The article examines the dynamics of international trade, the investment attractiveness of markets, the development of logistics infrastructure, the principles of choosing a methodology for evaluating the development of logistics systems by region. The index of the development of the logistics market proposed by the International Financial Group "Agility", which has been successfully used for more than five years, was analyzed. The Agility Emerging Markets Logistics Index reflects the degree of attractiveness of the logistics market for investments, and the level of investment attractiveness is assessed by a set of indicators: the development of transport communications, magnitude and dynamics of development, market compatibility. The ranking of countries according to the Agility Emerging Markets Logistics Index 2023 was analyzed, including with details. It was determined that, in these difficult conditions in the domestic market, processes of transformation of logistics firms into logistics operators working with the provision of a complex of logistics services are taking place, as well as the entry of some powerful logistics operators into the market, which will contribute to the strengthening of competition and the expansion of the portfolio of offers. A significant trend is the transformation of logistics firms into logistics operators. It was concluded that there is practically no competition between retailers in Ukraine, trade networks transfer logistics functions to suppliers of goods, manufacturers compete fiercely in matters of their own presence in trade networks, which increases competition between enterprises - manufacturers and distributors, increasing the level of logistics service.The use of the services of 3PL providers by domestic enterprises with the delegation of the functions of managing supply chains and inventory to operators will be expedient under the conditions of stable markets as a significant competitive advantage, which will consist in reducing costs by outsourcing logistics as a non-core function, excluding distributors. The activity of 3PL providers is determined, conceptually, by the search for a supplier and a consumer with the transfer of supply chain management directly to the 3PL operator, who at the same time is forced to compete with a pure distributor as commercial intermediaries in the commodity market. Conversely, a distributor with developed stable sales technologies through the development of logistics functions will have advantages and the opportunity to compete in the provision of 3PL services.