Intimacy Research Articles

An ARDL Method for Evaluating Bangladesh’s Economic Growth Concerning Female Secondary Education

The purpose of this study is to investigate the association between Bangladesh’s economic growth and female secondary education. For this reason, the effects of female secondary education, female labour force participation rate, and female fertility rate on Bangladesh’s Real GDP growth rate are investigated over the years 1995–2021, using a quantitative approach. A long-term relationship between the variables is demonstrated by the Auto Regressive Distributive Lag (ARDL) Cointegration Model, wherein the fertility rate is negatively significant and the female participation rate in the labour force and secondary education are positively significant on the real GDP growth rate. The study uses the Error Correction Model (ECM) to record the speed of adjustment. There is short-run adjustment throughout the entire system, as indicated by the statistically significant and theoretically correct sign of the error correction term coefficient. A more thorough examination is necessary as the Causality test reveals an unanticipated unidirectional association between female secondary education and economic growth.

The Examination of the Relationship Between Bitcoin (BTC) Trading Volume in Türkiye and Google Trends Data on Bitcoin Searches in Google Search Engine

Bitcoin and cryptocurrencies have recently rekindled discussions in financial circles, both due to their technologies and price movements. The increasing inclination of investors who seek returns and embrace risk towards cryptocurrency markets is evident, driven by sudden price fluctuations. The potential of cryptocurrencies to serve as alternatives to traditional investment instruments continues to be debated within the financial framework. Researchers are persistently exploring financial instruments associated with the price fluctuations of Bitcoin and cryptocurrencies. This study investigates the interest in Bitcoin in Türkiye within the scope of Bitcoin trading volume and the "Bitcoin" search results on Google Trends. Bitcoin trade volume of BTCTurk and Paribu, two cryptocurrency exchanges operating in Türkiye, and Bitcoin search data on Google were included in the study. In this context, the long-term relationship between Bitcoin trading volume and Google Trends results is examined using the Engle-Granger cointegration test, and the existence of causality is explored through the Toda-Yamamoto causality test. According to the findings of the study, a cointegration relationship among the variables is identified. It is revealed that there is no bidirectional causality between Bitcoin trading volume and Google Trends search results. However, it is established that Google Trends is the cause of Bitcoin trading volume.

Dwelling as Method

This article proposes and delineates “digital dwelling” as one method of grappling with a central methodological challenge that we, as feminist researchers, face of how researchers might account for the multiple entanglements of affect, history, culture, politics, and resistance within feminist digital media artifacts. Using our method of digital dwelling, we analyze three sets of carousel posts on Instagram from three different accounts: Intersectional Environmentalist Collective, For the Wild, and Richa Kaul Padte. We explore how the inter, para, and meta-textual arguments curated through these carousel posts change the ways audiences relate to one another and to the current political moment, and how audiences, including individual researchers, are situated in affective and embodied ways within the research scene. By demarcating small, embodied data curation as a key space of method and analysis, we suggest that the personal relationships we develop in community as researchers with located acts of transgression, like these posts, are significant to consider more fully through their emergent intertextualities, especially for those invested in contemporary social media, protest, and visual cultures.

COVID-19 Vaccine Motivation and Hesitancy among a Sample of African American, Afro-Caribbean, and African Respondents in the United States.

Understanding the motivations and decisions behind COVID-19 vaccine acceptance is crucial for designing targeted public health interventions to address vaccine hesitancy. We conducted a qualitative analysis to explore COVID-19 vaccine acceptance among diverse ethnic subgroups of Black Americans in the United States. This study investigates the 2021-2022 responses of 79 African American, Afro-Caribbean, and African respondents over the age of 18 in Washington State and Texas. Respondents were asked "Do you plan to get the COVID-19 vaccination?" Qualitative responses were analyzed by content category and ethnic subgroup. Of the 79 responses, 60 expressed favorable perceptions, 16 expressed unfavorable perceptions, and 3 expressed neutral perceptions. Dominant categories among participants in favor of the vaccine included personal health (26), concern for health of family/or community members (13), and desire to protect others (11). Among the 42 vaccinated African American respondents, the primary motivation was personal health (20). The 12 unvaccinated African American respondents cited fear of side effects as their dominate motivation. Caribbean respondents cited family or elders as motivation for their decision. African respondents were nearly unanimous in taking the vaccine (13/16), citing trust in health care, protecting friends and family, and personal health as reasons. Community and personal relationships were critical decision-making factors in accepting the COVID-19 vaccine, with African Americans having the strongest hesitancy.

