Long-term Sustainable Strategy Research Articles

THE EFFECT OF TANGIBLE ASSETS AND GREEN INTELLECTUAL CAPITAL ON PROFITABILITY: THE MEDIATING ROLE OF ESG PERFORMANCE (STUDY ON GO PUBLIC COMPANIES IN INDONESIA)

Integrating sustainable practices into business strategies is essential for enhancing economic performance and mitigating environmental impacts. In Indonesia, where economic growth and environmental sustainability are critical, this study examines the impact of tangible assets (TA) and green intellectual capital (GIC) on the profitability of publicly listed companies. The research investigates how tangible assets and green intellectual capital influence company profitability through the mediating role of ESG (Environmental, Social, Governance) performance. The study uses a dataset of 363 observations from 122 companies listed on the Indonesia Stock Exchange from 2020 to 2023. Path analysis is employed using RStudio to examine the relationships between tangible assets, green intellectual capital, ESG performance, and profitability (measured by ROA). The findings reveal a significant positive relationship between tangible assets and ESG performance, indicating that companies with substantial tangible assets are better equipped to implement sustainable practices. However, GIC does not show a significant direct impact on ESG performance or profitability (ROA). The mediation analysis underscores the critical role of ESG performance in enhancing profitability, demonstrating a significant positive effect on ROA. This suggests that ESG practices are essential in translating tangible and intellectual resources into financial gains. Despite the non-significant direct effects of GIC, its contribution through improved ESG performance highlights the importance of integrating green intellectual capital into corporate strategies for long-term profitability and sustainability. These findings offer valuable insights for corporate managers and policymakers, emphasizing the need for investments in tangible assets and green intellectual capital to foster sustainable practices and improve financial outcomes. The research underscores the importance for companies to focus on corporate social responsibility, environmental, and governance practices. Implementing ESG concepts helps companies build a good reputation, attract investors, achieve operational efficiency, and ensure long-term sustainability. This study supports the implementation of robust ESG frameworks to achieve both economic and environmental goals.

Building the future of rural-based wellness tourism: Infrastructure and policy considerations for rural Thailand

Rural-based wellness tourism presents a unique opportunity for sustainable economic development in Thailand, particularly in regions rich with natural and cultural resources. The significance of this study lies in its focus on addressing the gap in understanding how rural-based wellness tourism can be supported through infrastructure development and policy frameworks. While wellness tourism has been extensively studied in urban settings, there is a clear need for research that examines the unique attributes of rural wellness destinations, particularly in Thailand, where rich cultural heritage and natural landscapes provide a strong foundation for wellness tourism development. This study examines the key attributes of rural-based wellness tourism destinations, emphasizing how infrastructure development and policy frameworks can support their sustainable growth. Quantitative method using structured questionnaire is the primary research tool. Using Exploratory Factor Analysis (EFA), six core attributes—Uniqueness, Facilities, Activities, Attractions, Natural Setting, and Wellness Therapy—were identified as critical components that shape tourist experiences and drive destination success and validates them using Confirmatory Factor Analysis (CFA). The article highlights the vital role of infrastructure, such as transportation and wellness facilities, in enhancing the accessibility and appeal of rural destinations. Additionally, policy considerations are explored, focusing on environmental protection, community-based tourism, and investment incentives that encourage the sustainable development of wellness tourism in rural Thailand. A proposed model integrates these attributes with infrastructure and policy measures, offering practical recommendations for stakeholders to promote rural-based wellness tourism that fosters local economic growth while preserving natural and cultural heritage. The findings contribute to the broader understanding of how rural wellness tourism destinations can be developed to meet the evolving needs of modern travelers and support long-term sustainable tourism strategies.

