Local disputes over land use and urban development generate some of the most heated struggles in American politics. Yet the role of local media organizations in covering debates over urban development has been woefully understudied by media scholars. To address this soft spot in the critical media literature, this article offers an investigation of how the local press covered a particularly bitter debate over one urban redevelopment proposal in Seattle during the mid‐1990s. Drawing on Hallin, who predicts that reporters will abandon professional codes of neutrality and balance when they perceive the political field to be unified around a single position, an examination of sourcing patterns in the Seattle case suggests that local reporters cover debates over urban development from a spurious assumption of “consensus”—an assumption that privileges the voices of downtown business leaders and pro‐development public officials. A concluding section offers suggestions for future investigation into the intersection of local media and urban development politics, drawing particularly on Bourdieu's notion of “symbolic capital” to explore how such presumptions of consensus are cultivated, maintained, and contested within the local public sphere.