Magazine Publishing Research Articles

Turkish Men and the History of Ottoman Women

This paper discusses the study of Ottoman dynastic history through women’s writings, such as harem women’s personal letter correspondence, women’s harem memoirs and recollections, and foreign women travelers’ accounts, published in popular historical magazines in Turkey during the 1950s and 60s. The paper also considers the popular nature of the publications that featured these writings and their significance in the framework of the changing nationalist discourse and corresponding changes in Turkish historiography during the 1950s. It shows that articles based on women’s writings revealed intimate aspects of the Ottoman elite’s relationships in general and of Ottoman women in particular, and suggests that their publication in popular magazines played an important role in re-imagining the Turkish woman in the framework of the post-Kemalist nationalist discourse. It concludes that women’s writings, used as primary sources by Turkish historians, provided an insider’s point of view on the secretive life of the harem and its inhabitants and attracted a popular readership, thus exposing wider audiences to an Ottoman-centered historical discourse, and ultimately played an important role in the writing of Ottoman women’s history.

"Old Abe" in Political Caricature: Revisiting the Drawn Lincoln

The subject of Abraham Lincoln's legacy tends to put us in a solemn mood. After all, Lincoln led the country through a brutal civil war that killed more than half a million Americans. Five days after the war ended, an assassin took Lincoln's life. Yet Lincoln, through it all, was able to maintain a sense of proportion, in part, due to his wit. For decades, the sixteenth president's homespun humor has been a highly prized staple of Lincoln lore. Of course, Lincoln was also the target of comic pictorial satire. Unfortunately the scholarship on Lincoln political caricature, at least in the periodical genre, did not keep pace with the output of several significant artists, such as Thomas Nast, William Newman, H.L. Stephens, and Frank Bellew. In 1968, for instance, historians Stephen Hess and Milton Kaplan maintained that “the successful meshing of magazine publishing and political cartoons would not occur...

Teaching Magazine Publishing through Experiential Learning

Journalism educators have encouraged the creation of an experiential learning environment for more than two decades. Although many reformers have advocated such environments, little discourse exists on the pedagogical approaches for journalism instruction. This article seeks to provide an overview of differing course designs used in sixteen undergraduate magazine publishing classes taught at U.S. universities. In particular, the article provides insight into the experiential learning environment within a major Southern university's magazine publishing class by closely examining the course design and pedagogical approach.

Interview with Peter Gallagher of Deloitte Consulting

In our interview with Peter Gallagher, Senior Manager of Deloitte Consulting, we touch on the many developing areas in marketing encompassed by digital content solutions: digital workflows, production and distribution; new developments in magazine publishing; monetizing social media and user-generated content; and key trends in the broadcast arena.

Online satisfaction, trust and loyalty, and the impact of the offline parent brand

PurposeThe objective of this paper is to examine online brand relationships, and the linkage between satisfaction, trust, and loyalty on the web site level. The web site is considered to be an extension of the parent brand. It also seeks to explore the effects of offline experiences on web site‐level experiences.Design/methodology/approachHierarchical regression analysis is applied in order to test the hypotheses. The data are based on an online survey (n=867) conducted on a Finnish consumer‐magazine web site.FindingsThe research findings support the results of earlier studies suggesting that satisfaction and trust on the web site level are determinants of web site loyalty. However, they also show that brand‐level experiences affect online satisfaction, trust, and loyalty differently, depending on the consumers' relationship with the brand. Interestingly, in this case the length of user history and registration on the web site had a negative effect on web site trust. Two of the reasons behind this type of result are believed to be the prevalent culture in web site discussion forums and the degree of fit between the parent brand and the brand extension.Originality/valueThe paper synthesises the literature on online and offline brand relationships and brand extension. The results of the study, which was based on a large‐scale survey, give researchers and practising managers alike valuable information on how parent‐brand experiences relate to the attitudes and commitment of customers to online brand extensions. The context of the study, i.e. the magazine publishing industry, has attracted less research attention, even though several publishers have extended their brands online.

