Main Organizational Forms Research Articles

Dynamic evolution and trend prediction in coupling coordination between urban and rural space utilization efficiency based local and tele-coupling model

Optimizing the pattern of territorial space utilization is one of the key tasks to achieve the sustainable development goals. With the accelerating rate of global urbanization, the understanding of territorial space utilization efficiency, role and potential is a prerequisite for alleviating contradictions in urban and rural space distribution. The city cluster is the main form of organization for urban development in future, so the study attempted to explore the urban and rural space utilization efficiency (URSUE) in Chengdu-Chongqing urban agglomeration (CCEC) from coupling coordination degree (CCD) perspective. Considering the gradual increase in the trend of remote interactions between URSUE, we further introduced the Local and Tele-coupling coordination (LTCCD) model that takes into account interactive development relationship between different systems. The results of the study show that: In CCEC, the more economically developed cities indicated that urban spatial utilization efficiency lags behind rural spatial utilization efficiency; The LTCCD in the geographic center region will indicate a higher level but the LTCCD in the economic core cities is higher compared with their CCD level, especially in Chengdu City. This suggests that the LTCCD model is better able to take into account regional development correlations and spatial spillovers effect. This study attempts to explore several key issues of urban-rural spatial allocation in the process of urbanization development and to provide guidance for the territorial space utilization planning in urban agglomerations.

Organization of a STEM-oriented environment in higher education institutions

The article analyzes the meaning of "STEM education", revealing personal and social aspects. The main organizational forms and open online tools for implementing STEM education are shown. The most important functions and goals of the educational environment provided by Google services for the implementation and organization of STEM projects in higher education institutions and the most significant approaches used for the organization of STEM education are highlighted; the importance of the STEM-oriented approach in education is emphasized, for its implementation in education the mandatory use of educational e-platforms is emphasized. When implementing and creating STEM projects in higher education institutions, it is important and necessary to use information and communication technologies, and virtual and augmented reality technologies. Implementing a STEM approach to education results in a fruitful and stimulating STEM-oriented environment. Through experimental research, the importance and necessity of organizing a STEM-oriented environment in institutions of higher education was revealed, and the ways of using STEM technologies in higher education with a view to the formation of professional skills were clarified. Methodological recommendations have been developed for the implementation of the STEM approach in the practice of the educational process, where it is necessary to organize a STEM-oriented environment in higher education institutions and create certain optimal conditions.

Development of the Scientific School of the financial university in the field of accounting-analytical and control Systems in the Modern Economy

The article is devoted to the formation and development of the scientific school of accounting, analytical and control systems of the Financial University. As the basic provisions of the school, the principle of methodological unity of accounting, analysis and audit (control) and its role in information support and decision- making at different levels of management, harmonization and interconnection of methodological documents used by different governing bodies to regulate the activities of economic entities of the main organizational and legal forms At the same time, an organization with a risk-oriented approach, a consistent increase in efficiency and the implementation of a development strategy for managed objects is ensured, which is the basis for the compliance of legislative, regulatory acts and methodological documents adopted at different levels. The following areas of research have been identified as key issues of updating and adapting the school to the modern stage of economic development: improving the methodology and methodology for developing reporting of economic entities, taking into account changes in their organizational structures (corporate reporting), including consolidated reporting, reporting in the format of sustainable development, containing a wide range of non-financial information (ESG agenda) and integrated reporting, as well as strengthening the role of internal (production, management) control, based on new opportunities, information and communication systems; the formation of internal and external control and audit systems of various directions, facilitating reliable feedback between production and management bodies; strengthening and developing the interaction of accounting systems (accounting, operational production, statistical) of all levels to create on this basis high-quality databases for information support of management; increasing the efficiency of all parts of the national economy and implementing the strategy for the development of the economy of the country, regions and industries. When considering these issues, the evolution of scientific research is shown, in which specialists from the Financial University and other leading universities in Russia participate. Within the Financial University, the school of accounting, analytical and control systems in the modern economy is headed by Roman Petrovich Bulyga, Doctor of Economics, postgraduate professor and doctoral student at the Financial University, head of the Department of Economic Analysis and Audit, Department of Audit and Corporate Reporting, and currently — Department of Audit and Corporate Reporting.