Identification of Key Soil Quality Indicators for Predicting Mean Annual Increment in Pinus patula Forest Plantations in Tanzania

There is an unexplored knowledge gap regarding the relationship between soil quality and mean annual increment (MAI) in forest plantations in Tanzania. Therefore, this study aimed to identify soil quality indicators and their impact on the mean annual increment (MAI) of Pinus patula at Sao Hill (SHFP) and Shume forest plantations (SFP) in Tanzania. The forests were stratified into four site classes based on management records. Tree growth data were collected from 3 quadrat plots at each site, resulting in 12 plots in each plantation, while soil samples were taken from 0 to 40 cm soil depth. Analysis of variance examined the variation in soil quality indicators between site classes at two P. patula plantation sites. Covariance analysis assessed the differences in MAI and stand variables across various site classes, taking into account the differing ages of some stands, with stand age serving as a covariate. Linear regression models explored the relationship between soil quality indicators and MAI, while partial least squares regression predicted MAI using soil quality indicators. The results showed that, at SHFP, sand, organic carbon (OC), cation exchange capacity, calcium (Ca), magnesium (Mg), and available P varied significantly between site classes, while silt, clay, and available P varied significantly at SFP. At SHFP, sand and clay content were positively correlated with MAI, while at SFP, silt content, available P (Avail P), potassium (K), Ca, and Mg showed significant positive correlations. Soil quality indicators, including physical and chemical properties (porosity, clay percentages, sand content, and OC) and only chemical (K, Mg, Avail P, and soil pH) properties were better predictors of the forest mean annual increment at SHFP and SFP, respectively. This study underscores the importance of monitoring the quality of soils in enhancing MAI and developing soil management strategies for long-term sustainability in forests production.

Sustainable Implementation of Citizen-Based Plastic Monitoring of Fresh Waters in Western Africa

Citizen science projects globally have increasingly been implemented in collecting and analysing environmental data. At the same time, these initiatives are often project-based and, therefore, of short duration. This presents a challenge as data from such activities may not be used in research and political decision-making. This research aims to explore the barriers and solutions for establishing a sustainable long-term citizen-based plastic monitoring strategy in fresh waters based on a case study in Accra, Ghana. This case study is particularly relevant due to the significant issue of plastic pollution in the region, limited official monitoring data to effectively address the problem, and the potential role of citizen science in addressing this data gap in the long term. Data on barriers and solutions were collected based on eight expert interviews, a survey amongst 17 stakeholders, and subsequent roundtable discussions with 24 experts and stakeholders from academia, the private sector, the public sector, and civil society. From this, we identified 30 types of barriers and 21 types of solutions to implement citizen science in the long term. These barriers and solutions relate to five fields of action (social, economic, environmental, technical, and management and governance) and four stakeholder groups (public sector, private sector, civil society, and academia) to implement solution pathways for long-term citizen science projects. Based on our findings, we make suggestions as to how citizen science can be implemented more sustainably in the future in different fields of action and from various institutional perspectives. With this, we hope to advance the potential use of citizen science and citizen science data in research and policy design related to plastics in fresh waters.

SUSTAINABILITY OF FLOWER VENDORS AT PASAR BUNGA RAWA BELONG, JAKARTA, INDONESIA

Pasar Bunga Rawa Belong, established in 1989, is the largest flower market in Jakarta and Southeast Asia, offering a wide variety of fresh and dried flowers, along with agricultural supplies. The market supports around 600 traders, many of whom have been selling for over 20 years. This paper proposes strategies for the market's long-term sustainability. A literature review, a discussion with the Flower Traders Association, and interviews with flower traders were conducted to explore their success stories and challenges. A SWOT analysis was then developed based on these findings. The analysis led to key strategies aimed at ensuring the sustainability of Pasar Bunga Rawa Belong. These strategies include strengthening collaboration between market stakeholders and the government, enhancing infrastructure, providing technical training and financial support, and improving traders' skills in flower arrangement, financial management, and marketing. Furthermore, marketing efforts should emphasize the emotional and cultural significance of flowers to strengthen customer engagement. These strategies aim to secure Pasar Bunga Rawa Belong’s ongoing contribution to the local economy.