THE STRATEGIC IMPACT OF THE INTERNET ON MAGAZINE PUBLISHING

This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a means of differentiation, while on the company level firm-specific resources and capabilities determine how companies can react to the strategic changes on the product level. However, it seems that the Internet has not significantly changed the five forces that shape the nature and state of competition in the magazine publishing industry.

Mapping the Size and Scope of a Nonprofit Media Sector: The Case of Magazine Publishing

The nonprofit sector of the American media is a vast but little-explored, little-understood segment of the industry. This paper examines the magazine publishing activities of tax-exempt organizations in the United States, drawing on a variety of sources to show that nonprofit publishers represent a large and stable sector of the overall magazine industry, exceeding the number of for profit publishers and accounting for more than 7% of advertising revenue. Roughly half of the advertising revenue is earned by 100 organizations.

"Important, Responsible Work": Willa Cather's Office Stories and her Necessary Editorial Career

"IMPORTANT, RESPONSIBLE WORK": WILLA CATHER'S OFFICE STORIES AND HER NECESSARY EDITORIAL CAREER Ellen Gruber Garvey New Jersey City University In December 1908 Sarah Orne Jewett wrote a much-quoted letter to Willa Cather, inwhich she urged the youngerwomanto leave her"incessant , important, responsible work" as an editor at McClure'smagazine to devote herself to her own writing.1 Cather scholars and fans like this letter, since leaving McClure sfreed Cather to concentrate on her fiction. But Cather's career in a powerful position in the premier mass medium of her age was transformative. The office was still a new space for women and "going to business" was still a new activity for them. Magazine publishing had considerable attractions for educated women ofCather's period . Cather's work supplied herwith income and contacts, and it shaped herwriting. Much scholarship on Cather looks at her editorial work as at best a necessary preamble to various aspects ofher life. Editing got Cather out ofNebraska to work on the HomeMonthlyin Pittsburgh, and thereby introduced her to Isabella McClung, and through her, to contacts and a sense of herself as a serious writer; editing got Cather to New York to work on McClure's, and so introduced her to the New York literary scene and Edith Lewis; editing sent Cather to Boston on a project to conduct research on Mary Baker Eddy for McClure'sand thereby introduced herto Sarah Orne Jewett andAnnie Fields; editing eventuallygave Cather enough distance from Nebraska to write about it. Finally, however , most scholars see Cather's editorial work on McClure's as a distraction and a misdirection ofenergies. Undergirdingthat critical consensus are Cather's own anguished complaints , in correspondence with other writers, about how draining editorial work was for her. She responded in this vein, for example, to a 1908 letterfrom Jewetturgingthat she leave editorialworkbehind. We might note, however, that Jewett's December letter follows two in which Jewett laments her own preoccupation and lackofstrength orconcentration for writing. Jewett and Cather did not meet until afterJewett's carriage accident made manyactivities exhaustingforher, essentially stoppingJewett's writing. Her letter to Cather stems in part from her own sense ofbeing daunted by the effort ofwriting. Jewett's shifting pronouns reveal that she identifies with Cather; her wishes for Cather are tied to her wishes for 178Ellen Gruber Garvey herself. She writes, "I do think that it is impossible for you to work so hard and yet have your gifts mature as they should—when one's first working powerhas spent itselfnothing everbrings it backjust the same, and I do wish in my heart that the force ofthis veryyear could have gone into three or four stories."2 Jewett goes on to endorse a Romantic notion ofgenius recollecting in tranquility, writing in seclusion, and finding a stillness from which to write. "To work in silence and with all one's heart, that is the writer's lot; he is the only artist who must be a solitary, and yet needs the widest outlookupon the world." It is a seductive image ofwhat the writer needs, endorsed by critics who have traced the route ofCather's settling in to the room ofher own on a high floor at Isabelle McClung's family home, sitting in seclusion looking out at the world, or to the tent of her own in Jaffrey, New Hampshire, where she summered. But it is not the whole truth. Cather responds to the portion of Jewett's letter that envisions the office as a lair of dangers and distractions, keeping her from her true calling. Her reply plays to that vision with dramatic panache, in a torrent of metaphors. She compares the energy she puts out during the day at McClure'sto that ofa trapeze performer, worried about an imminent fall; she reports that the work dilutes and weakens her and that reading manuscripts is like sitting in a tepid bath and leaves her irritatedwith eitherheat or cold. She is "dispossessed and bereft" of herself; her mind becomes a card catalog ofnotes with only the most limited application. The work of editingthe magazine itselfis like mentalarithmetic, the interestingpeople she meets are seen from a distance, as from a train; the excitement...

