Socio-economic change, severe droughts, and environmental concerns focus attention on sustainability of water supplies and the ability of water utilities to meet levels of service. Traditionally, water management has been supply-side dominated and long-term demand forecasting has received relatively little attention. However, it is increasingly recognised that water demand management could be a ‘low regret’ adaptation measure (both financially and environmentally) given large uncertainties about future non-climate and climate pressures. This paper begins with a brief history of household water demand management in the UK. We then review approaches to water demand estimation and forecasting over the short- (daily to season) and long-term (years to decade) and note the paucity of studies on weather and climate. We discuss peak household water use behaviours identified from metering trials, micro-component diary-based studies, and statistical techniques for long-term demand forecasting. We refer to the Anglian Water Services (AWS) ‘Golden 100’ data to illustrate the significant practical and conceptual issues faced when mining household water use data for weather signals, especially when the data are noisy and originally intended for other applications. Further research is needed into the relationships between climate variables and household micro-component water use, especially for peak demands.