Local Tourism Industry Research Articles

K-콘텐츠를 활용한 지역관광 활성화 방안 : 춘천 사례를 중심으로

By focusing on the case of Chuncheon, this study explores the local governments' strategies to revitalize local tourism by utilizing K-contents. The study examines Chuncheon’s geographical characteristics, natural resources, cultural resources, and industrial assets within the broader context of K-contents which also includes local content. In-depth interviews with experts and focus group interviews with consumers were conducted. The analysis utilized the 'Local Content-Based Tourism Industry Competitiveness Evaluation Model' which focuses on four key elements: cultural tourism content resources, K-content-based tourism market, strategy and business implementation system, and supporting environment (i.e., infrastructure). The results revealed that while Chuncheon possesses diverse natural and cultural resources, there is a need for improvement in linking and utilizing these assets. The study highlights the necessity of developing and promoting contents that align with current tourism trends and the preferences of the MZ generation. Additionally, it calls for an enhancement of infrastructure, such as accommodation and transportation, to better connect major tourist spots within the city. To foster the cultural and tourism content industry, the study also emphasizes the urgent need to establish governance to systematically support development efforts. The research proposes a five-theme strategy to revitalize tourism in Chuncheon: regional characteristics, culture and festivals, filming location spots, leisure sports, and food. This approach provides practical implications by offering a comprehensive perspective on the current situation, challenges, and revitalization measures for Chuncheon tourism.

Exploring the Impact of Malaysia's Culinary Heritage on Tourism and Economic Development

Local cuisine, including culinary heritage, is frequently seen as the foundation of destination/place marketing strategies to forge strong local economies and foster a sense of destination/place. This research investigates the culinary heritage themes, focusing on a multi-ethnic country like Malaysia, to market the country in driving local tourism industry and economic growth. A comprehensive analysis of academic literature triangulated with secondary data was employed in this research. Results indicated that local flavours are often highlighted to promote Malaysia’s culinary heritage and identity. Hence, future research could delve deeper into marketing strategies within the multi-ethnic, place/destination, and culinary heritage tourism industries.

All-round robots inherited from intangible cultural heritage

This study aims to deeply explore the application and impact of the intangible cultural heritage all-purpose robot and its supporting APP in rural tourism. Through case analysis, theoretical discussion and data statistical analysis, it is expected that the smooth implementation of this project can bring significant economic benefits to rural residents. Increase revenue while promoting and inheriting intangible cultural heritage, improving tourists’ travel experience, and thereby enhancing the reputation of the local tourism industry. This study will provide useful reference and reference for the innovative development of rural tourism.

EFEKTIVITAS PROGRAM DIRECT MARKETING TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI KABUPATEN CILACAP

Cilacap Regency, Indonesia, is endowed with significant tourism potential, yet its tourist visitation rates remain comparatively low compared to other destinations in Indonesia. To enhance tourist arrivals, this study explores the effectiveness of direct marketing programs as a strategy to increase tourist visitation rates in Cilacap Regency. This research employs a quantitative approach with a survey design, collecting data from respondents who have visited Cilacap Regency. Independent variables include various direct marketing strategies such as email campaigns, social media promotions, and other online marketing activities. The main dependent variable is the tourist visitation rate. Regression analysis is utilized to test the hypothesis that direct marketing programs significantly contribute to increasing tourist visitation rates. The findings reveal that direct marketing programs have a significant positive impact on tourist visitation rates in Cilacap Regency (p < 0.001). These findings provide crucial implications for the development of more effective tourism marketing strategies in the region and offer empirical grounds for recommendations to local governments and tourism industry stakeholders in designing more focused and successful marketing programs.

Multiplier Effect Wisata Halal Masjid Muhammad Cheng Hoo Pandaan dalam Meningkatkan Kesejahteraan Masyarakat di Kabupaten Pasuruan

This research aims to analyze and understand the role, potential, and multiplier effects of halal tourism at Masjid Cheng Hoo in Pandaan towards enhancing the welfare of the community in Pasuruan Regency. The research methodology employed is qualitative, based on field research. The findings reveal that its historical and cultural value serves as a primary attraction for tourists seeking rich religious and cultural experiences. The potential of halal tourism around the mosque is evident in the increased tourist visits and the growth of the local tourism industry. Furthermore, the study indicates that the development of halal tourism around the mosque has a positive multiplier effect on the welfare of the community in Pasuruan Regency. The growth of the tourism industry creates new job opportunities and enhances household income, while contributing to the development of infrastructure and better public services. These findings underscore the significant economic and social benefits that the development of halal tourism at Masjid Cheng Hoo brings to the local community.

