Luxury Car Research Articles

Effects of expectation on auditory impression of car door-closing sounds

If consumers have preconceptions or expectations about a product, these may influence their evaluation of the product sound. In this study, a psychoacoustic experiment was conducted to investigate the effect of preconception about the product on the perceived quality of the product sound. First, participants were presented with information about three different classes of cars (kei car, economy car and luxury car), including pictures, prices and displacements, and were asked to imagine the door-closing sound of each class of car, and evaluate the auditory imagery of door-closing sounds recalled from the three types of car information using the semantic differentials method. Next, five door-closing sounds were presented, assuming that they were the sounds of each car type. Participants rated perceived quality of stimuli using the same method. As a result, the stimulus of a kei car presented as the door-closing sound of a luxury car was rated as more luxurious than the same stimulus presented as that of a kei car. Similar results were obtained for the stimulus of a luxury car. These results indicate the effect of preconceptions (or expectations) on the auditory impression of the door-closing sounds.

Financial Analysis and Valuation on BMW

The BMW Group is currently top producers of luxury automobiles. The BMW Group is renowned for its dedication to technological advancement, as well as its emphasis on environmental responsibility and sustainability. This essay aims to figure out whether investing in BMW Group is a good choice or not. The author analyses the 2021 annual report of BMW Group from 3 aspects: accounting analysis, strategy objective and risk management. The recommendation is BMW Group is a good choice to invest in because it has strong good operations, profitability and a risk management system. Moreover, the transformation plan has made BMW Group even more growth-oriented and the return on investment is expected to improve in the future. BMW Group focused on the reduction of CO2 emissions and the electricity vehicle transformation plan in 2021, and the sale volume was quite considerable. The dividend will grow in the future, more shareholders may invest in BMW Group.

Review of "Violent Exceptions: Children's Human Rights and Humanitarian Rhetorics by Wendy S. Hesford," Hesford, W. S. (2021). Violent Exceptions: Children's Human Rights and Humanitarian Rhetorics. The Ohio State University Press.

Will someone please think of the children? W.C. Fields has been notoriously associated with the warning "never to work with children and animals." And he was right! Both varieties of co-performers are guaranteed to steal the show from any adult in the general vicinity. It is generally accepted that commercials with a cute puppy and a Sarah Mclachlan soundtrack, or a baby amid famine and natural disaster is much more likely tug at heartstrings and garner cash donations than a city planner with a spreadsheet and a clip board. Consequently, the "adorable baby" cliché can be found everywhere from sitcoms to advertisements for products as diverse as healthcare, luxury brand cars, and banking securities services.

ANALISIS MODEL BISNIS STARTUP KEENANSUPERCAR DENGAN METODE VALUE PROPOSITION DESIGN

Keenansupercar startup is a luxury car rental service platform in Bali. At this time, startup keenansupercar wants to innovate its business model because there is no customer profile and proper product development that matches the wishes of the market/customers. The goal of business model innovation is to create a value proposition for startups, customers, and society. There are various methods that are often used by startup founders in analyzing business models, one of the methods that can be used to analyze business models is value proposition design. The value proposition design method directs startup founders how to use the value proposition canvas in designing and testing a large value proposition on a continuous search for what customers want which will result in a value proposition canvas.

Young consumers’ Perceptions of AI-Powered in-Car Personalized Services in a Growing Market for Smart Cars

Artificial Intelligence (AI) has induced personalized services that augment consumers’ in-car experience, aid their decision-making, and help delegate their tasks based on their needs, choices, and history. Although these services have many advantages, their adoption is unknown in the growing smart car market. This study examines consumer perceptions of AI-powered personalized services in cars in India. A literature review is carried out to identify consumer perceptions as determinants from previous personalization studies and a conceptual framework is formulated by extending the Technology Acceptance Model (TAM). Data is collected using a questionnaire-based survey and is analyzed using Structural Equation Modeling (SEM). Results show that “perceived usefulness” and “perceived ease of use” are significant consumer adoption factors. “Perceived risks” significantly weakened their relationship on “behavioral intention”. This study provides practical recommendations to policymakers for protecting consumers’ personal data, to car OEMs for designing useful and easy-to-use services not only in luxury cars but also in the mainstream segment, and to marketers for building promotional strategies and advertisements targeting young consumers of the growing market.

