This paper attempts to identify the Christian religious beliefs that motivate and sustain engagement in neighborhood revitalization efforts with marginalized communities and to identify a possible causal mechanism of these beliefs. The argument of the paper is that a transcendent calling forms consistently salient beliefs that operate on a deontological (versus utilitarian) level through sacred values. Using a mixed-method approach of quantitative (survey) and qualitative (interviews) data, the results find significant differences in beliefs between local congregants and practitioners in Evansville, Indiana, USA. In one-on-one semi-structured interviews, practitioners cite a transcendent calling with deontological language as the reason for their engagement with marginalized communities. Utilitarian language was not entirely absent during these interviews, but it occurred primarily in relation to the sustaining of the behavior, thereby hinting at a hierarchical and sequential structure where the primary and initial motivation is deontological in nature followed and sustained through utilitarian language. Narrative evidence for this initial deontological shift is that of taking a “step of faith.” The large majority of practitioners report receiving this call after their initial engagement with a marginalized community suggesting that increasing this behavior is more a matter of increasing personal exposure rather than articulating better rational arguments.