Diversifying the Team

How do you define diversity in departmental or team environment? This question was posed to attendees of a pharmacy practice department heads roundtable session at American Association of Colleges of Pharmacy (AACP) 2007 Annual Meeting. Most of responses fit into 1 of 3 categories: * Usually based on ethnicity/race. Also considers gender. * Valuable differences in members of team contributed by culture and * Multicultural/racial/gender. What is most striking about proffered definitions is that they tend to suggest emphasis on one dimension of diversity: demographics (eg, race, gender). Demographic diversity is, without question, critically important to academia, and much has been written about its significance in health professions. According to Institute of Medicine, increased demographic diversity among health professionals is related to greater access to health care in minority patient populations, improved patient options and satisfaction, better communication between health care professionals and patients, and more effective educational experiences for students of health science programs. (1) Recognizing significance of demographic diversity in academic pharmacy setting, AACP set forth an Issue Brief addressing diversity as it relates to pharmacy education, (2) and Accreditation Council for Pharmacy Education has incorporated mandates related to diversity in its accreditation standards for academic pharmacy programs including demonstrated commitment (such as a values statement) on part of program to encourage faculty and student diversity. (3) Yet, demographic diversity is only one piece of larger diversity puzzle in academic pharmacy practice. In fact, this Viewpoint defines diversity in a more encompassing manner, similar to definition of Magazine Publishers of America (MPA): the act of recognizing, appreciating, valuing, and utilizing unique talents and contributions of all individuals regardless of differences or similarities relating to age, color, race, religion, gender, sexual orientation, culture, ethnicity, language, national origin, physical appearance, disability, marital, parental or family status, communication or management style, educational level or background, [and] speed of learning or comprehension. (4) I further expanded MPA's definition to include experiential diversity, which is integral to academic pharmacy. Experiential diversity in a department of pharmacy practice can be defined as intellectual depth developed from a faculty with diverse disciplines/fields and professional and research experiences. Elements of experiential diversity include discipline/field of interest, practice, academic rank/appointment, and work experience. Promoting diversity in academic pharmacy practice is an attempt to reach a critical mass in order to have an intellectually stimulating environment to benefit students, faculty members, and society. Thus, this Viewpoints will address challenges and benefits of integrating a culture of diversity into academic pharmacy practice departments and set forth recommendations to diversify team. There are several challenges to building diversity within academic pharmacy practice. In order to have diversification, we must have a viable pipeline for recruitment. Foremost among challenges of recruiting faculty members include questionable or lack of interest in academia as a career, lower salary, and increased training requirements. The demand for pharmacy practice faculty candidates is high for several reasons including 30% increase in number of colleges/schools of pharmacy in past 20 years, as well as increased class enrollment among established colleges/schools of pharmacy. (5) Further restricting pool of potential candidates is competition from private sector, which offers salaries generally well above those found in academia (with sign-on and other bonuses frequently available). …

Tourism as Science and Science as Tourism

The experience of villagers in Maimafu, in the Crater Mountain Wildlife Management Area of the Eastern Highlands of Papua New Guinea, calls attention to two forms of social interaction between rural people and outsiders that have been little examined in the anthropological literature. One of these is scientific research and the other is scientific tourism, a form of ecotourism that is linked not to science but to self-fashioning and individual gain. Scientific tourists may be seeking an educational adventure that they can turn into symbolic capital on their return home, a way into the world of science, or an experience that can be turned into economic capital through publication in popular magazines. For both researchers and scientific journalists, New Guinea combines the exotic, the about-to-be-lost, the primitive, the untouched, and the spectacular and is therefore a powerful space for imaginary and representational practice.

