A turbulent buoyant jet operating in a linearly stratified fluid is investigated. By requiring similarity forms for the velocity, density difference, and shear stress and by adopting an integral representation of the governing equations, the rate of entrainment of ambient fluid into the plume is found to be an explicit function of the dependent variables. The entrainment is a function of the Reynolds stress, the form of the similarity profiles, and the local mean densimetric Froude number. The Reynolds stress term is shown to be related to the constant obtained if the entrainment rate is assumed to be proportional to the mean centerline velocity. A critical parameter of the analysis is the ratio of the form of the velocity profile to the form of the density difference profile. Values of this parameter near unity seem most appropriate. Numerical solutions are compared with experimental results to suggest values for the Reynolds stress term.