Wire rope isolator (WRI) devices are widely used in vibration reduction industrial equipment, and stiffness is the key parameter that determines isolation effectiveness. WRI devices show slight nonlinearity under small loads, and the manufacturers generally only provide the initial parameters. To investigate the mechanical behavior changes in the WRI devices under repeated loads, five types of WRI specimens were tested under various amplitudes, loading speeds, and preloads. The test results of large symmetrical compression and tension loads showed that the WRI devices demonstrated stable hysteresis curves under repeated loads, while the hysteresis curves were independent of the loading speed. The test results of small cyclic loads with large preloads show that the stiffness of the WRI specimen follows the logarithmic law, with the cycle number under various loading conditions. Particularly, the stiffness of the specimen increases by about 10–30% after 50 cycles. The initial stiffness Ka decreases linearly with the preloads, while the decrease is quadratic in relation to the cyclic load. The hardening coefficient Ca shows a positive correlation with the loading capacity of the WRI devices, while it shows a negative correlation with the preload and cyclic load amplitudes. It is recommended to consider the stiffness increase in the WRI devices during the evaluation of isolation effectiveness.