Application of mobile games in the formation of health care competence of students of higher educational institutions

A serious game is a type of game that is designed for a primary purpose other than entertainment. Instead, serious games are intended to achieve specific goals, such as education, training, or health promotion. The goal of serious games is to engage players in a way that is both enjoyable and effective in achieving the intended learning or behavior change outcomesю. The article substantiates the importance of mobile games in the formation of personal qualities and health-preserving competence of students of higher educational institutions. The content of such concepts as "motor activity", "health-preserving competence", "game", "gaming activity" was analyzed. Emphasis is placed on the fact that a mobile game should be used to consolidate movements. In the course of the article, the main forms of organization of the motor activity mode of students of higher educational institutions were determined, the influence of games on student development was shown, the role of organizing mobile games was revealed, the importance of mobile games in the life of students of higher educational institutions was conside red, and their pedagogical characteristics were given. The structure of pedagogical guidance with student gaming activities in the educational process of a higher educational institution is presented, and approaches to the classification of mobile games are also described.

The development of the ability to work in a team within the framework of sports activities among university students

The article discusses methods and techniques for developing the ability to work in a team among university students. The key features and components of teamwork activities have been summarized. The possibilities of developing teamwork and leadership in the framework of physical education and sports are considered. The main conditions, factors and forms of organization of educational and extracurricular sports events that will contribute to the development of teamwork at the university are highlighted.

How to Develop Organizational Forms for a Successful Digital Transformation? Findings from Two Case Studies

AbstractPrevious research has increased our understanding of individual digital transformation (DT) activities, roles, responsibilities, and related dilemmas, yet a comprehensive insight is missing with respect to the organizational forms that are most appropriate for developing the capabilities needed for successful DT. The purpose of this paper is to identify the main organizational characteristics and organizational forms for a successful DT and to identify influential factors that impact decisions about suitable organizational forms. Drawing on two case studies, we look at how companies can develop digital capabilities through different configurations of organizational forms. Findings show that decisions on organizational forms have to be influenced by digital culture, IT department’s role, and the goals of DT. Moreover, top management leadership is more important than a formal digital strategy, and DT projects must be executed by coordinated interdisciplinary teams. The presented research offers a comprehensive insight on how companies can develop digital capabilities that enable a successful DT by developing their organizational forms, i.e., by combining the different DT actions, actors, their roles and responsibilities, their interplay, implementing DT strategies, and combining the design of digital software solutions with the design of organizational routines and practices.

About Pre-University Training of Mordovia Youth (1957–1991)

Introduction. Preparing young people for higher education is one of the most important areas of modern educational policy in Russia. However, its historical aspect in Russian humanities is considered extremely unevenly. Over the past half century, researchers have focused their main attention on highlighting the activities of the workers’ faculties of the 20–30s of the last century – one of the main sources of replenishment of the ranks of Soviet students. At the same time, questions related to the development system of pre-university training of schoolchildren and other categories of young people at subsequent stages of its development have actually fallen out of the field of view of scientists. This article attempts to fill this gap in the latest regional historiography of the history of higher education based on the coverage of the activities of the preparatory courses (PC) and the preparatory department (PD) of the Mordovia State University in the second half of the 20th century. Materials and Methods. The main source base of the study was made up of materials from the funds of the Central State Archive of the Republic of Mordovia (CSA RM) and the archive of the Department of Administration of Ogarev Mordovia State University. When analyzing the collected factual material, both universal methods of scientific knowledge (analysis, synthesis, induction, deduction, comparison, systematization, etc.) and special methods of conducting historical research (ideographic, historical-genetic, problem-chronological, historical-systemic) were used. Results. The reasons for the actualization of pre-university training of young people in our country in the second half of the 20th century are revealed, the dynamics of the quantitative and social composition of students, the achievements and problems of the educational process on the PC and software of the Mordovia State University are shown. Conclusion. In 1957–1991, in the Mordovia ASSR, as well as in the USSR as a whole, two main organizational and pedagogical forms of preparing boys and girls for entering universities took shape. The educational activity of the self-sustaining preparatory courses at the Mordovia State University turned out to be the most massive and democratic. The creation of the state budgetary preparatory department at the head university of Mordovia was not only a response to the ideological and political course of the party-Soviet leadership of the country on the formation of the social homogeneity of Soviet society, but also had practical significance for a more conscious and successful choice by young people of their future profession.