Residents' Support for Major Sporting Events in the Postponement Context: A Case Study of the 31st Summer Universiade

ABSTRACTThe COVID‐19 pandemic forced the postponement of some international events, such as the Tokyo 2020 Olympic Games, which negatively impacted residents and the local tourism industry. Therefore, it is necessary to understand residents' support for hosting major sporting events. We surveyed 769 residents using a structural equation model and applied social exchange theory (SET) to analyse the 31st Summer Universiade and examine their support for hosting major sporting events. The results revealed a significant relationship between postponement risk perception and the perceived costs and benefits, which affected the residents' support for hosting major events. These findings confirmed perceived benefits and costs as key factors determining residents' support for/opposition to major events. We proposed the residents' postponement risk perception concept, integrated it into the event tourism research model, and expanded the explanatory power of SET in unconventional contexts, providing stakeholders with references for planning and hosting events under special circumstances.

The Impact of Short Media Videos on Urban Tourism Marketing: Taking Zibo and Xi'an as Examples

In the era of new media, short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities. The prosperity of the tourism industry has a significant driving effect on local economic growth, and marketing strategies are the key to the progress of the tourism industry. Through efficient marketing methods, the visibility of tourist attractions and cities can be significantly improved, thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy. At present, with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users, short video marketing has gradually received widespread attention from industry professionals and the general public. Some cities have achieved good results in tourism marketing implemented with the help of short video platforms, prompting more cities to use short videos for marketing activities. However, short videos also negatively impact urban tourism marketing, reducing the appeal of TikTok marketing to audiences. Therefore, this article conducts in-depth research on the impact of short video media on urban tourism marketing, elaborates on the advantages, analyzes the impact, proposes strategies for the application, and hopes to provide a reference for cities to use short videos for tourism marketing.

Exploring rural resident attitudes toward tourism live stream in rural destinations: an integrated model

ABSTRACT Tourism Live Stream, a fusion of new media technology and traditional tourism, has garnered scholarly attention mainly from the perspectives of consumers and suppliers. This study, uniquely, addresses the gap by investigating the attitudes of residents in tourist destinations toward tourism live stream, shedding light on untapped areas for future research. As custodians of local tourism resources and active participants in tourism activities, the viewpoints of residents hold paramount significance for the local implementation of tourism live stream. Employing a structural equation model, researcher examined a sample of 384 residents from rural Chinese tourist destinations, integrating attitudes, place attachment, tourism perception, and tourism participation. The findings underscore that residents’ perceptions of the benefits and costs brought about by tourism live stream exert substantial influence on their attitudes toward it. Additionally, residents’ attitudes toward the local tourism industry and their level of tourism engagement also play pivotal roles in shaping their attitudes.

Research on the Influencing Factors of Cultural and Tourism Service Quality in Huizhou Area

This study investigates the elements that influence the quality of cultural and tourism services in the Huizhou region, seeking to improve the region’s tourism competitiveness and revive the growth of the local rural tourism industry based on the background of cultural and tourism integration. This article builds an evaluation index system for the influencing variables of culture and tourism service quality by choosing 20 indicators from three categories: public service quality, cultural service quality, and tourism industry performance. The entropy weight Topsis method is employed to assess the service quality of three districts and five counties in the Huizhou area, which serves as the research object. Research has shown that (1) the number of five-star hotels, the number of A-level scenic spots, and the number of overseas tourists received have a significant weight, and these have become important factors affecting the effective supply of high-quality rural tourism; (2) there is a significant difference in the quality of cultural and tourism services in different areas across the Huizhou region, with Tunxi District and Yi County having the highest level of service quality, while Qimen County and Jixi County have the lowest level; (3) The overall quality of cultural and tourism services in Huizhou region is relatively high, with six districts and counties rated medium or above, accounting for about 75% of the total. Therefore, it is necessary to improve the infrastructure construction, improve the quality of public services, maintain the local and regional culture, accelerate the integration of culture and tourism, and enhance the high-quality development of regional tourism in Huizhou.

The Legitimacy Boundary of Government Intervention in Price

The tourism market has become an important driving force for local economic growth, thus local governments have intensions to promote the development of local tourism industry by intervening in tourist hotel room prices during major holidays. Through four events, three modes of local government intervention in hotel prices can be summarized: first, the government takes administrating price replaces the market regulation price mechanisms; second, the government takes restrictions on the pricing rights of operators while maintaining market regulation price mechanisms; third, under the market regulation price mechanisms, the governments exhort operators to exercise price self-discipline. The second model contains potential risk of breaking price rule of law because price mechanism and pricing rights of operators are confirmed by constitution. The three modes have caused intuition chaos between regions and make a consequence in dividing the nationwide tourism hotel market into fragments. Under the requirement of constructing unified national market, the order of hotel price should be maintained from unified, legal, and diverse dimension.

