Beyond Globalization: Making New Worlds in Media, Art, and Social Practice. A. Aneesh, Lane Hall, and Patrice Petro, eds. New Brunswick, NJ: Rutgers University Press, 2012. 238 pp. $24.95 pbk.Editors Aneesh, Hall, and Petro designed volume Beyond Globalization as collection of pioneering articles discussing impact of media, cinema, and arts on an emerging Global Village or One World system. The monograph covers diverse set of issues from media and television to cinema and media arts. It is noteworthy if not provocative contribution to growing body of literature on complex relations between and media. The authors assess complex interactions between media and as part of emerging and challenges in attempt to understand ideas behind emerging digital-cultural universe and its impact on social practices, asking, Are basic conditions of changed, diminished, or supplemented as result of intensified exchanges across national, ethnic, and territorial borders? and Does fact that large proportion of exchanges occur only with mediation of information incite need to redefine of other, from that of personhood to that of mechanization?The entire team of editors comes from University of Wisconsin-Milwaukee (USA), where Aneesh is an associate professor of sociology and studies, Hall is professor of English with research interest in digital and experimental literature, and Petro is professor of English and film studies and former president of Society for Cinema and Media Studies. They envisioned three main research goals for this book. First, they intended to go beyond traditional social constructions that equate notion of with making of reality with concept of world-making in which the increasing sophistication, multiplication, and dissemination of information... changes experience of all cultures. Second, they sought to emphasize new of where globalization suggests an interconnected whole or unity in multiplicities along with the logics of [cultural] production. Third, they set out to explore global media cultures where isomorphism between space and culture is increasingly replaced by a logic of information machines and new mediated information and architectural systems.In eleven chapters, group of mainly American scholars covers various aspects of impact of on media, television, arts, and cinema, offering different and competing views on ways shapes media culture. They suggest some theoretical generalizations as well as examining several case studies. The issue of and media has been covered quite intensively in western academic literature over past decades. Yet, authors believe there is room for further studies as some aspects of are often poorly understood, resulting in misplaced battles over homogeneity versus heterogeneity, as if functional expansion of market and media could turn world into irremediable cultural sameness. …