Transferrin receptors (TfR)-targeted drug is a promising candidate for clinical tumor-targeted therapy due to the overexpressed TfR on the tumor-cell membrane. However, the variation of TfR expression levels in different tumor types seriously challenged the therapeutic effect of TfR-targeted drugs, hindering their development and clinical translation. In this work, we designed a novel TfR-targeted nanomedicine (DFO@lipo-Tf NPs) with self-enhanced targeting ability by up-regulating the expression of TfR on tumors through iron starvation acclimation, which significantly improves the drug accumulation in the tumor. The self-enhanced targeted nanoparticles (DFO@lipo-Tf NPs) were constructed by encapsulating deferoxamine (DFO) in transferrin (Tf) modified liposome. DFO has been proven to scavenge Fe3+ in the acid tumor environment, which can lead to iron starvation in tumor cells and further induce the increase of TfR expression. We then encapsulated the chemotherapeutic drug doxorubicin (DOX) into DFO@lipo-Tf NPs to form self-enhanced targeted chemotherapeutic nanomedicine (DFO/DOX@lipo-Tf NPs), which dramatically increase in vitro and in vivo therapeutic effect to HeLa cell-line tumor with inherently low TfR expression. This conceptual strategy provides an innovative design for advanced TfR-targeted nanomedicine by breaking through the bottleneck of targeting efficiency in tumor-targeted therapy, laying a foundation for future development of TfR-targeted nanomedicines.