Telehealth Outreach Program for Child Traumatic Stress: Strategies for Long-Term Sustainability.

There are high documented rates of exposure to traumatic events and mental health disorders among youths yet existing disparities in access to care for racial and ethnic minority youths and youths in rural communities. Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) is an evidence-based behavioral health therapy for children. The delivery of TF-CBT via telehealth can decrease access to care barriers. An interdisciplinary clinical team developed a training program to guide clinicians to effectively provide TF-CBT via telehealth. The goal of this study was to describe variation in implementation processes of the telehealth TF-CBT program and identify barriers and facilitators to program implementation post-training, which were utilized to develop implementation strategies for intervention sustainability. Using a mixed-methods approach, data were collected on telehealth implementation processes and facilitators and barriers to the delivery of telehealth TF-CBT. This study was guided by an adapted implementation science framework, namely the Exploration, Preparation, Implementation, Sustainment model. Interviews and surveys were completed with clinical site leaders who had participated in the telehealth TF-CBT training. Throughout clinical sites, there was varied adoption and penetration of the telehealth TF-CBT program. Facilitators to implementation included leadership and site staff buy in, community needs, and training resources, while barriers included funding, available logistical resources, and child and family involvement. The feedback gained from this project assisted in the development of implementation strategies for increased adoption and sustainment of TF-CBT delivered via telehealth. Strategies include ongoing interactive assistance and resource support, enhanced training for stakeholders, and program adaptations, with the goal to increase access to quality mental health care for underserved populations.

Soil Organic Carbon May Decline Under Climate Change: A Case Study in Mexican Forests

Soil organic carbon is essential for ecosystem health, influencing water retention, soil fertility and biodiversity. However, climate change and deforestation are reducing SOC globally. This study models and projects changes in the SOC of Mexican forest soils under different climate scenarios. Over 100 models were developed relating SOC to the Lang index (precipitation and temperature), altitude, slope, bulk density, texture and soil depth. The results indicate that SOC can be effectively modelled to assess scenarios for decision making. The highest SOC levels were found in tropical rainforests and mesophyll forests and the lowest in broadleaved forests of the Sonoran plain. Climate change is projected to reduce SOC in forest ecosystems by up to 11%, especially in temperate forests. Conversely, mesophyll forests are expected to experience a slight increase in SOC of 3% due to rising temperatures and changing precipitation patterns. This decline could lead to increased HGH and reduced carbon storage capacity. This study highlights the need for sustainable management practices and multidisciplinary research to mitigate these impacts and emphasises the importance of comprehensive strategies for long-term environmental sustainability.

Driving sustainable energy transitions with a multi-source RAG-LLM system

By 2035, the UK aims to upgrade all homes to achieve a net-zero economy by 2050, thereby reducing energy consumption, household costs, and improving living conditions. Small and Medium-sized Enterprises (SMEs) play a crucial role in this transition. However, many SME contractors lack essential information on Sustainable Energy Initiatives (SEIs) and the relevant Energy landscape necessary for driving Sustainable Energy Transitions (SETs). This knowledge gap poses risks to SME interventions, potentially leading to increased costs and inefficiencies. Accessing timely information on SEIs including government policies, funding, technologies, and environmental impacts from various media sources is essential for guiding effective SETs and understanding the relevant Energy landscape, thereby facilitating informed decision-making. Currently, SMEs lack an integrated system that consolidates data from diverse media sources into a centralized Information System (IS), limiting their ability to effectively navigate SEIs. To address this gap, this research introduces an Energy Chatbot, a sustainable IS that utilizes Large Language Models (LLMs) integrated with multi-source Retrieval Augmented Generation (RAG). This system encompasses diverse media sources, including news articles, government reports, industry publications, academic research, and social media. The Energy Chatbot is designed to enhance decision-making for SMEs by providing comprehensive Energy sector insights through a Question Answering (QA) system. Key findings emphasize that this approach reduces costs by utilizing open-source models. Moreover, the Energy Chatbot provides SMEs with access to up-to-date information, enabling them to identify long-term sustainability strategies and maintain a competitive edge in the evolving Energy landscape.