Features of the Teaching of the Educational Component “Conceptual Basis of Information Search” for Master’s Training

The aim of the article is to highlight the practice of teaching the educational component “Conceptual principles of information search” for masters in specialty 029 “Information, library and archive affairs” at the Private higher educational institution “Kyiv University of Culture”.
 Research methods. The scientific analysis, synthesis and generalization were used to highlight the meaning of teaching methods, and to generalize information about the content of the educational component “Conceptual principles of information search”; the structural method was applied in order to determine the structure of the mentioned above educational component; classifications was used for the typology of the main organizational forms of the educational process. Logical and systematic approaches made it possible to reveal peculiarities of teaching the educational component, and to trace the relationship between the theory and the practice.
 Scientific novelty of the study grounds on highlighting peculiarities of teaching the educational component “Conceptual principles of information search” for masters in specialty 029 “Information, library and archive affairs” at the Private higher educational institution “Kyiv University of Culture” which have not been considered before, as well as its practice experience.
 Main conclusions. The educational component “Conceptual principles of information search” is necessary for future specialists in information, library and archive affairs. The use in teaching the educational component of such innovative methods as the construction of intelligence maps and facets, the elaboration of dictionary articles for the information search thesaurus with the attachment to each student a personal topic related to the future master’s paper, forms an idea about the subject of research. Additionally, working with the sites of libraries and archives makes it possible to accumulate information resources for writing a thesis. The prospects for further research are that the discussion of the structure, the content basis and teaching peculiarities of educational components should take place on an ongoing basis in order to improve the training of specialists in the information field, and contribute to the successive development of specialty 029 “Information, library and archive affairs”.

ДЕПУТАТ МІСЦЕВОЇ РАДИ ЯК СУБ'ЄКТ КРИМІНАЛЬНОГО ПРАВОПОРУШЕННЯ

The article is devoted to the study of the influence of the status of the deputy of the local council on the nature of the composition of the criminal offense committed by such an entity. Different approaches of scientists regarding the definition of the concept and essence of such a criminal-legal category as a subject of a criminal offense have been analyzed. The general features of the subject of the criminal offense have been clarified, and its classification has been revealed. The signs of a special subject of a criminal offense were studied. It was observed that the grounds for identifying special subjects in criminal legislation. It was noted that the deputy of the local council, according to his legal status, belongs to a special form of the subject of a criminal offense. The concept of "official" in the context of criminal law is analyzed. Attention is focused on the triple nature of the legal status of a deputy of the local council as a representative of the interests of local residents, a full member of the local council and a representative of the government. The analysis of the peculiarities of the legal status of the deputy of the local council was carried out and the main organizational and legal forms of his activity as a subject of a criminal offense were revealed, which include initiative-normative, personnel, communicative and informational, control. The influence of the legal status of the deputy of the local council on the nature of the elements of the composition of certain criminal offenses is considered using examples from judicial practice. The classification of criminal offenses in which the deputy of the local council as his subject affects other elements of the composition of the offense, namely: related to the direct exercise of relevant powers, related to criminal influence and related to moral authority as a representative of interests local residents. It has been proven that the diverse nature of the activities of the deputy of the local council determines various methods and motives for committing his criminal offenses. It was determined that the deputy of the local council is not a special subject under the criminal law, however, the commission of a criminal offense by such a subject by applying his special legal status has an impact on all elements of the composition of the relevant offense, in particular on the time, place, motive, method and object of committing the corresponding offense.

