The aim of the work is to determine the prevalence of self-medication among young people and their attitude to it, with the further development of recommendations for pharmacists regarding the prevention of negative consequences of self-medication and the improvement of pharmaceutical assistance (educational activities) in matters of responsible self-medication. Materials and methods. The work used methods of information search, survey, critical analysis, generalization, and interpretation of results. The survey took place online from January to May 2024, using the developed questionnaire (the electronic version was created using Google Forms). A total of 207 questionnaires were received from people aged 20–25. Results. Mostly, it is difficult for young people to determine their attitude toward self-medication. During treatment, a large number of research participants use the advice of doctors and pharmacists. 75.8 % of respondents always study the instructions for the medical use of drugs before using them. Basically, young people do not increase the dose of drugs arbitrarily to speed up their recovery. Almost half of them do not change the prescribed medications by the doctor to cheaper analogs. According to the research participants, half of them consider an adequate amount of drugs in the form of two names, and this is confirmed by the fact that 83.6 % of them had cases of simultaneous administration of more than one drug. After undergoing self-treatment, 75.8 % of respondents consider it not always practical, among which 13.5 % indicate that it was necessary to consult a doctor. Conclusions. The prevalence and attitude toward self-medication among young people were studied. The main reasons for self-medication are the difficulty of getting to a doctor’s appointment and lack of time, as well as the reduction of disease symptoms after self-diagnosis and the use of drugs and preventive measures. It should be noted, that 23.2 % of young people nevertheless turned to a doctor after receiving negative manifestations of self-medication, and half of the respondents shared their experience of self-medication. The obtained information can be useful for pharmacy institutions, which can use it to create a comprehensive model of a program for the prevention of negative consequences of self-medication, especially among young people, and increase patients’ commitment to the pharmaceutical enterprise.
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