Medan City need high self-efficacy, digital technology for innovation, and creative ideas. Leadership is essential to coordinate business goals, improve performance quality, and accept criticism to sustain the market and maintain market share.

A Study on Brand Management in Retail: Building and Sustaining Competitive Advantage

In the retail industry, brand management is an extremely important factor in building and preserving a competitive edge within the industry. Due to the fact that the retail industry is characterized by fierce rivalry and frequently changing consumer tastes, it is necessary to have good brand management in order to construct and maintain a competitive advantage. It is possible that traditional methods of brand positioning, differentiation, and communication will not be sufficient to adequately grab and maintain market share in the retail landscape of today, which is marked by intense competition. Within the context of a market landscape that is always shifting, this study investigates the tactics that retail brands take in order to construct and maintain their competitive edge. This research focuses on the numerous aspects of brand management, such as brand positioning, brand differentiation, brand communication, and brand loyalty. It does so by drawing on previous research that has been conducted on the subject. The purpose of this study is to give a beneficial addition to scholars alike by evaluating successful retail brands and their approaches to brand management. Also, the study intends to contribute to a deeper knowledge of the dynamics of brand management in the retail sector.

Factors Affecting Repurchase Intention Of Paracetamol Users In Jabodetabek

This study aims to investigate the relationship between brand heritage, brand trust, brand loyalty, repurchase intention, and brand strength in several paracetamol brands of PT. Oryza Medica Indonesia in the Greater Jakarta area, Indonesia. Data collection was carried out online with the population, namely users of the paracetamol brand PT. Oryza Medica Indonesia, of as many as 138 people. This type of quantitative research method uses SEM-Lisrel analysis. The results of the study show that brand heritage has a positive influence on brand trust. In addition, brand heritage also has a positive influence on brand strength. Furthermore, brand trust has a positive influence on repurchase intentions. However, brand trust does not have a positive effect on brand loyalty. Furthermore, brand trust has a positive influence on repurchase intentions. In addition, it was found that brand strength has a positive influence on brand loyalty. In the context of paracetamol users, this study emphasizes the importance of increasing consumer trust and loyalty to increase repurchase intention by providing insight into the importance of understanding and managing relationships in the context of brand investment by providing products and services that meet customer expectations to strengthen brand positions and maintain market share. strong market.
 Keywords: Brand Heritage, Brand Trust, Brand Loyalty, Repurchase Intention, Brand Strength

Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik

Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, such as the K-Means method, is used in customer segmentation to divide data into groups based on similarities. This technique helps in useful pattern recognition and customer segmentation. By applying Clustering techniques in Data mining, companies can understand customer behavior, recognize similar customer groups, and plan marketing strategies accordingly. The results showed that the best cluster was generated with a k value of 4, and the data was normalized using the Min-Max Normalization method. Grouping customers in the form of clusters can enable the identification of consumer profiles to guide companies in decision making.

Training on Using Social Media for Marketing for Tattoo Removal Service Managers (PROCARE) in Klaten City.

The aim of the service is to provide knowledge related to using social media for marketing to managers of tattoo removal services (procare) in the city of Klaten. Social media, in a marketing context, refers to online interactive platforms that facilitate interaction, content sharing, and collaboration opportunities among individuals, communities, and organizations. This includes various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and many more. As technology and internet accessibility develop, this number is expected to continue to grow, providing endless opportunities for innovative and effective marketing. The essence of a marketing strategy on social media is to achieve concrete business goals. This includes increasing brand awareness, building deeper relationships with customers, increasing sales, gaining and maintaining market share, and measuring campaign performance and effectiveness through relevant metrics. Having a presence on social media can also help respond and manage brand image quickly and effectively when various situations arise. This training is a provision for tattoo removal service managers (procare) regarding the use of social media as a marketing strategy.

Оцінювання рівня конкурентоспроможності вітчизняних аграрних підприємств на внутрішньому ринку країни

Competitiveness implies enterprises’ high efficiency and ability to adapt to constantly changing environmental conditions. The high variability of the environment, the difficulty of identifying numerous and closely interacting factors, risks, and dangers, and the entropy of connections and relationships pose urgent tasks for businesses to form competitiveness as a system of measures and technologies to maintain market share, financial stability, and the client base while forming long-term development directions agricultural enterprises. Agricultural production is one of the riskiest types of business activity. Agrarian reforms and the formation of market relations, changes in forms of ownership, and forms of management significantly increase the degree of uncertainty of socio-economic processes in agriculture and, accordingly, increase the impact of risks on agrarian business. The impact of macroeconomic decisions on the activity and competitiveness of each agricultural producer is increasing. Competitiveness is formed, as a rule, at the production stage since the most critical factors that determine the competitiveness of an enterprise are the high quality of its products and the technical level of production. Today, the competitiveness of enterprises is no less important than the efficiency and effectiveness of economic activity, and the problems of achieving and increasing competitiveness are now considered critical issues in managing an organization. Insufficient attention of enterprises to competitiveness issues leads to instability in economic processes and mechanisms, weakening of market positions, and increased dependence on crises. In the conditions of the modern economy and the problems existing in it, the most urgent issue is the improvement of the competitiveness of domestic agricultural enterprises, which is caused by a severe threat to the country’s food security. It was noted that when developing six directions for increasing the competitiveness of agricultural sector products on the domestic and foreign markets, it is necessary to consider the specific features of the state and development of the internal environment due to the complex political situation in the country, which significantly reduced competition within the country. Keywords: competitiveness, agrarian sphere, food security, market conditions, competition.