The Construction and Application of a Model for Evaluating Tourism Climate Suitability in Terraced Agricultural Cultural Heritage Sites: A Case Study of Longji Terraced Fields in China

As one of the globally significant agricultural cultural heritages, Longji Terraced Fields in Longsheng, Guangxi, China, attract numerous tourists. This study aims to describe the weather phenomena and climate change characteristics of Longji Terraced Fields in recent years to reveal their impact on the tourism economy. Utilizing meteorological station data and considering the actual situation in Longsheng, Guilin, the existing models for evaluating tourism climate comfort are improved. The tourism climate comfort of Longji Terraced Fields from 2002 to 2022 is discussed. The results show that the improved model can better reflect the local situation. The results show that the current Holiday Climate Index and Modified Climate Index for Tourism are not suitable for evaluating the Longji Terraces. Adjustments were made to these indices to account for the high annual precipitation and relative humidity of Longsheng. Combining extensive questionnaire surveys, it was found that the improved evaluation model better reflects tourists’ perceptions of climate comfort. Analysis indicates that when the modified model value is above 70, tourist satisfaction exceeds 80%. The most comfortable tourism periods for the Longji Terraces are August, September, and October, while the least comfortable periods are January, February, and March. This study helps to understand the seasonal variations in tourism climate comfort at Longji Terraced Fields and provides a scientific basis for local tourism industry responses to climate change, thereby increasing tourism revenue.

The Influence Of Applying Sapta Pesona Elements On Tourist Loyalty At Tebing Breksi Yogyakarta

Tebing Breksi, a tourist destination in Sambirejo Village, Prambanan, Sleman, Yogyakarta, has an important role in the local tourism industry. Tourist loyalty in this area is a key factor in tourism development and management. The Sapta Pesona Wisata concept is implemented as a strategy to increase the attraction and experience of tourists at Tebing Breksi. This research uses a quantitative approach with an associative method to examine the relationship between the elements of Sapta Pesona and tourist loyalty. A sample of 100 respondents was selected using the Purposive Sampling method at Tebing Breksi Beach. Data analysis was carried out using simple linear regression and statistical tests with the help of IBM SPSS version 26 software. The research results showed that the application of Sapta Pesona had an effect of 36.8% on tourist loyalty at Tebing Breksi. However, partially, only the security element has a significant influence. These findings highlight the importance of continuing to improve the quality of tourist experiences and tourism management at Tebing Breksi to support the sustainable growth of the tourism industry.

From halal tourism to the sharia economy: The case of Lombok honeymoon halal tourism

This article conceptually examines the coherence of the halal tourism model on Lombok Island. The arguments presented are based on discussions with local government officials and tourism industry professionals (85 were interviewed) and an extensive literature review. We analyze the development of a Sharia-compliant economic model based on the creation of halal tourism. Lombok Island serves as a case study due to the government’s active promotion of halal tourism as a foundation for its Sharia-compliant economic development model. The development of honeymoon halal tourism is presented as an inclusive approach that integrates other industries. We show that while local actors are aware of the potential of this sector, they remain skeptical about their involvement in developing this new economic model. This article highlights the ethical considerations surrounding the establishment of a new market and proposes future research directions in this field.

游客与村民双重感知下的传统村落旅游发展研究

Rural tourism has gradually become an important support for rural development and revitalization. It can promote the comprehensive development of local rural revitalization, accelerate the implementation of rural revitalization strategies, and increase the economic income of farmers and activate the rural cultural environment. Based on a field survey of Zhengying Village in southern Yunnan, this study analyzes the current tourism development status of Zhengying Village from the perspectives of both villagers and tourists, and identifies a series of challenges that are not conducive to promoting the development of traditional village tourism. On this basis, in order to enhance the tourism experience of tourists, increase the income of villagers, and promote the development of local tourism industry, it is necessary for grassroots governments to coordinate tourism planning and design, cultural and tourism departments to innovate cultural and tourism promotion methods, village collectives to enhance cultural excavation capabilities, villagers to stimulate internal service motivation, highlight the characteristics of rural tourism, and promote the development and growth of local tourism industry.

Water as elemental medium and heritage: The case of Sangyuanwei Polder embankment system

This paper argues that elemental media studies, which emphasize the entanglements between humans and non-humans, can offer new avenues for addressing the challenges faced by post-humanist heritage studies. Due to the importance of tourism for heritage revitalization, this paper examines the limitations of the local tourism industry’s understanding of the water element in the context of the tourism plan of the Sangyuanwei Polder Embankment System, particularly the neglect of the destructiveness of water. It also investigates human-water interactions in the history of SPES through elemental analysis, examining how water as a medium of life has inspired human affects, feelings, actions, as well as facilitated the transformation of and communication with water through the development of water-related engineering and social institutions. By focusing on the affective aspects of the elements, as well as revisiting the histories and local knowledge, elemental aesthetics derived from elemental analysis aims to reconnect humans to the elements as media of life, thus allowing for the initiation of dialogs with heritage management and tourism. The elemental aesthetics of water for the life of heritage sites aiming at flood control has often included the destructive characteristics of water, as well as the complex feelings of fear, awe, reverence, and dedication that it stirs. Based on this, this paper also points out a possible new orientation for the future development of water-related heritage sites.