Visible women, invisible gender: Knowledge production on homelessness in Flanders

Homelessness as a distinct social problem is a relatively recent social construct. Many women are thought to experience so-called ‘hidden homelessness’, which is said to be the cause of their under-representation in the data. However, data now show a higher proportion of women among those experiencing homelessness. In addition, current definitions explicitly include women’s specific experiences such as living under the threat of violence. This article attempts to explore this contradiction between the alleged invisibility and the increased presence of women in the broader population experiencing homelessness, particularly in the Flemish context. First, the marginalisation and housing precariousness of women is analysed from a historical perspective, from the mid 1800s to the recent federalisation of Belgium. Second, it examines the current production of knowledge about homelessness. The article shows that women’s housing precariousness was conspicuous in the past, even if it was not framed as homelessness. The practices of categorising women and representing gender are explored in current reports, statistical data and expert discourses. The recent ‘numericisation’ of homelessness research, the methods and categorisations used to produce quantitative data, are constantly caught up in existing knowledge, policies and evaluations. As a result, other variables, such as household composition or housing situation, override gender. Fragmented policies and individual responses on the ground contribute to a multiplicity of discourses and a lack of advocacy for women’s homelessness as a distinct social problem. For organisations working and advocating for migrants, migration, not gender, is the defining dimension of vulnerability. For women’s organisations, gender meant inequality manifested in domestic and intimate partner violence. The discourses on these two groups make gender an ambiguous dimension of homelessness. As a result, existing data on homelessness is rarely analysed from a gender perspective. This in turn can hinder the introduction of more gender-sensitive policies.

Cross-lagged relationships between exposure to intimate partner violence, depressive symptoms and suicidal thoughts among adolescent and young married women

BackgroundHigh rates of depression and suicidal ideation are found in women experiencing intimate partner violence (IPV), but their temporal relationship is unclear. This study explores the bidirectional causality between IPV victimization, depressive symptoms, and suicidal thoughts among adolescent and young married women in India. MethodsData sourced from the UDAYA longitudinal survey in India, comprising 3,965 women aged 15–22. Employing Pearson's correlation coefficient, we analyzed the relationship between variables. Additionally, a two-wave cross-lagged autoregressive panel model explored the bidirectional link between IPV, depressive symptoms, and suicidal ideation. ResultsApproximately 25 % and 45 % of the participants reported some form of partner violence at baseline and at follow-up after three years, respectively. Exposure to IPV at baseline was significantly associated with depressive symptoms at follow-up [β = 0.10, p < 0.001], and the association between depressive symptoms at baseline and IPV at follow-up was statistically not significant [β = −0.02, 95 % CI: −0.06-0.02]. Similarly, exposure to IPV at baseline was significantly associated with suicidal thoughts at follow-up [β = 0.24, p < 0.001], and the association between suicidal thoughts at baseline and IPV at follow-up was statistically not significant [β = 0.003, 95 % CI: −0.001-006]. ConclusionsThe findings suggest that exposure to IPV is consistently and strongly associated with depressive symptoms and suicidal thoughts in adolescent and young married women. However, the reciprocal relationships did not hold true in this study, implying that reducing IPV during adolescence could potentially minimize the prevalence of depressive symptoms and suicidal thoughts during young adulthood.

Exploring the Theological Context to Domestic and Family Violence.

This article explores the theological drivers of domestic and family violence (DFV)-specifically intimate partner violence-by engaging with ecclesiastical beliefs and practices of the Lutheran Church of Australia (LCA). Key theological, policy, and public documents were analyzed to understand gender relations, gender roles, marriage, ordination, ethical behavior, and responses to DFV. Findings from the document analysis demonstrate church practice and policy reforms underway in addressing violence against women and supporting safety. Simultaneously, the documents show contested and troubled positions regarding gender relations, the theological context to gender roles and responsibilities and the church's journey of debating (re)configuration of its organizational structure and responsibilities.