МЕДИЧНІ ТА РЕАБІЛІТАЦІЙНІ ЗАКЛАДИ ЯК СУБ’ЄКТИ ПРАВА

The legal position of institutions in the field of health care and rehabilitation was studied. The main trends of reforming the sphere of functioning of health care institutions are defined, their main types, organizational and legal forms and forms of ownership are characterized. The peculiarities of the activity of state health care institutions, which are business entities belonging to the state sector of the economy and the management of such institutions is carried out exclusively by the state in accordance with the principles of domestic and foreign policy, are considered. The procedure for the formation and operation of communal enterprises that carry out their activities on a non-commercial basis is analyzed, that is, medical institutions that work as communal non-commercial enterprises independently carry out their economic activities, which are aimed at achieving relevant economic, social and other results and without the goal of making a profit. It is noted that the network of state and communal health care institutions is formed taking into account the development plans of hospital districts, the needs of the population in medical care, the need to ensure the proper quality of such care, timeliness, accessibility for citizens, effective use of material, labor and financial resources. It was noted that private health care institutions are not limited in the choice of organizational and legal form. Key words: medical institution, rehabilitation care institution, hospital district, state medical institution, communal medical institution, private medical institution, state medical institution.

Визначення сутності корпоративної інтеграції у векторі розвитку корпоративного управління

The study is dedicated to determining the essence of corporate integration in the vector of corporate governance development, in particular, foreign and domestic research on the essence and processes of corporate integration in the vector of corporate governance development was thoroughly summarized and the basic principles of corporate integration process management were substantiated. In our research, we came to the view that integration can be represented in dynamics as a process, and in statics as a state, the result of a process. For all the multitude of types of integration, we came to the conclusion that they come down to two options depending on the subject composition of the participants: territorial (interstate, interregional) integration; production integration. The conducted research made it possible to identify within the currents and schools of economic theory different directions for the study of integration activity, which is explained by the complexity, multi-component and interdependence of the components of the phenomenon under study. Also, our analysis of literary sources revealed the absence of a universal approach both to the phenomenon of corporate integration and to its typology. Therefore, its essence and process were considered within the framework of the neoclassical direction, institutional economic theory, from the standpoint of the structural-functional approach and the global economic approach. Today, there is an approach that examines integration processes in two areas: international economic relations and organizational and economic relations at the level of individual organizations. Depending on the direction of corporate integration, the main types of merger and acquisition agreements were highlighted. In the study, according to the level of centralization of functions, two main organizational and economic forms of a corporate association were highlighted and schematically presented: an international corporation and an international strategic alliance. We also considered the management characteristics of the classification of integration associations from several different aspects: level of integration; goals of integration; form of ownership; field of activity; geographic coverage. We have described in detail the forms of international corporations, such as national associations, syndicates, trusts, concerns, and conglomerates, since these forms are a rigid and long-term type of association of companies. It was determined that each of the considered organizational and economic forms can be formed by various methods, which we presented in the author's classification of methods of formation of organizational and economic forms of international corporate integration. It was determined that management of corporate integration processes requires justification, adoption and implementation of management decisions. These decisions are determined by various factors: strategic orientation; new competitive advantages and competencies; interaction with other subjects of economic relations. These parameters affect the development and implementation of management solutions in the field of corporate integration. The article identifies several widely used methods of managing corporate integration processes that help ensure a successful merger or acquisition of companies: strategic planning; project management; involvement of key stakeholders; cultural integration; effective communication. Therefore, the choice of necessary and effective management methods depends on specific circumstances, strategic goals and features of corporate integration. It is recommended to choose those methods that are best suited to achieve successful integration of companies, in particular, they can be combined.