Economic and cultural production as structural paradox: the case of international fashion magazine publishing

This paper examines four international fashion magazines – Elle, Harper's Bazaar, Marie Claire and Vogue – published in five countries around the world. Based on content analysis, publishers’ marketing data, and interviews with editorial and publishing staff, the paper argues that the field of magazine production is structured by a double- or multiple-audience property which leads to structural homology in the fields of media production generally. Precisely because fashion magazines are simultaneously commodities and cultural productions, in which the not-entirely-separate interests of advertisers, the fashion world and readers come into play, all kinds of contradictions emerge to affect their contents. Focusing on international edition launches and magazines markets, the paper also engages with the meaning of journalistic independence and gives its own Gallic twist to globalisation theory.

Technological change and forms of innovation in consumer magazine publishing: a UK-based study

This paper presents the results of research undertaken between 2002 and 2004 into the impact of technological change on the UK consumer magazine industry. The findings highlight patterns of innovation, both in the range of products (most notably monthly magazine titles) and the structure of organisations and work practices, which have tended to elude much of the contemporary debate within the ‘cultural industries’ approach adopted in the media studies discipline. Instead, our analysis makes use of insights from the innovation literature to highlight the impact of technological discontinuities on the capabilities of both incumbent firms and new entrants. It also highlights the important and growing role that is being played in innovation-led industries through the adoption of organisational practices that find their origins in the traditions of project-based firms.

“They're in for a Rude Awakening”

That's what a recent graduate of a Big 12 journalism school recently told me about graduates coming out of journalism programs these days-about their need to know about media management and economics. I think those of us who teach media management and/or media economics, and those of us who do not teach it but think they important for students to know, have been somewhat remiss in not pressing our case. And, like my Big 12 alumnus friend, I think the need for young journalists to know about and understand it is more important than ever. Media economics both allowing and forcing changes in media technologies, and media technologies both allowing and forcing changes in media economics. And a major reason why traditional news media, entertainment media, and other media companies threatened by new technologies is because of a great deal of bad management, especially but not only in the newspaper and broadcast television industries. Finally, if, how, and how well they responding also is due to the quality of management. I don't know about enrollments in media management courses at many other universities, although from what I hear, others in the same boat: when I teach Newspaper & Magazine Management at Point Park University, with its more than 550 undergraduate and graduate JM and sometimes have a passable grasp of ratings, shares, audited circulations, CPMs, and/or other quantitative information about mass communication, might realize that it is media management and media economics that will determine their fates, in addition to public needs and wants, professional standards and practices, and (at least with regard to all electronic media) government regulation or lack thereof. The most common reason I hear from print journalism students about why they don't take the course is that they don't think they will ever be in management, and some go so far as to say they don't want to be in management. (That today's young people claim to be nonmaterialistic might have something to do with this, but there many reasons to work in management besides having a higher salary.) If I had the opportunity to talk to each student who could take my Newspaper & Magazine Management course but doesn't, my first point would be that many newspaper editors, newspaper publishers, magazine editors, and magazine publishers (not to mention people in middle management) also at some point-perhaps for a long time-said and thought the same thing. (We all know this is true in academia, too: think about how many department chairs and deans long thought they would never be there.) I would add that some of them won't know whether they like being in media management, or if they're any good at it, until after they have done it, but that is getting even more speculative than making an are prediction to a student about ending up in management. But let's take the student at her word: that she doesn't want to go into media management, and thinks the odds slim that she'll ever be there in any case. Over the years, I've made a number of other arguments to print journalism students about why they should know something about media management and economics. …

