ConspectusEven in the gas phase single atoms possess catalytic properties, which can be crucially enhanced and modulated by the chemical interaction with a solid support. This effect, known as electronic metal-support interaction, encompasses charge transfer, orbital overlap, coordination structure, etc., in other words, all the crucial features of the chemical bond. These very features are the object of this Account, with specific reference to open-shell (paramagnetic) single metal atoms or ions on oxide supports. Such atomically dispersed species are part of the emerging class of heterogeneous catalysts known as single-atom catalysts (SACs). In these materials, atomic dispersion ensures maximum atom utilization and uniform active sites, whereby the nature of the chemical interaction between the metal and the oxide surface modulates the catalytic activity of the metal active site by tuning the energy of the frontier orbitals. A comprehensive set of examples includes fourth period metal atoms and ions in zeolites on insulating (e.g., MgO) or reducible (e.g., TiO2) oxides and are among the most relevant catalysts for a wealth of key processes of industrial and environmental relevance, from the abatement of NOx to the selective oxidation of hydrocarbons and the conversion of methane to methanol.There exist several spectroscopic techniques able to inform on the geometric and electronic structure of isolated single metal ion sites, but either they yield information averaged over the bulk or they lack description of the intimate features of chemical bonding, which include covalency, ionicity, electron and spin delocalization. All of these can be recovered at once by measuring the magnetic interactions between open-shell metals and the surrounding nuclei with Electron Paramagnetic Resonance (EPR) spectroscopy. In the case of oxides, this entails the synthesis of 17O isotopically enriched materials. We have established 17O EPR as a unique source of information about the local binding environment around oxygen of magnetic atoms or ions on different oxidic supports to rationalize structure-property relationships. Here, we will describe strategies for 17O surface enrichments and approaches to monitor the state of charge and spin delocalization of atoms or ions from K to Zn dispersed on oxide surfaces characterized by different chemical properties (i.e., basicity or reducibility). Emphasis is placed on chemical insight at the atomic-scale level achieved by 17O EPR, which is a crucial step in understanding the structure-property relationships of single metal atom catalysts and in enabling efficient design of future materials for a range of end uses.