Обзор междисциплинарного научного семинара «Вынужденное общение: экзистенциальный опыт философов и ученых “Подстоличной Сибири” (конец XIX – начало ХХ вв.)»

The article is a review of an interdisciplinary scientific seminar dedicated to the communication of Russian philosophers and public figures during their exile in the city of Vologda in the late 19th – early 20th century. At that time, N.A. Berdyaev, A.V. Lunacharsky, A.A. Bogdanov, S.A. Suvorov, A.M. Remi­zov, P.E. Shchegolev. were exiled in Vologda. The seminar discussed the prob­lem of “forced interdisciplinarity”, which is understood as the influence of scien­tific and philosophical ideas in exile. Unlike ordinary philosophical or scientific communication carried out to solve some research problem, “forced communi­cation” in exile occurs in order to expand each other’s scientific interests. The “sphere of conversation” of political exiles, their philosophical interests and political preferences are considered. Abstracts and banquets were the main forms of organization of philosophical and scientific debates in exile. The main forms of organization of philosophical and scientific debates in exile were essays and banquets. The abstracts included reading the report with its subsequent discus­sion; banquets were built on the principle of a “round table”. The existential ex­perience of exile also included “forced communication with oneself”, which con­tributed to the concentration of creative activity. It is concluded that the living space of Vologda and the environment favorable for communication strongly in­fluenced the thinkers who were exiled here. A.V. Lunacharsky began to write scientific papers here. N.A. Berdyaev rethinks his views and begins to move from Marxism to idealism and A.A. Bogdanov on the one hand, significantly de­velops his theoretical positions in Marxism and on the other hand, finds itself in the literary field.

ОБРАЗОВАТЕЛЬНАЯ ТРАЕКТОРИЯ В ПРЕПОДАВАНИИ ИСПАНСКОГО ЯЗЫКА (ЗАРУБЕЖНЫЙ И РОССИЙСКИЙ ОПЫТ)

Mastering foreign languages is traditionally one of the ways of obtaining universal competencies in the educational process. The choice of studying Spanish as a component of the trend of continuity of education leads to the need to create an individual educational route. The article examines the ways of forming the educational trajectory of teaching Spanish in the context of the development of intercultural communication and the increasing need of an individual for personal improvement. The study demonstrates the possibilities of choosing the forms of learning a foreign language in the Russian and Spanish educational systems, which contributes to the development of universal and, accordingly, professional competencies necessary for personal growth. The leading factor for building an individual educational route is the need for communication in foreign languages, hence the priority of the communicative method as the main form of organization of foreign language teaching. The paper considers the peculiarities of foreign language teaching styles, their connection with educational historical and cultural traditions and information technologies. The study is based on a comparative analysis of the forms of linguistic and non-linguistic education in Russia and Spain, which helps to form an individual educational route for the student. The result of the study demonstrates for the student the possibilities of obtaining linguistic and non-linguistic education in domestic and foreign teaching practices and building an individual educational route taking into account personal needs and professional motivations.

The state of development of small and medium-sized businesses in agriculture in Kazakhstan

The article presents a study of the current state of development of small and medium-sized enterprises in agriculture in Kazakhstan. The authors conducted a more detailed comparative analysis of the dynamics and structural composition of small and medium-sized businesses by economic sectors (hereinafter referred to as SMEs), as well as by subjects in the context of the main organizational forms. On the basis of official statistical data, indicators of the volume of gross output of SMEs are given, the contribution of SMEs to the GDP of agriculture in the Republic and to the total volume of products produced by SMEs is calculated. The data on the specific weight of employment by types of economic activity of entrepreneurs and in the context of agricultural producers are calculated in more detail. The authors note the importance of SMEs in the development of agriculture and positive trends in the growth of quantitative and production indicators, as well as a decrease in the level of employment, which directly affects the growth of incomes of the rural population. The main reasons limiting entrepreneurial activity in agriculture are still the financial deficit and high interest rates on loans.