Store inventory can affect demand: Empirical evidence from magazine retailing

In retailing, inventory analysis and inventory practice have traditionally been based on the assumption that underlying demand does not vary with inventory levels. A growing body of research supports the contention that the validity of this assumption has significant implications for optimal inventory policies. The concern for such inventory effects motivated a major US magazine publisher to conduct the market study documented in this article. It presents empirical evidence that demand can indeed vary with inventory, and it quantifies the magnitude of these inventory effects which are twofold. An inventory decrease for one brand can, first, result in a decrease of demand for the brand and, second, in an increase of demand for a competing brand. These observations support the expansion of the traditional Newsvendor model to include inventory effects as well as the practice to make inventory decisions for retail categories rather than individual brands.

Exploring a successful magazine web site

PurposeThe aim of this paper is to provide a multifaceted exploration of the motives and success factors of a magazine web site.Design/methodology/approachThe paper presents an explorative single case study of a Finnish magazine web site. The analysis is based on triangulated data (semi‐structured interviews, observation, statistics, and documents provided by the magazine publisher).FindingsThe case illustrates that a magazine web site supports all the three functions (editorial, circulation, and advertising) that are vital to a magazine's success. Moreover, virtual community activities seem to have enhanced customer loyalty and added a more lifelike dimension to the magazine concept.Practical implicationsMedia managers should look at internet presence from a more multifaceted perspective rather than merely focus on the revenue streams. Operating online services should be valued and exploited alongside the development of the print product.Originality/valueThe value of this research lies in the notion that the web site may complement rather than replace the print magazine.

Mike Friedrichsen/Astrid Kurad/Oliver Ohlemacher/David Christopher Stahl: Comparative Media Economic Research. A Competition Analysis of the Newspaper and Magazine Publishing Sectors in Denmark and Germany

Mike Friedrichsen/Astrid Kurad/Oliver Ohlemacher/David Christopher Stahl: Comparative Media Economic Research. A Competition Analysis of the Newspaper and Magazine Publishing Sectors in Denmark and Germany

International Cooperation and Globalization of the Magazine Industry in China

The cooperation of Chinese and foreign magazine publishers started from 1981, featured by Computer World. However, the much more influential copyright cooperation should be the publication in Shanghai of ELLE in 1988 and the cooperation between Trends Publications and Hearst Corporation in 1998. In August 2005, working together with China Pictorial Press, VOGUE published VOGUE China in China and this can be regarded as the most influential fashion magazine. The present situation of Chinese periodical market shows that the main competition is between foreign and native capital. To some extent, the global publishers working with Chinese publishers present several areas of concern, danger and risk. In the context of globalization, what we should do is find the common points and how to integrate external business methods, not only chasing profit in a single way and only pursue immediate capital gains.

Same issues, different treatment: common law and civilian approaches to the copyright treatment of freelance works

Publishers exploit freelance authors' works not only in print but also digitally, through their own websites or by selling them to third party databases. Freelancers have launched a series of copyright infringement cases against publishers of newspapers and magazines. This paper will argue that the issue of which party should own and control digital exploitation rights is treated differentially across jurisdictions; North American courts struggle to apply vague and seemingly 'neutral' copyright law provisions, whereas the continental European courts apply express legislation. Continental European courts are more equipped to resolve such issues, and in tandem with necessary legislative reform, North American courts may do well to consider some of the civilian approaches in common law decision-making.

