Short-term electricity demand forecasts (minutes to several hours ahead) have become increasingly important since the rise of the competitive energy markets. The issue is particularly important for India as it has recently set up a power exchange (PX), which has been operating on day-ahead hourly basis. In this study, an attempt has been made to forecast day-ahead hourly demand of electricity in the northern grid of India using univariate time-series forecasting techniques namely multiplicative seasonal ARIMA and Holt-Winters multiplicative exponential smoothing (ES). In-sample forecasts reveal that ARIMA models, except in one case, outperform ES models in terms of lower RMSE, MAE and MAPE criteria. We may conclude that linear time-series models works well to explain day-ahead hourly demand forecasts in the northern grid of India. The findings of the study will immensely help the players in the upcoming power market in India.