Nanocrystalline TiO2 coatings were successfully deposited on metallic substrate surfaces through low-pressure cold spray. Sol–gel amorphous TiO2 dry gel was for the first time used as a feedstock powder. Agglomerated morphology of the amorphous powder with high-density packing of particles and reduced pores number was an important factor for successful low-pressure cold spraying. However, in the present study one more factor contributing to anchoring of TiO2 particles by cold gas spraying onto a substrate was indicated. This factor enabling effective powder deposition and coating production is based on an exotic for conventional ceramic materials’ plastic deformation of amorphous powder. Furthermore, the detailed analysis of SEM, Raman and XRD measurements clearly demonstrated that amorphous titanium dioxide is transformed into crystalline anatase form during the process of low-pressure cold spraying.