Enhancing Olive Cultivation Resilience: Sustainable Long-Term and Short-Term Adaptation Strategies to Alleviate Climate Change Impacts

Olive cultivation, an icon of Mediterranean agriculture, economy, and cultural heritage, faces significant challenges due to climate change and soil degradation. Climate projections indicate that altered precipitation patterns, rising temperatures, and increased frequency of extreme weather events will adversely affect olive tree growth, fruit quality, and yield. This review provides a novel perspective on addressing these challenges through both long-term and short-term adaptation strategies, emphasizing innovative products, advanced technologies, and practical solutions that must work synergistically and be tailored to regional conditions. Long-term practices refer to proactive strategies for enduring climate resilience, including cover cropping, mulching, soil amendments, and breeding programs which enhance soil health, improve water retention, and increase the trees’ resilience. Short-term strategies focus on immediate impacts, offering immediate stress relief and enhanced plant physiological responses, including optimized irrigation systems, pruning management, particle coating films, biostimulants, and plant growth regulators. The review underscores the importance of aligning agricultural practices with sustainability goals and evolving environmental policies and the education of farmers and policymakers. By integrating adaptive practices and technological advancements, the olive sector can better address climate challenges, contribute to global food security, and advance environmental sustainability.

Atmospheric CO2 fertilization effect on cereal yields in Morocco using the CARAIB dynamic vegetation model

Climate change and rising atmospheric CO2 levels are critical factors influencing agricultural productivity, particularly in Morocco, where cereal crops are essential for food security. The primary objective of this study is to evaluate the combined effects of atmospheric CO2 variations and climatic changes on cereal yields up to 2099 using the CARAIB dynamic vegetation model. This evaluation is driven by four future scenarios based on the Euro-CORDEX initiative's regional climate models under the Representative Concentration Pathway 8.5. As part of this evaluation, the study also validates the CARAIB model for Morocco’s major cereal crops: soft wheat, durum wheat, and barley, in order to ensure the model's accuracy in simulating crop responses under projected environmental conditions. The CARAIB model effectively simulated historical cereal yield trajectories across major farming regions in Morocco from 2000 to 2016, demonstrating its robust predictive capability. Our future projections suggest that elevated CO2 levels might initially sustain cereal yields at approximately 90 % of current levels until 2050. This trend indicates that the increase in atmospheric CO2 may exert a moderating influence on the negative impacts of other environmental stressors on crop yields. However, despite this initial buffering effect, the overall yield trend from the present until 2099 indicates a decrease for most combinations of crop, zone, and climate model, even with the CO2 fertilization effect, except in some cases, the model exhibits slight increases or stabilization in yields. Additionally, the CARAIB model predicts potential yield shocks of 10–35 % below current levels from the 2080 s onwards, primarily due to periodic droughts. This variation underscores the complexity of the interplay between CO2 fertilization and climatic changes, emphasizing the urgent need for Morocco to develop adaptive agricultural strategies for long-term sustainability in the face of climatic challenges.

Medium- and long-term sustainable supply approaches and strategies for essential and typical strategic resources in China

Medium- and long-term sustainable supply approaches and strategies for essential and typical strategic resources in China

Emerging Medical Technologies and Their Use in Bionic Repair and Human Augmentation.