Historical and cultural project “Along Shuya with Balmont...” in the local history tourism industry

Historical and cultural project “Along Shuya with Balmont...” in the local history tourism industry

Research on Mixed Education Teaching Reform in the Era of Internet plus

Nowadays, the technology of "Internet plus" is developing very rapidly. Its cooperation with education promotes the innovative development of educational reform practice, improves the vitality of education. The cooperation of online and offline education has innovated teaching ideas and changed the teaching situation. It fully enhances students' proactive practical skills, thereby improving their comprehensive quality level, developing new educational concepts, and promoting innovation in new teaching models. Tourism behavior prediction based on social network analysis employs social network analysis techniques to predict the behavior patterns of tourists in different stages of their travel, such as destination selection, itinerary planning, and activity participation. By analyzing the behavior patterns of tourists on social media platforms, social network analysis algorithms can identify the factors that influence their decision-making, such as personal preferences, social influence, and situational context, and generate personalized recommendations to improve their travel experience. For example, if a tourist has shown a preference for outdoor activities on social media, tourism behavior prediction systems can recommend relevant activities and destinations that match their interests. These systems can also incorporate real-time data, such as weather forecasts and traffic conditions, to adjust recommendations accordingly. Overall, tourism behavior prediction based on social network analysis can provide tourists with more personalized and satisfactory travel experiences, while also promoting the development of local tourism industries.

TV뉴스 정보특성이 관광동기, 여행만족도, 행동의도에 미치는 영향 연구

Purpose: TV news contents spread out via various media instantly and simultaneously. Focusing on those who are exposed to TV news contents on Gangneung, the city of cultural tourism, this study aims to identify the impact of TV news contents on travel motivation (i.e., intrinsic (PUSH) and the destination attraction factors (PULL)), travel satisfaction, and behavioral intention
 Methods: Using quota sampling, 656 data were collected from Gangneung visitors. Several statistical analyses were conducted using SPSS 28.0, including frequency analysis, reliability analysis, principal component analysis, correlation analysis, and regression analysis.
 Results: The results revealed the following key findings. Firstly, among the factors of timeliness, reliability, and usefulness, the usefulness factor showed the most significant influence in both PUSH and PULL factors, indicating that positive or negative news coverage about the region alters travelers' destination selection and decision-making. Secondly, among the PUSH and PULL factors, sociability, pleasure-seeking, natural scenery, and convenience had a significant impact on travel satisfaction, while escapism and entertainment did not affect travel satisfaction. Thirdly, travel satisfaction significantly influenced the intention to revisit and TV news viewing intention. Lastly, timeliness and usefulness of TV news had a significant impact on viewing intention, but reliability did not show such influence.
 Conclusion: Positive or negative news coverage about the region in TV news affects the development of the local tourism industry. In case of small local cities with a weak financial independency, the utilization of news media is an effective avenue to tourism promotion.

Analysis on the influence of flow economy on local cultural and tourism industry

Analysis on the influence of flow economy on local cultural and tourism industry

Development Model of Tourism Communication and Creative Economy Based on Local Culture in East Sumba

As something unique, local culture can be utilized in various fields, one of which is tourism. The development of the tourism industry is characterized by several things, for example there is an increase in community participation to advance the local tourism industry, and the use of the creative economy. This research itself was carried out by looking at the potential that Indonesia has in the tourism and creative economy sectors which still have great potential to be developed further while still supporting the preservation of Indonesia's local culture. The research was carried out at a location in East Sumba, because it has a natural attraction for tourism which is already worldwide, but its development so far has not been optimal. Apart from having natural potential for tourism development, Sumba also has local culture and creative economy products, such as woven fabrics. This research was conducted with the main aim of producing a model for the development of tourism and creative economy based on local culture. This research itself will focus on the use of local culture in the tourism sector and the creative economy in tourism communication studies. The research was conducted using a qualitative approach and case study method. Data was obtained through FGD and interviews with resource persons. Based on the research results, it can be concluded that East Sumba has potential in terms of tourism development, the potential is in the form of natural resources, creative economic products, local culture and infrastructure suggestions. Developing this potential must receive support from the government in the form of development and policy making that favors local communities. Apart from that, tourism development also requires the development of human resources, which therefore requires collaboration between the government and local communities.