Purpose: The objective of this study was to determine the valuation between intellectual capital and human capital in SMEs in Ecuador.
 
 Theoretical framework: Recent literature has reported interesting results on the application of organizational theoretical models and the knowledge society. However, there is still much to investigate and learn about organizational models and cultures in SMEs in Ecuador. (Saavedra & Saavedra, 2012)
 
 Design/methodology/approach: A cross-sectional design with a qualitative approach was implemented. An empirical study is carried out where the intellectual capital of the SMEs is evaluated through human capital as a dependent variable, and three variables as independent: Values and attitudes, skills and abilities, through the application of a structured questionnaire through an interview with 378 businessmen. of the manufacturing, commerce and services sector of Ambato and Riobamba in Ecuador. It began with the descriptive analysis of the composition of the sample and the statistical results are evidenced through an analysis of means.
 
 Findings: The results showed that according to the composition of the sample by company size, microenterprises have between 1 and 9 employees, small companies manage between 10 and 49 workers and medium-sized companies between 50 and 199 employees, being representative, such as drivers. of the economy in Ecuador. One problem is the relevant presence of microenterprises, which generally maintain low-quality jobs and minimum wages.
 
 Research, Practical & Social implications: We suggest valuing human capital in SMEs . This research establishes a sense of belonging and commitment, which allows you to socialize with the client and develop your creativity. Likewise, the feeling of belonging establishes that the worker feels an integral part of the company, trusting the administrators, having freedom and autonomy to plan their work and avoiding high turnover, ensuring their permanence in the company. This value allows SMEs to develop and workers to increase their productivity by working in an appropriate environment.
 
 Originality/value: The results showed that the SMEs businessman considers it relevant to hire an experienced worker who maintains personal development by involving his family, the company carries out social, cultural activities and specialized training that contributes to improving the development of the company, allowing the hiring of personnel with a graduate degree or specialization. technical, offering training with specific skills for the development of the company.