A rapid, sensitive, and accurate bioanalytical method was established for the quantitation and pharmacokinetic investigation of loratadine (LTD) in rat plasma by liquid chromatography–electrospray ionization mass spectrometry (LC-ESI-MS/MS) using loratadine-d5 as internal standard (ISTD). The analyte and ISTD were extracted by solid-phase extraction and chromatographic separation was achieved on Gemini NX- Reverse Phase C18 (50×4.6mm;5μ) using mobile phase mixture of 5mM ammonium formate buffer in water (pH 3.5±0.1 with formic acid), and acetonitrile (20:80v/v), at a flow rate of 0.400mL/min with injection volume of 10μL. LTD and ISTD were detected at m/z 383.3→337.4 and 388.4→337.3 with retention time of 2.62 and 2.59min, respectively. High sensitivity (1.0ng/mL) was achieved using small volume of rat plasma (20μL) and the method was validated over a linearity range of 1.05–405.41ng/mL with high correlation coefficient (r=0.9998). The extraction method displayed a mean process efficiency of 63.25 and 65.47% for LTD and ISTD, respectively. The validated method when successfully applied for quantification of LTD in rat plasma revealed enhanced bioavailability of orally administered LTD-loaded self-nanoemulsifying drug delivery system (SNEDDS) (Cmax, 466.65±18.94ng/mL and AUC0-t 633.00±12.44 ng-h/mL) over LTD-suspension (Cmax, 104.75±2.87ng/mL and AUC0-t 287.00±9.11 ng-h/mL). The in vivo-in silico prediction by the GastroPlus™ software showed good prediction accuracy for LTD-SNEDDS (fold error<2). The Loo-Reigelman method (2-compartment) presented best model-fitting indicating adequate in vitro–in vivo correlations. Conclusively, the developed sensitive analytical method displayed enhanced systemic availability of LTD-SNEDDS, and the in vivo in silico approach revealed sufficiently good GI simulation.
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