Classic Chic: Music, Fashion, and Modernism (review)

Classic Chic: Music, Fashion, and Modernism. By Mary E. Davis. (California Studies in 20th-Century Music, 6.) Berkeley: University of California Press, 2006. [xix, 336 p.ISBN-10: 0- 5202-4542-3; ISBN 13: 978-0-520- 24542-6. $39.95.] Illustrations, bibliographic references, index. Mary E. Davis's dissertation examined Erik Satie's esprit gaulois, and her first book required a decade of perusing lavishly illustrated magazines at height of their haute couture alliance with music. Her suggestion in this journal last year to consider that something fun may have been going on here (review of The Composer as Intellectual: Music and Ideology in France 1914-1940, by Jane Fulcher, in Notes 63, no. 2 [December 2006]: 358-62) comes from a true expert in French musical gaiete. Musicians-Clothing-20th century is library catalog subject heading for Classic Chic, though what readers learn is not very much about musicians' clothing, but about how audiences for concerts and ballets in France before and soon after World War I were encouraged to dress. Davis contends that in early days of French modernism (ending in 1925), was art equal to music and painting, and she shows how its creators worked hand in glove, so to speak, with composers and painters (and its promoters with theatrical impresarios) to produce, for well off, encompassing style of universal participation. Nancy J. Troy's Couture Culture (Cambridge, MA: MIT Press, 2003) linked with modern art, and Davis builds upon similar work from a variety of scholars of early modernist musical and material culture, meticulously annotating her numerous sources. Her singular exploration of nexus of and music reminds me of a book she does not mention: Bonnie Wade's Imaging Sound (Chicago: University of Chicago Press, 1998), which also studied national costumes and music. Wade looks for mutual influences of Mughal and Hindu musical cultures over several centuries of South Indian history, drawing some conclusions by noticing changes in dress. Davis focuses on cultural force of modernism as expressed in French music and in first decades of twentieth century. Both scholars use illustrative art to make their points. Mughal rulers supported workshops where artists turned out officially sanctioned depictions of court events and common social activities; French and American magazine publishers of period Davis studies commissioned highly trained artists to draw or photograph trendsetting styles that would sell. Both cultural propaganda endeavors pictured ideal, stylized worlds, larger-thanlife even in miniature. What raises these images to status of art is their continued ability to communicate the moral and aesthetic feeling of their time and place, as Davis tells us Baudelaire wrote of illustration (p. 9). From them we may draw conclusions about their underlying reality, not least of which is that sartorial beauty and music were important to both societies, not only on formal occasions, but also in daily life. Consistently documenting musical events that were instigated by or important to them, Classic Chic centers a chapter each on designers Paul Poiret, Germaine Bongard, and Coco Chanel, and magazines La gazette du bon ton, Vanity Fair, and Vogue. An introductory chapter traces link between and music (both necessary for elegant living) to French publications of seventeenth century, when fashion plates first appeared. Early French periodicals published piano pieces but by end of nineteenth century, commentary on public concerts replaced sheet music, for music now was an art ripe for consumption rather than practice (p. 13). Poiret established himself as a designer of neo-classical styles and host of musical soirees where old music was played on early instruments. Davis notes that he created a taste for such historical authenticity in music a decade before Nadia Boulanger's similar salons began. …

Extending OJS into small magazines: The OMMM Project

At the CCSP, we have been exploring the possibilities of using open source, journal management software OJS to run small, independent magazines. To what extent can the editorial process embodied in OJS be adapted and loosened to serve the known needs of small magazines. Conversely, to what extent could this functionality be addressed starting with much simpler, less formalized platforms such as wikis, blogs, and open-ended CMS tools, adding structure and constraint as needed. Small magazines share many characteristics with journals: they have well-known communities of contributors, well-defined editorial and production processes, and are interested in publishing online as well as in print. There are also significant differences. One obvious difference is peer review, but this may not prove to be the most significant. Rather, focusing on the underlying model of the text and the author, and what each contributes to the larger publication and discourse reveals interesting assumptions underlying the both publishing operations and software systems. A set of requirements for online magazine publishing systems is proposed, with implications for the world of scholarly communication as well.