Influence of Beauty Advisor, Price, Good Corporate Governance, Halal Knowledge, Distribution, and Influencers on Halal Cosmetic Market Share

A Company's goals are profit and the best market share to occupy the position of market leader. Marketing strategies are proven to be able to maintain market share. The market leader can be predicted from the Stock Keeping Unit (SKU) in various store/outlet displays. This quantitative research based on best practices perfects the two studies, on ten variables forming the Halal cosmetics market share, namely beauty advisor, price, good corporate governance, halal knowledge, distribution, and influencers. This analysis using complex mediation model with four mediation variables is assisted by PLS-SEM software, Smart PLS 0.3. The findings show: 1) Availability has a direct effect on sell out; 2) Beauty advisor has a direct effect on sell in and sell out; 3) Distribution has a direct effect on sell in and indirectly on sell out. 4) Price has a direct effect on sell in, and indirectly on sell out; 5) Influencers have a direct effect on sell in and sell out; 6) Implementation of GCG has a direct effect on sell in and indirectly on sell out; 7) Knowledge of halal products has a direct effect on sell in and sell out; 8) Sell in has a direct effect on availability; 9) Sell out has a direct effect on marketing performance; 10) Marketing performance has a direct effect on market share 11) Research has a strong indicator with a Goodness of Fit (GOF) value: Gof 0.5451.

Influence of Beauty Advisor, Price, Good Corporate Governance, Halal Knowledge, Distribution, and Influencers on Halal Cosmetic Market Share

A Company's goals are profit and the best market share to occupy the position of market leader. Marketing strategies are proven to be able to maintain market share. The market leader can be predicted from the Stock Keeping Unit (SKU) in various store/outlet displays. This quantitative research based on best practices perfects the two studies, on ten variables forming the Halal cosmetics market share, namely beauty advisor, price, good corporate governance, halal knowledge, distribution, and influencers. This analysis using complex mediation model with four mediation variables is assisted by PLS-SEM software, Smart PLS 0.3. The findings show: 1) Availability has a direct effect on sell out; 2) Beauty advisor has a direct effect on sell in and sell out; 3) Distribution has a direct effect on sell in and indirectly on sell out. 4) Price has a direct effect on sell in, and indirectly on sell out; 5) Influencers have a direct effect on sell in and sell out; 6) Implementation of GCG has a direct effect on sell in and indirectly on sell out; 7) Knowledge of halal products has a direct effect on sell in and sell out; 8) Sell in has a direct effect on availability; 9) Sell out has a direct effect on marketing performance; 10) Marketing performance has a direct effect on market share 11) Research has a strong indicator with a Goodness of Fit (GOF) value: Gof 0.5451.

Günümüz Yönetim Anlayışında Eğitim Yönetimi Sürecinde İnsan Kaynaklarının Planlanması

With the transition of management science to modern management understanding in the historical development process, it has begun to be accepted that man is a social being. Accordingly, the importance of human resources has started to increase every day. It is difficult to find a suitable human resource for the job, train it and ensure that it stays at work in an intense competitive environment. In today's management understanding conditions, it is up to organizations to provide competitive advantage to each other, to ensure people's satisfaction by producing at minimum cost in the shortest possible time without compromising on quality. At this point, the subject of education is an important element that provides a competitive advantage to institutions. For this reason, the training of human resources is one of the facts that need to be discussed today. Training is one of many human resource management practices that can be used to increase the competitiveness of the organization, such as job design, personnel selection, recruitment and placement, rewarding, performance evaluation and industrial relations. In organizations, training plays a key role in ensuring competitiveness and effectiveness. Competitiveness refers to the organization's ability to gain and maintain market share in the industry, training practices help it gain a competitive advantage over other competitors. Training practices help serve the organization's customers by providing them with the knowledge and skills to be successful, as well as motivating human resources to stay with the organization and provide good service. One of the most important tasks of human resources management is to ensure the recruitment of employees with a habit of self-improvement and to create suitable environments for current employees to improve themselves. Key Words: Management, Education Management, Human Resources, Planning

Product life cycle techniques: SMEs maintenance strategies

The food and beverage subsector of the industry is expanding. As the opportunities available to businesses grow, competition to maintain market share intensifies as the loss of a product diminishes its competitiveness. This leads to accumulating unsold products in the inventory even though increased sales volume could generate cash. Because the product cannot compete until the market reacts, it is not sold. Product demand rises in response to capacity constraints but must still be fulfilled. Increased sales are necessary to retain consumers during market expansion or contraction periods. By evaluating the literature, this study ascertains the most effective courses of action for two business scenarios. This study identifies product life cycle strategies supported by mixed marketing techniques in research indexed at least SINA 3, Scopus, or WOS between 2013 and 2023. According to the study, a business can flourish by offering discounts or special services to customers willing to wait while sales capacity increases.