The Effect of Homophily and Expertise on Purchase Intention Luxury Cars on Youtube Platform Users

Social Media influencer is one of the primary keys in the advertising industry, which provides more impetus to increase consumers' sense of homophily towards brands. This is assisted by the level of expertise possessed by SMI, which is in accordance with the brand identity and elements owned by the brand. The level of homophily and expertise can increase image satisfaction and advertising trust in building a sense of emotional connection and shared values between consumers and brands. This interpersonal feeling can be interpreted as a self-brand connection where consumers with a high sense of connection will increase the consumer's desire to buy and feel the benefits provided by product consumption emotionally or practically. This research focuses on the luxury car industry, which is often promoted through social media influencers on the YouTube platform. The use of the YouTube platform has the right features to provide information through audio, visuals, and also the right duration in promoting luxury cars. Respondents who were targeted using non-probability sampling also had specific criteria where Respondents were Youtube users who had watched automotive YouTuber content and recognized SMI luxury cars on Youtube.

An Investigation on Definition, Identification and Categorization of Luxury Cars in India

An Investigation on Definition, Identification and Categorization of Luxury Cars in India

Potret Remaja Urban dalam Novel Teenlit Berjudul Married With Senior karya Cintaprita

This article was written to explain and describe the portrait of urban youth in the teenlit novel entitled Married With Senior by Cintaprita. This study uses literary research with descriptive methods. Based on the results of research on the novel Married With Senior by Cintaprita, 22 data were found related to the portrait of urban youth in the novel. (1) The portrait of the fun personality of urban youth in Cintaprita's novel Married With Senior is described through addiction to online games and addiction to novels. (2) The portrait of the socio-economic position of an urban youth family in Cintaprita's novel Married With Senior is that urban teenagers are with upper-class social status. (3) The portrait of prestige urban youth recreation in Cintaprita's novel Married With Senior can be seen in the indicators of clothing used, namely wearing dresses, based on indicators of luxury cars and motorcycles, and places to visit restaurants and malls. (4) the portrait of the fun of urban youth playing groups in Cintaprita's novel Married With Senior can be seen by the fun of a group of teenage games. (5) The portrait of urban juvenile delinquency in the novel Married With Senior by Cintaprita can be seen urban youth described by Cintaprita namely wild racing, drinking wine and smoking.

Pengaturan Terhadap Arogansi Pengendara Mobil Pribadi Di Jakarta

Traffic jams in Jakarta are indeed very severe, even Jakarta was once the city with the worst traffic jams in the world. So it is not uncommon for violations to occur when driving because of the dense and murky traffic conditions in Jakarta. Such as running through a red light, passing through a route that is not supposed to be, and some even intimidate other road users. This is done in order to get priority on the streets. This research is dedicated to finding out the regulation of driver arrogance in Indonesia, and to find out why the phenomenon of private car driver arrogance in Jakarta is increasingly prevalent. The research was carried out using normative juridical methods based on laws and regulations, related books, and legal research. It can be said, using a method through a statutory approach (statute approach) and a case approach (case approach). It is proven that there are still many cases of arrogance being committed. In Jakarta there are still arrogant private car drivers. Whereas in driving, drivers should have ethics in driving on the road. Most perpetrators of arrogance who dare to break the law on this highway are dominated by luxury car drivers. This is due to social hierarchies that make them feel higher than other drivers.