As both the proportion of older people and the length of life increases globally, a rise in age-related degenerative diseases, disability, and prolonged dependency is projected. However, more sophisticated biomedical materials, as well as an improved understanding of human disease, is forecast to revolutionize the diagnosis and treatment of conditions ranging from osteoarthritis to Alzheimer's disease as well as impact disease prevention. Another, albeit quieter, revolution is also taking place within society: human augmentation. In this context, humans seek to improve themselves, metamorphosing through self-discipline or more recently, through use of emerging medical technologies, with the goal of transcending aging and mortality. In this review, and in the pursuit of improved medical care following aging, disease, disability, or injury, we first highlight cutting-edge and emerging materials-based neuroprosthetic technologies designed to restore limb or organ function. We highlight the potential for these technologies to be utilized to augment human performance beyond the range of natural performance. We discuss and explore the growing social movement of human augmentation and the idea that it is possible and desirable to use emerging technologies to push the boundaries of what it means to be a healthy human into the realm of superhuman performance and intelligence. This potential future capability is contrasted with limitations in the right-to-repair legislation, which may create challenges for patients. Now is the time for continued discussion of the ethical strategies for research, implementation, and long-term device sustainability or repair.

Two Brothers Organic Farms: building shared value in a competitive market

Learning outcomes After completion of the case study, students will be able to understand organic farming challenges in India, analyze Two Brothers Organic Farms’ (TBOF) value chain for creating shared values, evaluate marketing mix and product development strategies, explore social media’s impact on marketing and explore and propose strategies for long-term sustainability in the organic farming industry. Case overview/synopsis The case study revolves around the entrepreneurial journey of Ajinkya and Satyajit Hange, two brothers who transitioned from successful banking careers to pursue their passion for organic farming. Establishing TBOF in Pune, India, the duo faced challenges in introducing organic produce to a market resistant to change. With a commitment to regenerative agriculture, they implemented innovative farming practices, including desi cow rearing, multicropping and indigenous seeds. The narrative unfolds the brothers’ strategic roles, where Ajinkya manages crop production, and Satyajit focuses on marketing. Emphasizing a trusted brand built on quality, they expanded their product portfolio (Figure 2), reaching 52 countries through direct marketing and word of mouth. As the organic food industry surged postpandemic, TBPF faced challenges in meeting rising demand. The case study discusses the organic farming sector in India, underscoring the brothers’ efforts to combat harmful agro-inputs. The dilemmas lie in navigating the niche organic market, supply–demand imbalances and the need for sustainable business processes. The case study aims to explore the strategic decisions and dilemmas encountered by TBOF, offering insights into the complexities of sustainable entrepreneurship in the Indian organic farming sector. Complexity academic level This case study should be used in marketing and management classes at the undergraduate level. Applicable concepts include artificial intelligence, social media, content and information. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Accounting for Impacts: Exploring Sustainability Reporting in Bulgarian Companies under the CSRD

Abstract Sustainability reporting is a key tool for managing uncertainty because it provides transparency, accountability and reliable information on companies' environmental, social and governance (ESG) performance. By disclosing relevant data and insights, sustainability reports enable stakeholders to make informed decisions, understand companies' environmental and social impacts, and assess their long-term sustainability strategies. This paper examines the evolving landscape of corporate sustainability reporting in Bulgaria, taking into account the broader context of corporate impact assessment and impact accounting. The study begins with an introduction to the growing importance of sustainability reporting in today's business environment, emphasising the need for transparency, accountability and compliance. A review of the current literature on the subject reveals a notable trend towards increased disclosure of environmental initiatives and impacts, alongside persistent challenges such as inadequate quality and quantity of reporting, expertise gaps and inconsistencies in guidance. To address these issues, the research uses a mixed-methods approach to explore the nature of sustainability reporting, regulatory frameworks and accountability practices in Bulgarian companies. Through data analysis and interpretation of findings, the study reveals a positive trend towards greater disclosure of sustainability initiatives and impacts, albeit with significant variations in reporting quality and methodology. As Bulgarian companies prepare for the implementation of the Corporate Sustainable Reporting Directive (CSRD), the study highlights the essential need to align with evolving sustainability reporting standards to promote transparency and accountability. By addressing these challenges, companies can better meet stakeholder expectations, contribute to sustainable development goals, and build reputation and trust in the corporate sector. Finally, this paper contributes to the field of sustainability reporting by providing valuable insights into the current state of affairs in Bulgarian companies.