Emotional Clarity and Psychopathology in Women Who Have Experienced Physical Intimate Partner Violence.

Intimate partner violence (IPV) is a chronic, traumatic stressor related to posttraumatic stress (PTS), depression, and anxiety. As psychological symptoms are exacerbated in those with poor emotional clarity, the present study evaluates the relationship between emotional clarity and PTS, dissociation, depression, and worry in women who experienced at least one instance of physical IPV (n = 88). Hierarchical regression analyses, controlling for childhood trauma, IPV abuse severity, and IPV-related brain injury, found that lack of emotional clarity was significantly related to greater PTS, dissociative experiences, depression, and worry. Results suggest that emotional clarity may be a relevant therapeutic target for individuals with a history of IPV and psychological distress.

Impact evaluation of invisible intimate partner violence on maternal healthcare utilization in Pakistan

IntroductionExisting research has shown that intimate partner violence (IPV) may hinder maternal access to healthcare services, thereby affecting maternal and child health. However, current studies have ignored whether emotional intimate partner violence (EV) could negatively affect maternal healthcare use. This study aims to evaluate the impact of invisible IPV on maternal healthcare utilization in Pakistan.MethodsWe analyzed nationally representative data from the Pakistan Demographic and Health Survey database from 2012–2013 and 2017–2018. Exposure to physical intimate partner violence (PV) and EV was the primary predictor. Based on women’s last birth records, outcomes included three binary variables indicating whether women had inadequate antenatal care (ANC) visits, non-institutional delivery, and lack of postnatal health check-ups. A logistic regression model was established on weighted samples.ResultsExposure to EV during pregnancy was significantly associated with having inadequate ANC visits (aOR = 2.16, 95% CI: 1.06 to 4.38, p = 0.033) and non-institutional delivery (aOR = 2.24, 95% CI: 1.41 to 3.57, p = 0.001). Lifetime exposure to EV was associated with increased risks of inadequate ANC visits (aOR = 1.48, 95% CI: 1.00 to 2.19, p = 0.049). Lifetime exposure to low-scale physical intimate partner violence (LSPV) (adjusted OR (aOR) = 1.73, 95% CI: 1.29 to 2.31, p < 0.001) was associated with increased risks of having no postnatal health check-ups.ConclusionsPregnant women who experienced EV and LSPV are at greater risk of missing maternal healthcare, even if the violence occurred before pregnancy. Therefore, in countries with high levels of IPV, early screening for invisible violence needs to be integrated into policy development, and healthcare providers need to be trained to identify EV and LSPV.

Exploring the landscape of symbiotic diversity and distribution in unicellular ciliated protists

BackgroundThe eukaryotic-bacterial symbiotic system plays an important role in various physiological, developmental, and evolutionary processes. However, our current understanding is largely limited to multicellular eukaryotes without adequate consideration of diverse unicellular protists, including ciliates.ResultsTo investigate the bacterial profiles associated with unicellular organisms, we collected 246 ciliate samples spanning the entire Ciliophora phylum and conducted single-cell based metagenome sequencing. This effort has yielded the most extensive collection of bacteria linked to unicellular protists to date. From this dataset, we identified 883 bacterial species capable of cohabiting with ciliates, unveiling the genomes of 116 novel bacterial cohabitants along with 7 novel archaeal cohabitants. Highlighting the intimate relationship between ciliates and their cohabitants, our study unveiled that over 90% of ciliates coexist with bacteria, with individual hosts fostering symbiotic relationships with multiple bacteria concurrently, resulting in the observation of seven distinct symbiotic patterns among bacteria. Our exploration of symbiotic mechanisms revealed the impact of host digestion on the intracellular diversity of cohabitants. Additionally, we identified the presence of eukaryotic-like proteins in bacteria as a potential contributing factor to their resistance against host digestion, thereby expanding their potential host range.ConclusionsAs the first large-scale analysis of prokaryotic associations with ciliate protists, this study provides a valuable resource for future research on eukaryotic-bacterial symbioses.89id7Mc_Y_Zgt6kKNc3JJ4Video

Testing Sexual Strategy Theory in Norway.

