ABSTRACT The present paper, rooted in the field of cathedral studies, proposes a framework that analyses the qualitative results from a survey administered in Liverpool Cathedral at two Christmas Eve carol services on the afternoon of 24 December in 2019. The argument is introduced by a review of both quantitative and qualitative literature in the field of cathedral studies, as well the former and current mission priorities of Liverpool Cathedral. Attention is also paid to the liturgical celebration in which survey participants took part. The qualitative results from the Christmas Eve questionnaire are organised into six main themes: cathedral as place, cathedral liturgy, choir and music, general positive affirmation, cathedral local engagement, and cathedral welcome. Conclusions are drawn concerning the significance of the data to the field of cathedral studies, as well as praxis, and trajectories for further research are suggested.