Traditional roadway lighting is intended to provide safe guidance for drivers and pedestrians, but the large-scale application of roadway lighting has resulted in significant energy consumption and light pollution. However, road markings prepared by luminous coating are a kind of multi-functional road marking that can meet the needs of highway lighting at night and save energy. Here, CaAl2O4:Eu2+,Nd3+,Gd3+ blue long-afterglow phosphor is obtained by the high-temperature solid-state method, and the blue luminescent coating is synthesized by the blending method. The phase composition, microscopic morphology, luminescence properties and water resistance of the phosphor and luminescent coatings are characterized. The best components and processes of the luminescent coating are explored to meet the application of an expressway. Considering the afterglow’s performance, the optimal calcination temperature of the phosphor is determined to be 1300 °C. The afterglow of the phosphor can be over 8 h after 2 h of daylight excitation. The addition of 1.25% SiO2 to the luminescent coating improves the uniformity of the components, and the incorporation of 3.5% CaCO3 improves the denseness of the coating. When the coating thickness is 0.8mm, the luminescent coating can achieve the best luminous effect. After 120 h of immersion in water, the afterglow intensity of the luminescent coating reduced to 70% of the original, which has excellent water resistance. The blue luminescent coating with the addition of appropriate amounts of CaCO3 and SiO2 improves the dispersion as well as the densification of the components in the coating to achieve the best luminescent effect. In the Shenyang area, different weather conditions (cloudy, sunny, rainy) have no significant effect on the afterglow performance of the luminescent coatings, all of which can achieve over 5 h of afterglow and are suitable for expressways.