Background and Aim: Hexi rock paintings show what life was like for our ancestors in the early days. This paper looks at how Hexi rock paintings can inspire jewelry souvenirs, how rock paintings are used in jewelry, and where further research could be done. Materials and Methods: The researchers used a mixed methods approach to the study, examining the location, significance, and design applications of the petroglyphs, designing souvenirs using the art of jewelry and the content of the petroglyphs, conducting in-depth consultation on the content of the petroglyphs through a survey of the staff involved, and interviews with the experts, critiquing the products of the designs and incorporating the experts' views into the research process. Results: The result showed that the protective nature of petroglyphs makes fieldwork and the extraction of petroglyph content more challenging. However, during the design and development of products, we identified a market gap for Hexi petroglyphs. In light of market demand and consumer psychology, the study employs Hexi petroglyphs to produce jewelry souvenirs through the collation and extraction of their content, thereby promoting the protection of local culture, the development of the tourism industry, and the creative industry. This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism. Conclusion: This study examines the potential of Hexi rock paintings to be used as a source of inspiration for the creation of jewelry souvenirs. This study is closely related to the future development of Hexi rock paintings and contributes to the promotion of tourism around them and the development of local cultural tourism.
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