Gastromotive dining: Using experiential multisensory dining to engage customers

We live in an ‘experience economy’, in which consumers value the experiences offered by brands in some cases seemingly over the utility of the goods or services they offer. Over the last quarter of a century or so, the world of marketing has seen a clear shift towards a more experiential form of consumer, press, and influencer engagement. It is striking how many brands are currently trying to tap into the power of experiential events/marketing. This shift has led to an increased interest in the delivery of immersive multisensory experiences. Few experiences can tap in to all of the senses quite as effectively as carefully-curated gastronomical encounters. This paper provides a case study exploring the development of one such multisensory dining concept created recently on behalf of a German luxury car brand by the London-based design studio Kitchen Theory. A multi-course multisensory immersive dining experience was developed in which the various courses were designed to mirror, amplify, imitate, illustrate, and/or pair with the key conceptual content contained within a series of emotive branded videos.

Business Risk Analysis of Ferrari, Mercedes and Toyota in The Automotive Industry

As one of the largest industries in the world, the automotive industry is booming in recent years. Recently, engine fuels have also undergone a change from conventional fuels to electric vehicles. With the emergence of electronic vehicles and the deterioration of the environment, traditional car companies are facing critical challenges. The purpose of this paper is to analyze which is the better investment for Ferrari, Mercedes and Toyota from various financial data such as Equity Beta and Assets Beta. This paper also compares different financial data of the three companies to explain the business risks. Then, two sets of comparisons between luxury cars and commercial cars, electric cars and fuel cars are applied to argue the reasons for the business risk for each company. From the data, it can be seen that Ferrari has the highest business risk, which means that they are more sensitive to market fluctuations, followed by Mercedes. On the contrary, Toyota's share price fluctuations are stable throughout the year. Finally, this paper provides investors with advice on investing in the automotive industry from their perspective, to help them make savvy decisions whenever possible.

Finite Element modeling of force amplification at the spindle due to a tire's cavity mode: experimental verification

Reduction of tire-road noise is an important issue when developing luxury cars and electric vehicles. In this context, the air-cavity mode is an important source of spindle forces transmitted to the suspension that then increase interior noise levels. When a tire rotates, the cavity mode near 200 Hz splits into two adjacent modes due to a Doppler effect and tire deformation. That split can lead to increased levels of both longitudinal and vertical spindle forces at the spindle since the two acoustic modes each contribute to both forces when the tire rotates. Thus, it is important to develop tools to identify the contributions of the split air-cavity modes to the spindle force. A FE simulation of the spindle force for a steady-state rolling has been verified by a comparison with laboratory test results obtained by using a wheel-force transducer mounted on Purdue's Tire Pavement Test Apparatus. It was observed that the frequency split expands as the rotation speed increases and that the vertical spindle force increases when aligned with an odd-numbered circumferential structural mode. By using the correlated simulation model, parametric studies have been carried out focused on minimizing the vertical spindle force due to air-cavity mode near 200 Hz.

Factors influencing Consumer’s Driving Behavior of Most Preferred Luxury Car Brand in Bangkok Thailand

The luxury car market in Thailand is expected to keep expanding with double-digit growth this year (2022), despite the impact of lockdown measures implemented to contain the spread of COVID-19. Demand for cars and the purchasing power of prospective buyers remain strong in these segments, making Thailand a target market for upper-end car manufacturers. Revenue in the Luxury Cars market segment is projected to reach US$201m in 2022. The purpose of this research is to study factors influencing consumer’s driving behavior of his/her most preferred luxury car brand in Bangkok, Thailand. These factors include six independent first-order variables: Social Status (SS), Social Pressure (SP), Brand Personality (BP), Brand Image (BI), Brand Trust (BT), and Product (PD); three second-order latent variables: Product (PD), Brand (BRN) and Social (SOC) and one dependent variable: Car Usage Behavior (CU). 400 sample were collected using electronic questionnaire through social media. We used second-order Structural Equation Models (SEM) for data analysis. The result shows For data analysis, we employed second-order Structural Equation Models (SEM). The result shows that the RMSEA for this model is.049 (.05), which strongly implies a "near fit," and the Goodness of Fit Index (GFI) value is.968 (>. 90), indicating that the model fits well according to the descriptive measures of fit. CFI and TLI, which are incremental fit indices that compare the fit of our hypothesized model to that of a baseline model (i.e., the model with the worst fit), both have values more than.90 (CFI =.979, TLI =.900), indicating an acceptable fit. More importantly the second-order latent factors included in the model i.e. Product (PD) and Social (SOC) seem to have significant effects on influencing consumer’s driving behavior of his/her most preferred luxury car brand in Bangkok, Thailand due to their p-values are all both less than .05.