Choosing a romantic partner for a long-term relationship is one of the most significant decisions one makes during our lifetime. We have inherited an evolved framework from our ancestors that contains traits, as well as preferences for these traits, to solve this task. We use this framework consciously or unconsciously to choose prospective romantic partners. Following this reasoning, sexual strategy theory (SST) has been proposed for predicting which traits women and men prefer in a romantic partner for a long-term relationship. These predictions were empirically tested in the current work based on a sample of 1193 Norwegian adolescents who responded to an online questionnaire. We implemented the study hypotheses, derived from SST, in three statistical models, which were tested using structural equation modeling. In brief, our results revealed that women only valued resources more than men when we controlled for materialistic traits. This finding contrasts with SST's prediction that women would value resources more than men, independently of other variables. As for the second prediction that men value physical attractiveness more than women, this pattern existed universally and was independent of, for instance, how egalitarian they were. We thus conclude that SST was only partially supported and that variables that may reflect societal circumstances (e.g., wealth, gender, equality) should be considered when examining the mate choice behavior of women and men. The theoretical and practical implications of the study are also discussed.

An Analysis Method of System Coupling and Spatio-Temporal Evolution of County New Urbanization and Logistics Industry

New urbanization in counties and the logistics industry are closely related and are essential in promoting regional economic and social development. There are specific challenges and obstacles to revealing the interaction mechanism and system state measurement between the two. This paper explains the two coupling mechanisms and constructs the evaluation index system. It proposes a new analysis method based on the coupling coordination degree model, the spatio-temporal evolution analysis, and the grey prediction model. The goal is to learn more about and fully realize the coordinated development mechanisms of the two. It then uses the Hebei province of China as an example to empirically analyze its systematic cross-sectional data from 2013 to 2022. Research findings: (1) In Hebei province, the new urbanization in counties and the logistics industry have a systematic coupling relationship. However, the logistics industry’s comprehensive development level is relatively lagging. The two systems have been at a high-level coupling stage for the last decade and maintain a high coupling status. The coupling coordination has shown significant improvement. (2) Although the geographical distribution of the coupling and coordination degree of the new urbanization in counties and logistics industry system has short-term volatility, it is still stable in the long term and presents economic-related spatial characteristics. (3) Over the next five years, the coupling coordination of 11 cities in Hebei province will steadily grow. There will be greater harmonization between the two systems. (4) From the analysis results, the evaluation index system of the coupled system constructed is scientific and reasonable. The analysis method can not only measure the system’s coupling degree, but it can also predict the development trend and analyze the spatial evolution. The technique has novelty and validity, which can be used as a reference for analyzing and making decisions about similar systems.

Optimization of Integrated Energy Systems Based on Two-Step Decoupling Method

An integrated energy system (IES) plays a key role in transforming energy consumption patterns and solving serious environmental and economic problems. However, the abundant optional schemes and the complex coupling relationship among each piece of equipment make the optimization of an IES very complicated, and most of the current literature focuses on optimization of a specific system. In this work, a simulation-based two-step decoupling method is proposed to simplify the optimization of an IES. The generalized IES is split into four subsystems, and a two-layer optimization method is applied for optimization of the capacity of each piece of equipment. The proposed method enables fast comparison among abundant optional configurations of an IES, and it is applied to a hospital in Beijing, China. The optimized coupling system includes the gas-fired trigeneration system, the GSHP, and the electric chiller. Compared with the traditional distributed systems, the emission reduction rate of CO2 and NOX for the coupling system reaches 153.8% and 314.5%, respectively. Moreover, the primary energy consumption of the coupling system is 82.67% less than that of the traditional distributed energy system, while the annual cost is almost at the same level.

