From Consolidating Poverty Alleviation to Rural Revitalization: Paths and Strategies for the High-Quality Development of Rural Industries in My Country

Abstract

Adhering to the priority development of agriculture and rural areas and comprehensively promoting rural revitalization have fundamental and strategic significance in advancing the coordinated development of urban and rural areas in the new era. Fengjie navel orange industry is an important pillar industry to realize the organic link from consolidating poverty alleviation achievements to rural revitalization in Fengjie County. This paper takes the navel orange industry in Fengjie County, Chongqing City as an example, and uses a research method combining quantitative and qualitative analysis to discuss the high-quality development of rural industries. The study found that the single industrial form and lack of integration are one of the main reasons for the current problems in the navel orange industry in Fengjie County. Continuously optimize navel orange varieties, protect germplasm resources, create standard planting and production demonstration areas, strengthen risk prevention and control of navel orange diseases, make full use of digital technology to strengthen publicity, strengthen deep integration of navel orange industry and local high-quality cultural tourism resources, and strengthen brand and promotion awareness etc. are the main strategies to promote the development of rural industries in Fengjie County with high quality.