Body dissatisfaction is a key risk factor for the development of eating disorders. Although media exposure is associated with body dissatisfaction for White females who subscribe to, or internalize, the Western thin-ideal, little is known about these associations for Asian-Americans, one of the fastest-growing yet least studied U.S. minority groups. To our knowledge, this is the first study to compare the associations between (1) media exposure and body dissatisfaction, and (2) media exposure and internalization of the thin-ideal, for Whites and Asian college females. Moreover, (3) we tested the hypothesis that, as with Whites, internalization of the Western thin-ideal mediates the association between media exposure and body dissatisfaction for Asian-Americans. Participants were 289 college undergraduate females (44.5% White; 52.2% Asian) who completed surveys. Groups did not differ on age (mean 20.48, SD = 1.52) or body mass index (mean 21.98, SD = 3.43). We used hierarchical regression to test associations. Magazine exposure, but not TV exposure, was significantly associated with body dissatisfaction (p < 0.01) and with internalization of the thin-ideal (p < 0.001) for Whites and Asians. As hypothesized, aspects of internalization of the thin-ideal mediated the association between magazine exposure and body dissatisfaction in both groups. Specifically, for Whites, the relation between media exposure and body dissatisfaction was explained in part by perceived pressure to conform to the thin-ideal (p < 0.001), one key aspect of thin-ideal internalization. In the Asian group, however, two key aspects of internalization were found to partly account for the media exposure-body dissatisfaction relation: perceived pressure to conform to the thin-ideal (p < 0.001) and internalization of the media-prescribed athletic ideal (p < 0.01). Ethnicity and culture do not seem to protect against the influence of Western media exposure for Asian females. The results suggest that Asian-American young women are as vulnerable to the development of eating disorders as their White peers. It is likely, however, that this risk often goes undetected because of stereotypical perceptions that Asians are the “model minority” or because Asian women are thought to be naturally thin (Lau et al., 2006). Research has shown, for example, that Asian-American women who use laxatives are significantly less likely to be recommended for clinical evaluation (Franko et al., 2007). Clinicians serving this population should be cognizant of this risk and should treat appropriately. In addition, future research is warranted on treatment approaches that are most effective for this population.
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