Long-term Development Of Enterprises Research Articles

Theoretical and practical aspects of measuring market potential

The area of research in this paper refers to the theoretical, practical and methodological aspects of the assessment of market potential. It presents the main factors relevant to assessing market potential. The process of evaluating the market potential is important, first of all, for optimal adoption of future strategic decisions in business. Planning of business processes is one of the main reasons for the assessment of the market potential and managers often face, when planning, the environmental factors that can not be influenced. Realistic and quality assessment of market potential and sales forecasting in companies becomes not only a means of gaining competitive advantage, but also a necessary condition for long-term development and survival in the market. Knowledge of the potential market increases the efficiency of business operations. To this end, the theoretical, methodological and practical problems of assessment of market potential were analyzed. The need for this is all the more pronounced because of objective, reliable and valid assessment of the market potential is a prerequisite of business improvement and long-term development of enterprises. The aim was to explain the characteristics of the market potential as one of the primary market sizes in order to carry out its assessment. In this context, it was necessary to identify the main factors influencing the assessment of market potential. Results of the study showed that factors of macro and micro environment of the company, competition and purchasing power determine the market potential of edible oil in Bosnia and Herzegovina. In the empirical part of the paper are applied most common methods of assessment of market potential.

The Dynamic Job Shop Scheduling Approach Based on Data-Driven Genetic Algorithm

Rapid development of the Internet of Things not only provides large amounts of data to the job-shop scheduling, but also proposes a great challenge for dynamic job shop scheduling. A dynamic job shop scheduling approach is proposed based on the data-driven genetic algorithm. Application examples suggest that this approach is correct, feasible and available. This approach can provide the technical support for the long-term development of enterprises in the field of intelligent production.

BSC Application in the Performance Management of Service-Oriented Manufacturing Enterprises

This paper which set service-oriented manufacturing enterprises as the research object use the basic idea of the Balanced Scorecard designing performance evaluation system of service-oriented manufacturing enterprises. According to the organizational vision and strategy, it determined the strategic goal, formed a set of strategy map of service-oriented manufacturing enterprises and provided managers a clear understanding of the basis of enterprises performance current level. It benefited managers understanding the reason of performance level for digging it, and long-term development of enterprises.

Adjustment on Global Value Chains of Enterprises and Corresponding Revaluation on Human Resource--from the New Financial Storm Perspective

Impacted by the new financial storm, enterprises open up the source and regulate the flow one after another in order to confront the crisis. One hand, they greatly cut management costs, especially those of human resource, as its costs account for large percent but show small effects. On the other hand, they make every effort to exploit market for smooth capital flow, i.e. rapid gain of short-term benefits. This temporary adjustment can help enterprises cross crisis temporarily, but it doesn’t benefit long-term development of enterprises. Particularly, when human resource is seriously under evaluated, it is harmful for cultivating of core competitiveness of enterprises, which will directly cause enterprises’ immersion in financial storm without getting through, and affect sustainable development of enterprises.