Charity in Latin America: Tradition and Modernity

The article deals with the historical traditions of charity in Latin America and their relationship with the main organizational forms of modern charity (religious, corporate, private, international). The author examines the main goals of modern Latin American charitable initiatives and the possibilities of the influence of charitable organizations on social changes in the region, and also analyzes the links between the sphere of charity, government institutions and civil societies in Latin American countries. The analysis carried out allows us to conclude that at the present stage, the scale of Latin American charity has grown, despite the difficulties and regional specifics, and the range of social problems it solves has also expanded. However, most of the philanthropic activity remains dispersed and relatively ineffective when it comes to sustainable development and activities aimed at qualitative social change. The existing positive examples in the field of charity cannot yet become widespread practices due to the lack of widespread support for charitable initiatives aimed at reducing social gaps, difficulties in interacting with the public sector and difficulties in coordinating ways to solve social problems in the Latin American region.

Entrepreneurship with Social Responsibility as an Innovative Tool for Solving Social Needs

The article deals with a historical retrospective of the emergence of social entrepreneurship. Approaches to the definition of the concept of “social entrepreneurship” are given and characterized. They are broad, combined, and problem-oriented. According to a study by The Possibilists, today businessmen from 138 countries are not motivated to start a business for their own needs and desires, they are motivated by the goal of improving the lives of others globally and locally. This is a huge paradigm shift in the cause of business that the world is living in right now. This change can be accelerated by crisis factors, which, unfortunately, occur in society.The article also analyzes the impact of the war in Ukraine on the development of social entrepreneurship. Often in our country, social entrepreneurship exists as a volunteer or charitable organization that has limited resources. Sometimes they are created in combination with business approaches and give a more sustainable effect. The legalization of the term “social entrepreneurship” has been analyzed. In Ukraine, there are false statements about it that need to be clarified.The authors’ definition of the essence of the category “social entrepreneurship” is presented. The main activities of social enterprises are listed and examples are given. The key differences between social entrepreneurship, charity, and traditional business are revealed. The characteristics of organizations engaged in social entrepreneurship are given. Current trends in the development of foreign social entrepreneurship are identified. The dynamics of the number of social enterprises in Ukraine are analyzed and the main organizational and legal forms of functioning of social enterprises in Ukraine are presented. The current problems and obstacles in social entrepreneurship are given, and the directions promoting the development of social business are defined.

The Supply of Heat to Consumers Under Market Conditions: Current State and Developmental Trends

ABSTRACT The article discusses several models and methods for managing the supply of heat to consumers inside a market economy. The main organizational forms of heating systems are described via the models of a “unified heat supply organization” and a “single buyer,” which can be implemented in the population centers of the Russian Federation. We offer an analysis of various types of competition in the thermal energy market and describe the effects that can be achieved when they are implemented. Based on the example of Russia’s large district heating systems, we show the negative consequences resulting from the introduction of the “alternative boiler plant” method, which is a new target model for the Russian thermal energy market.