Sustainable Evolution: Investigating the Factors Contributing to the Transformation of Coffee Businesses from Unplanned to Well-Planned, Sustainable Enterprises in Padang

This research aims to identify the factors contributing to the sustainable evolution of coffee businesses in Padang, West Sumatra. The research is an exploratory qualitative study. Each coffee shop, while differing in focus and approach, prioritizes quality, utilizes technology, and implements strategies for long-term sustainability in its operations. Each coffee shop demonstrates unique strategies in outbound logistics, whether through distribution methods, technology integration, strategic cooperation, or customer engagement, tailored to its specific business model and target audience. Each coffee shop employs unique marketing and sales strategies tailored to its business model and target audience, emphasizing customer engagement, promotional diversity, and long-term relationship building. Each coffee shop offers unique services, focusing on customer experience, atmosphere, personalized interactions, and proactive issue resolution to build strong customer relationships and foster loyalty. Each coffee shop employs distinct procurement strategies tailored to its business model and goals, focusing on supplier relationships, diversification, and preparedness for uncertainties to ensure smooth operations and long-term sustainability. Each coffee shop employs structured mentoring, technology integration, and maintenance practices tailored to support long-term sustainability and business growth, ensuring efficient operations and a positive environmental and community impact. Each coffee shop employs structured recruitment, training, and development programs tailored to their business needs, emphasizing employee skill enhancement, performance improvement, and continuous learning to provide excellent service. Each coffee shop employs technology as a tool to enhance sustainability, efficiency, and productivity, utilizing strategies tailored to their specific needs and challenges, whether it’s overcoming network interference, ensuring reliable technology selection, or managing repair costs efficiently.

Reviving Literacy in Chinese Court Music from the Zhou Dynasty: The Case of a University in China

Chinese court music from the Zhou Dynasty holds immense cultural and historical significance, reflecting ancient China’s sophisticated societal ethos, rituals, and values. The study’s objective is to investigate the reviving of literacy in Chinese court music from the Zhou Dynasty at a University in China. The study encompasses a comprehensive literature review exploring ancient Chinese music, educational practices, and cultural preservation efforts. The research primarily focuses on the efforts made at a university in China to reconstruct and promote ancient court music, collaborating with cultural institutions like museums and performance venues. Three key informants include experts in Chinese court music, educators specializing in ancient music education, and students engaged in court music programs. Data analysis involves thematic analysis of qualitative data gathered through observation forms, interview forms, and questionnaires. The research results reveal the significant educational role of court music in moral education, virtue cultivation, and societal harmony. Suggestions for future research include exploring innovative pedagogical approaches, expanding collaborative partnerships, and evaluating long-term sustainability strategies for preserving Chinese court music heritage.

A Situation and Temporal Behaviors of Air Pollution by ARIMA Model: A Case Study of Chiang Mai

The persistent issue of haze has become a paramount concern in various regions, impacting air quality, human health, and overall environmental well-being. This study focuses on the case of Chiang Mai, a city prone to recurrent haze times. This research reviews haze situation and its temporal behaviors to propose successive opportunities for effectively addressing the haze problem in Chiang Mai, encompassing both short-term mitigation measures and long-term sustainable strategies by applying haze data from 1996 to 2022 derived from Yupparaj school ground-based station recorded by Pollution Control Department (PCD) for analyzing the ARIMA statistics. According to the study's findings, the daily averages of PM10 and PM2.5 move greatly from January to April. There is a minor change in the daily average carbon monoxide (CO) between January and April. Although short-term projections in light of the area's pollution levels, it may be indicated that PM10, PM2.5, SO2, NO2, and O3 will likely increase, regarding the local pollution's changing behavior. When compared to other working days and weekends, it was discovered that the average CO values were significantly different at the 0.01 level, with Friday having the highest average CO emissions. Consideringly the timing, it was discovered that the CO2 levels were at their highest during rush hour, peaking in the evening and then the morning and noon periods, respectively. These characteristics indicate that measures taken to address this problem should concentrate on operating at a time that is relevant to the time the air pollution arises as well as the influences reducing and mitigating the level of air pollution greatest efficiency.