Legal Aspect of Binary Options Broker Platform Related to Operating Permissions From Bappebti and Liability of Company’s Information From Blocked Social Media

It seems that we are bombarded every day with advertisements touting the benefits of investing online through binary options brokers (Binary Options). Pop ups on various social media showing celebrities and their yachts, and driving luxury cars and luxury vacations on their own Tropical Islands. However, due to a lack of information, many have stuck with this risky fantasy, and this has been proven again, investing is not a game, and many people who think they can make a fortune trading online quickly eat up years of savings. This research applied a normative legal study using statutes, conceptual, and case approaches. The legal materials were through document study, i.e., reviewing regulations and concepts relevant to investment law. Data in this research were analyzed qualitatively. The result research shows that many people make promises to the public that online trading can generate large profits as additional income. In practice, it is said through it money will work for us. Even though the risk of loss that can occur is also very large or commonly known as a highrisk high return. Public enthusiasm for transactions in the field of Commodity Futures Trading during the pandemic has increased. For this reason, supervision and observation needs to be tightened to prevent potential losses to the public due to unlicensed offers of advertisements and promotions in the field of Commodity Futures Trading and one of the ways is by imposing restrictions so that the websites of these unlicensed entities cannot be accessed. Entity applications that do not have permission from Bappebti, which are still on the Google Playstore and IOS Appstore, and socialized by various influencers-celebs on social media contain elements of fraud and their legality is questionable.

Vehicle Classification Using Deep Feature Fusion and Genetic Algorithms

Vehicle classification is a challenging task in the area of image processing. It involves the classification of various vehicles based on their color, model, and make. A distinctive variety of vehicles belonging to various model categories have been developed in the automobile industry, which has made it necessary to establish a compact system that can classify vehicles within a complex model group. A well-established vehicle classification system has applications in security, vehicle monitoring in traffic cameras, route analysis in autonomous vehicles, and traffic control systems. In this paper, a hybrid model based on the integration of a pre-trained Convolutional Neural Network (CNN) and an evolutionary feature selection model is proposed for vehicle classification. The proposed model performs classification of eight different vehicle categories including sports cars, luxury cars and hybrid power-house SUVs. The used in this work is derived from Stanford car dataset that contains almost 196 cars and vehicle classes. After performing appropriate data preparation and preprocessing steps, feature learning and extraction is carried out using pre-trained VGG16 first that learns and extracts deep features from the set of input images. These features are then taken out of the last fully connected layer of VGG16, and feature optimization phase is carried out using evolution-based nature-inspired optimization model Genetic Algorithm (GA). The classification is performed using numerous SVM kernels where Cubic SVM achieves an accuracy of 99.7% and outperforms other kernels as well as excels in terns of performance as compared to the existing works.

Demystifying Brand Love for Luxury Cars: Testing the Moderating Impact of Emotional Stability

The present research investigates brand love for luxury cars and extends the knowledge on brand love by testing and validating psychographic consumer qualities, including emotional stability. Data for the present research study was collected through an online survey administered to 700 respondents. A total of 426 responses were received, and after deleting 26 unfilled responses, the total sample size came to 400 responses. In the first stage, the data were tested for the construct reliability. After testing the composite reliability of constructs, convergent validity, and discriminant validity was estimated. AMOS 26 was employed for path analysis which revealed the robustness of the conceptual model. Using Model 1 and Model 4 in the PROCESS macro in SPSS Version 26, the present study performed mediation and moderation analysis. The results revealed that consumers brand love mediates the relationship between brand anthropomorphism and consumer’s intention to purchase and it also mediates the relationship of NWOM with purchase intention. Further, the analysis revealed that consumer’s brand attitude mediates the relationship between brand anthropomorphism and NWOM with purchase intention. The moderation results showed that emotional stability moderates the association of brand anthropomorphism with brand love and it also moderates the association of brand anthropomorphism with brand attitude. Further, emotional stability has a moderating effect on the relationship between NWOM and brand attitude.