Establishing Faith – The Close Relationships, the Early Influences and the Aspect of Integrity and Trust

Abstract This study examines the establishment of Christian faith amongst Norwegians aged 30–40, with focus on the impact and nature of early religious influences. Employing an explanatory sequential mixed-methods design, the research synthesizes quantitative data from 585 participants, complemented by qualitative follow-ups with 10 respondents from the initial cohort. The tripartite investigation probes into the dynamics of Christian faith formation in this demographic. It particularly scrutinizes the synergy between personal relationships and engagement in Christian practices. The findings suggest a composite of activities that collectively underscore their significance. While youth ministry and parental influence during adolescence play notable roles, the qualities embodied in personal relationships – characterized by warmth, trustworthiness, and integrity – may be more crucial than the structural aspects of the relationships themselves. These insights contest conventional views of predominant influences on faith formation and religious acculturation, underscoring the salience of authentic interpersonal connections in navigating one’s spiritual trajectory.

Research on the spatio-temporal coupling relationship between agricultural green development efficiency and food security system in China

Food security and agricultural green development are fundamental issues concerning the survival of mankind. To realize the coordinated development of them is of great significance to promote the green transformation of agriculture and ensure national food security. However, few studies have analyzed the coupling relationship between agricultural green development and food security. Therefore, this study complements the research on the coupling relationship between them. First, we use the agricultural panel data of 31 provinces in China from 2010 to 2021 to measure the agricultural green development efficiency and food security level by Super-SBM model and entropy weight method. Then, the coupling relationship and spatiotemporal evolution of the two are analyzed by coupling coordination degree model. The results show that, first of all, China's agricultural green development efficiency and food security level have improved overall, but there are regional differences. Secondly, the degree of coupling and coordination between the two is significantly improved, and most provinces develop from the break-in stage to the coordination stage, and the regional differences are relatively reduced. Finally, Beijing, Shanghai and other developed areas are mostly of the lagging food security type, Liaoning, Shandong and other major grain producing areas have reached a high degree of coordination, while Tibet, Qinghai and other western regions are still in the break-in stage. According to the development situation of different regions, corresponding suggestions are put forward. For regions with lagging food security type, the government should give full play to the application of science and technology in agriculture and promote green and low-carbon planting technologies. For regions with low coupling and coordination degree, the government should improve support policies and build a collaborative operation system, adjust planting structure to improve land utilization rate and food security level. Finally, the government should work together to build agricultural industrial parks and give full play to the leading role of competitive provinces to achieve common development.

Engaged fatherhood and new models of “nurturing care”: Lessons learnt from Austria, Italy, Lithuania and Portugal

AbstractResearch on gender‐based violence highlights the need to engage men in prevention work through social change programs that present care as a powerful antidote to violence. Implementation of such programs worldwide provides many examples of how education and support for fathers and fathers‐to‐be can promote healthy masculinities and relationships with an intimate partner and their children. This article aims to explore the findings and lessons learned from the pilot of the European Union‐funded Promotion, Awareness Raising and Engagement of men in Nurture Transformations (PARENT) project (PARENT) which sought to develop and pilot curricula adapted from the internationally tested Program P methodology. The PARENT pilot worked in four European countries to provide training activities for social, educational, and health professionals, as well as education groups for fathers and parents, with the overarching goal of preventing domestic violence through the promotion of engaged fatherhood. By reporting the results from mixed‐methods impact evaluations of pilot programs conducted with professionals and parents, this article discusses how gender‐synchronous father‐focused training can contribute to a shift toward increased positive engagement of fathers during the first 1000 days of a child's life. The article conveys the pilot's promising impact on the knowledge, attitudes, and behaviors of professionals and parents, and it examines some of the key contextual factors, limitations, and implementation approaches that plausibly contributed to the PARENT pilot outcomes, with the aim to formulate useful considerations for future scale‐up efforts or the future implementation of similar programs to engage fathers in nurturing care and violence prevention.