Analyzing the impact of eco-friendly bonds on economic growth and environmental sustainability

In recent decades, a noticeable uptick has been seen in the issuing of eco-friendly bonds across green, social, and sustainable categories. The study examines their intersection with economic expansion and sustainability using panel data from 82 countries analyzed through robust fixed-effects estimators. The results reveal a significant positive correlation between the issuing of eco-friendly bonds and economic growth. Interestingly, a negative relationship emerges between bond performance and growth, suggesting that the mere issuing of bonds may not be enough to ensure sustainable economic expansion. The importance of refined valuation methods for these bonds is emphasized, along with the risk of economic imbalance caused by the uneven distribution of bond investments across sectors, akin to the "Dutch disease." The need to align investment strategies with both economic and environmental objectives to address challenges like persistent carbon emissions is also stressed. The authors advocate the integrating of considerations of bond issuance and performance into long-term sustainability strategies. Despite holding potential for positive environmental impact, eco-friendly bonds may not consistently drive economic growth as initially anticipated, particularly when balancing the development and carbon-reduction objectives.

Evaluating the efficiency of green innovation and marketing strategies for long-term sustainability in the context of Environmental labeling

In the contemporary landscape, as environmental concerns take center stage, consumers are increasingly urged to make ecologically friendly choices, facilitated by the prevalence of environmental labeling. This study undertakes a comprehensive investigation into the influence of environmental labeling on customer purchasing behavior, with a specific emphasis on evaluating the effectiveness of green marketing and innovation initiatives. Using the Fuzzy Analytical Hierarchy Process (AHP) and Fuzzy Weighted Aggregated Sum Product Assessment (WASPAS) methodologies, the research pinpoints the elements and tactics able to influence consumer behavior in connection to environmental labeling. Therefore, seven factors, twenty-one sub-factors, and six strategies are identified. The results of Fuzzy AHP show the prominent role of product attributes, marketing and promotion strategies, and sustainability practices while seeking to change consumer behavior with regard to environmental labeling. In addition, the findings from the Fuzzy WASPAS approach suggest that environmentally friendly packaging, product labeling, and partnerships and collaboration are the most successful green innovation and marketing strategies. The findings of this study can help shape the design of more effective environmental labeling programs and marketing plans for encouraging sustainable purchases.

Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry

PurposeAs perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates the interrelationships between sustainable values (SVs), perceived CSR and customer behaviour in the restaurant industry.Design/methodology/approachTo gather data needed to meet the study aims, we conducted an online survey of restaurant patrons in China, and used partial least squares structural equation modelling (PLS-SEM) to analyse the proposed models and test the hypotheses.FindingsThe obtained findings confirm that the three studied SV dimensions (equality, respect for nature and shared responsibility) have positive effects on perceived CSR, which in turn significantly affects word of mouth (WOM). Moreover, perceived CSR mediates the relationship between the three SVs and WOM but has no impact on the relationship between SVs and revisit intention.Practical implicationsThe results of this study have practical implications for managers in the restaurant industry. Restaurant managers can prioritize their CSR efforts based on the relative importance of SV dimensions, which is useful in generating positive WOM.Originality/valueEven though the importance of CSR is widely recognised, it is insufficiently studied from the perspective of restaurant customers. This research not only addresses this gap, but also expands the current understanding of SVs and their impact on CSR.