THE ROLE OF INTERNATIONAL ORGANIZATIONS IN THE FOREIGN POLICY OF KAZAKHSTAN

The importance of international organizations has been signifi-cantly changed over the last century. The League of Nations, which proposed by then US President Woodro Wilson has laid foundation to the modern system of international organizations. International organizations these dats one of the main legal and organizational forms of international cooperation in the modern world; voluntary organizations in various spheres of internation-al relations (economic, political, cultural) International organiza-tions play an important role in modern international relations. States consider membership in these organizations as one of the main directions of their foreign economic policies and activities. Such organizations are under the special care of governments: each country’s Ministry of Foreign Affairs has departments deal-ing with international organizations, membership fees to in-ternational and intergovernmental organizations account for a significant part of the state budget’s foreign policy and foreign economic activity. The importance of this category of interna-tional organizations lies in the formal participation of states and governments in their work. In this article authors analyses the role and impact of international organizations in the foreign policy agenda of Kazakhstan since the independence. Authors strongly believes that international organizations has become one of the important vectors of the foreign policy of Kazakhstan. In order to analyse the role of the International organiztions of the foreign policy of Kazakstans, authors first will discuse con-ceptual definitions about foreign policy and its links with inter-national organizations. Second, authors divide into three group organizations by theirs sphere of interactions with Kazakhstan. At last but not least, will be given a theoretical framework and analyses on the role of the regional, global, specialized interna-tional organizations on the foreign policy of Kazakhstan.

THE ROLE OF INTERNATIONAL ORGANIZATIONS IN THE FOREIGN POLICY OF KAZAKHSTAN

The importance of international organizations has been significantly changed over the last century. The League of Nations, which proposed by then US President Woodro Wilson has laid foundation to the modern system of international organizations. International organizations these dats one of the main legal and organizational forms of international cooperation in the modern world; voluntary organizations in various spheres of international relations (economic, political, cultural) International organizations play an important role in modern international relations. States consider membership in these organizations as one of the main directions of their foreign economic policies and activities. Such organizations are under the special care of governments: each country’s Ministry of Foreign Affairs has departments dealing with international organizations, membership fees to international and intergovernmental organizations account for a significant part of the state budget’s foreign policy and foreign economic activity. The importance of this category of international organizations lies in the formal participation of states and governments in their work. In this article authors analyses the role and impact of international organizations in the foreign policy agenda of Kazakhstan since the independence. Authors strongly believes that international organizations has become one of the important vectors of the foreign policy of Kazakhstan. In order to analyse the role of the International organiztions of the foreign policy of Kazakstans, authors first will discuse conceptual definitions about foreign policy and its links with international organizations. Second, authors divide into three group organizations by theirs sphere of interactions with Kazakhstan. At last but not least, will be given a theoretical framework and analyses on the role of the regional, global, specialized international organizations on the foreign policy of Kazakhstan.

SOCIO-ECONOMIC ASPECTS OF INCREASE IN EMPLOYMENT OF POPULATION IN RURAL TERRITORY OF THE REGION

The article highlights the current problems of employment in the rural areas of the region, reveals the need to increase it, and outlines aspects of a socio-economic nature. It was established that the current socio-economic state of rural areas, as well as the agrarian sector of the economy, is in a critical phase, which entails the destabilization of the entire economy. At the same time, the main problem is clearly outlined - there is a large labor potential in the Ukrainian countryside, which is not engaged in productive work. The agrarian sector, which is dominant in rural areas today, is the largest area for the population to realize its labor potential. Agricultural enterprises and households (personal peasant farms) are the main organizational forms of employment of the population of rural areas in the agricultural sector. The directions for the development of employment in rural areas are justified, where the introduction of green tourism is proposed as an important component of increasing the employment of the rural population in the region. Strategic directions for increasing the employment of the population of rural areas have been identified, in particular: the use of material support and the initiative of unemployed citizens to organize their own business activities; improvement of educational and professional training of the population in accordance with the needs of the economy and the rural labor market; promoting the development of small and medium-sized businesses through the introduction of green tourism; increasing the volume of agricultural products, which will create prerequisites for the reproduction of jobs; eliminating the imbalance of the labor market by taking the necessary measures at both macro and micro levels. It is suggested that the most promising way to provide employment in the countryside is to use such a type of entrepreneurial activity as green tourism, which is recognized in Europe as a priority in the field of recreation, because the perspective of rural areas, their infrastructure, the filling of the local budget, and the growth of the well-being of territorial residents largely depend on its effective communities development. In addition, green tourism expands the sphere of employment of the rural population, creates new jobs, especially for women. Keywords: rural population, region, employment, rural areas, green tourism.