Unlocking the Role of Language and National Culture: Effects on Supply Chain Operations in a Global Context

We investigate how language, an essential part of culture, affects manufacturing firms’ supply chain operations management practices, including the cash conversion cycle and its components. Based on the Sapir–Whorf hypothesis, which theorizes that a language's structure may affect how its speakers think, prior studies have established that using the future tense to describe future events increases one's mental distance from the future, reducing a person's concern about it. Building upon this foundation, we hypothesize that firms in weak future-time reference countries are likely to be better prepared for future volatility in demand for their products and therefore carry higher inventory to avoid potential stockouts. We also hypothesize that firms in weak future-time reference countries are more apprehensive about long-term relationships with their customers and hence extend longer credit terms to them. Finally, we hypothesize that firms in weak future-time reference countries have longer operating and cash conversion cycles due to carrying higher levels of inventory and extending longer credit terms to customers. The empirical results using a large global sample of 193,625 firm-year observations from 45 countries support our hypotheses. In terms of economic significance, on average, the cash conversion cycle of firms in weak future-time reference countries is ∼ 11% longer than that of firms in strong future-time reference countries. We also find that the effect of language is dominant over the influence of traditional cultural dimensions. Together, the results suggest that time encoding in the language of a firm is a determining factor in its supply chain operations.

#2739 Determinants of well-being of spousal caregivers of CKD patients: a directed qualitative content analysis

Abstract Background and Aims Informal caregivers are essential to patients with chronic kidney disease (CKD) in all stages of the disease. They provide, most often unpaid, practical and emotional support to someone with whom they have a personal relationship, mostly spouses, family members and friends. Support from caregivers helps CKD patients adjust to their disease and increase treatment adherence. However, CKD puts a large burden on both patients themselves and their caregivers. Overburdening is especially seen in spousal caregivers, as they are more often older, co-residents, perform longer hours of care, and suffer more from relational stress compared to other types of informal caregivers. Although previous studies show high levels of caregiver burden, a comprehensive understanding of caregiver role, caregiver burden, and factors that may relieve this burden is lacking. Therefore, our aim was to explore both the contributing and alleviating determinants of well-being of spousal caregivers of patients with CKD in a qualitative way. Method A qualitative interview study was performed among spousal caregivers of patients with CKD. Informal caregivers were recruited by the Dutch Kidney Patients Association to assist in the development of an informal caregiver module with interviews for the Kidney Guide (Nierwijzer.nl). Fifteen face-to-face interviews were held between December 2021 and April 2022 at participants’ homes. Interviews lasted approximately 1 to 1.5 hours. All participants were adults and able to speak and understand Dutch. A directed qualitative content analysis was performed, using the stress-appraisal model as a framework. The model proposes that the care demand (primary stressors) leads to the actual provision of care by the informal caregiver (primary appraisal). Consequently, the provision of care leads to consequences for the caregiver's own life (secondary stressors), leading to burden (secondary appraisal). Finally, the experienced burden leads to the outcome, namely caregivers’ well-being. Moderators change the effect of stressors (e.g., social support may alleviate burden by sharing care tasks). Results Of the fifteen participating spousal caregivers, nine were female. Caregivers’ age ranged from 34 to 82 years. Duration of informal caregiving ranged from approximately 4 to 37 years. Most patients were on a type of kidney replacement therapy (KRT). In this study, we extended the stress-appraisal model to the context of CKD, providing a disease-specific model for practice (Fig. 1). Through this model, we describe the impact of care provision on all aspects of spousal caregivers’ lives and the burden associated with it, and identify possible modifiable factors to prevent overburdening of spousal caregivers. CKD-specific determinants included, amongst others, the impact of kidney disease and KRT on patients themselves as well as the associated caregiver tasks, for example adjusting to dietary restrictions and attending dialysis appointments. KRT options and flexibility (e.g., the choice for home or in-center dialysis) were CKD-specific moderators that alleviated burden. The care for someone on dialysis led to additional tasks (e.g., transportation to the dialysis center or assisting with home dialysis), negative impact on caregivers’ personal and social lives, and additional burden, emphasizing a distinction with caring for a CKD patient not on dialysis. Conclusion To our knowledge, this is the first study that gives a comprehensive overview of the contributing and alleviating determinants of the well-being of spousal caregivers of CKD patients. A disease-specific version of the stress-appraisal model for use in practice was provided, with evidence for all paths in the model. Moreover, we underline the need for acknowledgement of spousal caregivers in four areas: (1) personal and relational, (2) social environment, (3) healthcare, and (4) work and legislation (Fig. 2). This acknowledgement is of great importance to support and facilitate informal care within nephrology.