Multimedia Advertising and Marketing Methods in the Context of Digital Communication

This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2. to identify the communication objectives used in their DCM strategies for social media using luxury car brands as a case study; 3. to assess the engagement (reactions, shares, views) of each brand on social media; 4. to use Facebook as a case study to examine the type of media used for his advertising content (text, links, photos, videos, hashtags). The analysis included identifying marketing communication objectives through media content types, social media content marketing strategies and social media indicators. The research results show that brand awareness, brand personality and brand distinctiveness are the most frequently used goals in multimedia advertising and marketing, which makes the focus of digital content advertising marketing used by brands on social media more visible and recognizable, and humanized features and attitudes are reflected on social media.

Netizen Illocutionary on Celebrity Flexing

This study aims to examine the forms of speech act in netizen comments in posts with a tendency to flexing. Speech acts found in netizen comments are illocutionary praise and slurs. The data source used is from social media in the form of Instagram of several celebrity figures such as Wirda Mansur https://www.instagram. com/reelCXQT 976F6YJ/?utm.source=ig_web_copy_link. The method used is a descriptive method, which is to describe the expressions of netizens on celebrity posts. Illocutionary netizens on the post considered that what Wirda was doing was a gimmick. However, there are several posts with a tendency of flexing to get praise from some netizens, such as Atta Halilintar's Instagram post. Recommendations for young people should be able to select posts from celebrities, especially those with a tendency to flexing behavior. The discovery of data that includes felxing like what the actress did when the motorbike broke down preferred to buy a new motorbike rather than having to repair the motorbike to a repair shop. Other forms of flexing such as showing off a luxury house, showing off a crab dish worth 7 million, showing off a flower price of 3 million, showing off a luxury car, showing off a garage that contains many cars, and showing off jewelry. Illocutionaries said by netizens contained satire and some contained praise.

The Fast and the Furious: Exploring the Limits of Law and Economics through a Campaign to Repeal the Luxury Car Tax

The Fast and the Furious: Exploring the Limits of Law and Economics through a Campaign to Repeal the Luxury Car Tax

Research on the Corporate Value of Ferrari Based on the Valuation Method

Ferrari as one of the main brands of luxury cars, the company's earnings, has been in focus, according to data show that in 2021, the net loss from a year earlier, the company continued to expand, some investors want to assess the value of the company to evaluate whether to continue to invest, however, the evaluation of some researchers is the lack of a large number of reliable data, the lack of a detailed explanation of the assessment. Therefore, the research topic of this paper is to evaluate the value of Ferrari Company according to its own profit and debt financial situation, and whether investors can get the ideal return. The research method of this paper is as follows: first, the earnings per share and average stock price from 2019 to 2021 are collected, and then the data are analyzed by P/E ratio. In addition, the net profit and revenue data of Ferrari and its competitors from 2019 to 2021 were collected and EV/E valuation analysis was performed on their data. The results of the two research methods show that in terms of valuation, Ferrari is overvalued, enterprise value and P/E ratio are too high. That means investing in Ferrari shares won't necessarily pay off. This may be because Ferrari is not a new automobile brand, but an old one. Secondly, its product types make it difficult for Ferrari to continue to enter a new level. The Fed raised interest rates to ease inflation caused by geopolitical crises and the COVID-19 pandemic. The policy not only affects investors, but also affects Ferrari's borrowing.