A STUDY ON ADVERTISEMENT EFFECTIVENESS ON BRAND IMAGE: A CASE STUDY ON HONDA MOTORS

In this study, we shall be investigating the types of advertising that Honda resorts to and the role that advertisements play in the establishment of customer opinions regarding the brand. The primary objectives of the study are threefold: However, I Start With the Important Elements of Honda such as H.O.N.D.A. and Ultimate Benefit. It can be viewed as a sign of how the ad campaigns of Honda help to create and keep a positive brand image. This means adopting advertising methods of different forms, but which are not so conspicuous, therefore, making customers notice them and finally, their reactions to them. First, the author investigates the efficiency of advertisements in the formation of a brand image with account taken of such factors as brand association, brand familiarisation, and personal customer relationship with the Honda car. The research outcome will likely be in line with the advertisement which could be employed with consumer perception as well as brand awareness. On the contrary, however, the outcome is associated highly with a brand that has been acknowledged positively. With this study, the final (decisive) instrument that is most responsible for the advertising effectiveness of Honda will be identified as well. Hence evaluating the performance of each part it will be possible to reach the best one and identify the determining feature that is the main reason for the positive image of Honda in the highly competitive automotive industry. The outcomes of this investigation would constitute a critical source of information that would be extremely beneficial to the marketing and brand managers of Honda, as they can now apply the aforementioned principles in their ads to improve their brand positioning and buyers' engagement level. Keywords: advertisement effectiveness, brand image

Multi-level analysis of intimate partner violence and its determinants among reproductive age group women in Ethiopia: evidence from Ethiopian Demographic Health Survey, 2016

BackgroundIntimate partner violence (IPV) is recognized as a main public health challenge, with serious consequences for women’s physical, mental, sexual, and reproductive health. Despite its public health importance, most studies of IPV in Ethiopia mainly focused on individual characteristics and didn’t identify how factors operating at different levels affect IPV. Thus, there is limited evidence regarding the hierarchical-level factors of IPV and the effect of individual and community-level determinants of IPV. The aim of this study is to assess the individual and community-level factors associated with violence against women among ever-married reproductive-age women in Ethiopia.MethodsA retrospective analysis of secondary data retrieved from the Ethiopia Demographic and Health Survey was conducted among reproductive age group women (15–49 years of age) who reported ever being married within the available data set for the domestic violence module. STATA 14 was used to conduct the analysis. A two-level mixed-effects logistic regression analysis was used to determine associations between IPV and individual- and community-level factors. IPV variability across the community was assessed using ICC and PCV. The model’s fitness was assessed using the Akaike information criterion (AIC), the Bayesian information criterion (BIC), and the likelihood ratio test.ResultThe life time prevalence of IPV in this study was 33% [95% CI: 30.74, 34.25]. Women’s age 20–24 (AOR = 5.85, 95% CI: 201 3.10, 11.04), 25–29 age group (AOR = 6.41, 95% CI; 3.34, 12.32), 30–34 age group (AOR = 9.48, 95% CI: 4.71, 19.06), 35–39 age group (AOR = 9.88, 95% CI: 4.79, 20.39), 40–44 age group (AOR = 11.10, 95% CI: 5.16, 23.89), and 45–49, (AOR = 14.15, 95% CI: 6.01, 32.80), early marriage (AOR = 1.21, 95% CI: 1.08, 1.47), witnessing inter-parental violence during childhood (AOR = 2.80, 95% CI: 2.16, 3.96), having a lot of living children (AOR = 0.45, 95% CI: 0.26, 0.74), having a partner who drank alcohol (AOR = 3.00, 95% CI: 2.42–3.67), decision-making autonomy of the women (AOR = 0.77, 95% CI: 0.62, 0.97), Poor wealth index (AOR = 1.64, 95% CI: 1.23, 2.18), middle wealth index (AOR = 1.86, 95% CI: 1.36, 2.54) and exposure to media (AOR = 1.47, 95% CI: 1.06, 2.00) were all significantly associated with IPV.Conclusion and recommendationThis study showed that one-third of the women experienced IPV in their lifetime. The finding suggested that community based interventions and multi-sectorial collaborations are needed to reduce the IPV and its adverse consequences.